Flatwater Bank
Flatwater Bank is a family-owned Nebraska community bank founded in 1902, serving retail, small business, and agricultural customers across three branches with checking, savings, lending, mortgage, and LPL-powered investment and wealth management services.
- Company typePrivate
- Founded1902
- HeadquartersGothenburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flatwater Bank does
Flatwater Bank is a family-owned community bank founded in 1902 and headquartered in Gothenburg, Nebraska, operating full-service branches in Gothenburg, Ansley, and Brady. It serves retail consumers, small and mid-sized businesses, and agricultural (farm and ranch) customers across Nebraska, offering a full range of deposit accounts, lending products, and wealth management services with an emphasis on local decision-making and in-person service.
The bank's product surface spans reward-based consumer deposit accounts (HighYield Checking at up to 5.00% APY on balances to $25,000, CashBack Checking at 5.00% cash back on debit purchases, and Essential Checking), savings vehicles (HighYield Savings up to 2.00% APY, Companion Savings at 3.60% APY tied to new CDs, plus Youth, HSA, IRA, and CD products), and lending (personal, mortgage, agricultural, and business loans). Digital banking is delivered through a third-party platform stack: the website and digital banking experience are built on Banno, credit monitoring (My Credit Manager) is powered by Experian's VantageScore, identity-theft protection is provided via Cyberscout/TransUnion, and a mobile app supports balance checks, transfers, mobile check deposit, and bill pay. Wealth management is delivered through the Investment Service Center, a sub-brand operating in partnership with LPL Financial (with Pershing X and eMoney as supporting platforms), offering retirement, education (529), estate, tax planning, and insurance solutions.
Revenue mechanics are those of a traditional community bank: net interest income from personal, mortgage, agricultural, and business lending; deposit and account-service fees (e.g., $2 paper statements, ATM fees); and referral/partnership revenue from investment and advisory services through LPL Financial. Go-to-market is direct-to-consumer and direct-to-business through physical branches, an online banking platform, a mobile app ("The Branch That Never Closes"), an ATM network, and phone banking, supported by community events, organic social media (Facebook, Instagram), a quarterly email newsletter, and content assets such as financial calculators and advisor blogs.
Flatwater Bank firmographics
Firmographics- Name
- Flatwater Bank
- Legal name
- Flatwater Bank
- Website
- https://flatwater.bank
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flatwater Bank is a family-owned Nebraska community bank founded in 1902, serving retail, small business, and agricultural customers across three branches with checking, savings, lending, mortgage, and LPL-powered investment and wealth management services.
- Ownership category
- akta.pro rank
Flatwater Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), Personal Credit Institutions (6141)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
Keywords
Where Flatwater Bank is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flatwater Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Earns interest income from lending activities including personal loans, mortgage loans, agricultural loans, and business loans.
- Deposit Account Fees: Generates fee revenue from account services including paper statement fees ($2), ATM fees, and account-related services.
- Investment Services Revenue: Referral and partnership revenue through Investment Service Center powered by LPL Financial for brokerage and advisory services including retirement planning, wealth management, and insurance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Checking - No-frills checking with basic features |
| Subscription | Monthly | CashBack Checking - Earn 5% cash back on debit purchases |
| Subscription | Monthly | HighYield Checking - High interest checking with 5% APY |
| Subscription | Monthly | HighYield Savings - High interest savings linked to checking |
| Subscription | Monthly | Companion Savings - High yield savings paired with CDs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Flatwater Bank product offering
Product offeringCore offering
Flatwater Bank is a community bank offering consumer and small-business deposit accounts (checking, savings, CDs, IRAs, HSAs), consumer and commercial lending (personal loans, mortgages, agricultural loans, business loans), and an investment services division delivered in partnership with LPL Financial. Products are distributed through three Nebraska branches, a digital banking platform (online and mobile), and an ATM network, with reward-oriented consumer deposit products as a primary differentiator.
Product overview
Flatwater Bank is a community bank offering a comprehensive suite of personal and business banking products. Its core consumer offerings center on reward-based checking accounts (HighYield Checking with up to 5.00% APY, CashBack Checking with 5.00% cash back, and Essential Checking for basic needs) and savings accounts (HighYield Savings with up to 2.00% APY, Companion Savings with 3.60% APY for CD customers, plus Youth, Health Savings, IRAs, and CDs). Lending products include personal loans, agricultural loans, and mortgages. The bank operates an Investment Service Center (through LPL Financial partnership) offering retirement planning, 529 education savings, insurance, estate planning, and tax planning services. Digital banking features include mobile banking, online statements, My Credit Manager credit monitoring, Bill Pay, and financial calculators. Business banking includes checking, savings, loans, and employer retirement plan services. The bank operates branches in Gothenburg, Brady, and Ansley, Nebraska.
Differentiator
Problem solved
Functional benefit
Brands
- Investment Service Center: Investment and wealth management services offered through LPL Financial, providing retirement planning, financial planning, education planning, investment services, estate planning, tax planning, insurance solutions, and employer retirement plans.
Products and services
- Personal Checking Range of personal checking accounts (Essential, CashBack, and HighYield) for individuals, offering no monthly fee with online statements, no minimum balance on most options, and reward structures including up to 5.00% APY or 5.00% cash back on debit card purchases.
