M&G Group
M&G Group is a Dutch multi-brand manufacturer of flue gas venting, ventilation, and heat pump housing systems serving residential construction and OEM customers across Western, Southern, and Eastern Europe under brands including Burgerhout, Anjo, Stabile, and Ant Kalip.
- Company typePrivate
- Founded1996
- HeadquartersAssen, Netherlands
- Headcount1,001–5,000
- GTM type—
- Offering—
What M&G Group does
M&G Group Europe B.V. is a Dutch privately-held manufacturer of flue gas venting, ventilation, and heat pump housing systems, headquartered in Assen, the Netherlands. The company originated from the 1996 merger of two Dutch venting specialists, Muelink & Grol (founded 1932) and Burgerhout (founded 1865), and has since expanded via a series of acquisitions across Europe and North America. It operates through a multi-brand portfolio including Burgerhout (flagship, flue gas venting), Anjo (natural ventilation, rainwater drainage, cable entries), Stabile (Southern/Eastern Europe), and Ant Kalip (Turkey/Eastern Europe), with historical reach into the USA and Canada through DuraVent and Security Chimneys (carved out in 2017).
The company's product portfolio spans flue gas venting systems, the Hybalans+ plug-and-play ventilation system with red extraction and blue supply ducts, the EasyAir EPP/EPS insulated duct system for heat pumps and mechanical ventilation, the Delta-Discovery Air heat pump housing with WindShield technology, the EasySafe hydrogen-ready concentric push-fit flue system, and reclosable cable entry systems. M&G Group also offers customized OEM solutions including internal flue pipes, boiler adapters, condensation pans, and bespoke products such as its 3-in-1 Adapter, GenericLine, and Customline ranges.
The business model is manufacturing-led B2B/B2B2C, generating revenue through hardware sales of branded venting, ventilation, and heat pump housing products, plus customized OEM solutions quoted on a project basis. Distribution is achieved through regional brand websites, direct sales for customized work (phone +31 592 343 043), trade show engagement, and downstream dealer/installer networks. The primary customer segments are residential construction (homeowners and builders for new and existing housing) and OEM manufacturers requiring tailored venting and climate solutions. The 2023 consolidation into a 39,500 sqm sustainable Assen-Zuid facility, ISO 14001 and BREEAM-Very Good certified, signals operational scale sufficient to serve European markets with room for further capacity expansion.
M&G Group firmographics
Firmographics- Name
- M&G Group
- Legal name
- M&G Group Europe B.V.
- Website
- https://mg-group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- M&G Group is a Dutch multi-brand manufacturer of flue gas venting, ventilation, and heat pump housing systems serving residential construction and OEM customers across Western, Southern, and Eastern Europe under brands including Burgerhout, Anjo, Stabile, and Ant Kalip.
- Ownership category
- akta.pro rank
M&G Group industry classification
Industry- Product category
- HVAC Ventilation and Flue Systems Manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
- akta.pro secondary industries
- Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), Dampers, Louvers & Ventilation Controls (IMADANAD), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where M&G Group is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
M&G Group business model
Business model- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Flue Venting Systems: Manufacturing and sale of flue gas venting systems under Burgerhout brand (founded 1865, production started 1937). Core product category for gas appliance venting.
- Ventilation Products: Hybalans+ plug-and-play ventilation systems and EasyAir insulated duct systems for heat pumps and mechanical ventilation
- Heat Pump Housing Solutions: Delta-Discovery Air heat pump housings - custom-made universal casings for pitched roof installations suitable for split and monobloc systems
- Customized OEM Products: Bespoke internal flue pipes, boiler adapters, condensation pans, and other customized solutions for OEM customers
- Roof Accessories: Anjo brand products including natural ventilation, rainwater drainage, and cable entries for air conditioning, heat pumps and solar applications
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
M&G Group product offering
Product offeringCore offering
M&G Group manufactures flue gas venting systems, ventilation products, and heat pump housing solutions through its portfolio of brands including Burgerhout, Anjo, Stabile, and Ant Kalip. The company produces physical HVAC components such as the Hybalans+ plug-and-play ventilation system, EasyAir insulated duct systems, Delta-Discovery Air heat pump housings with WindShield technology, EasySafe hydrogen-ready flue systems, and Cable Entry products. It also offers customized OEM solutions including internal flue pipes, boiler adapters, and condensation pans for original equipment manufacturers.
