Barclay Friends
Barclay Friends is a not-for-profit, Quaker-affiliated senior living community in West Chester, PA, delivering Residential Living, Personal Care, Memory Care, and Skilled Nursing services on a single campus, supported by a horticultural therapy program and in-house rehabilitation partnership.
- Company typePrivate
- Founded1893
- HeadquartersWest Chester, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barclay Friends does
Barclay Friends is a not-for-profit senior living community founded in 1893 in West Chester, Pennsylvania, and operated as an affiliate of The Kendal Corporation. The organization delivers a full continuum of care for older adults across four service lines on a single campus: Residential Living (60 apartments in the Preston building), Personal Care (assisted living with daily activity support), Memory Care (specialized secure neighborhoods including the recently expanded Goshen Memory Care with 24 new apartments alongside 20 Preston suites), and Skilled Nursing (24/7 licensed nursing, rehabilitation, and hospice in the Cotter building). The community is distinguished by a unique horticultural therapy program with five outdoor gardens and a full-time horticulturalist, in-house rehabilitation delivered through a Functional Pathways partnership, and Tovertafel interactive projection technology in memory care. Revenue is generated through daily-rate recurring fees, one-time entrance/community fees (e.g., $61,200-$91,800 for Residential Living), and charitable giving; approximately 30% of skilled nursing residents rely on Medicaid/Medical Assistance, and the organization absorbs roughly $2 million annually in unreimbursed care as part of its charitable mission. Customers are individual residents and their families, acquired through direct admissions tours, healthcare provider referrals (including Chester County Hospital), community events, and a multi-channel digital marketing presence; the organization is governed by a community board and led by CEO Maria Santangelo.
Barclay Friends firmographics
Firmographics- Name
- Barclay Friends
- Legal name
- Barclay Friends
- Website
- https://bf.kendal.org
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barclay Friends is a not-for-profit, Quaker-affiliated senior living community in West Chester, PA, delivering Residential Living, Personal Care, Memory Care, and Skilled Nursing services on a single campus, supported by a horticultural therapy program and in-house rehabilitation partnership.
- Ownership category
- akta.pro rank
Barclay Friends industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where Barclay Friends is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barclay Friends business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Residential Living: Daily rate covers accommodations, dining, wellness offerings, maintenance, and access to shared community spaces. Entrance fee collected at move-in. Single occupancy starting at $107/day, double occupancy starting at $131/day.
- Personal Care: Daily rate covers assistance with daily living activities, meals, housekeeping, and medication support. Starting at $217/day for single occupancy. Additional fees for wound care, medication management tiers, incontinence care, and other services.
- Memory Care: Daily rate includes medication management, incontinence care, and personal laundry services. Starting at $315/day for single occupancy. Specialized secure neighborhoods with 24-hour dementia caregiver support.
- Skilled Nursing: Daily rate covers 24-hour licensed nursing care, medication management, rehabilitation services, wound care, hospice care, and social services. Private room $607/day, shared suite $570/day.
- Entrance and Community Fees: One-time fees collected at move-in to support residence preparation and ongoing campus enhancements. Residential Living entrance fees starting at $61,200 (single) and $91,800 (double). Personal Care and Memory Care community fees of $5,000 (single) or $10,000 (double).
- Charitable Giving and Donations: Annual giving program including the Caring Fund, horticultural therapy donations, staff appreciation fund, and planned giving options including bequests and beneficiary designations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Residential Living - Single Occupancy |
| Subscription | Pay-as-you-go | Residential Living - Double Occupancy |
| Subscription | Pay-as-you-go | Personal Care - Single Occupancy |
| Subscription | Pay-as-you-go | Personal Care - Double Occupancy |
| Subscription | Pay-as-you-go | Memory Care - Single Occupancy |
| Subscription | Pay-as-you-go | Memory Care - Double Occupancy |
| Subscription | Pay-as-you-go | Skilled Nursing - Private Room |
| Subscription | Pay-as-you-go | Skilled Nursing - Shared Suite |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Barclay Friends product offering
Product offeringCore offering
Barclay Friends operates a continuum of senior living services on its West Chester, PA campus, providing Residential Living (independent apartments), Personal Care (assisted living), Memory Care (specialized Alzheimer's/dementia support), and Skilled Nursing (24-hour licensed nursing and post-acute rehabilitation). The community also offers a Horticultural Therapy program and Rehabilitation Services in partnership with Functional Pathways.
