Heatilator

What Heatilator does

Heatilator, founded in 1927 in Mount Pleasant, Iowa, is a heritage residential fireplace brand and a unit of Hearth & Home Technologies — described as the world's largest fireplace manufacturer. Heatilator manufactures gas, wood-burning, and outdoor fireplaces, plus accessories such as gas log sets, mantels, surrounds, termination caps, and intelligent controls. Underlying technologies include the IntelliFire intermittent-pilot ignition system, Direct Vent sealed-combustion venting, FireBrick ceramic firebox construction (claimed 25% more radiant heat), Heat-Zone multi-room ducting, Smart Burn automated wood-fire control, Power Venting for interior-wall installations, Passive Heat surface-temperature management, and Heat Out for warm-climate operation. The IntelliFire App provides Wi-Fi and voice-assistant control over compatible gas fireplaces.

Heatilator's business model is B2B2C hardware sales through an authorized dealer and distributor network in the United States and Canada; the company does not sell directly to consumers or ship service parts outside the channel. Pricing is one-time per unit, ranging from approximately $1,269 for the entry-level Element wood fireplace to $7,088+ for the Pioneer III EPA-certified whole-house heater, with typical gas-fireplace installations costing $5,000-$8,000 all-in. Revenue streams also include service parts, safety screens, and accessories ordered through the dealer network. The ProAdvantage Trade Program supports installers and builders with CAD drawings, training, and exclusive incentives, hosted in partnership with Fireplaces.com.

The customer base spans individual homeowners (primary/secondary heating, ambiance), production homebuilders (new-construction volume installations), custom home builders and designers, and trade professionals (installers and contractors). Heatilator has issued two product recalls in the 2014 vintage window (a valve-related recall of approximately 20,000 units and a corner-unit gas fireplace recall affecting approximately 2,500 units), and emphasizes EPA 2020 wood-burning compliance and a public sustainability program as part of its positioning.

Name

Heatilator

Legal name

Hearth & Home Technologies

Website

https://heatilator.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

Heatilator, founded in 1927 and a brand of Hearth & Home Technologies, manufactures gas, wood, and outdoor residential fireplaces sold exclusively through an authorized US and Canada dealer network, serving homeowners, homebuilders, and trade professionals with proprietary technologies such as IntelliFire and Direct Vent.

Ownership category

akta.pro rank

Product category

Residential Fireplaces and Hearth Products

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Residential gas fireplaces
• Wood-burning fireplaces
• Outdoor fireplaces
• Fireplace manufacturing
• Hearth products

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace Sales: Sale of gas, wood, and outdoor fireplaces to consumers through authorized dealer network. Products range from entry-level to premium models with various price points.
2. Parts and Service: Service parts (including warranty-related needs) and support services are ordered through authorized dealers. The company does not sell or ship service parts directly to consumers.
3. Safety Screens and Accessories: Safety screens available for purchase through dealers or directly for certain product age ranges, with pricing based on manufacture date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Heatilator manufactures and sells factory-built residential fireplaces — including gas, wood-burning, and outdoor models — along with related hearth accessories such as mantels, surrounds, gas log sets, termination caps, and smart controls. Products are sold exclusively through an authorized network of dealers and distributors across the U.S. and Canada, with homeowner support, installation, and service parts also fulfilled through that network.

