HPSO

What HPSO does

HPSO (Healthcare Providers Service Organization) is a Managing General Underwriter that distributes professional liability (malpractice) insurance targeting allied healthcare providers, students, schools, and healthcare practices in the United States (with Canada also listed in operating geographies). Its core products include individual practitioner liability coverage, business/practice liability packages, student and recent-graduate coverage, and school-level policies, plus ancillary personal insurance products (life, disability, long-term care, dental, auto/home, pet, travel) offered through carrier partnerships. Coverage limits are standardized at up to $1M per claim / $3M annual aggregate for most policies, and pricing is subscription-based on annual billing cycles with installment options, student discounts up to 60%, and part-time premium reductions.

The company operates a web-based distribution and administration platform at hpso.com that supports online quote generation in approximately five minutes, policy application and binding in less than one day, MyWallet account management, and AutoPay enrollment. It does not disclose APIs, SDKs, or AI/ML capabilities; the technology posture is that of a digital-first insurance program administrator rather than a technology platform company. CNA serves as the program underwriter and claims administrator under a partnership established in 1984, while HPSO itself functions as the underwriting, rating, binding, billing, and service entity.

Go-to-market is multi-channel: direct-to-consumer online and phone sales to individual practitioners and students; an independent broker and agent network accessed through the Aon Programs portal with three regional sales directors covering U.S. regions; and a referral channel built on endorsements from 40+ professional healthcare associations (APTA since 1992, ACA since 2003, APhA since 2006, plus audiology, clinical social work, and multiple state PA societies). Cumulative reach is reported at 1 million+ healthcare providers insured and 52,000+ healthcare businesses, with 1 in 3 accredited allied healthcare schools covered. HPSO is privately held under Aon, a multinational professional services firm, and is affiliated with NSO (Nurse Service Organization) as a sister organization; revenue is not publicly disclosed.

Name

HPSO

Legal name

Healthcare Providers Service Organization

Website

https://hpso.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

HPSO is a Managing General Underwriter that distributes professional liability (malpractice) insurance and ancillary personal insurance products to individual allied healthcare practitioners, healthcare businesses, students, and schools across the United States.

Ownership category

akta.pro rank

Product category

Professional Liability Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Professional Liability (E&O) (FSAJAGAC)

akta.pro secondary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Professional liability insurance
• Malpractice insurance
• Healthcare risk management
• Nursing liability coverage
• Healthcare professional insurance

Headquarters

HQ city

Fort Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Liability Insurance - Individual Practitioners: Subscription-based professional liability insurance policies for individual healthcare practitioners including counselors, physical therapists, pharmacists, occupational therapists, and others. Policies provide coverage limits up to $1,000,000 per claim / $3,000,000 annual aggregate. Premiums vary by profession, state, employment status, and coverage selections.
2. Professional Liability Insurance - Healthcare Businesses: Business liability insurance for healthcare practices including professional liability, general liability, commercial property, automobile, umbrella liability, and excess liability coverage. Policies cover practices of all sizes from solo practitioners to businesses with 25+ staff. Automatic employee coverage included in business policies.
3. Student/Recent Graduate Professional Liability Insurance: Professional liability coverage for healthcare students and recent graduates (within one year of graduation). Coverage extends to professional duties at no additional premium for six months after graduation or upon next renewal. Students can receive up to 60% discount compared to individual practitioner rates.
4. School Professional Liability Insurance: Professional liability policies for educational institutions covering students, faculty, and advisors. Includes coverage for malpractice claims against the institution and student body. Discounts available for schools with over 500 students.
5. Personal Insurance Products: Ancillary personal insurance products including life insurance, disability income, long term care, dental, Medicare supplement, auto and home insurance, pet insurance, and travel insurance. Offered through partnerships with insurance carriers like New York Life, MetLife, Liberty Mutual, and others. These products provide additional revenue streams and serve member retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HPSO underwrites and distributes professional liability (malpractice) insurance policies to individual healthcare practitioners, healthcare businesses and practices, students in healthcare programs, and healthcare educational institutions. Policies are issued on an annual basis and underwritten by CNA, with risk management content and a policy self-service account (MyWallet) provided as value-added services. The company also markets personal lines insurance (auto, home, and umbrella) to its insured base on a commission basis.

