Triax A/S
Kelma, LLC is a Cairo-based managed WordPress hosting provider serving MENA-region businesses, offering Arabic-web-optimized hosting tiers (WordPress, WooCommerce, Enterprise, Blog) on a Cloudflare, Redis, and NVMe stack with 24/7 Arabic/English engineering support and a 30-day free trial.
- Company typePrivate
- Founded1949
- HeadquartersHornsyld, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Triax A/S does
Kelma is a managed WordPress hosting provider operating under Kelma, LLC, headquartered in Cairo, Egypt, and serving businesses across the MENA region with hosting infrastructure specifically tuned for the Arabic web. The company sells four hosting SKUs — standard WordPress Hosting, WooCommerce Hosting, Enterprise WordPress Hosting, and Blog Hosting — on a unified infrastructure stack comprising Cloudflare's global CDN with MENA-aware routing, Nginx, PHP 8.2 with OPcache, Redis object caching, and NVMe SSD storage, with multi-layer caching designed to deliver sub-100ms time to first byte and a 99.9% uptime commitment. Its stated differentiation is being the first managed WordPress hosting provider focused on the Arabic web, supported by 24/7 human WordPress engineer support in Arabic and English.
The business runs on a subscription revenue model with a hybrid go-to-market: a self-serve product-led growth motion via kelma.io offering a 30-day free trial and free site migrations for SMB and blogger acquisition, supplemented by a sales-assisted enterprise motion offering scheduled demos and chat with sales for larger accounts. Distribution is direct-only — no marketplace, reseller, or channel partner program is referenced. Pricing is not publicly disclosed. The legal entity is Kelma, LLC (USA-domiciled), with no disclosed parent company, funding rounds, or institutional investors in the available source material. A separate sub-brand, Kelma Beds, extends the company into hotel management software as an adjacent vertical. No information on revenue, headcount, or growth rate for Kelma is available; the firmographic header attributes 251-500 employees and a 1949 founding to Triax A/S, a Danish signal-distribution company, which is not internally consistent with the substantive content describing Kelma and cannot be attributed to Kelma.
Triax A/S firmographics
Firmographics- Name
- Triax A/S
- Legal name
- Kelma, LLC
- Website
- https://triax.dk
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kelma, LLC is a Cairo-based managed WordPress hosting provider serving MENA-region businesses, offering Arabic-web-optimized hosting tiers (WordPress, WooCommerce, Enterprise, Blog) on a Cloudflare, Redis, and NVMe stack with 24/7 Arabic/English engineering support and a 30-day free trial.
- Ownership category
- akta.pro rank
Where Triax A/S is headquartered
LocationHeadquarters
- HQ city
- Hornsyld
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Triax A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Managed WordPress Hosting Subscription: Subscription-based managed hosting service with multiple plan tiers. Includes fully managed infrastructure, 24/7 support, free migrations, and performance optimization. Revenue is recurring from monthly or annual subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard managed WordPress hosting with full feature access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Triax A/S product offering
Product offeringCore offering
Triax A/S provides managed WordPress hosting services for the MENA region, including shared, WooCommerce, enterprise, and blog hosting plans. The service bundles MENA-region infrastructure, multi-layer edge caching (Cloudflare CDN, Redis, Nginx), automated security (Malwaredetect, WAF, KernelCare, DDoS protection), JetBackup, isolated hosting environments, free migration, and free SSL. The site also lists a separate Kelma Beds hotel management vertical with a cloud-based booking engine.
Product overview
Kelma is a managed WordPress hosting platform providing a unified hosting infrastructure with multiple hosting products built on top. The core offering is WordPress Hosting, which includes specialized variants for WooCommerce (WooCommerce Hosting), Enterprise-level sites (Enterprise WordPress Hosting), and Blog hosting. Supporting features include Kelma Panel (custom control panel), Optimized Caching (multi-layer cache system), Unlimited Free Migrations, and Global CDN (Cloudflare-powered). A separate vertical, Kelma Beds, offers hotel management solutions. All products share the same underlying infrastructure stack (Cloudflare CDN, Redis, Nginx, PHP 8.2) and are managed by a team providing 24/7 support in English and Arabic.
Differentiator
Problem solved
Functional benefit
Brands
- Kelma Beds: Hotel Management Solution for WordPress
Products and services
- WordPress Hosting (Standard) Managed WordPress hosting plan designed for MENA-based businesses and digital teams running WordPress websites, with multi-layer edge caching, free SSL, free migration, and WordPress expert support.
- WooCommerce Hosting Managed WooCommerce hosting plan designed for online merchants and e-commerce stores, tuned for storefront performance, seasonal traffic, and PCI/DSS compliance support.
