MontAzure

What MontAzure does

MontAzure is a privately held mixed-use beachfront development on Kamala Beach, Phuket, Thailand, founded in 2017 as a joint venture between The Narai Group (Thailand), ARCH Capital (Hong Kong), and Philean Capital/Pontiac Land Group (Singapore). The 72-hectare (178-acre) mountain-to-beach master plan integrates branded residences, five-star hospitality, beach clubs, retail, and planned senior living on 250 metres of west-coast beach frontage. Its core products are MGallery Residences MontAzure (227 freehold units, managed by Accor under Thailand's first MGallery branded residence), Twinpalms Residences MontAzure (73 beachfront condominium units, effectively sold out and managed by Twinpalms Group), Botanica MontAzure (36 ultra-luxury ocean-view villas in partnership with Botanica Luxury Phuket, GDV THB 2.6B), and The Estates at MontAzure (13 private estates). Supporting hospitality includes InterContinental Phuket Resort (IHG, 221 rooms), Twinpalms MontAzure Hotel (46 suites), the ground-breaking Movenpick Hotel, Café del Mar Phuket beach club, and 333 At The Beach Club.

MontAzure generates revenue primarily through one-time freehold and leasehold condominium and villa sales to international and domestic HNW buyers, supplemented by recurring hotel operations and 40/60 rental pool programmes at the branded residences. Pricing spans from THB 6.9 million entry-level MGallery studios to over THB 100 million Botanica villas. Distribution is sales-led through a Beachfront Sales Gallery in Kamala, a multilingual website (EN/TH/RU/CN) with 360-degree virtual tours, a direct sales team, and international investment seminars in Singapore, Hong Kong, and Bangkok. Marketing is amplified by earned media in Bangkok Post Luxury Living and PropertyGuru, supported by an organic social presence on Facebook and Instagram.

The business is underpinned by approximately USD 430 million of equity-funded development investment (THB 15 billion GDV), an Environmental Impact Assessment that protects a 200-year-old tropical forest on-site, and a JV-backed institutional ownership base that provides capital scale beyond what single-project developers can deploy. The development has won multiple PropertyGuru Asia Property Awards (Best Mixed-Use Developer Thailand 2017 and 2023, plus 2019 and 2023 Thailand-level honours), and MGallery Residences MontAzure reached structural topping-off in October 2024 with 65% of units pre-sold and Q1 2025 handover.

Name

MontAzure

Legal name

MontAzure

Website

https://montazure.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Beachfront & Waterfront Villas (THAMAEAE), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Luxury real estate development
• Branded residential condominiums
• Beachfront mixed-use community
• Hospitality and lifestyle resorts
• Property investment Phuket

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Residential Property Sales: Sale of freehold and leasehold condominium units and villas within the MontAzure development, including Twinpalms Residences, MGallery Residences, and Botanica MontAzure. Revenue from one-time property sales to domestic and international buyers.
2. Hotel Operations & Management: Managed hospitality services through partner operators (Twinpalms Group, Accor) at resort condominiums and hotels within the development. Rental pool programs allowing owners to earn income from their properties.
3. Rental Income Program: 40/60 share model rental program for MGallery Residences where owners participate in rental pool revenue. Hospitality management program for Twinpalms Residences enabling hotel-driven yields.
4. Hospitality Services: Hotel reservations and guest services at Twinpalms Residences MontAzure managed by Twinpalms Group, including beachfront dining venues (333 At The Beach Club, Café del Mar).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MontAzure develops and sells luxury beachfront residential properties including branded condominiums, villas, and private estates within a 72-hectare master-planned community on Kamala Beach, Phuket, Thailand. The integrated development combines residential units with five-star hospitality venues (InterContinental Phuket Resort, Twinpalms MontAzure Hotel), beach clubs (Cafe Del Mar, 333 At The Beach Club), and retail and wellness facilities. Property buyers can opt into rental pool programs managed by global hospitality brands, providing investment income alongside personal use.

Product overview

MontAzure is a mixed-use beachfront community development spanning 72 hectares (178 acres) of mountainside to beachfront land on Phuket's Kamala Beach, Thailand. The development consists of multiple branded residential products including MGallery Residences MontAzure (Accor-managed lakeside condominiums), Twinpalms Residences MontAzure (beachfront condominiums managed by Twinpalms Group), Botanica MontAzure (luxury villas), and The Estates at MontAzure (private estates). Supporting hospitality components include the InterContinental Phuket Resort (IHG), Twinpalms MontAzure Hotel, Cafe Del Mar Phuket beach club, and 333 At The Beach Club restaurant. The masterplan also includes retail spaces, Kamala Senior Living retirement community, and multiple beach facilities. Managed by a joint venture of Narai Group (Thailand), ARCH Capital (Hong Kong), and Philean Capital (Singapore).

