What Trama does

Trama Comunicación y Diseño S.L. is a privately held Spanish full-service advertising and communication agency headquartered at Paseo de Zorrilla 58, Valladolid, with stated service coverage extending to the Community of Madrid. Structured as a Sociedad Limitada (S.L.), the firm operates as a professional services business rather than a software or product company, delivering project-based creative and digital engagements to B2B clients across Spain.

The agency's service portfolio spans eleven discrete offerings: web development (Desarrollo Web) with SEO positioning, digital marketing (Marketing Digital), poster and billboard design (Cartelería), labels and packaging (Etiquetas y Envases), corporate branding (Marca), catalogs (Catálogos), editorial design (Diseño Editorial), signage and wayfinding (Rótulos y Señalética), trade show stands and events (Stands y Eventos), promotional merchandise (Regalo Promocional), and general advertising (Publicidad). Underlying technology comprises conventional web development platforms, SEO optimization tools, graphic design software, and digital publishing systems used to produce websites, e-commerce platforms (notably for wine sales), packaging, signage, and print materials.

Trama generates revenue through one-time project engagements under a quote-based, non-publicly-disclosed pricing model. Customers are acquired through a sales-led, consultative GTM motion: direct inbound via website contact forms, phone inquiries, organic SEO, social media presence on Facebook and X, and client referrals amplified by an extensive public portfolio. The customer base spans Spanish SMEs and enterprises across wine (multiple Bodegas in Ribera del Duero and Rueda DOs), food production, government institutions (Ministerio de Ciencia, Ayuntamiento de Majadahonda), cultural events (SEMINCI film festival, TAC theater), legal services, real estate, travel, agriculture, and retail. The agency also participates in Spain's KitDigital SME digitization program. No funding rounds, parent company, or external investors are disclosed.

Name

Trama

Legal name

TRAMA COMUNICACIÓN Y DISEÑO S.L.

Website

https://tramapublicidad.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Trama Comunicación y Diseño is a privately held Spanish full-service advertising agency based in Valladolid with Madrid coverage, offering web development, graphic design, branding, packaging, signage, and digital marketing services to SMEs, wineries, cultural institutions, and government clients across Spain.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

DTP & Multilingual Creative Production (Layout, Typesetting) (MPAAANAG)

Keywords

• Advertising agency services
• Graphic design services
• Web development services
• Brand identity design
• Packaging design services

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project-Based Creative Services: Trama generates revenue through one-time project engagements for web development, graphic design, branding, packaging, signage, and promotional material production. Clients commission specific deliverables such as websites, catalogs, labels, posters, and corporate identity materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trama is a full-service Spanish advertising and communication agency that produces creative deliverables on a project basis for business clients. Its core offerings span custom web development with SEO positioning, graphic and editorial design, brand identity creation, packaging and label design for wine and food producers, signage and wayfinding systems, trade show stands, and promotional merchandise, all delivered as customized projects to clients across Spain.

Product overview

Trama is a full-service advertising and communication agency based in Valladolid and Madrid, Spain. The company operates as a service-based agency rather than a software product company, offering a comprehensive portfolio of creative and digital services. Its core offerings span web development and digital marketing (Desarrollo Web, Marketing Digital), visual communication (Cartelería, Rótulos y Señalética), brand identity (Marca), print and editorial design (Catálogos, Diseño Editorial), packaging and labels (Etiquetas y Envases), event solutions (Stands y Eventos), and promotional merchandise (Regalo Promocional). The agency primarily serves Spanish businesses including wineries, food producers, legal firms, travel agencies, real estate companies, cultural institutions, and industrial companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Desarrollo Web) Custom web design and development services with SEO positioning, creating functional websites for clients across various sectors including legal firms, travel agencies, real estate, engineering, architecture, wine industry, agricultural sector, care homes, and furniture.
• Digital Marketing (Marketing Digital) Digital marketing services including SEO positioning, online advertising strategies, and seasonal marketing campaigns for Spanish businesses.
• Brand Design (Marca) Corporate branding services including logo design, brand identity development, and brand strategy for companies seeking unified brand communication.
• Labels and Packaging (Etiquetas y Envases) Design and production of labels, packaging, and containers for wine, food products, cosmetics, and consumer goods, including bottle labels, box designs, and flexible packaging.
• Catalog Design (Catálogos) Catalog and booklet design services for product presentations, institutional materials, and corporate publications, including digital dossiers for wine and corporate presentations.
• Editorial Design (Diseño Editorial) Editorial design services including annual reports, institutional publications, agendas, and digital dossiers for organizations and government institutions.
• Signs and Signage (Rótulos y Señalética) Comprehensive signage solutions including building facades, interior signage, and wayfinding systems for industrial and commercial facilities.
• Stands and Events (Stands y Eventos)

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Shackleton: Independent Spanish creative agency offering integrated advertising, branding, and digital services to enterprise clients. Comparable to Trama as a Spanish full-service creative shop, though operating at substantially larger scale with offices in Madrid and internationally.
• China (agency): Independent Spanish creative agency in Madrid, known for branding, advertising, and digital campaigns. Comparable to Trama as an independent Spanish shop, with stronger creative reputation but similar integrated service model.
• El Cuartel: Independent Spanish creative agency offering branding, packaging, and digital services. Comparable to Trama's full-service model with a regional focus on Spanish SMEs and mid-market clients.
• La Despensa: Independent Madrid-based creative agency focused on branding, packaging, and integrated campaigns. Highly comparable to Trama's packaging and branding services, particularly in food and beverage verticals, with stronger regional reputation.
• Vitamina: Spanish design and web development agency offering branding, web, and digital marketing services. Comparable to Trama in offering web development and branding to SME clients, though more focused on digital than print/packaging.

Broad incumbents

• DDB Spain: Spanish arm of DDB Worldwide, providing creative advertising and digital marketing services. Directly competes with Trama for Spanish brand work but with global network support and larger client scale.
• McCann Spain: Madrid-based branch of McCann Worldgroup, one of Spain's largest advertising networks. Competes for the same integrated creative and digital briefs as Trama but operates with global resources, planning tools, and multinational accounts.
• Contrapunto BBDO: Madrid-headquartered Spanish creative agency affiliated with BBDO Worldwide. Provides full-service advertising, branding, and digital work overlapping much of Trama's offering, but at significantly larger scale with multinational clients.
• Ogilvy Spain: Spanish operations of Ogilvy, offering advertising, branding, digital, and PR services. Comparable to Trama's full-service value proposition but at network scale with capability to handle integrated cross-border campaigns.

Regional players

• Watermelon: Madrid-based creative agency with strong packaging and branding expertise, particularly in food and beverage. Closely comparable to Trama's wine/packaging specialization, with portfolio in D.O. brands across Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TramaComunica
• Facebookfacebook.com/TramaComunicacion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trama