What Motus Design Group does

Motus Design Group Ltd. is a private, Victoria, BC-based product design and engineering consultancy incorporated as a British Columbia Ltd., founded circa 2013 and currently employing between 11 and 50 people. The firm positions itself as an outsourced, multi-disciplinary product development team for technology businesses, offering project-based services across mechanical engineering, mixed-signal electronics and PCB design, embedded firmware, data science, de-risking, and compliance — explicitly marketed as an alternative to staffing internal engineering teams. Revenue is generated through professional-services engagements, with no publicly disclosed pricing.

The company's internal product portfolio is anchored in two wearable sports-measurement platforms: the legacy Motus MMS (a 200Hz data logger with GPS and ANT+ developed under the Canadian Olympic Committee's SPIN/Own the Podium program) and the next-generation Motus Podia system (an IP67-rated 500Hz body-worn data-logger with multi-unit wireless synchronization, GPS, BLE, ANT and CANbus expansion). Companion software includes Motus Review (PC/MAC analysis tools) and iOS apps for real-time coaching feedback. Custom internal R&D assets — notably an in-house wind tunnel for sensor validation and a sub-nanosecond PLL clock-synchronized data acquisition architecture used for fusion diagnostics — support both internal product development and external client work. Reported use cases span Olympic teams (Speed Skating Canada, Luge Canada), clean tech (Tersa Earth Innovations, Exro Technologies), fusion energy (General Fusion), industrial safety (Lifebooster), traffic management (JSF Technologies), and autonomous marine (Thrace Marine).

Customer segments are organized vertically across sports/wellness, clean tech and energy transition (described as primary), plus secondary segments in professional audio, medical/pre-medical devices, and industrial manufacturing. The firm operates a sales-led, direct-engagement GTM with marketing limited to a blog, case studies, LinkedIn and Facebook presence, and discovery-call intake. AI/ML capabilities are applied as features of bespoke client deliverables (custom YOLO v7 computer vision for marine object detection, RRT* path planning, predictive biomechanical analytics, and multimodal sensor fusion), not as standalone products. The company is privately held with no external institutional investors identified; ownership and executive leadership rest with co-founders Josh Erickson (CEO) and Geoff Shera (COO), supported by a CSA with aerospace/hydrogen background, and a technical team of electronics and firmware engineers.

Name

Motus Design Group

Legal name

Motus Design Group Ltd.

Website

https://motusdesign.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Motus Design Group is a Victoria, BC-based engineering consultancy offering multi-disciplinary product design services — mechanical, electronics, firmware, and data science — to technology companies and Olympic sports organizations, anchored by its proprietary Podia wearable sports measurement platform.

Ownership category

akta.pro rank

Product category

Engineering Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420), Other Specialized Design Services (54149)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Product Design & Mechanical Engineering Consulting (BPAHAIAJ)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Product design services
• Mechanical engineering consulting
• Firmware development services
• Wearable sensor development
• Electronics engineering consultancy

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Product Design Consultancy Services: Professional consultancy providing multi-disciplinary product development services to technology businesses. Services include project management, hardware design, electrical design, firmware/software design, data science, de-risking, and compliance guidance. Revenue is generated through project-based professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Motus Design Group is a multi-disciplinary product design and technology development consultancy that provides engineering services across data science, mechanical engineering, electronics/electrical engineering, and firmware for technology businesses. The firm also develops and sells proprietary sports measurement hardware and software, including the Podia wearable platform, MMS data logger, Motus Review analytics software, Motus iOS apps, and the Aerocoach cycling coaching system. Engagements are project-based and span prototype development through small-run manufacturing, often helping clients bridge the gap between concept and production-ready product.