Product overview

Heatilator is a manufacturer of residential fireplace and hearth products under Hearth & Home Technologies, offering a comprehensive portfolio of gas and wood-burning fireplaces, outdoor fireplaces, and accessories. The product lineup includes three main fireplace types: gas fireplaces (featuring Novus, Novus nXt, Crave, Heirloom, Caliber, Rave, Reveal, See-Through, Corner, and Pier series), wood fireplaces (including Pioneer II, Pioneer III, Icon Series, Birmingham, Constitution, Element, Accelerator, and Multi-Sided models), and outdoor fireplaces (such as Castlewood, Cottagewood, Villawood, Courtyard, Fortress, Lanai, Twilight, and Vesper). Supporting technologies include IntelliFire ignition systems, Direct Vent technology, Heat-Zone, FireBrick ceramic fireboxes, Power Venting, Passive Heat, and Heat Out systems. The company also offers gas log set collections (indoor and outdoor), mantels, surrounds, termination caps, and smart control options including the IntelliFire app, touchscreen remotes, and wireless wall switches. Heatilator positions itself as a leading brand among homebuilders with a focus on quality, reliability, ease of installation, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Novus Gas Fireplace The #1 best-selling gas fireplace in the Heatilator lineup, featuring modern design with efficient heating capabilities and smart control options. Targeted at residential homeowners and homebuilders.
• Novus nXt Gas Fireplace Enhanced gas fireplace with more flame, more heat, and more standard features than the standard Novus model.
• Crave Series Gas Fireplace Affordable modern-luxury gas fireplace offering contemporary styling at an accessible price point.
• Heirloom Series Gas Fireplace Gas fireplace delivering authentic masonry style with powerful heating performance for traditional home aesthetics.
• Caliber Series Gas Fireplace A series of gas fireplaces offered within the Heatilator portfolio.
• Rave Series Gas Fireplace Contemporary gas fireplace series featuring modern linear flames and sleek design for contemporary styled homes.
• Reveal Gas Fireplace Gas fireplace offering distinctive design and performance characteristics within the Heatilator lineup.
• See-Through Gas Fireplace Gas fireplace designed for installation between two rooms, providing flame visibility from multiple angles.
• Corner Gas Fireplace Gas fireplace specifically designed for corner installation in homes, optimizing room layout options.
• Pier Gas Fireplace Gas fireplace designed for pier installation configurations, providing flexible placement options.
• Pioneer III Wood-Burning Fireplace EPA-approved whole-house wood heater with 4.1 cubic foot firebox capacity, Smart Burn Technology, and optional Heat Zone ducts for multi-room heating. Starting at $7,088.
• Pioneer II Wood-Burning Fireplace EPA-approved efficient wood fireplace with 2.7 cubic foot firebox; holds up to 22-inch logs; EPA 2020 certified with bold flames lasting up to 8 hours. Starting at $6,649.
• Icon Series Open Wood Fireplace Heatilator's largest wood-burning fireplace with a glass-free viewing area and authentic masonry aesthetic. Available in 36, 42, and 50-inch sizes with traditional or herringbone brick interior options. Starting at $2,618.
• Element Wood Fireplace Large viewing area wood fireplace with richly detailed traditional brick interior panels creating a masonry-type fireside experience. Starting at $1,269.
• Birmingham Open Wood Fireplace Open wood fireplace offering the look and performance of custom-built masonry at a fraction of the cost. Available in 36, 42, and 50-inch sizes. Starting at $4,528. Not available in Canada.
• Constitution Wood Fireplace Efficient and eco-friendly wood-burning fireplace with EPA 2020 certification, designed to perform well even during burn bans.
• Multi-Sided Wood Fireplace Super-sized see-through wood fireplace with two-sided viewing, enhancing style and drama in traditional and contemporary spaces. Starting at $4,279.
• Accelerator Wood Fireplace Wood fireplace designed for efficient heating with innovative air circulation technology. Starting at $1,619.
• Castlewood Outdoor Wood Fireplace Outdoor wood fireplace designed to complement backyard designs with rustic styling and inviting heat.
• Cottagewood Outdoor Wood Fireplace Outdoor wood fireplace offering a cottage-style aesthetic for exterior living spaces.
• Villawood Outdoor Wood Fireplace Outdoor wood fireplace designed for villa and residential outdoor settings.
• Courtyard Outdoor Gas Fireplace Outdoor gas fireplace designed for courtyard installations, providing warmth in exterior entertainment areas.
• Fortress Outdoor See-Through Gas Fireplace Outdoor see-through gas fireplace designed as a dramatic architectural feature.
• Lanai Outdoor Gas Fireplace Outdoor gas fireplace designed for lanai installations in warm climates.
• Lanai Double-Sided Outdoor Gas Fireplace Double-sided variant of the Lanai outdoor gas fireplace for expanded viewing.
• Twilight Indoor/Outdoor Gas Fireplace Versatile gas fireplace designed for both indoor and outdoor installation, offering flexible placement.
• Twilight Modern Indoor/Outdoor Gas Fireplace Contemporary version of the Twilight fireplace with modern styling for indoor/outdoor use.
• Vesper Vent-Free Outdoor Gas Fireplace Outdoor gas fireplace featuring vent-free design for simplified installation.