Product overview
Barclay Friends offers a continuum of senior living care services including Residential Living, Personal Care, Memory Care (Bartram Way and Goshen neighborhoods), and Skilled Nursing (Cotter building). The organization provides additional therapeutic programs including Horticultural Therapy and Rehabilitation Services through Functional Pathways. The Preston building houses Residential Living, Personal Care, and Memory Care, while the Cotter building provides Skilled Nursing services. All services are rooted in Quaker values emphasizing compassion, dignity, and person-centered care.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Living
Quantifiable outcome
- Residents absorb approximately $2 million annually in unreimbursed care to ensure no one is asked to leave due to financial hardship.
- +1 more outcomes
Companies that use Barclay Friends
Customer profileNamed customers2 records
Segments5 records
Barclay Friends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Barclay Friends partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Functional PathwayscoreFunctional Pathways provides in-house rehabilitation services including physical, occupational, and speech therapy. The partnership brings expert therapy services directly to Barclay Friends residents with personalized therapy programs designed to help residents regain independence and improve quality of life.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Barclay Friends competitors and assessment
Company assessmentDirect peers
- Crosslands (Kendal Affiliate): Sister Kendal-affiliated CCRC in Kennett Square, PA. Operates a similar Quaker-rooted, not-for-profit continuum-of-care model with independent living, personal care, and skilled nursing, and shares the same Kendal system governance and back-office resources as Barclay Friends.
- Collington (Kendal Affiliate): Kendal-affiliated CCRC in Mitchellville, MD with a comparable full continuum of care and similar mission-driven, Quaker-influenced operating model — directly comparable in service mix and governance structure.
- Lima Estates (Kendal Affiliate): Pennsylvania-based Kendal-affiliated senior living community offering independent living, personal care, and skilled nursing with the same Kendal operating philosophy and shared resident services framework as Barclay Friends.
- Brandywine Living: Regional assisted living and memory care provider operating multiple communities across the Mid-Atlantic including Pennsylvania, with comparable service tiers (personal care, memory care) and overlapping geography with Barclay Friends' West Chester market.
- Acts Retirement-Life Communities: Not-for-profit CCRC operator with multiple Pennsylvania communities offering a full continuum of care. Closely comparable to Barclay Friends in mission, service tiers, and geographic footprint.
Broad incumbents
- Sunrise Senior Living: Large national senior living operator offering assisted living and memory care across the U.S. Overlaps with Barclay Friends' personal care and memory care offerings but at materially greater scale and with a for-profit, multi-site operating model.
- Atria Senior Living: Major national senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable in service mix to Barclay Friends' residential and personal care tiers, though at national scale and for-profit structure.
- Genesis HealthCare: Large national skilled nursing and post-acute care provider with significant Pennsylvania presence. Overlaps directly with Barclay Friends' skilled nursing and rehabilitation services, including Medicare/Medicaid-certified operations.
- Erickson Senior Living: National not-for-profit CCRC operator with multiple large continuing care campuses. Comparable continuum-of-care model to Barclay Friends but at much larger scale per community.
Others
- Functional Pathways: Therapy services partner that provides in-house physical, occupational, and speech therapy to Barclay Friends' skilled nursing and rehabilitation program. Relevant as an embedded supplier rather than a competitor, but directly comparable in the senior living rehab services category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Barclay Friends social profiles
Digital presenceBarclay Friends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barclay Friends leadership team
Management profileNumber of profiles
Barclay Friends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barclay Friends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barclay Friends
What does Barclay Friends do?
Barclay Friends operates a continuum of senior living services on its West Chester, PA campus, providing Residential Living (independent apartments), Personal Care (assisted living), Memory Care (specialized Alzheimer's/dementia support), and Skilled Nursing (24-hour licensed nursing and post-acute rehabilitation). The community also offers a Horticultural Therapy program and Rehabilitation Services in partnership with Functional Pathways.
Is Barclay Friends a public or private company?
Barclay Friends is a private company. It is currently operating.
When was Barclay Friends founded?
Barclay Friends was founded in 1893. It employs 101 to 250 people.
Where is Barclay Friends based?
Barclay Friends is headquartered in West Chester, United States, in the North America region.
How does Barclay Friends make money?
Six revenue lines are on record. Residential Living is the primary driver. The others are personal Care, memory Care, skilled Nursing, entrance and Community Fees and charitable Giving and Donations.
Who are Barclay Friends's main competitors?
Direct peers on record are Crosslands (Kendal Affiliate), Collington (Kendal Affiliate), Lima Estates (Kendal Affiliate), Brandywine Living and Acts Retirement-Life Communities. Broad incumbents are Sunrise Senior Living, Atria Senior Living, Genesis HealthCare and Erickson Senior Living. Functional Pathways is listed as an others.
Does Barclay Friends have an API?
No public API is recorded for Barclay Friends.
What industry is Barclay Friends in?
Barclay Friends's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62331 and its SIC code is 8050.