Verlagsgruppe Passau

Name

Verlagsgruppe Passau

Legal name

Mediengruppe Bayern GmbH

Website

https://vgp.de

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Verlagsgruppe Passau (Mediengruppe Bayern GmbH) is a Bavarian regional media group publishing three daily newspapers — Passauer Neue Presse, Donaukurier, and Mittelbayerische Zeitung — reaching over 855,000 readers, with integrated printing and logistics subsidiaries serving B2C readers and B2B advertisers across Germany.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Commercial offset printing
• Media logistics services
• Digital advertising sales
• Job marketplace advertising

Headquarters

HQ city

Passau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Newspaper Circulation Sales: Subscription and single-copy sales of regional newspapers including Passauer Neue Presse, Donaukurier, and Mittelbayerische Zeitung to daily readers.
2. Print and Digital Advertising: Sale of advertising space across print newspapers and digital platforms including web banners, native advertising, social media ads, and Google Ads.
3. Commercial Printing Services: Printing services provided through PNP Druck and Mittelbayerisches Druckzentrum for third-party commercial printing work.
4. Media Logistics: Logistics and distribution services through Medien-Logistik Bayern for print media delivery.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Verlagsgruppe Passau publishes three regional Bavarian daily newspapers—the Passauer Neue Presse, Donaukurier, and Mittelbayerische Zeitung—serving a combined daily print readership of more than 855,000. Beyond the editorial titles, the group sells commercial offset printing capacity through its in-house plants PNP Druck and Mittelbayerisches Druckzentrum, offers media logistics and distribution services through Medien-Logistik Bayern, and monetises its print, digital, and job-marketplace (Stellenmarkt) advertising inventory to advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Passauer Neue Presse (PNP)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• Augsburger Allgemeine: Augusta Verlagsgruppe publishing regional daily newspapers (Augsburger Allgemeine, Allgäuer Zeitung) in Bavaria with integrated printing and digital advertising. Closest geographic and product peer to Mediengruppe Bayern.
• Mediengruppe Münchner Merkur / tz: Direct regional competitor also operating flagship regional newspapers (Münchner Merkur, tz) and digital properties in Bavaria. Highly comparable in product mix, customer base, and operational model.
• Rheinische Post Mediengruppe: Regional newspaper publishing group in North Rhine-Westphalia with digital advertising and commercial printing, comparable in multi-brand regional strategy and integrated production.
• Funke Mediengruppe: Major German regional newspaper publisher (Westdeutsche Allgemeine Zeitung, Berliner Kurier, etc.) with national advertising and digital platforms. Similar integrated publishing, printing, and logistics model.
• Madsack Mediengruppe: Major German regional newspaper publishing group (Hannoversche Allgemeine, Kieler Nachrichten, etc.) with integrated printing and digital operations. Comparable in multi-title regional strategy and operations.
• DuMont Mediengruppe: German regional publishing group with newspapers (Kölner Stadt-Anzeiger, Frankfurter Rundschau) and digital media operations. Comparable in multi-brand regional newspaper strategy and B2B advertising model.
• Nürnberger Nachrichten: Northern Bavarian regional newspaper publisher with similar portfolio structure (daily newspaper, digital platforms, printing services). Direct competitive overlap in the broader Bavarian market.

Broad incumbents

• Süddeutscher Verlag (Süddeutsche Zeitung): Publisher of Süddeutsche Zeitung, Germany's largest national quality daily, with digital subscriptions and regional advertising reach. Broader incumbent serving overlapping regional/B2B advertising customers in Bavaria.
• Axel Springer: Largest German digital publisher with BILD and WELT, operating in regional/national news and classified advertising. Broader incumbent with overlapping advertising customer base and digital transition roadmap.

Emerging players

• Ippen Digital: Digital publishing network partnering with regional newspapers nationwide in Germany, including digital transformation and ad-tech services. Adjacent competitor for digital audience monetization of regional news.

Market position

Customer concentration

• Facebookfacebook.com/176475665718510

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verlagsgruppe Passau