Differentiator

Problem solved

Functional benefit

Brands

• Twinpalms Residences MontAzure: Beachfront condominium development with 73 units, managed by Twinpalms Group. Located on Kamala Beach with 100 metres of beach frontage. Features one to four bedroom units ranging from 101 to 824 sqm.
• MGallery Residences MontAzure
• Botanica MontAzure

Products and services

• MGallery Residences MontAzure Thailand's first MGallery branded residence, a freehold lakeside condominium development managed by AccorHotels. Features 227 spacious Studio, One and Two Bedroom residences across 24 low-rise blocks from 2-6 storeys, located at the foothills with views of forested mountains cascading to beachfront. Starting price THB 9.8 million with 40/60 investment rental pool program and 45 free nights per year for owners.
• Twinpalms Residences MontAzure Beachfront condominium with 73 units on Phuket's last remaining prime west coast location at Kamala Beach. Features One to Four Bedroom units ranging from 101-824 sqm across 9.39 Rai site. Managed by Twinpalms Group with hospitality management program. Starting price THB 15.5-15.8 million with freehold and leasehold options.
• Botanica MontAzure Luxury ocean-view villa project developed in partnership with Botanica Luxury Phuket Co., Ltd. Featuring 36 units with starting prices THB 31-40 million up to over THB 100 million. Located 400 meters from Kamala beachfront with foothill landscape views. Total project value THB 2.6 billion.
• The Estates at MontAzure Private estate collection consisting of 13 expansive properties set on extremely private grounds within the MontAzure development.
• Twinpalms MontAzure Hotel Luxury boutique beachfront hotel featuring 46 suites and penthouses with many offering sea views and private pools. Managed by Twinpalms Group, member of Small Luxury Hotels of the World. Part of the integrated beachfront resort and residential community.
• InterContinental Phuket Resort Five-star hotel occupying a prime site within MontAzure development, operated by InterContinental Hotels Group (IHG). Features 221 rooms, suites and villas with restaurants and world-class leisure facilities.
• Cafe Del Mar Phuket Beach club operating at MontAzure, part of the global Cafe Del Mar brand known for laid-back coastal venues and chill-out music. First outlet in Thailand at prime beachfront location.
• 333 At The Beach Club Luxury beach grill restaurant at Kamala Beach within the MontAzure community. Part of the beachfront dining and leisure precinct.

Quantifiable outcome

• 65% of MGallery Residences MontAzure units sold by October 2024
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered supporting partner, core partner and design partner.