Product overview

HPSO (Healthcare Providers Service Organization) is a malpractice insurance provider offering a comprehensive suite of professional liability insurance products designed for the healthcare industry. The core offering consists of Professional Liability Insurance for Individual Practitioners covering over 200 healthcare professions, Professional Liability Insurance for Healthcare Businesses and Practices, Student Professional Liability Insurance with discounts up to 60%, and School Professional Liability Insurance. Personal insurance add-ons include life, disability, long term care, dental, auto/home, and pet insurance. The company also provides risk management resources, an online account management portal (MyWallet), and continuing education programs. HPSO operates in partnership with CNA as underwriter and is part of the Aon organization, with over 40 years of experience insuring 1 million+ healthcare providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Healthcare Professional Liability Insurance Annual professional liability (malpractice) insurance policy purchased by individual licensed healthcare practitioners — including nurses, allied health professionals, therapists, and other clinicians — to protect against claims arising from professional services rendered. Coverage is sold directly and via association affinity channels and is underwritten by CNA.
• Healthcare Business Professional Liability Insurance Commercial professional liability policy covering healthcare businesses, group practices, clinics, and staffing agencies — protecting the entity and its clinical employees against professional liability claims. Sold to owner-operators and practice managers and underwritten by CNA.
• Student Healthcare Professional Liability Insurance Discounted annual professional liability policy for students and recent graduates enrolled in healthcare training programs, providing coverage for clinical rotations and student practice. Sold directly to students and via school partnerships.
• School Professional Liability Insurance Group professional liability coverage arranged by healthcare training institutions (nursing schools, allied health programs) to provide student coverage for cohorts enrolled in clinical programs. Sold to school administrators.
• HPSO Personal Lines Insurance Personal lines insurance products — including auto, home, and umbrella coverage — marketed to HPSO's existing insured healthcare professionals through partner carriers. Revenue is earned on a commission basis from the underlying carriers rather than as direct premium to HPSO.

