What Morplan does

Morplan is a privately held UK-based B2B wholesale supplier of retail shop fittings, packaging supplies, mannequins, and display equipment, founded in 1845 and headquartered in Harlow with a secondary warehouse in Brogborough. The company operates a one-stop-shop catalogue of over 9,000 products spanning 13 categories: retail and packaging supplies, mannequins, clothes and coat hangers, clothes rails, shop fittings and furniture, display cabinets and counters, point-of-sale materials, shop equipment, product display, mail order supplies, fashion design tools, and warehouse and distribution equipment. It holds a Royal Warrant as an approved supplier to His Majesty The King's Royal Household.

The company's digital infrastructure is centred on a self-serve e-commerce storefront (morplan.com) supplemented by a dedicated Irish storefront and three proprietary tools: StorePlanner (a free online store layout design tool), LogoPrint (an online portal for custom branding on packaging, hangers, garment covers, and mail order boxes), and an augmented reality visualisation tool that lets retailers preview products in their store environment before purchase. Platform integrations include PayPal and Barclaycard for payment processing, OneTrust for GDPR-compliant cookie consent, Feefo for independent customer reviews, and Google reCAPTCHA for bot protection.

Morplan's revenue model is primarily transactional product sales across unit-priced SKUs, augmented by usage-based hire services for exhibitions and pop-ups, professional services revenue from LogoPrint custom branding and mannequin restoration, and subscription-style enterprise relationships via the Key Accounts programme with dedicated account managers and bespoke procurement portals for multi-location retailers. The go-to-market is multi-channel: e-commerce, four regional experiential UK stores, a UK-based telesales team, inside-sales support, click-and-collect, and direct enterprise field sales. Pricing is ex-VAT by default with free UK mainland delivery above £139, next-day and timed Saturday delivery, a 20% student discount, a Price Match Promise against UK competitors, and a loyalty Reward Points programme. Customers span enterprise retailers (ASOS, H&M, John Lewis, Selfridges), charity retailers (Barnardo's, Save the Children), and a long tail of SMB fashion, sports, jewellery, food and hospitality, and film, television and theatre businesses across Great Britain and Ireland.

Name

Morplan

Legal name

Morplan Ltd.

Website

https://morplan.com

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

51–100 employees

Short description

Morplan is a UK-based B2B wholesale supplier of retail shop fittings, packaging, mannequins, and display equipment, serving fashion retailers, charity shops, and enterprise retailers across Great Britain and Ireland with over 9,000 products.

Ownership category

akta.pro rank

Headquarters

HQ city

Harlow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Retail Supplies: One-time and recurring sales of retail supplies, shop fittings, packaging, mannequins, and related products. Revenue generated from individual product purchases across 8,000+ SKUs with various pricing tiers including bulk discounts
2. Hire Services: Short and mid-term product hire for exhibitions, events, pop-up shops, shows and window displays. Includes delivery and collection, with refundable deposit of £50
3. LogoPrint Custom Branding: Custom printing services on various products including bags, hangers, garment covers, packaging. Premium pricing for bespoke branding projects
4. Mannequin Restoration Services: Sustainability-focused mannequin restoration services to prolong product life, generating revenue from repair and restoration work
5. Key Account Corporate Services: Dedicated account management and bespoke online portal services for larger businesses with multiple locations

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Morplan is a UK-based B2B wholesale supplier of retail shop fittings and supplies, offering over 9,000 products across categories including mannequins, retail packaging, clothes hangers, clothes rails, shop fittings and furniture, display cabinets, point-of-sale equipment, shop equipment, mail order supplies, and fashion design tools. The core offering is complemented by value-added services including custom branding (LogoPrint), mannequin hire and restoration, a free online store design tool (StorePlanner), an augmented reality visualisation tool, and dedicated corporate Key Accounts management with bespoke online portals.

Product overview

Morplan is a UK-based B2B wholesale supplier of retail shop fittings and supplies, founded in 1845. The company operates a one-stop-shop model offering over 9,000 products across 13 main categories: Retail & Packaging Supplies (carrier bags, tissue paper, gift wrapping), Mannequins (female, male, children's, eco-friendly, sports, pet), Clothes & Coat Hangers (wooden, plastic, metal, recycled), Clothes Rails (heavy duty, display), Shop Fittings & Furniture (retail furniture, display systems, slatwall), Display Cabinets/Counters/Cases, Point of Sale, Shop Equipment, Product Display, Mail Order Supplies, Fashion Design tools, and Warehouse & Distribution equipment. The core offering is complemented by value-added services including StorePlanner (free online store design tool), LogoPrint (custom branding on packaging), Mannequin Restoration, Mannequin Hire, Key Accounts management with bespoke online portals, and an AR visualization tool. The company holds a Royal Warrant as an approved supplier to the Royal Household.

Differentiator

Problem solved

Functional benefit

Products and services

• StorePlanner Design Tool

Quantifiable outcome

• Over 180 years of retail expertise helping businesses succeed
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• FeefominorGTM or Marketing PartnerCustomer review platform partner displaying independent customer satisfaction ratings and testimonials on the Morplan website

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Avery Dennison is a global manufacturer of retail labels, tags, and RFID solutions, overlapping with Morplan's POS and tagging categories but operating across a much broader industrial portfolio rather than specializing in shop fittings.
• Brady Corporation: Brady Corporation is a global provider of signage, label, and identification solutions including retail applications, overlapping with Morplan's POS signage and tagging categories as a broad incumbent rather than a specialist shop fitting supplier.

Emerging players

• Displaydata: Displaydata provides electronic shelf labels and digital retail signage solutions, representing an adjacent retail-display technology peer that competes for part of the POS and signage budget Morplan serves.

Direct peers

• Slaters: Slaters is a UK-based retailer of shop fittings, mannequins, packaging, and retail display products, offering a comparable product range and serving similar UK retailer customers including fashion, charity, and independent retail segments.
• Mode Display: Mode Display manufactures and supplies mannequins, retail display systems, and shop fittings across the UK and Europe, directly competing with Morplan in the mannequin and display fixture category.
• Wireflow Display: Wireflow Display is a UK manufacturer of wire-based retail display products, dump bins, and shop fittings, providing an alternative source for retailers shopping for display solutions similar to Morplan's product display range.
• Hermes Display: Hermes Display is a UK supplier of retail display equipment, mannequins, and shop fittings, competing with Morplan in the broader shop fitting and display fixture market for UK fashion and department store retailers.
• Hangman Products: Hangman Products is a UK supplier specializing in clothes hangers, garment covers, and retail display accessories, directly overlapping with Morplan's hanger and accessory categories for UK retailers.
• Slatwall (Slatwall Solutions): Slatwall Solutions is a UK supplier of slatwall panels, shop fitting accessories, and retail display systems, directly comparable to Morplan's slatwall fittings and shop fittings categories for UK retail customers.

Regional players

• Mannequin Madness: Mannequin Madness is a US-based mannequin retailer specializing in new, used, and recycled mannequins, directly comparable to Morplan's mannequin category but operating primarily in North America rather than the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Morplan_ltd
• YouTubeyoutube.com/@Morplan1
• Facebookfacebook.com/Morplan
• LinkedInlinkedin.com/company/morplan
• Instagraminstagram.com/morplan
• Pinterestpinterest.com/morplan/pins
• TikToktiktok.com/@morplan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morplan