MoneyTime
MoneyTime is a Christchurch-based online financial literacy platform for children ages 10–15, combining 30 interactive modules with a gamified virtual-economy simulation. It serves NZ schools (750+), parents, and homeschoolers, and operates localized versions across Australia, USA, UK, and South Africa.
- Company typePrivate
- Founded2018
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MoneyTime does
MoneyTime is a Christchurch, New Zealand-based online financial literacy education company founded in 2017 by Neil Edmond, Alex Lam, Paul Davis, and Paul Marsh. Its core product is a web-based learning platform that combines 30 self-directed interactive modules with a gamified money management simulation, targeted at children aged 10–15 and used by primary, intermediate, and secondary schools (750+ NZ schools, 130,000+ students), parents (4,000+ home subscriptions), and homeschoolers. The platform runs on AWS cloud infrastructure with a Squarespace-hosted marketing site, separate login portals for students, teachers, and parents, automated quiz marking and reporting, and integrations limited to Google SSO.
The company monetizes via two primary paid channels — parent subscriptions at NZ$12.95/month (with annual licenses and a 60-day money-back guarantee) and NZ secondary school licensing at $6/pupil/year — while NZ primary school access is provided free through sponsors, chiefly the Milford Foundation. Beyond the home market, MoneyTime operates 100% localized product versions for Australia, USA, UK, and South Africa through a separate moneytimekids.com storefront, plus a te reo Māori version in New Zealand. Go-to-market is product-led and community-led: teachers self-register online in under two minutes, an annual interclass competition (769+ classes) drives sustained engagement, and founder-led PR and content marketing support organic acquisition.
MoneyTime has no disclosed institutional funding or parent company, operates with a 1–10 person team, and is governed by New Zealand law (MoneyTime Holdings Ltd). It holds multiple industry recognitions including the 2025 Global Edtech Award (Best Primary Product), HundrED Top 100 (2023), EIFLE Children's Education Program of the Year (2022), MAIA runner-up (2022), and the ST4S Product Badge (2024), alongside GDPR and FERPA compliance frameworks.
MoneyTime firmographics
Firmographics- Name
- MoneyTime
- Legal name
- MoneyTime Holdings Ltd
- Website
- https://moneytime.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoneyTime is a Christchurch-based online financial literacy platform for children ages 10–15, combining 30 interactive modules with a gamified virtual-economy simulation. It serves NZ schools (750+), parents, and homeschoolers, and operates localized versions across Australia, USA, UK, and South Africa.
- Ownership category
- akta.pro rank
Where MoneyTime is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
MoneyTime business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School Licensing: Annual licensing to schools. Free for NZ primary schools (Years 6-8) through sponsorship. $6 per pupil per year for Years 9-10 secondary schools. Licensed per student with class-level access.
- Parent Subscriptions: Monthly subscriptions at $12.95/month with auto-renewal. Annual one-year licenses available with 60-day money back guarantee. Each license provides access for one nominated student.
- International Licensing: Localized versions available for Australia, USA, UK, and South Africa through moneytimekids.com global site. 100% localized with country-specific content, terminology, and examples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription for Parents |
| One time/ perpetual license | Annual | Annual License for Parents |
| Subscription | Annual | NZ Primary Schools (Years 6-8) |
| Subscription | Annual | NZ Secondary Schools (Years 9-10) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MoneyTime product offering
Product offeringCore offering
MoneyTime delivers an online financial literacy program for children ages 10 to 15, combining 30 interactive self-directed lessons with a gamified money management simulation. Students earn virtual money for correct quiz answers and make decisions about spending, saving, investing, and donating within a simulated virtual economy. The program is delivered via web-based portals for students, teachers, and parents, and is sold to schools (free in NZ primary schools via sponsorship, $6/pupil/year for secondary) and directly to parents and homeschoolers via subscription.
Product overview
MoneyTime is a single unified online financial literacy education platform for children ages 10-15, combining 30 interactive self-directed learning modules with a gamified money management game. The core program includes separate login portals for students, teachers, and parents, with 13 additional parent-child modules for family engagement. MoneyTime offers country-specific localized versions for New Zealand, Australia, USA, UK, and South Africa, including a te reo Māori version. The product is provided free to New Zealand primary schools through sponsors, with pricing for secondary schools and home subscriptions for parents.
Differentiator
Problem solved
Functional benefit
Products and services
- MoneyTime Online Financial Literacy Program (New Zealand) Online financial literacy program combining 30 interactive lessons with a gamified money management game for New Zealand children ages 10 to 15. Children earn virtual money for correct quiz answers and make financial decisions about spending, saving, investing, and donating. Free for NZ primary schools via sponsorship and $6/pupil/year for secondary schools.
- MoneyTime te reo Māori Version Full translation of the MoneyTime program into te reo Māori, enabling Māori immersion students to learn financial literacy concepts in their language. Translated by Ian Calder, a respected translator of educational resources.