- Personal Savings Personal savings account options including HighYield Savings (up to 2.00% APY on balances up to $100,000 when linked checking qualifications are met) and Companion Savings (3.60% APY accompanying newly issued CDs), with no monthly maintenance fee and $50 minimum to open.
- Youth Savings
- Health Savings Accounts (HSAs)
- Certificates of Deposit (CDs)
- Individual Retirement Accounts (IRAs)
- Personal Loans
- Ag Loans
- Mortgages
- Debit Cards
- Business Checking
- Business Savings
- Business Loans
- Business Services
- Business Retirement Plans
- Investment Services
- Safe Deposit Boxes
- Identity Protection
Quantifiable outcome
- Up to 5.00% APY on HighYield Checking for balances up to $25,000
- +3 more outcomes
Companies that use Flatwater Bank
Customer profileSegments4 records
Ideal customer profiles3 records
Flatwater Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flatwater Bank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cyberscout (through TransUnion)corePartnership for identity theft protection services. Cyberscout provides identity protection assistance to Flatwater Bank customers who may be victims of identity theft.
- LPL FinancialcoreSecurities and advisory services offered through LPL Financial, a registered investment advisor and broker-dealer (Member FINRA/SIPC). Investment Service Center is the bank's wealth management division powered by LPL.
- BannocoreDigital banking platform provider powering the bank's website and digital banking experience. Website footer notes 'Created by Banno'.
- DeluxeminorCheck ordering partner for personal and business check reorders through Deluxe Corporation.
- ExperiancoreCredit reporting and scoring provider powering My Credit Manager credit monitoring service, using VantageScore model.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Flatwater Bank competitors and assessment
Company assessmentDirect peers
- Adams Bank & Trust: Adams Bank & Trust is a Nebraska-based community bank offering personal, business, and agricultural banking across multiple rural branches, directly comparable to Flatwater's Nebraska footprint, ag lending focus, and community-bank positioning.
- Cornerstone Bank: Cornerstone Bank is a Nebraska community bank providing personal, business, and agricultural lending with a community banking model. Comparable on geography, product mix, and small-town service orientation.
- Bruning State Bank: Bruning State Bank is a family-owned Nebraska community bank with personal, business, and ag lending. Direct comparable on family-ownership, Nebraska footprint, and product mix to Flatwater Bank.
- First State Bank Nebraska: First State Bank Nebraska operates as a community bank serving rural Nebraska with personal, business, and agricultural lending. Highly comparable to Flatwater on footprint and target customer base.
- Heartland Bank (Nebraska): Heartland Bank is a Nebraska community bank providing deposit, loan, and ag products across rural markets. Direct comparable on community-bank model, deposit products, and ag lending franchise.
- Great Plains State Bank: Great Plains State Bank is a Nebraska community bank offering personal and ag banking. Comparable on community focus, ag lending emphasis, and rural Nebraska deposit-gathering model.
Regional players
- Platte Valley State Bank: Platte Valley State Bank is a Nebraska community bank serving similar central-Nebraska markets with deposit and lending products. Comparable as a regional community-bank competitor operating in neighboring Nebraska geographies.
Broad incumbents
- Edward Jones: Edward Jones is a large national wealth-management firm with a strong rural and small-town branch model, often co-located with community banks. Comparable to Flatwater's Investment Service Center in offering retirement and wealth services to community-bank customers, though at much greater scale.
- Raymond James Financial: Raymond James is a large diversified financial services firm serving community banks through partnerships and wealth-management programs. Comparable to Flatwater's LPL-led wealth offering as a broader incumbent providing the underlying investment capability to community-bank partners.
- Bank of the West (BNP Paribas): Bank of the West is a regional commercial bank with a large ag lending franchise across the western and midwestern U.S. Comparable to Flatwater on ag lending products but operates at vastly larger scale across many states.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Flatwater Bank social profiles
Digital presenceFlatwater Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flatwater Bank leadership team
Management profileNumber of profiles
Profiles4 records
Flatwater Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flatwater Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flatwater Bank
What does Flatwater Bank do?
Flatwater Bank is a community bank offering consumer and small-business deposit accounts (checking, savings, CDs, IRAs, HSAs), consumer and commercial lending (personal loans, mortgages, agricultural loans, business loans), and an investment services division delivered in partnership with LPL Financial. Products are distributed through three Nebraska branches, a digital banking platform (online and mobile), and an ATM network, with reward-oriented consumer deposit products as a primary differentiator.
Is Flatwater Bank a public or private company?
Flatwater Bank is a private company. It is classified as family owned and is currently operating.
When was Flatwater Bank founded?
Flatwater Bank was founded in 1902. It employs 1 to 10 people.
Where is Flatwater Bank based?
Flatwater Bank is headquartered in Gothenburg, United States, in the North America region.
How does Flatwater Bank make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees and investment Services Revenue.
Who are Flatwater Bank's main competitors?
Direct peers on record are Adams Bank & Trust, Cornerstone Bank, Bruning State Bank, First State Bank Nebraska, Heartland Bank (Nebraska) and Great Plains State Bank. Platte Valley State Bank is listed as a regional player. Broad incumbents are Edward Jones, Raymond James Financial and Bank of the West (BNP Paribas).
Does Flatwater Bank have an API?
No public API is recorded for Flatwater Bank.
What industry is Flatwater Bank in?
Flatwater Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor). Its NAICS code is 52211 and its SIC code is 6022.