What Jorge Lorenzo does

Jorge Lorenzo – Diseño y Comunicación Visual is a graphic design and visual communication studio based in Asturias, Spain, operated as a sole proprietorship by its founder, Jorge Lorenzo. Established in its current form in 2002 (with predecessor entities dating back to 1984), the studio offers seven integrated service lines: corporate identity and branding, editorial design, advertising design, web design, packaging, museum and exhibition graphics, illustration, and signage systems. The practice is built almost entirely on the founder's individual creative output, supported by a small team (1-10 headcount per firmographic data), and has accumulated roughly 1,000 completed projects over a 30+ year career.

The studio's technology stack is conventional creative tooling applied to print, digital, environmental, and identity deliverables; there is no proprietary platform, no AI components, and no published productized offering. Revenue is generated through project-based professional services engagements, with pricing determined per project via direct client consultation. The go-to-market motion is direct-to-consumer (in the B2B sense): the studio responds to briefs from a mix of regional government bodies, cultural foundations, museums, universities, and a smaller base of regional SMEs and consumer brands.

The client base is heavily Asturias-weighted and institutionally oriented, with named projects for entities such as the Universidad de Oviedo, LABoral Centro de Arte, the Museo Arqueológico de Asturias, multiple municipal governments (Oviedo, Teverga, Narcea), Caja Rural de Asturias, Aguas Fuensanta, and Rialto Confitería. Marketing is conducted through Instagram, Facebook, Behance, and Domestika. The studio has accumulated a substantial awards record (LAUS Gold, CLAP Platinum, Premio Asturias Diseña 2020, AEPD selections, and 12+ Motiva awards from AGA) but has no external investment, no parent company, and no disclosed financials.

Name

Jorge Lorenzo

Legal name

Jorge Lorenzo

Website

https://jorgelorenzo.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Jorge Lorenzo is a sole-proprietorship graphic design studio in Asturias, Spain, offering corporate identity, editorial, advertising, web, packaging, exhibition, and illustration services to regional government, cultural, educational, and small-business clients across more than 1,000 projects over 30 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Oviedo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Design Services: Project-based professional services revenue model providing custom graphic design, corporate identity, editorial design, advertising campaigns, web design, packaging design, exhibition graphics, illustration, and signage services to government, cultural, educational, and private sector clients. Revenue is generated through direct client engagements for specific design projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jorge Lorenzo operates a professional graphic design studio delivering visual communication services including corporate identity, editorial design, advertising campaigns, web design, packaging design, museum and exhibition graphics, illustration, and signage systems. The studio serves government institutions, cultural organizations, educational bodies, and private businesses through project-based engagements in Asturias, Spain, drawing on more than 30 years of professional experience and approximately 1,000 completed projects.

Product overview

Jorge Lorenzo is a design studio offering a comprehensive portfolio of visual communication services. The studio operates as a single unified design practice organized around seven core service areas: Corporate Identity (branding, logos, visual identity), Editorial Design (books, catalogs, publications), Advertising Design (campaigns, posters), Web Design (websites, social media), Packaging (containers, labels), Museums and Exhibitions (exhibition graphics, signage, installation), Illustration (editorial, commercial, technical), and Signage (wayfinding systems). The studio has over 30 years of experience working with businesses and institutions in Asturias, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Identidad Corporativa (Corporate Identity) Comprehensive corporate identity services including visual identity, branding, institutional image, marks, logos, symbols, brand application in architecture, printed materials, stationery, apparel, and logistics/vehicles, targeted at organizations seeking cohesive visual identity systems.
• Diseño Editorial (Editorial Design) Editorial design services covering books, magazines, newspapers, catalogs, corporate publications, informational dossiers, and educational materials, for cultural organizations, media, and institutions needing professionally designed print publications.
• Diseño Publicitario (Advertising Design) Advertising design services including creative advertising, promotional campaigns, institutional communication, posters and commercial supports, for organizations launching campaigns or needing institutional messaging design.
• Diseño Web (Web Design) Web design services including website design and social media graphics, for clients seeking branded digital presence and social media visual content.
• Packaging Design Packaging design services including containers, packaging, wrappers, bags, and product labeling, for consumer goods producers and brands needing differentiated physical product presentation.
• Museos y Exposiciones (Museums and Exhibitions Design) Museum and exhibition design services including expository graphics, informational panels, museum installation, and signage, targeted at museums, cultural centers, and exhibition spaces.
• Ilustración (Illustration) Illustration services including editorial illustration, commercial illustration, technical and informative illustration, icons, and infographics, for publishers, brands, and institutions needing custom visual content.
• Señalética (Signage) Signage projects including signaling systems, pictograms, directories, and signage applied to architecture and interior spaces, for institutions and businesses requiring wayfinding and architectural signage solutions.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record.

• ADG-FAD (Asociación de Diseñadores Gráficos y Federación de Artes Decorativas)OthersProfessional design association affiliation providing recognition and credibility through LAUS award participation. The studio has received multiple LAUS awards from this prestigious Spanish design association.
• AGA - Asociación de Diseñadores Gráficos de AsturiasOthersFounder and past president Jorge Lorenzo has deep ties to this regional design association. The studio has received numerous Motiva awards from AGA, with Jorge Lorenzo previously serving as president from 1994-1998.
• AEPD - Asociación Española de Profesionales del DiseñoOthersSpanish professional design association whose awards and recognition the studio has received for various design projects.
• CLAP - Premios Internacionales de DiseñoOthersInternational design awards organization that has recognized the studio with Platinum and Diploma awards for various projects.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Landor & Fitch: Global branding and design consultancy delivering identity, packaging, and brand-environment work to institutional and corporate clients. Overlaps with Jorge Lorenzo's identity and packaging practice but at portfolio scale.
• Pentagram: Largest independent design consultancy globally, producing identity, editorial, packaging, exhibition, and digital design. Operates in the same core disciplines as Jorge Lorenzo but at a vastly larger scale and multi-city footprint, so a broad incumbent rather than a direct competitor.
• Interbrand: Global brand consultancy combining strategy with identity, packaging, and brand-experience design. Same broad category and service overlap as Jorge Lorenzo's branding work, but positioned as a multi-disciplinary incumbent rather than a boutique.

Direct peers

• Clase: Spanish design studio focused on branding, identity, editorial, and visual systems for cultural and institutional clients. Directly comparable in service mix and client profile to Jorge Lorenzo's Asturian practice.
• Mucho Studio: Madrid/Valencia-based graphic design studio with a portfolio spanning cultural, institutional, and editorial identity work. Comparable in activity (visual identity, editorial, packaging, exhibition graphics) and target-client type.
• Folch: Barcelona-based design and branding studio producing editorial, identity, and cultural-communication work. Highly comparable in activity mix (identity, editorial, cultural clients) and similar small-team operating model, despite a larger Spanish footprint than Jorge Lorenzo.
• Morillas Brand Consultants: Barcelona branding and design consultancy delivering identity, packaging, and visual systems to corporate and cultural clients across Spain. Comparable service portfolio and client types, though operating at a larger scale.
• SUMA Design: Spanish design studio producing brand identity, editorial design, packaging, and cultural-communication projects. Directly comparable activity mix and small-studio delivery model, making it a strong functional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jorgelorenzodyc
• Instagraminstagram.com/jorgelorenzoestudio
• Xx.com/jorgelorenzodyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jorge Lorenzo