- MoneyTime Australia Version 100% localized version of the MoneyTime program with Australian content, terminology, and examples for children in Australia. Sold through moneytimekids.com.
- MoneyTime Global Versions (USA, UK, South Africa) Separate localized versions of the MoneyTime program for USA, UK, and South Africa with fully adapted content, terminology, examples, and pricing relevant to each country's financial context. Sold through moneytimekids.com.
Quantifiable outcome
- 42% average knowledge increase across all students
- +3 more outcomes
Companies that use MoneyTime
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MoneyTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
MoneyTime partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Safer Technologies 4 Schools (ST4S)coreST4S is a standardised approach to evaluating digital products and services used by schools across Australia and New Zealand. Supported by state/territory governments and NZ Ministry of Education. MoneyTime successfully qualified for ST4S Product Badge, confirming privacy and safety compliance.
- Amazon Web Services (AWS)supportingCloud hosting provider for MoneyTime program. Processes and stores user data (name, email address, text/files created by user) on servers in Sydney. AWS Compliance Programs ensure security.
- Zoho CorporationsupportingZoho CRM used as customer relationship manager. Processes teacher name, email address, and correspondence. Location of processing: Quincy/Dallas, USA.
- Microsoft CorporationsupportingMicrosoft 365 and OneDrive used for email, docs, and sheets. Location of processing: Auckland, NZ. Security supported by Microsoft Customer Security and Trust program.
- Squarespace IncorporatedsupportingWebsite hosting provider. Used for teacher registration form processing. Handles teacher name, school email address, role, school, year level data. Location of processing: Sydney/Singapore/London.
- Xero LimitedsupportingAccounting application used for invoicing. Processes teacher/administrator/accounts name and email address for billing purposes.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MoneyTime competitors and assessment
Company assessmentDirect peers
- Banqer: New Zealand-based financial literacy platform for primary and intermediate schools, offering classroom simulations of banking, saving, and investing — directly competing with MoneyTime in the same NZ school segment.
- Banzai: US-based financial literacy program for schools with curriculum-aligned modules, teacher dashboards, and interactive simulations; comparable offering to MoneyTime in a different geography.
- FoolProof: US financial literacy curriculum for K–12 schools covering budgeting, credit, and investing with self-directed modules and teacher tools; closely comparable in pedagogy and school-focused delivery.
- Money Savvy: US financial literacy curriculum and tools for kids and schools, including the Money Savvy Pig and classroom programs; comparable mission and age group to MoneyTime.
Broad incumbents
- EVERFI: Large US edtech platform offering financial literacy among many other K–12 courses; broader portfolio but overlapping school-based financial education use case.
- iGrad: Financial wellness and education platform primarily for adults and employees; broader demographic focus but overlapping financial education digital tooling and curriculum.
- Inceptia: US nonprofit providing financial education and counseling for students and schools, including interactive modules; comparable educational mission though more counseling-heavy.
Emerging players
- GoHenry: Youth banking and prepaid card with built-in financial education missions for kids; adjacent competitor combining payments with money lessons, similar age range to MoneyTime.
- Greenlight: US debit card and financial learning platform for kids and teens with parental controls and educational content; competes for parent wallet with MoneyTime's home subscription.
- Zogo Finance: Gamified financial literacy app for young people with modules on saving, investing, and budgeting; comparable gamified, self-directed learning model for a similar age group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MoneyTime social profiles
Digital presenceMoneyTime compliance and trust
Trust signalCompliance7 records
MoneyTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyTime leadership team
Management profileNumber of profiles
Profiles7 records
MoneyTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyTime
What does MoneyTime do?
MoneyTime delivers an online financial literacy program for children ages 10 to 15, combining 30 interactive self-directed lessons with a gamified money management simulation. Students earn virtual money for correct quiz answers and make decisions about spending, saving, investing, and donating within a simulated virtual economy. The program is delivered via web-based portals for students, teachers, and parents, and is sold to schools (free in NZ primary schools via sponsorship, $6/pupil/year for secondary) and directly to parents and homeschoolers via subscription.
Is MoneyTime a public or private company?
MoneyTime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoneyTime founded?
MoneyTime was founded in 2018. It employs 1 to 10 people.
Where is MoneyTime based?
MoneyTime is headquartered in Christchurch, New Zealand, in the Oceania region.
How does MoneyTime make money?
Three revenue lines are on record. School Licensing is the primary driver. The others are parent Subscriptions and international Licensing.
Who are MoneyTime's main competitors?
Direct peers on record are Banqer, Banzai, FoolProof and Money Savvy. Broad incumbents are EVERFI, iGrad and Inceptia. Emerging players are GoHenry, Greenlight and Zogo Finance.
Does MoneyTime have an API?
No public API is recorded for MoneyTime.