Beijing Daoxiangcun Food Co.

What Beijing Daoxiangcun Food Co. does

Beijing Daoxiangcun Food Co., Ltd. (北京稻香村食品有限责任公司) is a privately held traditional Chinese food enterprise founded in 1895 in Beijing, with the current limited liability structure established after a 1983 revival led by former shopkeeper Liu Zhenying and current chairman Bi Guocai. The company produces and sells a portfolio of 15 major categories and over 600 product varieties, centered on traditional Beijing-style pastries, meat products, frozen foods, mooncakes, zongzi, yuanxiao, bread staples, and snacks, with selected specialty lines such as sugar-alcohol (sugar-free) pastries and a 24 Solar Terms seasonal collection. Manufacturing is conducted through its wholly-owned subsidiary Beijing Daoxiangcun Food Industrial Co., which operates a 200-mu (~33 acre) modern production base with 150,000 square meters of building space in Changping District's Qijia Town industrial park. Core proprietary technology comprises Beijing-style mooncake handcraft and Beijing-style pastry making techniques, both recognized as district-level intangible cultural heritage, complemented by the first CNAS-accredited testing laboratory in the national baking industry (2010) and the first ISO 22000 certification in China's traditional pastry sector.

The company generates revenue through a vertically integrated omnichannel model: 231 directly-owned chain stores across Beijing, 462 supermarket counters within major retail systems, 25 tourism locations, a wholesale distribution network spanning 13 provinces, 2 autonomous regions, and 1 municipality via nearly 1,000 external outlets, and online channels including JD.com and Tmall flagship stores plus a proprietary WeChat mini-program with nationwide delivery. The 2023 full system sales figure (including direct operations, franchise, and distribution) was 78亿元 CNY. Target customers span Beijing residents seeking authentic local foods, tourists purchasing Beijing-themed gifts and souvenirs, festival-driven holiday gift buyers for Mid-Autumn, Dragon Boat, and Lantern Festival occasions, and mass-market supermarket shoppers. Pricing is unit- or weight-based at retail and is not publicly disclosed.

Recent strategic emphasis has shifted toward experiential retail and product modernization, evidenced by the rollout of concept stores (南城生活店 in 2020, 零号店 in August 2021, 廿四节气馆 in March 2023, 零号寻宝馆 in July 2024), the launch of Western-style pastry lines (稻田日记, November 2025), and continued festival-themed SKU refreshes such as the 2025 Mid-Autumn and 2026 Dragon Boat product cycles. The company has participated in drafting seven national standards (covering pastry, sachima, yuanxiao, mooncake, biscuit, and pastry classification) and maintains dual 中华老字号 and 北京老字号 designations, having supplied both the 2008 Beijing Olympics and 2022 Beijing Winter Olympics.

Name

Beijing Daoxiangcun Food Co.

Legal name

北京稻香村食品有限责任公司

Website

https://daoxiangcun.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Beijing Daoxiangcun Food Co., founded 1895, is a privately held Beijing-based producer and retailer of traditional Chinese pastries, meat products, frozen foods, and seasonal festival foods (mooncakes, zongzi, yuanxiao), operating 231 chain stores, 462 supermarket counters, 25 tourism outlets, and nationwide e-commerce channels serving Beijing residents and festival gift buyers.

Ownership category

akta.pro rank

Product category

Traditional Chinese Pastries and Foods

NAICS

Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Specialty Food Manufacturing (311412), Baked Goods Retailers (445291), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen Snacks & Appetizers (CRADADAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Traditional Chinese pastries
• Mooncake production
• Frozen dumpling foods
• Frozen Beijing foods
• Seasonal festival foods

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Store Sales: Direct sales through 231 company-owned chain stores, 462 supermarket counters, and 25 Beijing tourism locations across Beijing.
2. E-commerce Sales: Sales through JD.com flagship store, Tmall flagship store, and proprietary WeChat mini-program with nationwide delivery capability.
3. Wholesale and Distribution: Distribution network covering 13 provinces, 2 autonomous regions, and 1 municipality with nearly 1,000 sales outlets.
4. Food Manufacturing: Production of 15 major categories including pastries, meat products, frozen foods, mooncakes, yuanxiao, and zongzi, totaling over 600 product varieties.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Beijing Daoxiangcun produces and sells traditional Beijing-style pastries, cooked meat products, frozen foods (dumplings, wontons, shumai), festival foods (mooncakes, zongzi, yuanxiao), bread and staples, sugar-free pastries, and snack foods across 15 major categories and over 600 product varieties. The company operates a vertically integrated model spanning a 200-mu modern production base in Beijing, 231 company-owned chain stores, 462 supermarket counters, 25 tourism outlets, nearly 1,000 wholesale distribution points across 13 provinces, and proprietary e-commerce channels (WeChat mini-program, JD.com, Tmall flagship stores).

Product overview

Beijing Daoxiangcun Food Co. is a traditional Chinese food enterprise operating under Beijing Daoxiangcun Food Co., Ltd., producing 15 major categories and over 600 varieties of foods including pastries, cooked foods, seasonal festival products, frozen foods, sugar-free pastries, bread and staples, and snacks. The company operates through a network of 231 chain stores, 462 supermarket counters, 25 tourist网点, and online channels including JD.com, Tmall, and WeChat mini program with national delivery service. The product portfolio centers around traditional Beijing-style pastries (美味糕点) and cooked foods (可口熟食) as core offerings, complemented by seasonal products tied to Chinese festivals (节令食品 with Dragon Boat Festival zongzi and Mid-Autumn mooncakes as signature items), 24 Solar Terms limited editions (廿四节气), and specialty sugar-free lines (糖醇糕点). The company has expanded into innovative retail concepts including Zero Store (零号店) and themed specialty stores, while also introducing Western pastry lines like 稻田日记 to reach broader consumer segments.

