Intuis

What Intuis does

Intuis is the unified commercial brand of Groupe Muller (founded 1892), a French designer, developer and manufacturer of thermal comfort solutions. The company's integrated product portfolio spans three categories: high-temperature air/water heat pumps (HMP70 Premium+, HTI70, HRC70 ranges, 9–12 kW, R290 refrigerant, COP up to 5); thermodynamic hot water heaters (Edel Nativ AIR, Edel AIR Mural/Sol, Edel EAU, Cylia) delivering up to 70% energy savings versus conventional electric water heaters; and a broad electric-radiator range from connected entry models (Novium Nativ, Calidoo nativ, Chamane, Beladoo nativ) to the premium intuis Signature line in noble materials (lava stone, ceramic, tempered glass). All heating elements — including proprietary active cast-iron technology — are produced in the group's six French factories; the company operates five R&D centers and three training academies and is certified Origine France Garantie on the majority of its ranges.

The connected layer is delivered through the intuis connect platform co-developed with Netatmo, supported by accessories (connectivity modules, gateway, Aqua Manager for hot water, Manager Compteur for tariff-based load shedding) and integrated with the EDF & Moi app for EDF Tempo tariff optimization. The business model is fundamentally channel-led: Intuis sells exclusively through a network of 2,500+ RGE-certified installers across France, supplemented by a pro spare-parts e-commerce store and a DPE (energy performance) simulator as a top-of-funnel demand-generation tool. Customers are individual homeowners replacing aging boilers or radiators, landlords and social-housing operators (using 'bailleur' features such as PIN locks and setpoint constraints), hospitality operators, and small commercial / new-construction projects built to RE2020. Sizing is 1,001–5,000 employees plus 200 commercial and technical advisors, with no disclosed revenue figure.

Monetization is unit-based hardware sales at suggested retail prices (e.g. Novium Nativ 1000W at EUR 265.20, Edel AIR Mural at EUR 2,078.35 TTC, Edel Nativ AIR at EUR 2,521.45 TTC) plus indirect installation services captured by the installer partner. The company has no disclosed funding rounds and remains privately held under the Muller family; its first RSE (CSR) report was published in 2025.

Name

Intuis

Legal name

Intuis

Website

https://intuis.fr

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Intuis is the unified thermal-comfort brand of France's Groupe Muller, designing and manufacturing high-temperature heat pumps, thermodynamic water heaters, and electric radiators in six French factories and selling exclusively through a network of 2,500+ certified RGE installers to individual homeowners, landlords, and hospitality operators across France.

Ownership category

akta.pro rank

Product category

Heating Equipment Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Electric heating radiators
• Air source heat pumps
• Thermodynamic water heaters
• Connected heating systems
• Towel warmers dryers

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heating Equipment Sales (B2C/B2B): Primary revenue from manufacturing and selling heat pumps, thermodynamic water heaters, and electric radiators through a network of 2,500 installer partners. Revenue is generated on a per-unit basis with suggested retail prices published. Pricing varies by installer.
2. Replacement Parts E-commerce (B2B Pro): A dedicated pro portal and e-commerce store sells spare parts to certified installers. Revenue generated through online parts ordering with loyalty points for professionals.
3. Professional Services / Installation Support: Revenue indirectly supported through the installer network. Installers purchase products and add installation services, creating a bundled revenue stream that flows through the partner ecosystem.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

Intuis designs, develops, and manufactures electric radiators, towel dryers, and air/water heat pumps in its own six French factories. The company sells these thermal comfort products — including connected electric radiators, thermodynamic water heaters, and high-temperature R290 heat pumps — through a network of 2,500 certified RGE installer partners, with smart home control provided by the intuis connect platform co-developed with Netatmo.

Product overview

Intuis is a unified thermal comfort brand created by Groupe Muller, consolidating former brands Auer, Campa, Airelec, Applimo, and Muller Intuitiv. The company offers an integrated portfolio of heating solutions: heat pumps (HMP70, HTI70, HRC70 series) for air/water heating and hot water production; thermodynamic hot water heaters (Edel Nativ AIR, Edel AIR Mural/Sol, Edel EAU Mural/Sol, Zé7, Cylia) providing up to 70% energy savings; and electric radiators ranging from standard models (Calidoo nativ, Chamane, Beladoo nativ, Novium Nativ) to premium intuis Signature designs using noble materials (Campaver nativ in glass, Naturay nativ in lava stone, Keramos nativ in ceramic). The intuis connect platform (co-developed with Netatmo) provides smart home connectivity across all connected products, enabling remote control, adaptive scheduling, presence detection, and energy tariff management. The ecosystem is supported by accessories (connectivity modules, gateways, Aqua Manager, Manager Compteur) and a network of 2,500+ certified installers throughout France.

