Ogilvie Fleet
Ogilvie Fleet is a UK-based independent contract hire and fleet management specialist managing approximately 25,000 vehicles for nearly 1,000 businesses, offering contract hire, salary sacrifice, outsourced fleet management, and daily rental under the family-owned Ogilvie Group.
- Company typePrivate
- Founded1980
- HeadquartersChapeltown, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ogilvie Fleet does
Ogilvie Fleet is the largest UK independent vehicle contract hire and fleet management specialist, wholly owned by the family-controlled Ogilvie Group. Established approximately 45 years ago as a diversification of the Stirling-based construction group, the company manages around 25,000 vehicles across nearly 1,000 UK business customers. It is FCA-authorised (FRN 308787), a BVRLA member, Investors in People Platinum-accredited, and operates from offices in Stirling (headquarters), Sheffield, and Swansea, with 51–100 employees in the fleet division and 450–500 across the wider Ogilvie Group.
The portfolio spans four core revenue lines: contract hire (long-term leasing with bundled maintenance and insurance), fully outsourced fleet management, salary sacrifice schemes under the MiSalarySacrifice brand, and short-term daily rental through Ogilvie Daily Rental, with a dedicated specialist LCV (light commercial vehicle) arm. Supporting digital tooling includes the award-winning Happy Drivers mobile application, integrated with FMG for incident management; the MiFleet Showroom online portal for fleet managers; the Ogilvie True Cost total-cost-of-ownership calculator; and MiNextEV, an electric vehicle finder covering 578 UK-market BEVs. Pricing is quote-based and not publicly disclosed; revenue is predominantly recurring from monthly contract hire and salary sacrifice payments, with transaction-based income from daily rental.
The go-to-market is sales-led, anchored by named Account Managers and Customer Services Executives assigned to each client, supplemented by self-service online quoting and an employer-mediated salary sacrifice ordering portal. Distribution is UK-only. Operating metrics include a 99.3% client retention rate (2020), 9-out-of-10 customer recommendation, over 1,000-vehicle net fleet growth in 2020, and a Top-20 FN50 ranking — supporting recurring revenue visibility, though constrained by the maturity of the UK corporate fleet market and the absence of international scale relative to bank-owned majors.
Ogilvie Fleet firmographics
Firmographics- Name
- Ogilvie Fleet
- Legal name
- Ogilvie Fleet Limited
- Website
- https://ogilvie-fleet.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ogilvie Fleet is a UK-based independent contract hire and fleet management specialist managing approximately 25,000 vehicles for nearly 1,000 businesses, offering contract hire, salary sacrifice, outsourced fleet management, and daily rental under the family-owned Ogilvie Group.
- Ownership category
- akta.pro rank
Ogilvie Fleet industry classification
Industry- Product category
- Fleet Leasing and Management
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
- akta.pro secondary industries
- Corporate & Employee Fleet Programs (THADAKAC), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Driver Programs & Workforce Management (Onboarding, Scheduling, Retention) (TLABAIAD), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)
Keywords
Where Ogilvie Fleet is headquartered
LocationHeadquarters
- HQ city
- Chapeltown
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Ogilvie Fleet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Hire: Complete solution for company vehicles - the primary revenue stream involving long-term vehicle leasing with maintenance and insurance packages
- Salary Sacrifice (MiSalarySacrifice): Employee benefit scheme where employees sacrifice part of salary for a brand new fully maintained and insured car. Revenue from monthly salary sacrifice payments.
- Daily Rental and Short-term Hire: Short term hire solution providing access to thousands of vehicles to plug gaps in fleets. Ogilvie Daily Rental standalone division.
- Fully Outsourced Fleet Management: Complete fleet management services allowing businesses to focus on their core operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Contract hire and fleet management pricing varies by vehicle type, contract length, and included services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ogilvie Fleet product offering
Product offeringCore offering
Ogilvie Fleet provides long-term contract hire and vehicle leasing, fully outsourced fleet management, salary sacrifice schemes (MiSalarySacrifice), and short-term vehicle hire (Ogilvie Daily Rental) to UK businesses operating fleets of 1 to 1,000+ vehicles. The company manages more than 25,000 vehicles for nearly 1,000 UK businesses, supported by an in-house LCV commercial vehicle team with over 35 years of experience. Service delivery is enabled by proprietary digital tools including the Happy Drivers mobile app, the MiFleet Showroom fleet manager portal, the MiNextEV electric vehicle database, and the Ogilvie True Cost total cost calculator.
