What NovaFlex Group does

NovaFlex Group is a privately held Canadian industrial manufacturer founded in 1977 and headquartered in Richmond Hill, Ontario, that designs and produces rubber and composite hose, flexible ducting, dry-release couplings, and marine loading arms. The company operates through a multi-entity structure comprising Z-Flex (US) Inc, Flexmaster Canada Limited, and Novaflex Hose, with trademarked brands including Novaflex®, Uni-CHEM®, HDC®, Z-Flex®, Fabriflex®, Flexmaster, NovaCool™, Nova-Crete™, and Novaflex STS. Its proprietary technology platform centers on HDC® Hi-Flow Dry Release® couplings (NATO STANAG 3756PHE-compliant and interchangeable with Mann-tek, TODO, Klaw, Emco Wheaton, and Shand) and the JLA (J. de Jonge) marine loading arm line represented under the Novaflex Safe Transfer Systems (STS) division, which spans CryoTec cryogenic, HydroTec hydraulic, GasTec high-pressure CNG, and EcoPro manual configurations rated from -196°C to +200°C.

The company serves six primary vertical segments: industrial manufacturing (abrasive material handling, chemical transfer, vacuum service), marine terminal operations (loading arms, safety breakaways, cryogenic and high-pressure gas transfer), food & beverage processing (FDA-compliant hose), petroleum and energy (tank truck, oil field vacuum, frac hose), HVAC and ventilation (UL-181 fabric ducting, polypropylene venting), and mining (conduit and dust collection). The catalog comprises more than 550 specialized products across these segments, certified to standards including UL 94 V-1 (NovaCool), UL-181 Class 1 (Fabriflex), and STANAG 3756PHE (HDC couplings), with engineered offerings such as JLA marine loading arms warranted for 10 years and tested for 15 years of continuous operation.

NovaFlex monetizes through a B2B quote-based pricing model with no publicly disclosed list pricing, distributed via two channels: a global direct industrial sales force for engineered and high-value products (marine loading arms, custom connectors, large-volume industrial orders), and an industrial distribution network serving mid-market distributors and equipment OEMs. Marketing is predominantly product-specification and trade-show driven (technical datasheets, downloadable engineering documentation, HDC how-to video content), with the corporate website operating at novaflexgroup.com and the product catalog at novaflex.com. The company is privately held, with no public listing, no disclosed venture or growth funding, and no public financial statements.

Name

NovaFlex Group

Legal name

NovaFlex Group (operated by Z-Flex (US) Inc and Flexmaster Canada Limited)

Website

https://novaflex.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

NovaFlex Group is a private Canadian industrial manufacturer (founded 1977) of rubber and composite hose, ducting, STANAG-compliant dry-release couplings, and marine loading arms, serving petrochemical, marine terminal, petroleum, food & beverage, HVAC, and mining buyers via direct sales and a global industrial distributor network.

Ownership category

akta.pro rank

Product category

Industrial Fluid Transfer Equipment

NAICS

Other Rubber Product Manufacturing (32629), Rubber Product Manufacturing for Mechanical Use (326291)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Specialty Rubber Compounds (FKM, HNBR, NBR, Silicone, CR) (IMANAJAB)

akta.pro secondary industries

Sealants, Adhesives, Gaskets & Marine Elastomers (IMAJAKAL), Expansion Joints, Flexible Connectors & Compensators (Rubber/Fabric) (IMANALAF), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Industrial hose manufacturing
• Composite hose systems
• Marine loading arms
• Dry-release couplings
• Industrial ducting products

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

NovaFlex Group manufactures industrial rubber and composite hoses, flexible ducting, dry-release safety couplings, and marine loading arms under multiple brands (Novaflex, Uni-CHEM, HDC, Z-Flex, Fabriflex, Flexmaster, NovaCool, Nova-Crete, NovaBrew). The products serve fluid and material transfer applications across petrochemical, marine terminal, food and beverage, mining, HVAC, and general industrial operations.

