Pink Lifestyle

What Pink Lifestyle does

Pink Lifestyle is a Singapore-headquartered direct-to-consumer e-commerce retailer operating in the sexual wellness and intimate products category. The company sells through a Shopify-powered online storefront at pinklifestyle.com, fulfilling orders from a Singapore warehouse with discreet packaging and billing, same-day delivery within Singapore for orders above SGD 80, and instant delivery above SGD 200. Its storefront is localized across 15+ countries spanning Southeast Asia, North Asia, North America, and selective European and Oceanian markets, with multi-currency support and shipping from Singapore.

The product catalog is a curated multi-brand marketplace combined with a private-label program. Third-party brands include Lovense, LELO, We-Vibe, Womanizer, Satisfyer, ROMP, Tenga, Arcwave, Blenva, Iroha, Svakom, Pjur, Sliquid, and others; private-label and sub-brands include Pink Lifestyle (house brand), Grace Luna (lingerie), and Unicorn Series (silicone dildos). The assortment spans vibrators (272 SKUs), dildos, clitoral stimulators, couples toys, lubricants and wellness products, anal and BDSM items, male masturbators, lingerie, long-distance app-controlled toys, and a pelvic-health vertical covering vaginal dilators and Kegel trainers. Underlying technology is a standard Shopify stack with Judge.me for verified reviews and no proprietary AI, recommendation, or data layer.

Revenue mechanics are transactional one-time product sales with three pricing tiers (entry SGD 5-30, mid SGD 30-150, premium SGD 150-500+), supplemented by an Atome 0%-interest three-payment BNPL option and a Pinklifestyle rewards loyalty program. Customer segments span individual women (primary), men, couples, wellness-focused buyers, and lingerie shoppers. Marketing is concentrated in content (Learn section blog), Instagram, Facebook, YouTube, and email, with promotional codes driving conversion. The business has no disclosed funding, no parent company, no M&A history, and operates as a private unlisted entity.

Name

Pink Lifestyle

Legal name

Pink Lifestyle

Website

https://pinklifestyle.com

Company type

Private

Operating status

Operating

Short description

Pink Lifestyle is a Singapore-based direct-to-consumer e-commerce retailer of sexual wellness and intimate products, operating a Shopify storefront across 15+ countries with curated third-party brands plus private-label lines, targeting individual women, couples, and wellness buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for sex toys, lubricants, lingerie, and intimate wellness products. Products range from budget-friendly items ($5) to premium luxury items ($479+). Sales promotions and discounts (up to 50% off) drive transaction volume.
2. Buy Now Pay Later (Atome): Partnership with Atome enables customers to split purchases into 3 interest-free payments, potentially increasing average order value and conversion rates.
3. Rewards Program: Pinklifestyle rewards program incentivizes repeat purchases and customer loyalty through point accumulation and redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pink Lifestyle is a Singapore-based direct-to-consumer e-commerce retailer of sexual wellness and intimate products, operating its own Shopify-powered online storefront at pinklifestyle.com. The company sells its own private-label Pink Lifestyle brand alongside a curated multi-brand assortment (including Lovense, LELO, We-Vibe, Womanizer, Satisfyer, Tenga, Arcwave, Blenva, and Iroha), spanning vibrators, dildos, clitoral stimulators, couples toys, lubricants, anal toys, male masturbators, lingerie, pelvic health tools, and app-controlled long-distance toys, shipped in discreet packaging to 15+ countries with same-day delivery in Singapore for orders above SGD 80.

Product overview

Pink Lifestyle operates an e-commerce platform for intimate wellness and sexual health products, combining its own private-label brand with a curated multi-brand marketplace of third-party products. The core offering spans vibrators (bullet, G-spot, rabbit, app-controlled, wand, and wearable), dildos, clitoral stimulators, couples toys, lubricants and wellness products, anal and fetish items, male masturbators, lingerie, pelvic health tools (vaginal dilators and kegel trainers), and long-distance app-controlled toys. The private-label brand under the Pink Lifestyle name and sub-brands (Grace, Luna) covers both toys and lingerie. Third-party brands prominently featured include Lovense, LELO, Womanizer, We-Vibe, Satisfyer, ROMP, Tenga, Arcwave, Blenva, Iroha, Svakom, Tracy's Dog, Pjur, Sliquid, and Fifty Shades of Grey, among many others. The platform functions as a multi-brand retailer rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Grace Luna: Luxury lingerie collection under the Grace Luna sub-brand featuring nightdresses, bodysuits, and silk dresses
• Unicorn Series
• Pink Lifestyle (in-house brand)

Products and services

• Pink Lifestyle Private-Label Brand

Quantifiable outcome

• 4.86 star average rating from 234 verified reviews

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AtomeminorGTM or Marketing PartnerBuy Now Pay Later partnership enabling customers to split purchases into 3 interest-free payments. Atome is a Singapore-based fintech company that partners with merchants to offer flexible payment options. Pink Lifestyle promotes Atome on their homepage as a key payment option.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Pink Lifestyle online store. Enables multi-currency support, secure payments, inventory management, and order fulfillment. Footer mentions 'Powered by Shopify'.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lovehoney: UK-based global online adult retailer with a multi-brand catalog spanning vibrators, couples toys, lingerie, and wellness. Closest large-scale direct competitor to Pink Lifestyle's marketplace model, serving multiple countries with discreet shipping.
• That Sassy Thing: Singapore-headquartered online intimate wellness retailer targeting women in Southeast Asia. Closest geographic direct peer, with similar premium-brand curation, content-led marketing, and Singapore fulfillment.
• Adam & Eve: Large US online adult retailer with extensive vibrator, lingerie, and couples product catalog. Comparable multi-brand marketplace model with global shipping, though US-centric fulfillment.
• PinkCherry: North American online adult retailer carrying a broad assortment of vibrators, dildos, lubricants, and lingerie. Comparable curated multi-brand DTC model with international shipping ambitions.
• Babeland: US-based sex-positive retailer known for education-led content and curated premium brand assortment. Comparable content-driven, body-safety-emphasizing positioning for women and couples.
• Pure Romance: US intimate wellness retailer with a wide catalog of toys, lubricants, and lingerie. Comparable product breadth, though primarily a party-plan/network-marketing channel versus Pink Lifestyle's pure e-commerce focus.
• Betty's Toy Box: UK-based online adult retailer with curated multi-brand catalog and discreet shipping. Comparable boutique e-commerce positioning, though Europe-focused rather than Asia-Pacific.
• Lovers Stores: US adult retailer operating both online and physical stores with a broad vibrator, lingerie, and couples catalog. Comparable multi-brand marketplace model with strong brand curation.

Emerging players

• Dame: US-based intimate wellness brand combining own-label products with curated third-party brands. Comparable premium, body-safety-focused positioning for women and couples, with overlapping brand partnerships.
• LELO: Premium global intimate wellness brand that Pink Lifestyle retails. Also a partial competitor as LELO increasingly sells direct to consumer globally, competing for the same premium-buyer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pinklifetstylemediaroomsg
• Facebookfacebook.com/PinklifestyleSingapore
• Instagraminstagram.com/pinklifestyleglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Lifestyle