Jet-Hot

What Jet-Hot does

Jet-Hot, Inc. is a privately held North Carolina corporation that has specialized in high-temperature ceramic coatings for exhaust systems and metal components since 1982. The company operates a single production facility in Greensboro, NC, and runs a three-tier product portfolio: the Classic Polish (Extreme 1300) coating rated to 1250°F, the Extreme 2K (2000) series rated to 2000°F, and the Ultra Extreme Heat 2500 series rated to 2500°F, with over 65 color options available. Coating application is performed in-house using a proprietary process that includes 650°F oven cleaning and aluminum oxide surface blasting, and all coatings carry a lifetime warranty.

The business model is primarily a direct-to-consumer coating service: customers request a quote through a Typeform-based online form, ship their parts to the Greensboro facility (or drop them off locally), and receive the coated parts back, with standard turnaround of 4-8 weeks and optional 3-day or 5-day rush services. A separate Commercial & OEM division (commercial.jet-hot.com) serves large manufacturers with volume coating services, and the company states this B2B channel represents the majority of its work. Pricing is quote-based and not publicly disclosed; Affirm financing (0-36% APR) is offered at checkout to make higher-ticket jobs more accessible.

Jet-Hot serves four primary customer segments: automotive enthusiasts and performance builders (hot rods, muscle cars, classics), off-road and racing competitors requiring ultra-high-temperature coatings, marine and powersports owners facing saltwater and moisture corrosion, and OEM/industrial manufacturers seeking volume heat and corrosion protection. The company is founder-owned (Charles M. Piehl), has served over 50,000 customers over its 40+ year history, and has not disclosed outside funding, headcount, or revenue figures.

Name

Jet-Hot

Legal name

Jet-Hot, Inc.

Website

https://jet-hot.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Jet-Hot is a privately held North Carolina ceramic coating service company, founded in 1982, that applies proprietary high-temperature coatings (up to 2500°F) to exhaust components for automotive enthusiasts, racers, marine/powersports owners, and OEM manufacturers nationwide.

Ownership category

akta.pro rank

Product category

Industrial Ceramic Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Thermal Spray & Metallizing (HVOF/Plasma/Arc) (IMAIAKAF)

akta.pro secondary industry

Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD)

Keywords

• Ceramic exhaust coatings
• High-temperature coatings
• Header coating services
• Automotive thermal coatings
• Industrial ceramic coatings

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic Coating Services: Jet-Hot generates revenue by providing ceramic coating services for exhaust components. Customers ship their parts to the facility, Jet-Hot applies proprietary coatings, and returns the finished parts. Pricing is quote-based, varying by part type, coating selection, and turnaround time. The company also offers premium rush services (3-day and 5-day options) at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jet-Hot provides high-temperature ceramic coating services for exhaust systems, headers, and other metal components used in automotive, motorsports, marine, powersports, and industrial applications. Customers obtain a quote via the website, ship parts (or drop them off) to the Greensboro, NC facility, and receive back components coated with Jet-Hot's proprietary ceramic formulations. A separate commercial division serves OEM manufacturers with volume coating services. The company offers three core coating tiers (Classic Polish/1300, 2K/2000, and Ultra Extreme Heat 2500) plus 65+ color finish options, all backed by a lifetime warranty.

Product overview

Jet-Hot is a specialized high-temperature ceramic coating service provider with a three-tier product portfolio: the Classic Polish (1300 series) flagship coating for up to 1250°F with inside/outside application and 65% heat reduction; the 2K series for off-road racing rated to 2000°F; and the Ultra Extreme Heat 2500 for extreme competition applications. The company offers over 65 color coating options as add-ons, provides Affirm financing for payment flexibility, and backs all coatings with a lifetime warranty. Jet-Hot also serves commercial and OEM manufacturers seeking heat and corrosion solutions for industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Jet-Hot Classic Polish: The original ceramic coating product (Extreme 1300) that pioneered the industry in 1982. Withstands up to 1250°F and reduces surrounding temperatures by up to 65%.
• Jet-Hot 2K Series

Products and services

• Classic Polish (Extreme 1300) Flagship ceramic coating that withstands 1250°F surface temperatures, lowers surrounding temperatures by up to 65%, and provides corrosion resistance. Applied to both inside and outside surfaces of exhaust components. Used on headers, exhaust systems, catalytic converters, piston heads, X-pipes, tubing, side pipes, tips, and heat shields. Standard turnaround is 4 weeks.
• Extreme 2K (2000 Series)
• Ultra Extreme Heat 2500 The highest-temperature coating in the Jet-Hot lineup, designed for extreme heat applications. Used on Ultra4 racing vehicles and high-performance competition vehicles. Capable of withstanding extreme temperatures while maintaining coating integrity.
• Color Ceramic Coatings Color ceramic coatings available in 65+ color options for customers who want both performance and aesthetic customization. Includes color topcoats applied externally over the base coating.
• Commercial & OEM Coating Services Volume ceramic coating services for OEM manufacturers and large-scale industrial customers, delivered through a dedicated commercial division with volume pricing and customized service agreements.

Quantifiable outcome

• Reduces surrounding temperatures by up to 65%
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AASCO Performance Coatings: Direct competitor providing high-temperature ceramic exhaust coatings and related metal finishing services for automotive and racing customers, positioning similar to Jet-Hot's aftermarket business.
• High Performance Coatings (HPC): Direct competitor in specialty high-performance ceramic coatings for headers and exhaust components, serving similar automotive enthusiast and motorsports segments.
• Swain Tech Coatings: Direct competitor offering high-temperature ceramic header and exhaust coatings for automotive and motorsports applications, overlapping Jet-Hot's aftermarket customer base and product offering.
• Performance Coatings: Direct competitor in high-temperature ceramic and exhaust coating services, with overlapping customer segments in performance automotive and motorsports applications.
• Tech Line Coatings: Direct competitor in high-temperature ceramic coating services for exhaust components, with a similar mail-in service model and comparable aftermarket enthusiast positioning.

Others

• Borla Performance Industries: Performance exhaust manufacturer and potential OEM customer for ceramic coating services, operating in the same automotive and motorsports aftermarket ecosystem as Jet-Hot.
• Magnaflow: Exhaust systems manufacturer and disclosed Jet-Hot customer. Comparable as an industry participant in performance exhaust and a key commercial partnership that also represents the OEM customer profile for Jet-Hot's coating services.
• Akrapovič: Premium performance exhaust manufacturer serving motorsports and enthusiast segments, comparable as an OEM/aftermarket participant in the high-performance exhaust ecosystem where Jet-Hot provides coatings.

Broad incumbents

• Coatings For Industry (CFI): Broad incumbent offering industrial ceramic and high-temperature coating services for OEM and industrial customers, comparable to Jet-Hot's commercial division in industrial manufacturing applications.
• Oerlikon (Praxair Surface Technologies): Broad incumbent in industrial thermal spray coatings and surface engineering, serving aerospace, automotive, and industrial OEMs with high-temperature coating solutions that overlap Jet-Hot's commercial/OEM technical capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JetHot
• Facebookfacebook.com/JetHotUSA
• LinkedInlinkedin.com/company/jet-hot---high-performance-coatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet-Hot