Differentiator

Problem solved

Functional benefit

Brands

• 零号店: 新型现烤门店，首家于2021年8月推出，登上热搜第一名引发抢购热潮。第二家（新零号店/廿四节气馆）于2023年3月开业。第三家（零号寻宝馆）于2024年7月在隆福寺前街亮相。
• 南城生活店
• 稻田日记

Products and services

• Delicious Pastries (美味糕点) Flagship line of traditional Beijing-style pastries including cakes, cookies, and confections such as Beijing Eight Pieces (京八件) assortment with rose bean paste, osmanthus hawthorn, butter chestnut, salt-and-pepper black sesame, pear, red lotus mixed nuts, walnut date paste, and goji bean varieties. Produced using Jing-style pastry making techniques recognized as intangible cultural heritage.
• Delicious Cooked Foods (可口熟食) Ready-to-eat prepared foods including braised meats (酱肘子, 叉烧肉), sausages, pork products (五香猪头肉), other meat products (duck, rabbit, poultry), packaged meat foods, soy products, and small side dishes. Targeted at consumers seeking convenient traditional cooked foods.
• 24 Solar Terms Limited Edition Foods (廿四节气) Limited-edition foods themed around the 24 traditional Chinese solar terms, featuring seasonal ingredients and traditional cultural elements for each 节气. Aligned with the themed 24 Solar Terms Hall (廿四节气馆) store concept.
• Festival Foods (节令食品) Festival-specific foods including Dragon Boat Festival zongzi, Lantern Festival yuanxiao, and Mid-Autumn Festival mooncakes, available as both loose-sale items and curated gift boxes (such as 粽香满堂, 稻香粽情, 粽情端午, 北京香粽, 九子粽 for Dragon Boat; 京韵中轴, 锦雅逸月 for Mid-Autumn).
• Frozen Foods (速冻食品) Quick-frozen products including dumplings, wontons, shumai, and meat skewers for home cooking. Beijing Daoxiangcun was the designated supplier of frozen dumplings and wontons for the 2008 Beijing Olympics.
• Sugar-Free Pastries (糖醇糕点) Low-sugar and sugar-free pastry products made with sugar alcohols for health-conscious consumers seeking traditional pastry taste with reduced sugar content.
• Bread & Staples (面包主食)

Quantifiable outcome

• 2023 annual system sales revenue reached 78 billion yuan
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Toprun (Meixin) Bread & Pastry: Toprun/桃李面包 is China's largest industrial-scale pre-packaged bakery producer, distributing short-shelf-life bread and pastries through mass-market retail. Comparable in bakery manufacturing scale and supermarket-channel reliance, though focused on Western-style bread rather than heritage Chinese pastry.
• Holiland: Holiland (好利来) operates one of China's largest branded pastry retail chains with its own central bakeries and a Western-style product mix. Comparable as a vertically integrated Chinese bakery brand combining own manufacturing with chain retail.
• Panpan Foods: Panpan Foods (盼盼食品) is a Fujian-based long-established Chinese snack and baked-goods manufacturer best known for bread, pastries, and traditional rice/bean products. Comparable as a heritage Chinese snack manufacturer competing for supermarket shelf space and traditional-food gifting occasions.
• Suzhou Daoxiangcun Food Co. Suzhou Daoxiangcun (苏州稻香村) is the namesake southern-China rival sharing the Daoxiangcun brand, producing overlapping traditional Chinese pastries, mooncakes, and zongzi. Both companies operate in the same product categories and have been engaged in long-running trademark disputes.
• Guangzhou Restaurant Group: Guangzhou Restaurant Group (广州酒家) is a listed southern-China heritage food manufacturer centered on mooncakes, pastries, and prepared dishes with direct retail and seasonal gift-box operations. Directly comparable in mooncake/pastry leadership, gifting seasonality, and combined manufacturing-retail model.
• Xinghualou: Xinghualou (杏花楼) is a Shanghai time-honored brand operating traditional pastries, prepared foods, and seasonal mooncakes with its own retail network. Comparable in mooncake/pastry seasonal gifting dominance, century-old heritage status, and own-store model in a regional metro.

Broad incumbents

• Bestore: Bestore (良品铺子) is a national multi-category snack retailer selling packaged snacks via online and offline channels. Adjacent comparator as a mass-market Chinese snack brand operating both physical stores and e-commerce at national scale.
• Three Squirrels: Three Squirrels (三只松鼠) is a national brand-driven snack retailer operating e-commerce-first and now offline channels across nuts, baked goods, and confectionery. Comparable as a scaled Chinese snack brand, though focused on nuts/imported categories rather than heritage pastry.
• Want Want China: Want Want (旺旺) is a Greater China heritage brand producing traditional Asian confectionery, snacks, and beverages across multiple categories. Comparable as a long-tenured Chinese/Asian packaged snack brand with multi-channel distribution and gift-box occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Daoxiangcun Food Co.