Product overview
M&G Group is a manufacturer of climate systems operating under multiple brands. The company produces flue venting, ventilation and heat pump solutions. The flagship brand is Burgerhout (flue gas venting systems since 1865), supported by Anjo (natural ventilation, rainwater drainage, cable entries), Stabile (Southern/Eastern Europe), and Ant Kalip (flue venting, Turkey/Eastern Europe). The product portfolio includes Hybalans+ (plug-and-play ventilation system), EasyAir (insulated duct system), Delta-Discovery Air (heat pump housing with WindShield), EasySafe (hydrogen-ready flue system), and Cable Entry products. M&G Group also offers customized OEM solutions including internal flue pipes, boiler adapters, and condensation pans. Solutions cover residential heating, ventilation, and air conditioning applications.
Differentiator
Problem solved
Functional benefit
Brands
- Hybalans+: Smart plug-and-play ventilation system with red duct for extraction and blue duct for supply of ventilation air
- EasyAir
- Delta-Discovery Air
- EasySafe
- Cable Entry
Products and services
- Burgerhout Flue Gas Venting Systems Flagship brand of M&G Group specializing in flue gas venting systems for residential and commercial gas appliances. Market leader in the Netherlands for venting solutions.
- Anjo Ventilation and Roof Accessories Brand focused on natural ventilation, rainwater drainage and cable entries for air conditioning, heat pumps and solar applications, located in Beverwijk.
- Stabile Flue Gas Venting Italian brand well-known in Southern and Eastern Europe, operating from Italy for flue gas venting solutions.
- Ant Kalip Flue Venting Specialist in flue venting, famous in Turkey and Eastern Europe, originated in Istanbul.
- Hybalans+ Ventilation System Smart plug-and-play ventilation system where each room has its own red duct for extraction and blue duct for supply of ventilation air, connected to an air distribution box with predetermined ventilation results.
- EasyAir Insulated Duct System EPP/EPS insulated duct system for connecting heat pumps, heat recovery systems or mechanical ventilation units. The smart construction prevents condensation and energy loss.
- Delta-Discovery Air Heat Pump Housing Heat pump housing with WindShield technology for optimal performance in all weather conditions. Features exceptional accessibility from within the home for maintenance, custom-made, available in any RAL colour.
- EasySafe Concentric Push-Fit Flue System Concentric push-fit flue system with tensile-resistant connection. All-plastic system suitable for connection to hydrogen appliances, ready for the future.
- Cable Entry System Double-walled, insulated and reclosable cable entry with attractive appearance. Adhesive plate is double-walled insulated and insensitive to condensation, with airtight seal and vermin prevention barrier. UV resistant PP hood.
- 3-in-1 Adapter (Customized OEM) Customized adapter product designed for OEM customers requiring specific flue venting solutions.
- GenericLine Customized Products Generic customized product line for OEM customers requiring tailored venting and climate solutions.
- Customline Tailored Products Customized product line tailored to specific OEM customer requirements including internal flue pipes, boiler adapters, and condensation pans.
Companies that use M&G Group
Customer profileSegments2 records
Ideal customer profiles3 records
M&G Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
M&G Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Borghese LogisticscoreBuilt the new 40,000 sqm sustainable factory in Assen-Zuid business park for M&G Group. Development partnership focused on energy-efficient and nature-inclusive distribution center with ecology and energy efficiency integration. Key handover December 23, 2022.
- Pleijsier BouwminorContractor responsible for construction of new M&G Group factory location. Opened construction site for public during Construction Day (Dag van de Bouw) on June 18, 2022.
- Mies ArchitectuurminorArchitecture firm that designed the new sustainable factory building in Assen
- KiwaminorSustainability partnership - Kiwa provides ISO 14001 environmental management system certification for M&G Group's sustainability practices
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
M&G Group competitors and assessment
Company assessmentDirect peers
- Renson (Renson Ventilation): Renson is a Belgian manufacturer of ventilation, sun protection and outdoor solutions for residential and commercial buildings. Comparable to M&G's Hybalans+ and EasyAir ventilation products and its focus on healthy indoor climate.