Differentiator

Problem solved

Functional benefit

Brands

• intuis Signature: Premium sub-brand featuring high-end design radiators made with noble materials such as natural stone (lava), tempered glass, and decorative ceramic, combining aesthetic elegance with advanced thermal performance.
• intuis Connect

Products and services

• HMP70 Premium+ Air/Water Heat Pump Air/water monobloc high-temperature 70°C heat pump with R290 refrigerant, delivering heating and distributed hot water production for individual residential renovation projects (80-160m²), with COP up to 5 and ETAS up to 188%.
• HTI70 Premium+ Heat Pump Air/water monobloc high-temperature 70°C heat pump with multifunction pilot adaptable to all configurations, for heating and distributed hot water production.
• HRC70 Premium+ Heat Pump Air/water monobloc high-temperature 70°C heat pump with multifunction pilot adaptable to all configurations, designed for surfaces over 160m².
• HTI70 Orium Heat Pump Air/water monobloc high-temperature 70°C heat pump providing complete heating and distributed hot water control.
• HTI70 Orium 3S Heat Pump Air/water monobloc high-temperature 70°C heat pump providing complete heating, cooling, and distributed hot water control.
• Edel Nativ AIR Thermodynamic Water Heater Connected thermodynamic air/water hot water heater available in 200L and 270L floor-standing models, with R290 refrigerant, COP up to 3.19, real-time consumption tracking, and remote temperature control; certified Origine France Garantie.
• Edel AIR Mural Thermodynamic Water Heater Individual wall-mounted thermodynamic hot water heater in 100L and 150L capacities, extracting heat from outdoor air with COP up to 3.19; certified Origine France Garantie and eligible under RE2020.
• Edel AIR Sol Thermodynamic Water Heater Thermodynamic air/water hot water heater for floor installation, extracting heat from outdoor air for efficient hot water production.
• Edel EAU Water/Water Thermodynamic Water Heater Thermodynamic water/water hot water heater utilizing water loop (geothermal, floor/ceiling heating recovery) for year-round high performance with COP up to 4.19, available in wall-mounted and floor-standing versions.
• Zé7 Thermodynamic Water Heater Multi-service thermodynamic solution for hot water production with flexible installation options.
• Cylia 250 Thermodynamic Water Heater Air/water thermodynamic hot water heater floor-standing model, easy to install as a ready-to-use unit using ambient air.
• Calidoo nativ Electric Radiator Connected design radiator with triple heating elements, dynamic inertia management, reactivity control with peak hour load shedding capability, available in anthracite and white.
• Chamane / Chamane nativ Electric Radiator Connected design radiator with smooth flat surface and active cast iron inertia, available in horizontal, vertical, and plinthe formats with open window detection and optional Netatmo connectivity module; NF Electricity performance 2-star certified.
• Beladoo nativ Electric Radiator Connected ultra-compact design radiator with active cast iron inertia, available in low, horizontal, baseboard, and vertical formats in white and anthracite.
• Novium Nativ Electric Radiator Connected gentle heat radiator with advanced energy-saving functions, smooth curved surface, NF performance 3-star certification, adaptive auto-scheduling, presence detection, and synchronization between nativ devices.
• Dook Electric Radiator 100% connected design radiator with dual cast iron heating elements and priority front-face technology with integrated ambient lighting.
• Axoo Electric Radiator Connected radiator with active cast iron inertia in extra-flat design, available in low, horizontal, and vertical formats.
• ÉTIC nativ Electric Radiator Compact connected radiator with dual heating elements and front-face priority, representing the most compact option in its category for space-constrained installations.
• Sloop Electric Radiator Connected design radiator with fluid inertia providing gentle and comfortable heat in horizontal format.
• Axino 3eO Electric Radiator Aluminum radiator with fluid circulation and advanced energy-saving functions for efficient heating.
• Sensual nativ Electric Radiator Connected gentle heat and design radiator in nativ generation featuring advanced comfort and efficiency.
• Oslo 2 Electric Radiator Gentle heat radiator with smooth surface for comfortable and even heating.
• Ezybain Towel Warmer Fluid towel warmer practical and family-oriented with improved drying capacity through integrated accessories, available with or without fan heater in white or satin black.
• Helia Towel Warmer Compact and powerful bathroom radiator with gentle heat and integrated fan heater delivering 500-1200W double power in reduced footprint with extensive hanging capacity.
• Ook Towel Warmer Connected towel warmer with gentle heat and integrated fan heater in playful bicolor design combining aesthetics and functionality.
• Etic bain Towel Warmer Design and connected towel warmer with gentle heat and fan heater for bathroom heating and towel drying.
• Sensual bain Towel Warmer Extra-flat gentle heat towel warmer with connected functionality, 6cm thick, with intelligent heating rhythm management while maintaining silence.
• Campaver nativ Signature Radiator Premium Signature design radiator and connected towel warmer with active front face in tempered glass, double effect with controlled inertia and gentle heat; available in horizontal, baseboard, and vertical formats in white, black, and reflection finishes.
• Naturay nativ Signature Radiator Premium Signature connected radiator with active front face in natural raw lava stone, double effect with controlled inertia and gentle heat; available in horizontal and vertical formats in white lava, grège, and raw lava finishes.
• Keramos nativ Signature Radiator Premium Signature connected radiator with decorative and inertial ceramic front face, double effect with controlled inertia and gentle heat; available in slate white, white marble, and Mars earth finishes.
• intuis connect Connected Heating Platform Smart home connectivity platform co-developed with Netatmo for remote control of intuis radiators, towel warmers, and hot water heaters, with consumption monitoring, adaptive scheduling, presence detection, open window detection, and integration with EDF energy tariff management; accessed via dedicated mobile app.
• DPE Simulator (Configurateur DPE) Energy Performance Certificate (Diagnostic de Performance Énergétique) simulator tool that estimates home energy rating based on property characteristics, heating, insulation, and window types; result is an estimation based on the simplified 3CL method.

