Autohaus24 GmbH

What Autohaus24 GmbH does

Autohaus24 GmbH is a German online used car dealership and broker founded in 2009 and headquartered in Berlin. The company operates an e-commerce platform (autohaus24.de) that lists over 1,100 used vehicles from 30+ automotive brands, complemented by four physical showrooms in Munich, Berlin, Frankfurt, and Wuppertal. Its core business is B2C used vehicle sales, supplemented by new vehicle leasing and configuration through its parent company Allane SE, kilometer-based leasing for both new and used cars, and a range of financing products including traditional installment loans, balloon financing, and Vario-Finanzierung (a hybrid lease-financing product). The company serves two primary segments: private individuals (Privatkunden) purchasing vehicles for personal use, and business customers (Gewerbe) acquiring fleet vehicles. Its technology stack is a standard e-commerce platform with search, filtering, financing calculators, online reservation (72-hour hold), and test drive booking; no proprietary AI/ML, patents, or differentiated technology assets are disclosed.

The business model combines one-time vehicle sale revenue with recurring financing and leasing intermediation. Pricing ranges from sub-€10,000 entry-level used vehicles to over €100,000 premium models, with monthly financing rates starting from approximately €65 and lease rates varying by model (e.g., Porsche Cayenne from €851/month, Ford Kuga from €232/month). Trade-in services with bonuses up to €1,000 and a recently launched Green Deal EV switch premium of up to €3,000 serve both as customer acquisition tools and as margin protection mechanisms. The company operates as a strategic subsidiary within the Allane Mobility Group (parent: Allane SE), which supplies a steady pipeline of lease return inventory (Leasingrückläufer) and enables cross-platform new vehicle sales. Ancillary revenue streams include warranty products (up to 5 years manufacturer-dependent), THG-Quote (CO2 emission rights certificates for EV owners), and winter tire promotions. Marketing relies on organic search, email newsletters, and social media (Facebook, Instagram, TikTok). Leadership is provided by CEO Carolin Gabor, and the company employs 51–100 people.

Name

Autohaus24 GmbH

Legal name

Autohaus24 GmbH

Website

https://autohaus24.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Autohaus24 GmbH is a German online used car dealership with four physical showrooms (Munich, Berlin, Frankfurt, Wuppertal) and over 1,100 vehicles across 30+ brands, serving private and business customers with sales, financing, leasing, and trade-in services as a subsidiary of Allane SE.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale) (TLABAHAN)

Keywords

• Used car sales
• Auto financing
• Vehicle leasing
• Online car brokerage
• Trade-in services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: One-time sales of used vehicles, new vehicles, and year-end models (Jahreswagen). Customers can purchase vehicles outright at listed prices.
2. Financing Services: Automotive financing with monthly installment payments. Offers financing with and without down payment, with various term lengths and final installment options.
3. Leasing Services: Kilometer leasing and Vario-financing options. New vehicle leasing through partner Allane SE, with options for used car leasing.
4. Trade-in Services: Inzahlungnahme (trade-in) services where customers can sell or trade their current vehicle when purchasing a new one, with evaluations provided within minutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autohaus24 GmbH operates an online used-car marketplace combined with four physical showrooms across Germany, selling over 1,100 used vehicles from more than 30 automotive brands. Customers can browse, reserve (up to 72 hours), and purchase vehicles online or in-store, with options for outright purchase, financing, Vario-financing, or kilometer leasing. The company also offers trade-in valuation, a search-agent notification service, free test drives, and a THG-quota application service for electric vehicle owners.

Product overview

Autohaus24 GmbH operates as an online used car marketplace (Gebrauchtwagen & Neuwagen Angebote) with four physical dealership locations in Germany (Munich, Berlin, Frankfurt, Wuppertal). The core offering is a used car sales platform featuring over 1,100 vehicles and more than 30 automotive brands, complemented by new car sales through partner Allane SE. The company provides a comprehensive vehicle acquisition ecosystem including vehicle search and filtering by brand, model, price, mileage, and body type; financing options (traditional installment loans, balloon financing, Vario-Finanzierung hybrid product); leasing for both new and used vehicles; trade-in and valuation services; warranty programs (up to 5 years depending on manufacturer); and supplementary services including 72-hour reservations, test drives, and THG quota applications for electric vehicles. The platform also offers specialized categories like lease returns (Leasingrückläufer), year-old cars (Jahreswagen), and pre-order listings (Coming Soon) for expected inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebrauchtwagen (Used Cars) Online and in-store sale of used vehicles from over 30 automotive brands, including compact cars, SUVs, vans, and lease-return units, with quality checks and manufacturer-backed warranty of up to 5 years.
• Neuwagen (New Cars) New car sales and leasing offered via the Allane SE online configurator across 30+ brands; customers configure and lease new vehicles, with an option to purchase at end of term.
• Auto Financing (Finanzierung) Recurring installment financing for new and used vehicles, available with or without a down payment and customizable monthly rates over various term lengths, with a final-installment (balloon) option and a Vario-financing hybrid.
• Auto Leasing Kilometer-based leasing of new and used vehicles, including former lease returns with top equipment and low mileage, available with or without a down payment and with no residual value risk to the customer.
• Jahreswagen (Year-Old Cars) Nearly-new vehicles typically 1–2 years old from current model generations, offering significant discounts versus new cars; full service history and manufacturer-backed warranty.
• Inzahlungnahme (Vehicle Trade-In) Trade-in service that lets customers apply the value of their current vehicle toward the purchase of a new or used car from Autohaus24, with a free expert valuation completed within minutes and a trade-in bonus of up to €1,000.
• Gebrauchtwagen-Garantie (Used Car Warranty) Used-car warranty program providing coverage of up to five years depending on the manufacturer, ensuring worry-free purchase of second-hand vehicles from Autohaus24.
• THG-Quote (Emission Rights) Service Application service for German THG quota (CO2 emission rights) certificates on behalf of electric-vehicle owners, with the company handling the paperwork so customers receive the annual EV premium.

Quantifiable outcome

• Up to 5 years warranty depending on manufacturer
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allane SEcoreStrategic or Co-development PartnerAllane SE is the parent company and strategic partner of Autohaus24. Autohaus24 operates under the Allane Group and shares branding (logo shows 'logo by allane'). Allane provides new vehicle leasing services and configuration tools that complement Autohaus24's used vehicle offerings. The partnership allows Autohaus24 to offer new vehicles and leasing through allane.de/de/konfigurieren while focusing on used vehicle sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sixt SE: Major German mobility and vehicle rental/leasing group with growing used-vehicle retail operations. Operates as a broad incumbent across leasing and retail, with comparable new/used leasing product offerings that overlap with Autohaus24's leasing-financed model.
• AutoScout24: Pan-European online automotive marketplace with strong German presence, listing new, used, and lease vehicles from professional dealers. Direct competitor for both inventory aggregation and consumer demand capture in the German online used-car space.
• mobile.de: Germany's largest online car marketplace, owned by Adevinta (formerly eBay Classifieds). Operates a horizontal listings platform for new and used vehicles from dealers and private sellers, directly competing with Autohaus24 for online car-buying demand in Germany.

Direct peers

• Meinauto.de: German online broker aggregating new-car leasing and configuration offers from dealers. Comparable online car brokerage business model with leasing-driven monetization in the same German market.
• Carwow: Online car broker/platform that helps consumers configure and buy new cars from multiple dealers via transparent pricing. Directly comparable broker-led new-car configuration model, complementary to Autohaus24's partner-driven new car offering through Allane SE.
• Autohero (AUTO1 Group): Retail arm of AUTO1 Group, offering inspected used cars online with fixed pricing, financing, and home delivery across Europe. Closely comparable omnichannel-plus-online retail model targeting the same German consumer used-car buyer.
• heycar: Online used-car marketplace backed by Volkswagen Financial Services, offering quality-checked vehicles from certified dealers. Competes directly with Autohaus24 in certified used-car listings and consumer financing bundling in Germany.
• wirkaufenendeinauto.de (AUTO1): Online car-buying service from AUTO1 Group that purchases used vehicles from consumers with instant valuations. Direct competitor to Autohaus24's trade-in (Inzahlungnahme) service and a key source of competitive pressure for sourcing inventory.

Regional players

• Renault Retail Group Deutschland: OEM-owned dealership group in Germany combining physical showrooms with online vehicle sales. Comparable hybrid dealer model and multi-brand retail approach used by Autohaus24, though primarily captive to Renault/Dacia franchise inventory.

Emerging players

• Carvana: US-based online used-car retailer known for fully digital purchase, home delivery, and vertical integration. A useful international benchmark for the online used-car retail model Autohaus24 operates in Germany, though not a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autohaus24
• Instagraminstagram.com/autohaus24.de/?utm_medium=copy_link
• TikToktiktok.com/@autohaus24.de
• Xx.com/autohaus24
• LinkedInlinkedin.com/company/autohaus24-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus24 GmbH