Saint Urbain
Saint Urbain is a New York-based creative agency focused on brand identity, packaging, naming, and full creative production. It serves startups and SMBs in food & beverage, hospitality, and lifestyle, and runs a Ventures arm that takes equity in select client brands.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Saint Urbain does
Saint Urbain is a privately held, New York-based creative agency specializing in brand identity, packaging, naming, web design, and full creative production for consumer-facing companies. The agency positions itself as a one-stop shop covering creative services (brand identity, graphic design, naming, packaging, web design) and production services (animation, campaigns, film, photography, social strategy). Service delivery is project-based professional services with quote-based engagement; the public contact form includes a "Balloon budget" field consistent with bespoke pricing per project.
The business makes money through fee-for-service project work for clients across food & beverage, hospitality, lifestyle, technology, and film/entertainment. Named portfolio clients include Tezza (app branding), Cob Foods (Novak Djokovic-backed snack brand), Yoshi Matcha Liqueur, Cerca dating app, Gaptooth Soda, Now Now Hotel, Massi's, The Henson, Entrée meal delivery, Hollywoodgate documentary, Buena Fé organic tequila cocktails, Prime Roots plant-based protein, Panzón mezcal bar, and Dos Hombres mezcal. The client mix is skewed toward startups and SMBs in food, beverage, and hospitality, with selected enterprise and celebrity-backed engagements.
Saint Urbain is differentiated by an award-winning track record (ADC Silver Cube, multiple Dieline wins including Best Food Identity for Milu and Black Seed Bagels, Pentawards Silver, World Brand Design Society Silver) and by a separate Ventures arm that supports early-stage entrepreneurs through branding, design, strategy, and execution, taking equity stakes in select brands such as Front of House (subsequently acquired) and Opposing Forces (launching 2024). The agency operates across New York, Los Angeles, Mexico City, and Montréal, with a core team of roughly 8 professionals led by founder and Creative Director Alex Ostroff. No external institutional funding or revenue figures are disclosed.
Saint Urbain firmographics
Firmographics- Name
- Saint Urbain
- Legal name
- Saint Urbain
- Website
- https://sainturbain.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saint Urbain is a New York-based creative agency focused on brand identity, packaging, naming, and full creative production. It serves startups and SMBs in food & beverage, hospitality, and lifestyle, and runs a Ventures arm that takes equity in select client brands.
- Ownership category
- akta.pro rank
Where Saint Urbain is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Saint Urbain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Project-based professional services for brand identity, graphic design, naming, packaging, web design, animation, campaigns, film, photography, and social strategy. Engagements range from startups to established enterprise clients across food & beverage, hospitality, and lifestyle sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Saint Urbain product offering
Product offeringCore offering
Saint Urbain is a creative agency delivering brand identity, graphic design, naming, packaging, and web design services, complemented by production capabilities including animation, campaigns, film, photography, and social strategy. The firm also operates a Ventures arm that supports entrepreneurs with branding, strategy, and execution, occasionally taking equity stakes.
Product overview
Saint Urbain is a full-service creative agency offering a unified portfolio of brand identity and design services. The core offerings include Creative Services (brand identity, graphic design, naming, packaging, web design) and Production Services (animation, campaigns, film, photography, social strategy). The agency's Ventures division provides investment and incubation support for entrepreneurs. As a service-based agency, Saint Urbain does not offer software products but rather delivers bespoke creative work tailored to each client's needs across industries including food & beverage, hospitality, technology, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Core brand identity and design offering covering brand identity, graphic design, naming, packaging, and web design for clients across food & beverage, hospitality, technology, and lifestyle sectors.
- Production Services Production capabilities including animation, campaigns, film, and photography designed to complement and extend brand identity work.
- Social Strategy Social media strategy services supporting brand development and marketing initiatives for client brands.
