Bayou Rum

What Bayou Rum does

Bayou Rum is a privately held craft rum distillery founded in 2011 by three childhood friends and operational since 2013 at a single facility in Lacassine, Louisiana. The company produces a portfolio of rums including Bayou White, Bayou Spiced, Bayou Reserve, Bayou XO Mardi Gras, Bayou Pink, and limited-edition Single Batch and Single Barrel releases, distilled in copper pot stills from locally grown Louisiana sugarcane and molasses sourced from the oldest family-owned sugar mill in the United States. Core production technology centers on a proprietary Solera aging system using 200L bourbon and sherry casks, with a state-of-the-art quality laboratory and a newly commissioned automated bottling line capable of 3,600 bottles per hour and 1.5 million 9-liter cases per year of nameplate capacity. Master Blender Reiniel Vicente Diaz, a second-generation rum maker with chemical engineering training, oversees the end-to-end production process.

The business operates multiple revenue streams. Primary product sales flow through DTC at the distillery, the company's own e-commerce storefront (shop.bayourum.com), the ReserveBar third-party online retailer, and regional Louisiana retail. Ancillary revenue comes from $5 distillery tastings and tours, event center rentals (4,038 sq ft indoor plus 4,494 sq ft courtyard) for weddings, meetings, and parties, and a full-service co-packing offering that provides fermentation, distillation, blending, barrel aging, and bottling for other vodka, gin, bourbon, rum, and tequila brands. Geographic reach is concentrated in Louisiana with co-packing distribution along the Interstate 10 corridor to the Texas border, and the company self-positions as the "#1 Craft Rum in America." The firm has no disclosed parent company, institutional investors, or funding rounds, and operates with 11-50 employees.

Name

Bayou Rum

Legal name

Bayou Rum

Website

https://bayourum.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayou Rum is a privately held craft rum distillery in Lacassine, Louisiana that produces copper-pot-distilled rums from local sugarcane, operating DTC sales, distillery tours, event rentals, and a B2B spirits co-packing business.

Ownership category

akta.pro rank

Product category

Craft Rum / Premium Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft rum distillery
• Sugarcane rum
• Spirits co-packing
• Barrel-aged rum
• Louisiana craft spirits

Headquarters

HQ city

Lacassine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Rum Product Sales: Sale of crafted rum products including Bayou White, Bayou Spiced, Bayou Reserve, Bayou XO Mardi Gras, Bayou Pink, and limited edition single batch/single barrel releases through e-commerce and retail channels.
2. Distillery Tours and Tastings: Guided distillery tours and rum tasting experiences. Tastings outside scheduled tours are $5 per person. Adults 21+ can participate in tastings.
3. Event Center Rental: Rental of 4,038 sq ft event space with 4,494 sq ft courtyard for weddings, meetings, and parties. Includes $1000 reservation fee and $750 security deposit.
4. Co-Packing Services: Full-service spirits co-packing including fermentation, distillation, high volume blending, barrel aging, and bottling for other spirit brands (vodka, gin, bourbon, rum, tequila). Capacity of 1.5 million 9-liter cases per year.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bayou Rum is a craft rum distillery that produces a portfolio of premium rums from locally grown Louisiana sugarcane and molasses sourced from the oldest family-owned sugar mill in the United States. The core product line includes Bayou White, Bayou Spiced, Bayou Reserve, Bayou Mardi Gras XO, and Bayou Pink rums, plus limited-edition Single Batch and Single Barrel releases. Beyond distilled spirits, the company operates distillery tours, tastings, an event center venue, and full-service spirits co-packing for other brands.

Product overview

Bayou Rum is a craft rum distillery producing a portfolio of rum varieties from locally grown Louisiana sugarcane. The core product line includes Bayou White Rum, Bayou Spiced Rum, Bayou Reserve Rum, Bayou Mardi Gras XO Rum, and Bayou Pink Rum, along with limited edition releases like Single Batch and Single Barrel expressions. The company also operates distillery tours, an event center venue, and provides full-service spirits co-packing services for other brands.

Differentiator

Problem solved

Functional benefit

Brands

• Bayou White: Pure expression of Bayou Rum with fresh, vibrant taste and aroma; rests for up to 40 days; Silver award winner at San Francisco World Spirits Competition 2019
• Bayou Spiced
• Bayou Reserve
• Bayou XO Mardi Gras
• Bayou Pink
• Bayou Single Batch
• Bayou Single Barrel

Products and services

• Bayou White Rum Copper-pot distilled, triple-filtered white rum from Louisiana sugarcane that rests for up to 40 days, delivering fresh notes of vanilla, banana, and green apple; for adult consumers and bartenders seeking a versatile premium white rum.
• Bayou Spiced Rum Cajun spiced rum infused with vanilla, cinnamon, and sweet figs, rested for up to 30 days with Creole spices for amber color and bold flavor; for adult consumers and cocktail enthusiasts.
• Bayou Reserve Rum Premium rum matured in wet ex-bourbon barrels for up to 4 years using the Solera aging method, delivering bourbon-like flavor, smoothness, and character; for adult consumers and spirit enthusiasts.
• Bayou Mardi Gras XO Rum Ultra premium rum matured in bourbon barrels for up to 5 years and finished for 1 extra year in Spanish Pedro Ximenez sherry barrels; positioned as a luxury sipping rum for adult consumers.
• Bayou Pink Rum Bayou White rum infused with mayhaw berries, delivering berry notes and a vibrant pink hue with creamy smoothness and a long tart finish; available in Louisiana retail.
• Bayou Single Batch #3 Limited edition rum matured in California red wine barrels for 5 years, producing a rich, fruity, full-bodied spirit with oak, prune, and red berry notes; for collectors and enthusiast consumers.
• Bayou Single Barrel #2 Limited edition rum matured in Napa Valley red wine barrels for 3 years, yielding rich, fruity, full-bodied spirit with plum, black pepper, and toasted oak notes; for collectors and enthusiasts.
• Distillery Tours Guided behind-the-scenes tours of the award-winning Bayou Rum distillery in Lacassine, LA, including tastings and education on rum-making from Louisiana sugarcane; for adult visitors and tourists.
• Event Center Rental 4,038 sq ft event venue next to the working distillery with exposed brick and wood decor, plus a 4,494 sq ft courtyard and barrel library; available for weddings, corporate meetings, and private parties.
• Full-Service Spirits Co-Packing Full-service co-packing for other spirits brands, including fermentation, distillation, high-volume blending, barrel aging, and automated bottling at 3,600 bottles/hour (up to 1.5 million 9-liter cases/year); for vodka, gin, bourbon, rum, and tequila brand owners needing contract capacity.

Quantifiable outcome

• 3600 bottles per hour bottling capacity
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/BayouRum
• Facebookfacebook.com/BayouRum
• LinkedInlinkedin.com/company/louisiana-spirits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayou Rum