Product overview

NovaFlex Group is an industrial manufacturing company offering a comprehensive portfolio of flexible fluid transfer solutions. The core product lines include Novaflex® Industrial Hose (rubber hoses for material handling, water, petroleum, chemical, food/beverage, mining, and marine applications), Novaflex® Industrial Ducting (flexible ducting for HVAC and fume control), Uni-CHEM® Composite Hose (for chemical and petroleum service), HDC® Hi-Flow Dry Release® Couplings (safety couplings for hazardous liquid transfer), SBC Safety Breakaways (coupling protection devices), and JLA Marine Loading Arms (marine terminal loading equipment in CryoTec, EcoPro, GasTec, and HydroTec variants). Supporting product lines include Z-Flex® venting systems for gas/pellet/solid fuel applications, Fabriflex® fabric ducting for HVAC, Flexmaster HVAC accessories, and specialized hoses like NovaCool™ data cooling hose and Nova-Crete™ concrete placement hose. The company also offers custom connectors and expansion joints for industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Uni-CHEM: Composite hose product line for chemical and petroleum service
• HDC
• NovaCool
• Novaflex STS

Products and services

• Novaflex® Industrial Hose A comprehensive line of industrial rubber hoses designed for material handling, water, steam, petroleum, chemical, food and beverage, mining, and marine applications, including specialized hoses for slurries, sand, cement, dry bulk materials, and vacuum equipment. For industrial operators and distributors.
• Novaflex® Industrial Ducting Flexible ducting solutions including general service, medium duty, heavy duty, fume control, welding exhaust, high temperature, and food grade applications, featuring U-Lok and T-Lok series ducting systems. For HVAC contractors and industrial installers.
• Uni-CHEM® Composite Hose Composite hose for chemical and petroleum service including standard and special chemical service, bottom loading, vapor recovery, biodiesel/ethanol, and LPG applications. For chemical and petroleum transfer operators.
• HDC® Hi-Flow Dry Release® Couplings Advanced dry-release safety couplings for safe transfer of hazardous liquids, chemicals, petrochemicals, industrial liquids, and LPG gas with Viton® seals standard, interchangeable with STANAG 3756PHE, TODO, Mann-tek, Klaw, Emco Wheaton, and Shand brands. For hazardous fluid transfer operations.
• SBC Safety Breakaways Safety breakaway couplings designed to prevent hazardous tensile loads on fluid transfer hose lines during loading processes, including ABVL Series and Marine Safety Breakaway models. For marine terminal and tank truck operations.
• JLA Marine Loading Arms Marine loading and unloading equipment including CryoTec (cryogenic/LNG), EcoPro (manual, liquid), GasTec (compressed natural gas, high pressure), and HydroTec (hydraulic, general liquid/gas) models, with 10-year guarantee and backed by 50+ years of engineering experience. For marine terminal operators.
• Z-Flex® Venting Systems Complete venting solutions including Z-Vent single and double wall gas venting, Z-DENS polypropylene venting system, chimney liner kits, and flexible connectors for gas, oil, pellet, and solid fuel applications. For HVAC and gas venting installers.
• Fabriflex® Fabric Ducting Flexible air duct products including Types 3, 4, 5, and 6 with various insulation options, UL-181 and ULC-S110 Class 1 certified for HVAC applications. For commercial and residential HVAC installations.
• Flexmaster HVAC Systems HVAC accessories including spin-on collars, seal-ons, spiral duct and fittings, platinum flow gasketed duct, and duct sealants for commercial and residential HVAC installations.
• NovaCool™ Data Cooling Hose Highly flexible cooling hose with smooth inner lining for optimized flow, featuring peroxide cured EPDM tube, dual wire helix reinforcement, and UL 94 V-1 flame safety rating. For data center coolant applications.
• Nova-Crete™ Concrete Placement Hose High pressure rubber hose designed for pumping concrete, plaster, or grout mixtures, featuring all-weather cover with excellent flexibility and wear resistance, built-in nozzle design to reduce boom bounce. For construction and concrete placement contractors.
• Slurry King Hose Versatile rubber hose alternative to steel tubing for material handling applications, featuring quick-fastening flange system, absorbs vibration, compensates for thermal expansion. Available in black abrasion, red abrasion, black natural, and pure gum tube compounds. For abrasive material handling.
• Material Handling Hose Tough, versatile hoses for moving abrasive materials such as slurries, sand, cement, dry bulk materials, and vacuum equipment, including gum tube, bulk material transfer, sandblast, dredge, concrete placement, and vacuum hoses. For mining, construction, and material transfer operators.
• Slip Ring/Coupless Water Hose Lightweight lay-flat water discharge hose with male/female ends connected without couplings using a steel ring locking system. For de-watering, irrigation, and light dredging applications.