- Ventures Investment and incubation arm supporting passionate entrepreneurs by leveraging Saint Urbain's resources and skills in branding, design, strategy, and execution to help them land investments and build unforgettable brands; includes equity partnerships such as Front of House and Opposing Forces.
Quantifiable outcome
- Multiple industry awards including ADC Awards Silver Cube, The Dieline Silver NFT and Best Food Identity awards, World Brand Design Society Silver Medal, and Pentawards Silver Medal
Companies that use Saint Urbain
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Saint Urbain technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saint Urbain partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and flagship.
- Google/YouTubenotableCollaborated with Google/YouTube's in-house creative team for the 2022 VidCon YouTube Shorts Drive-Thru activation. Developed concept, brand identity, and packaging design for five unique snacks tailored for top YouTube creators, designed to market YouTube Shorts.
- Front of House (Opposing Forces)flagshipEquity partnership with digital collectibles brand Front of House, focused on hospitality. Brand was developed by Saint-Urbain and subsequently acquired. Also launching new fragrance and lifestyle brand 'Opposing Forces' in 2024.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Saint Urbain competitors and assessment
Company assessmentDirect peers
- &Walsh: Creative agency offering brand identity, art direction, and digital design. Similar boutique scale with comparable F&B, beauty, and lifestyle client roster.
- Collins: Brand strategy and design studio serving consumer and culture-forward clients. Comparable in focus on early-stage and growth-stage brand building across F&B, hospitality, and tech.
- Manual: Creative studio specializing in visual identity, packaging, and brand systems for premium consumer brands. Directly comparable in size, vertical focus, and award-winning positioning.
- Mucca: Boutique branding agency with strong packaging and identity portfolio for food, beverage, and lifestyle clients. Comparable in craft discipline and project-based creative engagement model.
- Mucho: Brand and design studio with strong identity, packaging, and editorial work for global consumer clients. Comparable in service breadth and award recognition profile.
- Order Design: Independent design studio building brand systems for consumer, hospitality, and cultural brands. Comparable positioning, scope, and project-based engagement.
- Mast: Brand identity and design studio focused on consumer, hospitality, and food brands. Directly comparable in service mix and founder-led creative studio model.
- Pentagram: Partner-owned design firm offering brand identity, graphic design, and creative strategy across industries. Most directly comparable boutique creative peer to Saint Urbain in service model and craft focus.
Emerging players
- Ramotion: Design and branding agency with strong tech and app brand identity work. Comparable in serving startup and growth-stage technology clients similar to Saint Urbain's Tezza and Cerca engagements.
Broad incumbents
- Landor & Fitch: Global brand consulting and design firm offering identity, strategy, and experience design at enterprise scale. Broader incumbent that competes for larger mandates Saint Urbain cannot yet serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Saint Urbain social profiles
Digital presenceSaint Urbain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Urbain leadership team
Management profileNumber of profiles
Profiles8 records
Saint Urbain subsidiaries and ownership
Company hierarchySubsidiaries1 record
Saint Urbain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Urbain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Urbain
What does Saint Urbain do?
Saint Urbain is a creative agency delivering brand identity, graphic design, naming, packaging, and web design services, complemented by production capabilities including animation, campaigns, film, photography, and social strategy. The firm also operates a Ventures arm that supports entrepreneurs with branding, strategy, and execution, occasionally taking equity stakes.
Is Saint Urbain a public or private company?
Saint Urbain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saint Urbain founded?
Saint Urbain was founded in 2017. It employs 1 to 10 people.
Where is Saint Urbain based?
Saint Urbain is headquartered in New York, United States, in the North America region.
How does Saint Urbain make money?
One revenue line is on record: creative Agency Services.
Who are Saint Urbain's main competitors?
Direct peers on record are &Walsh, Collins, Manual, Mucca, Mucho, Order Design, Mast and Pentagram. Ramotion is listed as an emerging player. Landor & Fitch is listed as a broad incumbent.
Does Saint Urbain have an API?
No public API is recorded for Saint Urbain.