Emerald Park
Emerald Park operates Ireland's only combined theme park and EAZA-accredited zoo from a single site in Co. Meath, serving families, schools, and corporate groups with 45+ rides, 180+ animal species, memberships, seasonal events, and conservation-driven experiences.
- Company typePrivate
- Founded2010
- HeadquartersAshbourne, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Emerald Park does
Emerald Park, formerly Tayto Park, is Ireland's only combined theme park and accredited zoo, located on a single site in Kilbrew, Ashbourne, Co. Meath. Founded in 2010 and operating as a private company with 101–250 employees, the park runs over 45 rides and attractions alongside an EAZA-accredited zoo housing more than 180 animal species. Major themed destinations on site include the Celtic-mythology Tír na nÓg land (featuring the Na Fianna Force rollercoaster at 750m/90km/h, The Quest, and the Celtic Dreamer wave swinger), the Lost Valley - Land of Dinosaurs area, the Lemur Woods immersion, and World of Raptors aerial displays.
Underlying technical infrastructure spans sustainable utilities rather than software: solar arrays power the 5D cinema and maintenance facilities via a partnership with Flogas, EV charging units serve 20 car-park bays, stabilised aqueous ozone is used for eco-cleaning, and the site is self-sufficient in water with metered leak-detection pipework. Conservation and accreditation capability is anchored by 18 EAZA Ex-Situ Programme breeding programmes and conservation-donations of over €50,000 to WildCats Conservation Alliance and over €30,000 to Golden Eagle Trust, plus active participation in the All-Ireland Pollinator Plan since 2022.
The company is a direct-to-consumer leisure operator. Revenue is generated from day-ticket admissions to the theme park and zoo, annual membership subscriptions enabling unlimited repeat visits, group and corporate bookings (including 20,000 school-tour students per year), gift cards, and on-site retail and food service. Distribution runs through an in-house online booking platform (bookings.emeraldpark.ie), walk-up entrance sales, direct group/corporate sales, and tourism-network cross-promotion via Ireland's Ancient East, Discover Boyne Valley, and IAAPA. Seasonal events such as Summer Sizzler and Jingle Fest support shoulder- and off-peak demand.
Emerald Park firmographics
Firmographics- Name
- Emerald Park
- Legal name
- Emerald Park
- Website
- https://emeraldpark.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emerald Park operates Ireland's only combined theme park and EAZA-accredited zoo from a single site in Co. Meath, serving families, schools, and corporate groups with 45+ rides, 180+ animal species, memberships, seasonal events, and conservation-driven experiences.
- Ownership category
- akta.pro rank
Emerald Park industry classification
Industry- Product category
- Theme Park and Zoo Attractions
- NAICS
- Amusement and Theme Parks (71311), Zoos and Botanical Gardens (71213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
- akta.pro secondary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
Keywords
Where Emerald Park is headquartered
LocationHeadquarters
- HQ city
- Ashbourne
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Emerald Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Theme Park Tickets: Day admission tickets to the theme park providing access to over 45 rides and attractions
- Zoo Tickets and Packages: Zoo admission and exclusive zoo packages for specialized experiences
- Membership Subscriptions: Annual and recurring membership programs allowing unlimited visits for an annual fee
- Group and Corporate Bookings: School tours, education packages, corporate bookings, and group visit packages
- Gift Cards: Gift cards sold as gifts for visitors
- Retail and Food Services: On-site food, beverage, and retail shopping outlets throughout the park
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Day Tickets |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | Group and School Tour Packages |
| Unit Pricing | Pay-as-you-go | Exclusive Zoo Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Emerald Park product offering
Product offeringCore offering
Emerald Park operates Ireland's only combined theme park and accredited zoo at a single site in Co. Meath, offering over 45 rides and attractions plus a zoo with 180+ animal species. The park sells day tickets, annual memberships, school tours, corporate bookings, exclusive zoo packages, and gift cards, and runs seasonal events such as Jingle Fest and Summer Sizzler. On-site food, beverage, and retail outlets generate additional revenue per visitor.
Product overview
Emerald Park is Ireland's only combined theme park and zoo, operating as a unified destination offering both mechanical rides and attractions alongside a diverse animal collection. The core portfolio consists of the theme park with over 45 rides and attractions, the accredited zoo housing over 180 animals, and the Celtic-themed Tír na nÓg land featuring rollercoasters. The park offers various ticket and membership products, educational programs including school tours, corporate event services, and exclusive zoo packages. Seasonal events like Jingle Fest and Summer Sizzler drive visitation throughout the year. The company also maintains conservation programs and sustainability initiatives as part of its operational philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- Tír na nÓg: A mythical land themed area featuring Celtic-inspired rollercoasters and attractions based on Irish mythology including Na Fianna Force, The Quest, and Celtic Dreamer.
- Jingle Fest
- Emerald Park Zoo
Products and services
- Emerald Park Theme Park
Quantifiable outcome
- 20,000 school tour students educated annually through sustainability tours
- +2 more outcomes
Companies that use Emerald Park
Customer profileSegments4 records
Ideal customer profiles3 records
Emerald Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Emerald Park partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FlogascoreFlogas serves as Emerald Park's dedicated energy and sustainability partner, supplying gas, electricity, and solar energy solutions to the park. This partnership supports the park's renewable energy initiatives and sustainability goals.