Product overview

Motus Design Group operates as a product design and technology development consultancy in Victoria, BC, offering multidisciplinary engineering services rather than a single unified software platform. The company's portfolio centers on two internal hardware product lines: the Motus Podia system (a new-generation integrated sports measurement platform comprising wearable data-loggers, companion modules, and sensors operating at 500Hz with wireless synchronization) and the legacy Motus MMS (Sport Measurement System, 200Hz data logger developed under the Canadian Olympic SPIN program). Supporting these core products are companion software offerings including Motus Review (PC/MAC analysis software for post-session review and reporting) and Motus iOS Apps (real-time feedback on iPad syncing sensor data with video). Beyond their internal product lines, the consultancy provides fee-for-service engineering across Data Science, Mechanical Engineering, Electronics Engineering, and Firmware Development disciplines for external clients in sports, industrial safety, energy transition, audio, and marine sectors. The company maintains in-house prototyping and testing capabilities including a custom-built wind tunnel for sensor validation.

Differentiator

Problem solved

Functional benefit

Brands

• Motus Podia / MMS: An integrated system of body wearable data-loggers, companion modules, and sensors designed by Motus for use in high performance sport analysis. Includes Motus Review software for PC and MAC providing in-depth post session review, comparative analysis, video and GPS map synchronization, and custom report generation.
• Motus Review
• Aerocoach
• Motus Design Group Co-Working Space

Products and services

• Motus Podia Wearable Sports Measurement System Integrated system of body-wearable data-loggers, companion modules, and sensors designed for high-performance sport analysis, delivering 500Hz logging capability, multi-unit wireless sample alignment, and IP67-rated enclosure for Olympic team and athlete performance analytics.
• Motus Review Software PC and MAC companion software for Podia and MMS hardware providing in-depth post-session review of logged parameters, comparative analysis across multiple session data, video and GPS map synchronization, and custom report generation for coaches, biomechanists, and analysts.
• Motus iOS Apps iPad real-time feedback applications that synchronize Podia wearable data with video capture, enabling coaches and athletes to review performance data during training sessions.
• Motus MMS (Sport Measurement System) 200Hz data logger with GPS, ANT+, and 16-bit microcontroller developed under the SPIN (Sport Innovation Group) program for Canadian Olympic sports organizations; predecessor platform to Podia and still in active service for instrumented speed skates and related athlete measurement applications.
• Aerocoach Cycling Coaching System Real-time cycling coaching system combining a Nacelle wind speed measurement unit and an AC Module with Time-of-Flight sensors to coach cyclists into the optimal aerodynamic position for maximum speed with minimum effort under changing road conditions.
• Multi-Disciplinary Product Design and Development Consultancy Project-based professional consultancy providing multi-disciplinary product development services for technology businesses, including project management, mechanical and electrical design, firmware/software design, data science, de-risking, and compliance guidance as an alternative to staffing internal engineering teams.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consultancy working across product, service, and brand. Broad incumbent given significantly larger scale and broader cross-disciplinary capabilities versus Motus' hardware-focused offering.
• StarFish Product Engineering (formerly StarFish Medical's PD practice): Larger BC-based engineering services firm with broader medical-device commercialization capabilities. Broad incumbent given larger scale, broader regulatory footprint, and similar Pacific Northwest geographic anchor.

Direct peers

• StarFish Medical: BC-based product design and engineering services firm specializing in medical device development. Direct peer given Motus' medical device work (ISO 60601, RF/laser/ablation devices) and similar boutique multi-disciplinary model in the same Pacific Northwest corridor.
• Synapse Product Development: Pacific Northwest product development consultancy offering mechanical, electrical, firmware, and software engineering. Direct peer given overlapping multi-disciplinary engineering services model and shared focus on regulated product development.
• Bresslergroup: Product development consultancy offering industrial design, mechanical and electrical engineering, and software development for hardware companies. Direct peer based on similar boutique multi-disciplinary services for technology businesses.
• Smart Design: Multi-disciplinary product design and engineering consultancy that partners with technology companies to develop physical and digital products. Direct peer given similar value proposition around bridging concept-to-market for technology clients.
• Lunar Design: Industrial design and product development firm working across consumer, medical, and industrial sectors. Direct peer given overlapping industrial design / mechanical engineering focus and similar boutique engagement model.
• Box Clever: Product design and engineering studio offering industrial design, mechanical engineering, and embedded systems for hardware companies. Direct peer given comparable boutique multi-disciplinary offering for product development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motusdesigngroup
• LinkedInlinkedin.com/company/motus-design-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motus Design Group