- Jeremias Group: Jeremias is a leading European manufacturer of chimney and flue gas systems for residential and commercial heating. Directly comparable to M&G Group's Burgerhout flue-venting core across stainless steel and plastic chimney systems.
- Schiedel: Schiedel produces steel and ceramic chimney/flue systems across Europe and is one of the largest competitors in residential flue gas venting. Closely comparable product range and end markets to Burgerhout and Stabile.
- DuraVent: DuraVent is a US-based manufacturer of venting products for HVAC, chimney and gas appliance applications; it was a wholly-owned subsidiary of M&G Group before being carved out in 2017 to serve its regional market. Direct product overlap in flue and chimney systems.
- Ubbink Centerovány System B.V. Ubbink is a Dutch manufacturer of ventilation, flue gas and roof penetration products with multi-brand presence in Europe. Closely comparable product portfolio to M&G Group's Anjo (roof accessories, cable entries) and Burgerhout (flue venting).
- Selkirk Corporation: Selkirk is a North American manufacturer of chimney, venting and air distribution products for residential and commercial HVAC. Directly comparable to M&G's flue venting and ventilation duct ranges through Security Chimneys history.
- Centrotherm (Centrotherm Eco Systems): Centrotherm produces plastic flue gas systems and HVAC connection solutions across Europe. Direct peer in plastic concentric and push-fit flue systems, competing with M&G's EasySafe and Burgerhout product lines.
Broad incumbents
- Aldes Group: Aldes is a French global manufacturer of indoor air quality and ventilation systems. Broader incumbent in residential/commercial ventilation that overlaps with M&G's Hybalans+ and EasyAir product lines, especially across French and Southern European markets.
- Systemair AB: Systemair is a Swedish-listed manufacturer of indoor climate solutions - fans, air handling units and ventilation. Broader HVAC incumbent comparable to M&G on the ventilation/air distribution side, with a much wider product portfolio.
Emerging players
- Zewotherm (Eurovent Certita product family): Zewotherm is a German emerging manufacturer of ventilation duct systems, heat pump housings and air distribution products for residential energy-efficient construction. Emerging peer with overlapping heat-pump housing and ducting product categories that mirror Delta-Discovery Air and EasyAir.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M&G Group social profiles
Digital presenceM&G Group compliance and trust
Trust signalCompliance2 records
M&G Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&G Group leadership team
Management profileNumber of profiles
Profiles1 record
M&G Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
M&G Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&G Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&G Group
What does M&G Group do?
M&G Group manufactures flue gas venting systems, ventilation products, and heat pump housing solutions through its portfolio of brands including Burgerhout, Anjo, Stabile, and Ant Kalip. The company produces physical HVAC components such as the Hybalans+ plug-and-play ventilation system, EasyAir insulated duct systems, Delta-Discovery Air heat pump housings with WindShield technology, EasySafe hydrogen-ready flue systems, and Cable Entry products. It also offers customized OEM solutions including internal flue pipes, boiler adapters, and condensation pans for original equipment manufacturers.
Is M&G Group a public or private company?
M&G Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M&G Group founded?
M&G Group was founded in 1996. It employs 1,001 to 5,000 people.
Where is M&G Group based?
M&G Group is headquartered in Assen, Netherlands, in the Europe region.
How does M&G Group make money?
Five revenue lines are on record. Product Sales - Flue Venting Systems are the primary driver. The others are ventilation Products, heat Pump Housing Solutions, customized OEM Products and roof Accessories.
Who are M&G Group's main competitors?
Direct peers on record are Renson (Renson Ventilation), Jeremias Group, Schiedel, DuraVent, Ubbink Centerovány System B.V., Selkirk Corporation and Centrotherm (Centrotherm Eco Systems). Broad incumbents are Aldes Group and Systemair AB. Zewotherm (Eurovent Certita product family) is listed as an emerging player.
Does M&G Group have an API?
No public API is recorded for M&G Group.
What industry is M&G Group in?
M&G Group's product category is HVAC Ventilation and Flue Systems Manufacturing. Its primary akta.pro industry code is IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment, with a secondary code of HSAOACAF, Water Heater/Boiler Flue, Venting & Chimney Liner Service. Its NAICS code is 3334 and its SIC code is 3585.