Rainbow Wave

What Rainbow Wave does

Rainbow Wave is an independent fashion sales and communications agency founded in 2002 and headquartered in London, with operational showrooms in Paris and New York. The company serves as an outsourced sales and PR partner for fashion brands, primarily independent designers and contemporary labels, by representing them across multi-brand retailers and directional boutiques in 50+ countries. Its portfolio spans at least 30 brands across womenswear, menswear, accessories, footwear, jewellery, denim, and resortwear, including J.W. Anderson, Gabriella Hearst, Re/Done, Ancient Greek Sandals, Soeur, Zeus + Dione, and Raphaele Canot.

The agency operates two integrated service lines. The Sales division provides commission-based representation through physical showrooms in London, Paris, and New York, presenting collections across all four seasons and supplementing this with participation in trade shows (CABANA Miami, PITTI Florence, COUTURE Las Vegas, CIFF Copenhagen). Services include seasonal sales support, market feedback, sell-through reporting, logistics, and territory-specific product development. The PR & Communications division delivers strategy, sample management, media relations, product placement, seasonal press days, VIP and talent dressing, asset creation, event management, and brand partnerships.

Rainbow Wave is a privately held, bootstrapped company with 51–100 employees and no disclosed external funding, parent company, or institutional investors. It employs native-speaker teams with cultural fluency across major fashion markets. Revenue is generated through commissions on wholesale orders and fees for PR/communications services, with pricing tailored to each brand engagement rather than publicly listed. The core technology is described as a "fashion sales and communications agency platform"; there is no proprietary software, AI, or data product.

Name

Rainbow Wave

Legal name

Rainbow Wave

Website

https://rainbowwave.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Rainbow Wave is an independent London-based fashion sales and PR agency, founded in 2002, representing 30+ designer and contemporary brands across showrooms in London, Paris, and New York with distribution in 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sales Representation Services: Commission-based sales representation for fashion brands through showrooms in London, Paris, and New York. Services include seasonal sales support, market feedback, campaign reporting, sell-through reporting, logistics support, and product development for territory-specific needs.
2. PR & Communications Services: Integrated communication and PR services including communications strategy, sample management, seeding initiatives, brand profiling, product placement, media relations, media pitching, media monitoring, seasonal press days, VIP & talent dressing, asset creation and distribution, event management, and brand partnerships and collaborations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rainbow Wave is an independent fashion sales and communications agency that provides global sales representation through showrooms in London, Paris, and New York, and integrated PR and communications services for fashion brands. The agency represents a curated portfolio of womenswear, menswear, footwear, accessories, jewellery, denim, and resort brands, distributing them through established networks in over 50 countries.

Product overview

Rainbow Wave is an independent fashion sales and communications agency founded in 2002, offering a portfolio of Sales and PR Services. The Sales division provides global distribution through showrooms in London, Paris, and New York across over 50 countries, while the PR & Communications team handles brand profiling, media relations, and event management. The agency represents a curated portfolio of fashion brands across multiple categories including Designer (e.g., _bare, Hervé Léger, ienki ienki, frenken), Contemporary (e.g., apparis, herskind, howlin', labo.art, masscob, mimchik, Soeur, St. Clair, sunray, thelatest), Resort (e.g., cala de la cruz, les vacances d'irina, thierry colson, Zeus + Dione), Denim (e.g., b sides, haikure, re/done), Footwear & Accessories (e.g., ancient greek sandals, dianora salviati, le monde beryl, legres, maeden, pardohats), Jewellery (e.g., dunton ellerkamp, ileana makri, nikolle radi, pippa small, qiqi, raphaele canot, shola branson, tenthousandthings), and Menswear (_bare mens, labo.art mens). The agency specializes in womenswear, menswear, accessories and jewellery, serving as a trusted extension of brands' in-house teams to maximize sales opportunities and build brand awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Services
• PR & Communications Services
• Showroom Services

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Purple PR: Purple PR is a London-based fashion and luxury communications agency offering PR, brand strategy, and event services globally. It directly competes with Rainbow Wave's PR & Communications division for the same premium and contemporary fashion brand clients.
• Tomorrow London: Tomorrow London is an independent fashion sales and communications agency with showrooms in London, Paris, Milan, and New York, representing contemporary and designer brands. Like Rainbow Wave, it bundles showroom representation with integrated communications for premium and emerging designer labels.
• Karla Otto: Karla Otto is a global fashion sales, showroom, and PR agency with offices in major fashion capitals. It is one of the closest direct competitors to Rainbow Wave, offering the same bundled sales representation and communications services to premium fashion brands across womenswear, menswear, and accessories.
• Atelier Management: Atelier Management is a New York-based showroom and PR agency representing premium and contemporary fashion brands. It directly competes with Rainbow Wave in providing seasonal showroom representation and brand communications services in the US market.
• The Communications Store: The Communications Store is a London-based integrated communications agency specialising in fashion, luxury, and lifestyle brands. It competes with Rainbow Wave's PR division in media relations, brand profiling, and strategic communications for fashion clients.
• KCD Worldwide: KCD Worldwide is a leading global fashion PR, communications, and events agency headquartered in New York with offices in London, Paris, and Milan. It competes directly with Rainbow Wave in providing communications strategy, media relations, and event services to luxury and designer fashion brands.
• Maison de Mode: Maison de Mode operates fashion showrooms and PR services across global markets, representing luxury and contemporary designer brands. It is comparable to Rainbow Wave in offering showroom-led international distribution plus integrated communications support.
• 10 Downing Street (fashion): 10 Downing Street is a global fashion sales and communications agency with showrooms in London, Paris, New York, and Milan. It is one of Rainbow Wave's largest direct competitors, operating an essentially identical multi-showroom, multi-category agency model for premium designer brands.
• Bureau de Style: Bureau de Style is an Italian fashion sales agency and showroom operator representing premium and contemporary designer brands across international markets. It mirrors Rainbow Wave's model of showroom-based seasonal sales representation for emerging designer brands.
• Cl PR & Communications: Cl PR & Communications is a London-based fashion communications agency offering PR, brand strategy, and event services to luxury and contemporary fashion brands. It directly overlaps with Rainbow Wave's PR division in serving premium designer clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rainbowwave_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Wave