Asuris Northwest Health

What Asuris Northwest Health does

Asuris Northwest Health is a regional, for-profit health insurer headquartered in Spokane, Washington, operating as an affiliate within the Blue Cross Blue Shield / Regence ecosystem and licensed to sell health and dental coverage across Washington state. The company markets individual and family health plans, dental insurance (served through a dedicated asurisdental.com portal), and small-employer group health plans, with members accessing services via an online portal offering doctor and dentist search, sign-in, and contact functionality. Founded in 2000, the company is one of ten insurers approved by the Washington state insurance commissioner to sell group health plans to small employers for 2025.

Revenue is generated through regulated subscription-style health insurance premiums paid by individuals, families, and small employer groups, with rates approved annually by the state (an 11.9% premium increase was cleared for the 2025 coverage year effective upon renewal on or after January 1, 2025). The go-to-market is a direct enterprise-style field sales motion targeting small employers in Washington, complemented by direct consumer-facing digital channels. Asuris is operationally active, with an ongoing member website and continued inclusion in state-approved carrier lists, and is led by Mark B. Ganz as President and CEO. No proprietary technology stack, AI/ML capabilities, patents, funding rounds, or M&A activity are disclosed in the available source data.

Name

Asuris Northwest Health

Legal name

Asuris Northwest Health

Website

https://asuris.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Asuris Northwest Health is a Washington state-licensed regional health insurer offering individual, family, and small-employer group health plans plus dental coverage, operating as an affiliate within the Blue Cross Blue Shield and Regence ecosystem.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Health insurance plans
• Group health coverage
• Dental insurance
• Individual family plans
• Small employer coverage

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Health Insurance Premiums: Asuris Northwest Health generates revenue through health insurance premium payments from individuals, families, and small business employers in Washington state. Premium rates are regulated and approved by the state.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asuris Northwest Health is a health insurance company based in Spokane, Washington, providing individual and family health insurance plans, small employer group health plans, and dental insurance products to Washington state residents and small businesses. Founded in 2000, the company operates as one of ten approved insurers in Washington state authorized to offer small employer group health plans.

Product overview

Asuris Northwest Health is a health insurance company offering a portfolio of health and dental insurance products. The core offerings include individual and family health insurance plans, dental insurance (delivered through asurisdental.com), and group health plans for small employers. Members can access services through the member portal, which provides tools for finding doctors and dentists, contacting support, and managing their accounts.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cigna Healthcare: Cigna is a national health insurer with employer-sponsored plan offerings in Washington state, overlapping with Asuris in the small group segment. While broader in scope, Cigna's presence in Washington competes for the same broker-distributed small employer accounts.
• UnitedHealthcare: UnitedHealthcare is the largest U.S. health insurer and competes with Asuris in the Washington small group market through its employer-sponsored plans. As a broad incumbent, it offers overlapping capabilities as part of a national portfolio but does not specialize in the eastern Washington regional niche.
• Molina Healthcare: Molina Healthcare is a publicly traded managed care company with a presence in Washington, including individual ACA marketplace plans that compete with Asuris's individual and family offerings. While more government-program focused, Molina competes for similar Washington individual customers.
• Aetna (CVS Health): Aetna, a CVS Health company, offers commercial small group and individual health plans in Washington state, competing with Asuris for the same employer segments. As a broad incumbent with national scale, it represents a structural threat on cost efficiency and broker relationships.

Regional players

• PacificSource Health Plans: PacificSource Health Plans is a Pacific Northwest regional insurer offering individual, small group, and Medicare plans with comparable product positioning to Asuris. While operating primarily in Oregon and Idaho, it represents a comparable regional carrier model that could expand into Washington.

Direct peers

• BridgeSpan Health: BridgeSpan Health is another Cambia/Regence family affiliate offering individual and small group plans in Washington and the Pacific Northwest. Sister-affiliation and shared BCBS network connection make it a closely related peer with overlapping product positioning.
• Premera Blue Cross: Premera Blue Cross is the largest health insurer in Washington state and a direct competitor to Asuris in small group, individual, and family health insurance markets. Comparable product portfolio, similar BCBS-adjacent positioning, and overlapping broker channels make it Asuris's most meaningful in-state competitor.
• LifeWise Health Plan of Washington: LifeWise Health Plan of Washington is a Washington-based regional carrier offering individual and small group plans, making it a direct competitor to Asuris in the same state-approved markets. Comparable scale, regulatory positioning, and regional focus.
• Kaiser Permanente Washington: Kaiser Permanente Washington is an integrated health plan and care delivery system competing directly with Asuris in the Washington individual, family, and small group markets. Its integrated model and strong brand presence in Washington represent a different go-to-market approach targeting the same employer and consumer segments.
• Regence BlueShield: Regence BlueShield is a direct affiliate of Asuris Northwest Health within the BCBS network, operating as a Pacific Northwest regional health insurer with similar small group, individual, and family plan offerings. Asuris customers are linked through the regence.com domain, confirming the operational and brand-level overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AsurisNWHealth
• Facebookfacebook.com/AsurisNWHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuris Northwest Health