- Enterprise WordPress Hosting Managed WordPress hosting plan for large organizations and high-traffic sites, including a dedicated account team, 15-minute dedicated contact response, and infrastructure built to scale without performance loss during major events.
- Blog Hosting Entry-level managed WordPress hosting plan for individual bloggers and content creators, including integrated WordPress, free email, free SSL, and free domain.
- Kelma Beds Cloud-based hotel management and booking engine solution targeting the MENA hospitality sector, sold as a separate vertical from the WordPress hosting line.
Quantifiable outcome
- TTFB < 100ms (Time to First Byte)
- +4 more outcomes
Companies that use Triax A/S
Customer profileSegments4 records
Ideal customer profiles4 records
Triax A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Triax A/S partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CloudflarecoreCloudflare provides the enterprise CDN infrastructure powering Kelma's global edge network with 300+ cities. The partnership includes MENA-aware routing capabilities, Web Application Firewall (WAF) services, and SSL certificate provisioning. Cloudflare's network enables sub-100ms TTFB and high PageSpeed scores for Kelma-hosted WordPress sites.
- RediscoreRedis provides object caching technology integrated into Kelma's multi-layer caching stack. Redis object cache sits behind edge and page caching, typically responding in 5ms to cache requests and reducing database load for WordPress sites.
- NginxcoreNginx web server technology forms part of Kelma's hosting stack, providing high-performance HTTP serving and reverse proxy capabilities for WordPress sites.
- PHPcoreKelma's infrastructure runs on PHP 8.2 with OPcache optimization, providing tuned PHP execution for WordPress applications with 5ms response times from PHP processing layer.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Triax A/S competitors and assessment
Company assessmentDirect peers
- Kinsta: Premium managed WordPress hosting built on Google Cloud Platform with multi-layer caching, global edge, and enterprise-grade security — a direct competitor to Kelma in managed WordPress performance hosting.
- Pagely: Enterprise-focused managed WordPress hosting on AWS with dedicated infrastructure and premium support — directly comparable to Kelma's Enterprise WordPress Hosting tier for larger accounts.
- WP Engine: The leading global managed WordPress hosting provider, offering premium performance, enterprise features, and 24/7 expert support — directly comparable to Kelma's managed WordPress hosting stack across SMB, WooCommerce, and Enterprise tiers.
- Cloudways: Managed cloud hosting platform with strong WordPress specialization, offering multi-cloud infrastructure, caching layers, and server-level performance tuning — a directly comparable managed hosting competitor.
- Pressable: Managed WordPress hosting provider owned by Automattic, offering optimized WordPress infrastructure with edge caching and expert support — directly comparable to Kelma's managed WordPress value proposition.
- SiteGround: Popular managed web hosting provider with deep WordPress specialization, in-house caching plugin (SG Optimizer), and global data center presence — a direct managed hosting competitor with overlapping SMB target market.
Broad incumbents
- GoDaddy: Large global hosting and domain conglomerate offering WordPress hosting, site builder, and managed solutions; competes in the broader WordPress hosting category from an incumbent position.
- Hostinger: Global web hosting provider offering competitively priced shared, managed, and WordPress hosting with broad international reach and aggressive pricing — overlaps with Kelma at the SMB tier.
- DreamHost: Established US-based hosting provider offering shared, VPS, and managed WordPress hosting with strong developer mindshare; competes in the broader managed hosting space overlapping with Kelma.
- Bluehost: Mainstream shared and managed web hosting provider with significant WordPress installations and broad SMB customer base; overlaps with Kelma at the lower end of the managed hosting market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Triax A/S social profiles
Digital presenceTriax A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triax A/S leadership team
Management profileNumber of profiles
Triax A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triax A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triax A/S
What does Triax A/S do?
Triax A/S provides managed WordPress hosting services for the MENA region, including shared, WooCommerce, enterprise, and blog hosting plans. The service bundles MENA-region infrastructure, multi-layer edge caching (Cloudflare CDN, Redis, Nginx), automated security (Malwaredetect, WAF, KernelCare, DDoS protection), JetBackup, isolated hosting environments, free migration, and free SSL. The site also lists a separate Kelma Beds hotel management vertical with a cloud-based booking engine.
Is Triax A/S a public or private company?
Triax A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triax A/S founded?
Triax A/S was founded in 1949. It employs 251 to 500 people.
Where is Triax A/S based?
Triax A/S is headquartered in Hornsyld, Denmark, in the Europe region.
How does Triax A/S make money?
One revenue line is on record: managed WordPress Hosting Subscription.
Who are Triax A/S's main competitors?
Direct peers on record are Kinsta, Pagely, WP Engine, Cloudways, Pressable and SiteGround. Broad incumbents are GoDaddy, Hostinger, DreamHost and Bluehost.
Does Triax A/S have an API?
No public API is recorded for Triax A/S.