Quantifiable outcome

• Average malpractice lawsuit cost against a Counselor is $157,492
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• American Pharmacists Association (APhA)coreGTM or Marketing Partner · 1 January 2006APhA endorsement of HPSO professional liability insurance since 2006. APhA provides professional information and education for pharmacists and advocates for improved public health through comprehensive pharmaceutical care.
• American Counseling Association (ACA)coreGTM or Marketing Partner · 1 January 2003ACA endorsement of HPSO professional liability insurance since 2003. ACA is dedicated to the growth and enhancement of the counseling profession through leadership training, publications, and continuing education.
• American Physical Therapy Association (APTA)coreGTM or Marketing Partner · 1 January 1992APTA endorsement of HPSO professional liability insurance since 1992. HPSO is included in APTA's Member Benefit Program. APTA promotes physical therapist practice, education, and research.
• CNAcoreStrategic or Co-development Partner · 1 January 1984CNA is the program insurer for HPSO's Professional Liability Insurance Program and administers claims. HPSO functions as Managing General Underwriter with authority to underwrite, rate, bind, issue policies, bill, and provide customer service. Partnership established in 1984.
• American Academy of AudiologyminorGTM or Marketing PartnerProfessional association promoting quality hearing and balance care by advancing the profession of audiology through leadership, advocacy, education, and research.
• American Board of Clinical Social Work (ABCSW)minorGTM or Marketing PartnerABCSW sets national practice standards, issues advanced-practice credentials, and publishes reference information about board-certified clinicians.
• California Academy of Physician Assistants (CAPA)minorGTM or Marketing PartnerCAPA represents and serves PAs throughout California, enhancing, educating, and empowering members for the benefit of patients.
• New York State Society of Physician Assistants (NYSSPA)minorGTM or Marketing PartnerNYSSPA has represented and served PA interests for over 35 years, improving healthcare quality and promoting the PA profession in New York.
• North Carolina Academy of Physician Assistants (NCAPA)minorGTM or Marketing PartnerNCAPA is the premier PA organization in North Carolina, helping PAs adapt to complex healthcare challenges for over 30 years.
• Pennsylvania Society of Physician Assistants (PSPA)minorGTM or Marketing PartnerPSPA promotes and protects the PA profession in Pennsylvania through advocacy and empowerment.
• Tennessee Academy of Physician Assistants (TAPA)minorGTM or Marketing PartnerTAPA supports Tennessee PAs and the profession in maintaining high standards for quality, cost-effective healthcare delivery.
• Aon ProgramscoreChannel Partner/ Reseller/ DistributorHPSO is part of Aon Programs initiative, providing brokers and agents access to proprietary programs, best-in-class service, and competitive commissions. Aon Programs serves as a broker-centric portal for tailored insurance solutions.
• NSO (Nurse Service Organization)minorStrategic or Co-development PartnerNSO is HPSO's sister organization offering professional liability insurance for 50 classes of healthcare facilities and more than 200 classes of individual healthcare providers, including nurses.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NSO (Nurse Service Organization): HPSO's sister organization under the Aon Programs umbrella, NSO provides professional liability insurance for nurses and 50+ classes of healthcare facilities. Operates the same MGU model with similar distribution and product structure, making it the closest direct comparator for HPSO's business model.
• Proliability (Mercer): Proliability is a direct competitor in the allied healthcare professional liability market, offering individual malpractice policies to similar practitioner categories (counselors, social workers, PTs, etc.) via a comparable direct-to-consumer online model. Closest head-to-head peer for individual practitioner coverage.
• CM&F Group: CM&F Group is a long-standing Managing General Underwriter focused on professional liability insurance for allied healthcare professionals and students, with a comparable online distribution model and association endorsement strategy. Direct peer in HPSO's core niche.
• The American Professional Agency: American Professional Agency specializes in professional liability insurance for mental health and allied healthcare practitioners, distributed heavily through professional association endorsements. Comparable in target customer, association-led GTM, and policy structure.
• CPH & Associates: CPH & Associates is an MGU that underwrites professional liability insurance for counselors, therapists, and social workers — directly competing for HPSO's core counseling and behavioral health segment via a similar online, association-endorsed model.

Emerging players

• Healthcare Professionals Insurance Services (HPIS): HPIS provides professional liability and business insurance to allied healthcare practitioners, with a comparable focus on smaller practices and individual providers. Slightly smaller scale but directly overlapping in customer base and product set.
• CoverWallet (Aon): CoverWallet, an Aon-owned digital brokerage, uses technology to simplify commercial insurance buying for small and mid-sized businesses, including healthcare practices. Adjacent because it can funnel healthcare business clients into HPSO's business liability programs or compete with them via alternative carrier selection.

Broad incumbents

• Aon (Parent): Aon is HPSO's parent company and one of the world's largest insurance brokers. Operates a broad portfolio of specialty insurance programs and risk-management services far beyond healthcare, providing a backdrop of distribution, capital, and operational scale that defines HPSO's competitive context.
• The Doctors Company: The Doctors Company is the largest physician-owned medical professional liability insurer in the U.S. While it primarily serves physicians rather than allied healthcare providers, it overlaps in the broader healthcare professional liability category and competes for some of the same end-customers via practice-level policies.
• Healthcare Liability Solutions / TDC Group: TDC Group affiliates (e.g., The Doctors Company, Medical Advantage Group, Healthcare Risk Advisors) provide a broad suite of healthcare professional liability, risk management, and patient-safety services. A relevant broad incumbent in the healthcare professional liability market that competes for some of the same business-owner and facility-level accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hpso-cares/videos
• Facebookfacebook.com/hpsocares
• LinkedInlinkedin.com/company/health-professionals-insurance
• Instagraminstagram.com/hpsocares
• Xx.com/hpsocares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPSO