Sound that BRANDS
Sound That BRANDS is a boutique, US-based branded-podcast production agency (Beasing, LLC) producing end-to-end audio storytelling for enterprise brands across grocery, wine retail, health and wellness, travel, and CPG. It delivers full-service production via direct enterprise sales and partnerships with podcast networks including Wondery and Acast.
- Company typePrivate
- Founded2018
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sound that BRANDS does
Sound That BRANDS, doing business as Beasing, LLC, is a privately held, boutique branded-podcast production agency founded in 2018 and headquartered at 12348 Ventura Blvd #374, Studio City, California. The firm's stated focus is producing branded podcasts that function as authentic brand storytelling rather than interruptive advertising, with a tag-line position of creating content consumers want to listen to rather than commercials they want to avoid. Operations are constrained to a team of 1-10 employees, consistent with a founder-led, bootstrapped boutique model with no disclosed external institutional backing.
The company's core offering is end-to-end branded-podcast production delivered as professional services: scripting, talent management, recording, sound design, promotion, and success measurement. Its built product surface is a portfolio of branded shows including 'Via from AAA' (travel content for AAA), 'Chasing Sleep' (sleep science for a mattress client), and 'Trader Joe's Inside' (plants and plant-based products for Trader Joe's). Distribution and co-production leverage come through core channel partnerships with two major podcast networks, Wondery and Acast, alongside an advertising-agency referral channel that sources brand clients.
Revenue mechanics are project-based professional services engagement directly with enterprise brand buyers and indirectly through agency and network referrals. The client base spans grocery chains, wine retail, health and wellness, travel, and consumer packaged goods, with named enterprise logos including AAA, Trader Joe's, National Geographic, Indeed, PepsiCo, MAX (Warner Bros. Discovery), Condé Nast, PNC Bank, and EA Sports. No pricing, revenue, funding, or detailed ownership data is publicly disclosed.
Sound that BRANDS firmographics
Firmographics- Name
- Sound that BRANDS
- Legal name
- Beasing, LLC
- Website
- https://SoundThatBrands.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound That BRANDS is a boutique, US-based branded-podcast production agency (Beasing, LLC) producing end-to-end audio storytelling for enterprise brands across grocery, wine retail, health and wellness, travel, and CPG. It delivers full-service production via direct enterprise sales and partnerships with podcast networks including Wondery and Acast.
- Ownership category
- akta.pro rank
Sound that BRANDS industry classification
Industry- Product category
- Branded Podcast Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Industries (5122)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Sound that BRANDS is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sound that BRANDS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Branded Podcast Production Services: Full-service podcast production for brands including scripting, talent management, recording, sound design, promotion, and success measurement. Works with clients directly and through agency partnerships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sound that BRANDS product offering
Product offeringCore offering
Sound That BRANDS is a boutique production agency that creates branded podcasts for enterprise clients. The firm manages the complete production workflow end-to-end, including scripting, talent management, recording, sound design, promotion, and success measurement, and it also distributes the resulting shows via partnerships with podcast networks such as Wondery and Acast.
Product overview
Sound That BRANDS is a branded podcast production agency offering end-to-end podcast creation services for enterprise clients. Their core offering consists of branded podcast production, which includes scripting, talent management, recording, sound design, promotion, and success measurement. They serve clients across categories including grocery chains, wine retail, health and wellness, travel, and CPG. Their portfolio of produced branded podcasts includes 'Via from AAA' (travel content for AAA), 'Chasing Sleep' (wellness content for a mattress company), and 'Trader Joe's Inside' (food and lifestyle content for Trader Joe's). They partner with podcast networks, ad agencies, and work directly with brand clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Podcast Production Services End-to-end branded podcast creation service for enterprise brands, covering scripting, talent management, recording, sound design, promotion, and success measurement. Designed for brand marketers seeking long-form audio content that educates, entertains, and influences consumers.
- Via from AAA A branded podcast produced for AAA exploring American travel and scenic driving routes, designed to engage AAA members and travel enthusiasts with brand-aligned storytelling.
- Chasing Sleep A branded podcast focused on sleep science and wellness topics, produced on behalf of a mattress company client to educate consumers and build brand affinity.
- Trader Joe's Inside A branded podcast produced for Trader Joe's exploring plant-based products, food topics, and lifestyle storytelling aligned with the Trader Joe's brand.
Companies that use Sound that BRANDS
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Sound that BRANDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sound that BRANDS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WonderycorePodcast network partner for co-production and distribution of branded podcast content. Wondery is a major podcast network and their partnership validates Sound That BRANDS' position in the branded podcast space.
- AcastcorePodcast platform partner featured as a client logo, indicating a distribution and hosting partnership for branded podcasts.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Sound that BRANDS competitors and assessment
Company assessmentDirect peers
- Pacific Content: Pacific Content is a branded-podcast production agency serving enterprise brands across North America. Directly comparable to Sound That BRANDS in service scope (script-to-measurement) and target buyer (large brand marketing teams).
- Frequency312: Frequency312 is an audio production company focused on branded content and podcasts for marketing teams. Directly comparable as a boutique branded audio production studio.
- JAR Audio: JAR Audio is a boutique branded-podcast production studio focused on enterprise brand clients. Comparable in model, scale, and positioning — 'podcasts for brands, by brands' parallels Sound That BRANDS' storytelling-led value proposition.
- Quill: Quill is a podcast production agency serving brand and agency clients. Comparable boutique agency with end-to-end production services — a direct peer in the branded-podcast agency tier.
- Storyglass: Storyglass is a branded-podcast and audio content production agency that produces custom podcast series for major brands. Directly comparable service offering and enterprise client roster.
Others
- Acast: Acast is a global podcast hosting and monetization platform and a named channel partner of Sound That BRANDS. Relevant as ecosystem/distribution infrastructure and adjacent competitor in branded podcast monetization.
- Wondery: Wondery is one of Sound That BRANDS' core distribution partners (Amazon-owned podcast network). Relevant as both a channel partner and an adjacent player in branded podcast production.
Emerging players
- Lemonada Media: Lemonada Media is an emerging podcast network with a growing branded-content arm. Smaller and newer than the major players but expanding into branded productions that overlap with Sound That BRANDS' territory.
Broad incumbents
- Gimlet Creative (Spotify): Gimlet Creative is Spotify's branded-podcast studio arm, producing custom series for global advertisers. A larger incumbent offering broadly the same service; Sound That BRANDS competes for the same enterprise RFPs at higher budget tiers.
- iHeartMedia Branded Studios: iHeartMedia operates branded content production capabilities within its broader radio/audio empire. A broad incumbent that competes in branded podcasting as part of a much wider audio portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Sound that BRANDS social profiles
Digital presenceSound that BRANDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound that BRANDS leadership team
Management profileNumber of profiles
Sound that BRANDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound that BRANDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound that BRANDS
What does Sound that BRANDS do?
Sound That BRANDS is a boutique production agency that creates branded podcasts for enterprise clients. The firm manages the complete production workflow end-to-end, including scripting, talent management, recording, sound design, promotion, and success measurement, and it also distributes the resulting shows via partnerships with podcast networks such as Wondery and Acast.
Is Sound that BRANDS a public or private company?
Sound that BRANDS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sound that BRANDS founded?
Sound that BRANDS was founded in 2018. It employs 1 to 10 people.
Where is Sound that BRANDS based?
Sound that BRANDS is headquartered in Pasadena, United States, in the North America region.
How does Sound that BRANDS make money?
One revenue line is on record: branded Podcast Production Services.
Who are Sound that BRANDS's main competitors?
Direct peers on record are Pacific Content, Frequency312, JAR Audio, Quill and Storyglass. Others are Acast and Wondery. Lemonada Media is listed as an emerging player. Broad incumbents are Gimlet Creative (Spotify) and iHeartMedia Branded Studios.
Does Sound that BRANDS have an API?
No public API is recorded for Sound that BRANDS.
What industry is Sound that BRANDS in?
Sound that BRANDS's product category is Branded Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51224 and its SIC code is 7311.