• Mövenpick Hotels & Resorts (Accor)supporting partnerStrategic or Co-development Partner · 1 January 2024Part of Accor's stable of brands, Mövenpick Hotel Kamala Beach Phuket has broken ground at MontAzure as part of the expansion of hospitality offerings within the development.
• Botanica Luxury Phuket Co., Ltdsupporting partnerStrategic or Co-development Partner · 1 January 2023Phuket property expert developing Botanica MontAzure luxury villas. Partnership creating 36 ocean-view luxury villa units with starting prices THB 49-170 million. Located 400m from Kamala beachfront with foothill landscape views. Project value THB 2.6 billion.
• Accor / AccorHotelscore partnerStrategic or Co-development Partner · 1 May 2019World-leading augmented hospitality group with over 40 hotel brands and 5,300+ properties globally. Manages MGallery Residences MontAzure (first MGallery Residences in Thailand) with rental programs, VIP privileges, and access to Accor's global hotel network. Also brought Mövenpick Hotel Kamala Beach Phuket to the development.
• InterContinental Hotels Group (IHG)core partnerStrategic or Co-development Partner · 1 January 2019Global hotel owner and operator with 5,000+ hotels and nearly 742,000 guest rooms in almost 100 countries. Brands include InterContinental, HUALUX Hotels and Resorts, Kimpton Hotels and Restaurants, Crowne Plaza, Hotel Indigo, and Holiday Inn. Operates InterContinental Phuket Resort within MontAzure.
• SODA (Thailand) Ltddesign partnerTechnology or Integration · 1 January 2019Award-winning Bangkok-based architecture and design studio. Conceptual architect for MGallery Residences MontAzure Lakeside, creating lifestyle-led architecture that merges seamlessly with the natural environment.
• Shma Company Limiteddesign partnerTechnology or Integration · 1 January 2019Thai landscape design team for MGallery Residences MontAzure. Integrated elegant water features cascading through hillside topography, enhancing architecture with 16,000 sqm of gardens, lakes, and water features.
• Twinpalms Groupcore partnerStrategic or Co-development Partner · 1 January 2017Hotel and lifestyle operator behind the multi-award winning Twinpalms resort in Surin. Also brand behind Catch and Bimi Beach Clubs and Palm Seafood Restaurant. Appointed to manage Twinpalms Residences MontAzure beachfront resort residences and Twinpalms MontAzure hotel.
• Café del Marcore partnerStrategic or Co-development Partner · 1 January 2017Global beach club brand founded in 1980 with reputation for laid-back coastal venues and chill-out music. First Thailand outlet at MontAzure occupies a prime beachfront site. Established as part of MontAzure's lifestyle offerings.
• Proud Real Estate Co. Ltdsupporting partnerStrategic or Co-development Partner · 1 January 2017Focused on developing quality property, retail, hotel, and leisure projects. Selected developments include InterContinental Hua Hin Resort, Park 24 on Sukhumvit, and BluPort Hua Hin Resort Mall. Developer of the InterContinental Hotel and Resort Phuket occupying a prime site within MontAzure.
• Tierra Designdesign partnerTechnology or Integration · 1 January 2017Architecture firm behind Twinpalms Phuket resort. Designed Twinpalms Residences MontAzure with Martin Palleros leading the creative team, creating distinctive beachfront architecture integrated with tropical landscaped grounds.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Laguna Phuket: Integrated beachfront resort and residential community on Bang Tao Beach, Phuket, combining hotels, branded residences, golf, and retail. Directly comparable to MontAzure as a large-scale, master-planned luxury beachfront community in Phuket operated under multiple hospitality brands.
• Banyan Tree Phuket: Anchor luxury resort and branded residence at Laguna Phuket, offering pool villas and residences with hotel-managed rental programs. Highly comparable to MontAzure's branded-residence model with Accor (MGallery) and Twinpalms Group.
• Anantara Layan Phuket Resort: Luxury beachfront resort on Layan Beach with branded Anantara Residences and managed rental pool. Comparable to MontAzure as a luxury Phuket beachfront resort with branded residential villas and hotel-managed yields.
• Sri panwa Phuket: Ultra-luxury beachfront resort and pool villa residence on Cape Panwa, Phuket, operating its own hospitality and rental pool program. Comparable to MontAzure's luxury beachfront residential offering and managed rental income model.
• Amanpuri: Ultra-luxury beachfront resort and branded villa residences on Surin Beach, Phuket. Comparable to MontAzure as a high-end beachfront residential product on Phuket's west coast with global brand recognition and premium pricing.
• Trisara Phuket: Luxury oceanfront villa resort and private residence on Nai Thon Beach, Phuket, with branded residences and a hotel-managed rental program. Closely comparable to Botanica MontAzure villas and Twinpalms Residences in product and location.
• Cape Sienna Phuket: Luxury cliffside hotel and residences on Kamala Bay, Phuket, with beach club and dining venues. Comparable to MontAzure as a luxury hospitality-residential operator on the same Kamala beach corridor with overlapping customer base.
• The Nai Harn Phuket: Luxury beachfront hotel and residential condominiums on Nai Harn Beach, Phuket, with hotel-managed rental program. Comparable to MontAzure's beachfront condominium residences and hotel partnership model.

Broad incumbents

• Minor International: Thailand-listed hospitality, lifestyle, and real estate conglomerate that owns Anantara, AVANI, Oaks, and Four Seasons-branded residences in Phuket and other resort markets. Comparable to MontAzure as a broader Thai luxury hospitality and branded-residence incumbent.
• Raimon Land: Thai luxury residential developer behind projects such as The River and 185 Rajadamri in Bangkok and Tera Lake View in Phuket. Comparable to MontAzure as a Thai luxury residential developer targeting high-net-worth domestic and international buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montazure
• Instagraminstagram.com/montazure
• LinkedInlinkedin.com/company/montazure

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MontAzure