- Sustainable Tourism NetworkcoreMembership in the Sustainable Tourism Network connects Emerald Park with like-minded organizations and provides access to sustainability training and workshops. The park participates in a Sustainability Working Group to prioritize environmental responsibility.
- WildCats Conservation AlliancecoreEmerald Park has donated over €50,000 to the WildCats Conservation Alliance to aid in protecting critically endangered Amur leopards and endangered Amur tigers in Russia. 100% of funds go directly to field work including anti-poaching efforts and habitat protection.
- Golden Eagle TrustminorEmerald Park has donated over €30,000 to the Golden Eagle Trust, funding the reintroduction and monitoring of red kites in North Co. Dublin. The trust is dedicated to conservation and restoration of Ireland's native birds and wildlife.
- Macaca Nigra ProjectminorFunding from Emerald Park covers Tangkoko Conservation Education activities for local school children in Indonesia. The project addresses the 75% population decline of Sulawesi Black Crested Macaques over 30 years.
- National Biodiversity Data CentrecoreEmerald Park has been actively involved in Irish conservation since 2014, partnering with the NBDC in the All-Ireland Pollinator Plan. The park conducts surveys between March and September/October annually.
- EAZA (European Association of Zoos and Aquaria)coreEmerald Park participates in 18 EAZA Ex-Situ Programme (EEP) breeding programmes, managing genetically healthy populations of conservation-dependent species in European zoos.
- IAAPAminorProud member of IAAPA (International Association of Amusement Parks and Attractions), the global trade association for the amusement industry.
- Ireland's Ancient EastminorProud member of Ireland's Ancient East tourism initiative, a regional tourism marketing network promoting heritage attractions.
- Discover Boyne ValleyminorProud member of Discover Boyne Valley tourism network, promoting attractions in the Boyne Valley region of Ireland.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Emerald Park competitors and assessment
Company assessmentDirect peers
- Chester Zoo: One of the UK's largest and most-visited zoos with strong EAZA conservation credentials and educational programming; comparable to Emerald Park's accredited zoo operations on conservation positioning and family-leisure mission.
- Flamingo Land Resort: UK theme park combined with a zoo and resort, directly comparable to Emerald Park's combined theme park + zoo + on-site hospitality/retail operating model.
- Dublin Zoo: Ireland's largest zoo and a major family attraction in Dublin, directly comparable to Emerald Park's zoo component on animal collection scale, conservation programming, and Irish family demographic.
- Paultons Park: Independent UK family theme park similar in size and positioning to Emerald Park, with a comparable mix of rides, themed lands, and animal experiences; a useful scale and model benchmark.
- Thorpe Park: UK Merlin-operated theme park focused on thrill rides and seasonal events, similar in operating model and target market to Emerald Park's theme park operations.
- Blackpool Pleasure Beach: Historic independent UK amusement park combining thrill rides with family attractions; comparable to Emerald Park on independent-operator model, ride portfolio, and family demographic.
- Alton Towers Resort: One of the UK's largest theme parks (operated by Merlin Entertainments) with a comparable mix of thrill rides, family attractions, and seasonal events; directly comparable on theme park model, scale, and seasonality.
Broad incumbents
- Disneyland Paris: Europe's largest destination resort and the most-visited tourist attraction in Europe; an aspirational incumbent competitor for European family leisure spend and a relevant benchmark for theme park operating standards.
Regional players
- PortAventura World: Large-scale Spanish destination theme park complex with themed lands, hotels, and a Ferrari Land; comparable on the theme park + themed land model, though at materially greater scale and with Mediterranean climate vs. Irish weather.
- Fota Wildlife Park: Irish zoological park in Cork focused on conservation and open-layout habitats, directly comparable to Emerald Park's zoo operations in the same country and overlapping visitor demographics.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Emerald Park social profiles
Digital presenceEmerald Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerald Park leadership team
Management profileNumber of profiles
Emerald Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerald Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerald Park
What does Emerald Park do?
Emerald Park operates Ireland's only combined theme park and accredited zoo at a single site in Co. Meath, offering over 45 rides and attractions plus a zoo with 180+ animal species. The park sells day tickets, annual memberships, school tours, corporate bookings, exclusive zoo packages, and gift cards, and runs seasonal events such as Jingle Fest and Summer Sizzler. On-site food, beverage, and retail outlets generate additional revenue per visitor.
Is Emerald Park a public or private company?
Emerald Park is a private company. It is classified as unknown and is currently operating.
When was Emerald Park founded?
Emerald Park was founded in 2010. It employs 101 to 250 people.
Where is Emerald Park based?
Emerald Park is headquartered in Ashbourne, Ireland, in the Europe region.
How does Emerald Park make money?
Six revenue lines are on record. Theme Park Tickets are the primary driver. The others are zoo Tickets and Packages, membership Subscriptions, group and Corporate Bookings, gift Cards and retail and Food Services.
Who are Emerald Park's main competitors?
Direct peers on record are Chester Zoo, Flamingo Land Resort, Dublin Zoo, Paultons Park, Thorpe Park, Blackpool Pleasure Beach and Alton Towers Resort. Disneyland Paris is listed as a broad incumbent. Regional players are PortAventura World and Fota Wildlife Park.
Does Emerald Park have an API?
No public API is recorded for Emerald Park.
What industry is Emerald Park in?
Emerald Park's product category is Theme Park and Zoo Attractions. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks), with a secondary code of THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions). Its NAICS code is 71311 and its SIC code is 7900.