• Indoor Gas Log Sets Gas log set collections for indoor fireplaces including Contemporary, Duzy, Fireside Supreme Oak, Grand Birch, Grand Oak, Heritage Oak, Kindled Stack, Smoldering Timberland Oak, Timberland Oak Vented, and Woodland Birch Vented styles.
• Outdoor Gas Log Sets Gas log set collections designed for outdoor fireplace installations, including Outdoor Grand Birch, Grand Oak, Heritage Oak, Kindled Stack, Smoldering Timberland Oak, Timberland Oak Vented, and Woodland Birch variants.
• Fireplace Mantels and Surrounds Wood and non-combustible mantel shelves ranging from 48 to 72 inches in various styles (Fillmore, Ozark, Baxter, Crosby, etc.) plus non-combustible options in multiple colors, and stone surrounds available in granite, slate, and marble.
• Gas Termination Caps Accessories for safely terminating gas fireplace venting systems.
• Wood Termination Caps Accessories for safely terminating wood fireplace chimney systems.
• IntelliFire App Smartphone application enabling Wi-Fi control of compatible Heatilator gas fireplaces from anywhere, with voice control integration through smart speakers.
• IntelliFire Plus Touchscreen Remote (RC400) Advanced touchscreen remote for gas fireplaces enabling control of flame height, fan speed, and other features. Includes child lock and timer mode safety features.
• Wireless Wall Switch Wireless wall switch for instant ambiance activation. Climate mode reduces condensation on fireplace glass in cold climates.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hearth & Home TechnologiescoreStrategic or Co-development PartnerHeatilator is a brand under Hearth & Home Technologies, the world's largest fireplace manufacturer. Hearth & Home Technologies also owns Heat & Glo, Quadra-Fire, and Fireside Hearth & Home brands, providing comprehensive hearth product offerings.
• Fireplaces.comminorChannel Partner/ Reseller/ DistributorFireplaces.com hosts the ProAdvantage Trade Program for Heatilator, providing exclusive incentives, tools and support for trade professionals who sign up for the program.
• Hearth, Patio & Barbecue Association (HPBA)minorOthersHeatilator references HPBA safety guidelines and recommendations for fireplace best practices. HPBA provides safety brochures and resources for gas hearth products.
• Safe Kids WorldwideminorOthersHeatilator links to child safety precautions around gas fireplaces from Safe Kids Worldwide along with tips for parents and caregivers.
• SimpliFireminorChannel Partner/ Reseller/ DistributorCompanion brand for electric fireplaces. Heatilator website directs customers to SimpliFire.com for electric fireplace options that can be installed without gas line or venting.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quadra-Fire: Sister brand under Hearth & Home Technologies focused on wood stoves and fireplaces. Closest direct peer in the wood-burning category, sharing technology platforms and dealer network with Heatilator.
• Travis Industries: Independent US manufacturer of Lopi, Fireplace Xtrordinair, and Travis brand gas, wood, and pellet hearth products. Comparable premium builder and dealer channel presence, with overlapping wood and gas fireplace portfolios.
• Napoleon Fireplaces: Independent Canadian manufacturer of gas, wood, and electric fireplaces, stoves, and grills. Overlaps Heatilator on gas and wood fireplace SKUs, builder/spec channels, and North American dealer distribution.
• SimpliFire: Sister brand under Hearth & Home Technologies specializing in electric fireplaces. Closest comparable for the electric category and substitute threat to gas/wood; same parent, dealer network, and HHT technology platform.
• Regency Fireplace Products: Independent manufacturer of gas, wood, and pellet fireplaces and inserts. Comparable builder/consumer channel mix and product breadth across gas and wood categories, competing directly for hearth dealer shelf space.
• Majestic Products: Hearth brand within HNI Corporation (parent of Hearth & Home Technologies) producing gas, wood, and outdoor fireplaces. Directly comparable builder-grade product portfolio and overlapping North American dealer channel.
• Superior Fireplaces: Brand under Innovative Hearth Products manufacturing gas and wood fireplaces for the builder and replacement markets. Directly competes with Heatilator in entry-level and mid-tier gas fireplace SKUs at US homebuilders.
• Heat & Glo: Sister brand under Hearth & Home Technologies (HNI Corp) and direct competitor in premium gas fireplaces. Highly comparable product portfolio (gas, wood, outdoor), shared dealer and technology platforms, and overlapping customer base make it the closest 1:1 analog.

Emerging players

• Ortal Fireplaces: Premium direct-vent gas fireplace manufacturer focused on modern, contemporary, and see-through designs. Competes with Heatilator's higher-end Crave, Rave, and Reveal lines in the contemporary segment but with narrower distribution.

Regional players

• Valor Fireplaces: Canadian manufacturer of high-efficiency gas fireplaces and inserts, primarily serving the Canadian and select international markets. Comparable gas fireplace technology (direct vent, heat-circulating) but regional rather than US-centric distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Heatilator
• YouTubeyoutube.com/user/HeatilatorFireplaces
• Facebookfacebook.com/Heatilator
• Pinterestpinterest.com/heatilator

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatilator