What Signarama does

Signarama, headquartered in Paris, France, is a commercial signage and visual communication company that provides a unified portfolio of signage products and related services to business customers. Founded in 2007, the company operates as the French market presence of the global Signarama franchise brand, maintaining both a digital storefront (signarama.fr) and a network of physical retail locations ("magasins") that handle consultation, production, and installation.

The company's product offering spans five core categories: Enseigne (business identification signs), Vitrines (storefront and window displays), Marquage-véhicule (vehicle branding and wraps for mobile advertising), Signalétique (wayfinding and informational signage), and Extérieure (outdoor and building-exterior signage). A dedicated services offering (signarama.fr/services) complements these product lines, supporting the project lifecycle from design through installation. The technology stack is not publicly disclosed, and there is no evidence of an e-commerce API, SDK, or mobile application, indicating that transactions and customer engagement are primarily handled through the website and in-store channels.

Signarama's business model is project-based: pricing is custom-quoted based on specifications, materials, size, and installation requirements, and is not publicly listed. The customer base is implied to be broad-based commercial buyers — small and mid-sized businesses needing storefront signage, vehicle branding, and wayfinding solutions — but no named customer accounts, segment mix, or revenue concentration data are disclosed. The company is privately held with no funding history, M&A activity, or leadership details publicly available in the source material.

Name

Signarama

Website

https://signarama.fr

Company type

Private

Founded year

2007

Headcount range

1,001–5,000 employees

Short description

Signarama is a Paris-headquartered commercial signage franchise providing businesses in France with signs, storefront/window displays, vehicle branding, wayfinding, and exterior signage, supported by in-store consultation, production, and installation services.

Ownership category

akta.pro rank

Product category

Commercial Signage

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Commercial signage
• Vehicle wrapping
• Storefront signs
• Wayfinding signage
• Visual communication

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Signarama designs, manufactures, and installs custom signage and visual communication solutions for businesses. Its offerings include exterior and interior signs, storefront window displays (Vitrines), vehicle branding and wraps (Marquage-véhicule), and wayfinding/directional signage systems (Signalétique), delivered as end-to-end projects from design through installation.

Product overview

Signarama is a signage and visual communication company offering a unified product portfolio of signage solutions. The product range includes Enseigne (signs) for business identification, Vitrines (storefront/window displays) for retail visibility, Marquage-véhicule (vehicle branding) for mobile advertising, Signalétique (signage) for wayfinding, and Extérieure (exterior signage) for outdoor building identification. The company also provides services to support these product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Enseigne Extérieure (Exterior Signage) Custom-designed and fabricated exterior signs used by commercial businesses for storefront and building identification. Includes design, manufacturing, and installation services for outdoor signage applications.
• Enseigne Intérieure (Interior Signage) Custom interior signs designed and fabricated for indoor commercial spaces. Used by businesses for interior branding, room identification, and decorative signage.
• Vitrines (Window/Storefront Displays) Custom window graphics and storefront displays designed, printed, and installed on commercial glass surfaces. Used by retailers and shop owners to advertise products, promotions, and brand identity.
• Marquage-véhicule (Vehicle Branding/Wrapping) Custom vehicle wraps and graphics applied to commercial vehicles and fleets for mobile branding and advertising. Used by businesses for branded company vehicles, fleet identification, and mobile advertising.
• Signalétique (Wayfinding and Directional Signage) Custom wayfinding and directional signage systems designed and installed in commercial buildings, offices, retail spaces, and public environments. Used to help visitors navigate facilities and identify key locations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Allegra Network:
• Speedpro Imaging: North American large-format graphics and signage franchise network. Comparable as a franchise peer offering vehicle wraps, building signage, and commercial graphics to similar B2B customer segments under a multi-location model.
• Signworld: Cooperative signage franchise network serving businesses across the US. Comparable as a B2B signage franchise with overlapping product categories including business signs, vehicle graphics, and architectural signage.
• Image360: Signage and visual communications franchise under the Allegra network, offering signs, graphics, and displays to businesses. Comparable as a franchise peer with overlapping product offerings and similar B2B customer profile.
• FASTSIGNS: Global signage and visual communications franchise network with hundreds of centers. The most directly comparable franchise competitor to Signarama, offering similar product categories including business signs, vehicle graphics, and wayfinding solutions to B2B customers.
• Minuteman Press: International franchise network specializing in print, signage, and marketing materials for businesses. Comparable as a B2B franchise model with sign production capabilities alongside print services targeting SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/signarama.france
• LinkedInlinkedin.com/company/signarama-france-5b627b154

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signarama