Quantifiable outcome

• JLA Marine Loading Arms tested for 15 years continual daily operation and warranted for 10 years
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• J. de Jonge Marine Loading Arms (JLA)coreTechnology or IntegrationNovaFlex, under its Novaflex Safe Transfer Systems (STS) division, represents J. de Jonge Marine Loading Arms. JLA brings over 50 years of engineering and service experience for critical marine terminal loading equipment. JLA Marine Loading Arms feature unique reliability including cable-free design, in-situ service long life swivels, and worldwide servicing provision. Products are tested for 15 years continual daily operation and warranted for 10 years.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parker Hannifin: A global motion and control technologies leader with a substantial industrial hose and fittings division serving chemical, petroleum, marine, and general industrial markets. Directly comparable product overlap with NovaFlex's industrial hose, couplings, and engineered fluid transfer lines, though Parker is a multi-billion-dollar diversified industrial.
• Eaton: A large diversified industrial manufacturer with a fluid power and hydraulics portfolio that includes industrial hose, fittings, and connectors used in similar end markets. Comparable to NovaFlex in chemical, petroleum, and marine hose applications but operates at a vastly larger scale across many other product categories.
• Continental (ContiTech): A major industrial rubber products manufacturer, including industrial hose, conveyor belts, and vibration control products. Highly comparable to NovaFlex in industrial hose technology and end-market coverage, but at substantially greater scale and as part of Continental's broader automotive/industrial portfolio.
• Trelleborg: A Swedish polymer engineering group producing industrial hose, marine fenders, and sealing solutions for marine, oil & gas, and industrial customers. Comparable in specialty rubber hose, marine loading equipment, and engineered polymer solutions for fluid transfer.

Direct peers

• Gates Industrial: A global manufacturer of engineered power transmission and fluid power solutions including industrial hose, hydraulic hose, and couplings. Closest direct peer to NovaFlex in industrial hose, with overlapping markets in chemical, petroleum, mining, and general industrial applications.
• Kuriyama of America: A focused industrial hose and accessories manufacturer with a product portfolio spanning chemical, petroleum, food & beverage, and material handling. Direct competitor to NovaFlex in industrial rubber hose and ducting, with similar mid-market channel distribution.
• Dixon Valve & Coupling: A manufacturer and supplier of hose couplings, fittings, and fluid transfer equipment for industrial, chemical, and petroleum customers. Direct comparable to NovaFlex's HDC® couplings and safety breakaway products serving the same fluid handling end markets.
• Mann-Tek: A Swedish manufacturer of dry disconnect couplings and breakaway couplings for the chemical, petrochemical, and industrial liquid transfer markets. Direct competitor to NovaFlex's HDC® Hi-Flow Dry Release® couplings, with overlapping STANAG compliance and similar end-user applications.
• Emco Wheaton: A manufacturer of dry-break couplings, loading arms, and fluid transfer equipment for the oil & gas, chemical, and marine terminal markets. Direct competitor across both NovaFlex's HDC coupling line and the JLA marine loading arm portfolio.
• Klaw Industries: A manufacturer of marine loading arms, quick-connect/disconnect couplings, and breakaway couplings for marine terminal and bulk liquid transfer applications. Direct comparable to NovaFlex's combined JLA marine loading arm and HDC coupling offerings, with overlapping STANAG-spec product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novaflex-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaFlex Group