Product overview
Ogilvie Fleet operates as a fleet mobility and contract hire specialist offering a portfolio of integrated products. The core offering includes Contract Hire for long-term business vehicle leasing, Fully Outsourced Fleet Management for complete administration, Daily Rental/Short-term Hire through the Ogilvie Daily Rental sub-brand, and MiSalarySacrifice for employee salary sacrifice schemes. Supporting these core services are digital tools including the Happy Drivers App (driver mobile application with integrated FMG incident management), MiNextEV (electric vehicle database with 578 vehicles), MiFleet Showroom (online fleet management portal), and Ogilvie True Cost (total cost of ownership calculator). The company also offers dedicated Commercial Vehicle/LCV fleet management services. All services are underpinned by the company's UK-wide network, FCA authorization, and focus on technology-enabled fleet management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Happy Drivers: Industry-leading driver mobile app providing 24-hour support, vehicle management tools, and driver assistance services.
- MiNextEV
- MiSalarySacrifice
- Ogilvie Daily Rental
- Ogilvie True Cost
Products and services
- Contract Hire Long-term vehicle leasing with maintenance and management services included. The complete solution for company vehicles, used by thousands of UK businesses as the primary funding method for company car and van fleets.
- MiSalarySacrifice Salary sacrifice scheme allowing employees of client companies to give up part of their salary in return for a brand new, fully maintained and insured car, with tax and National Insurance savings for employer and employee. Includes dedicated portals for employers and drivers, no deposit required, no credit check required.
- Fully Outsourced Fleet Management Complete fleet management service allowing businesses to outsource all aspects of vehicle fleet administration to Ogilvie Fleet, covering funding, maintenance, compliance, and driver support for fleets of 1 to 1,000+ vehicles.
- Ogilvie Daily Rental Short-term vehicle hire and daily rental service providing access to thousands of vehicles, including half a million vehicles from thousands of UK sites, used to plug gaps in business fleets. Operated as a standalone division under the Ogilvie Daily Rental sub-brand.
- Commercial Vehicles / LCV Fleet Management Specialist light commercial vehicle (sub 3.5 tonne) fleet management service covering vehicle selection, ordering, bespoke conversion, livery, and ongoing maintenance, delivered by an FTA Van Excellence accredited LCV team. Logistics UK Bronze Assured Partner status.
- Happy Drivers Mobile App Award-winning driver support mobile application available free to all customer sizes on iTunes and Google Play, providing 24/7 driver assistance including accident management, breakdown support, service bookings, maintenance queries and replacement glass, integrated with FMG's incident management system.
- MiNextEV Electric Vehicle Database Standalone electric vehicle database covering 578 EVs currently announced and available for the UK market, with filtering by price, range, efficiency, battery capacity, charging speed, along with pictures, videos and reviews. Freely available to fleets, company car drivers and consumers.
Quantifiable outcome
- 99.3% client retention rate
- +2 more outcomes
Companies that use Ogilvie Fleet
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ogilvie Fleet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ogilvie Fleet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FMGcoreMulti-year incident management partnership extending over a decade. FMG provides incident management services integrated through Ogilvie's Happy Drivers app, supporting drivers with breakdown, accident, and maintenance needs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Ogilvie Fleet competitors and assessment
Company assessmentDirect peers
- Northgate Vehicle Hire: UK-based specialist in LCV/van rental and flexible fleet hire, a key competitor in the commercial vehicle segment where Ogilvie also competes. Comparable on LCV-focused fleet mobility and short-term hire offerings.
- ALD Automotive (UK): One of the largest global and UK contract hire and fleet management providers, part of Société Générale. Competes head-on with Ogilvie in the UK mid-market and enterprise fleet space across cars and LCVs.
- Hitachi Capital Vehicle Solutions (Toyota Fleet Management UK): UK contract hire and fleet management provider, now operating as Toyota Fleet Management. A direct competitor to Ogilvie in contract hire, LCV, and outsourced fleet services, particularly for multi-brand fleets.
- LeasePlan UK: Large international fleet management and vehicle leasing provider with a substantial UK presence. Competes with Ogilvie across contract hire, EV fleet transition, and outsourced fleet management for enterprise and mid-market customers.
- Lex Autolease: The UK's largest contract hire and fleet management provider (~400k+ vehicles), owned by Lloyds Banking Group. Closest direct competitor to Ogilvie Fleet across the full UK fleet management, contract hire, and salary sacrifice stack.
- Arval UK: Major UK and global full-service vehicle leasing and fleet management player, owned by BNP Paribas. Overlaps directly with Ogilvie's contract hire, salary sacrifice, and outsourced fleet management offerings in the UK.
- Zenith Automotive: UK contract hire, leasing, and fleet management provider owned by Audi/VW Group. Overlaps with Ogilvie on contract hire, salary sacrifice (e.g., via the Volkswagen salary sacrifice scheme), and outsourced fleet management.
- Select Vehicle Group: UK contract hire, vehicle leasing, and fleet management specialist serving the mid-market — closely comparable to Ogilvie in target customer profile, scale, and service breadth across cars and LCVs.
Emerging players
- Rivers Capital Solutions (Rivervale): UK vehicle leasing and salary sacrifice specialist. Overlaps with Ogilvie on salary sacrifice scheme offerings and competes for SME and mid-market customers seeking outsourced fleet solutions.
Broad incumbents
- Volkswagen Financial Services UK: OEM-owned (Volkswagen Group) fleet leasing and contract hire provider in the UK with a broad multi-brand portfolio. Competes with Ogilvie across contract hire and salary sacrifice, though as a captive it has different commercial dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ogilvie Fleet social profiles
Digital presenceOgilvie Fleet compliance and trust
Trust signalCompliance5 records
Ogilvie Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogilvie Fleet leadership team
Management profileNumber of profiles
Profiles6 records
Ogilvie Fleet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ogilvie Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogilvie Fleet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogilvie Fleet
What does Ogilvie Fleet do?
Ogilvie Fleet provides long-term contract hire and vehicle leasing, fully outsourced fleet management, salary sacrifice schemes (MiSalarySacrifice), and short-term vehicle hire (Ogilvie Daily Rental) to UK businesses operating fleets of 1 to 1,000+ vehicles. The company manages more than 25,000 vehicles for nearly 1,000 UK businesses, supported by an in-house LCV commercial vehicle team with over 35 years of experience. Service delivery is enabled by proprietary digital tools including the Happy Drivers mobile app, the MiFleet Showroom fleet manager portal, the MiNextEV electric vehicle database, and the Ogilvie True Cost total cost calculator.
Is Ogilvie Fleet a public or private company?
Ogilvie Fleet is a private company. It is classified as family owned and is currently operating.
When was Ogilvie Fleet founded?
Ogilvie Fleet was founded in 1980. It employs 51 to 100 people.
Where is Ogilvie Fleet based?
Ogilvie Fleet is headquartered in Chapeltown, United Kingdom, in the Europe region.
How does Ogilvie Fleet make money?
Four revenue lines are on record. Contract Hire is the primary driver. The others are salary Sacrifice (MiSalarySacrifice), daily Rental and Short-term Hire and fully Outsourced Fleet Management.
Who are Ogilvie Fleet's main competitors?
Direct peers on record are Northgate Vehicle Hire, ALD Automotive (UK), Hitachi Capital Vehicle Solutions (Toyota Fleet Management UK), LeasePlan UK, Lex Autolease, Arval UK, Zenith Automotive and Select Vehicle Group. Rivers Capital Solutions (Rivervale) is listed as an emerging player. Volkswagen Financial Services UK is listed as a broad incumbent.
Does Ogilvie Fleet have an API?
No public API is recorded for Ogilvie Fleet.
What industry is Ogilvie Fleet in?
Ogilvie Fleet's product category is Fleet Leasing and Management. Its primary akta.pro industry code is THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs), with a secondary code of THADAKAC, Corporate & Employee Fleet Programs. Its NAICS code is 5321 and its SIC code is 7510.