Quantifiable outcome

• Heat pump systems can reduce heating energy costs by up to 70%
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NetatmocoreTechnology or IntegrationCo-development partnership for intuis connect smart heating platform. Netatmo provides the smart home gateway technology enabling connected control of radiators, hot water heaters, and energy management devices. The intuis connect with Netatmo app is the core connected heating management application used across the product range.
• EDF (Électricité de France)coreGTM or Marketing PartnerPartnership for the EDF & Moi app integration enabling intelligent heating control in coherence with EDF energy contracts. EDF Tempo contract management for tariff-based load management. EDF Prime energy incentive program (Avantage Prime énergie EDF) where intuis contributes 60 to 1,050 EUR per eligible product purchase.
• VoltalisminorGTM or Marketing PartnerPartnership to reduce electrical consumption in connected radiators. Voltalis offers 30 EUR per connected radiator installed through the intuis + Voltalis program.
• Certified RGE Installers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 2,500+ certified RGE (Reconnu Garant de l'Environnement) installers across France. Certified under QualiPac for heat pump installation. Installers serve as the primary commercial channel for selling and installing intuis products to end customers.
• AFPAC (Association Française pour la Pompe à Chaleur)minorStrategic or Co-development PartnerIntuis references AFPAC recommendations for professional heat pump installation. AFPAC recommends homeowners obtain multiple quotes from certified installers.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Daikin: Global HVAC leader with a broad heat pump and air-conditioning portfolio and a significant French commercial and residential presence. Competes with Intuis on air-to-water heat pumps, particularly in renovation and new-build projects.
• Bosch Thermotechnology: European HVAC manufacturer offering heat pumps, boilers, and hot water solutions including connected platforms. Competes with Intuis across residential heat pumps and hot water in France.
• STIEBEL ELTRON: European specialist in heat pump technology and electric water heaters with a French commercial footprint. Direct overlap with Intuis's heat pump and thermodynamic water heater ranges.
• Viessmann: German-based HVAC manufacturer with a strong French presence in heat pumps, boilers, and system solutions for residential and tertiary buildings. Competes with Intuis on integrated heat pump and hot water installations.
• Vaillant: Major European heating brand with heat pumps, boilers, and hot water products sold through French installer networks. Broadly competes with Intuis in residential heat pump and hot water categories.

Regional players

• Fondital: Italian manufacturer of radiators, towel warmers, and heating solutions primarily serving Southern European and Mediterranean markets. Comparable product categories to Intuis's electric radiators and towel dryers, with limited direct French overlap.

Direct peers

• Thermor: French electric heating and hot water specialist offering connected radiators, towel dryers, and thermodynamic water heaters, distributed through professional installers in France. Overlaps directly with Intuis's core product portfolio.
• Acova: French designer and standard radiator manufacturer serving residential and project markets through installer and distributor channels. Direct overlap with Intuis's electric radiator and Signature product lines.
• Sauter: French heating equipment brand focused on radiators, towel warmers, and connected heating solutions distributed via professional installers. A direct domestic competitor in the French electric heating market.
• Atlantic: France-based HVAC manufacturer with a comparable range of heat pumps, electric radiators, and thermodynamic water heaters sold through French installer networks. Directly competes with Intuis in residential heat pumps and connected electric heating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/intuis.fr
• LinkedInlinkedin.com/company/groupe-intuis
• Instagraminstagram.com/intuis.fr

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuis