WealthMD

What WealthMD does

WealthMD is a privately held financial advisory firm founded by Seth Cohn and headquartered in Atlanta, Georgia, that provides specialized financial planning services exclusively to healthcare professionals — physicians (MDs), physician assistants (PAs), and certified registered nurse anesthetists (CRNAs) — across every career stage from residency through practice exit. The firm operates as a registered representative of MML Investors Services, LLC (Member SIPC), holding securities licenses in 37 states and insurance licenses in 27 states. Securities, advisory, and insurance product distribution is conducted through this MassMutual-affiliated channel.

The firm offers a two-tier service structure. WealthElite is the flagship comprehensive, fee-based retainer program using a multidisciplinary team approach that covers all areas of a client's financial situation with year-round monitoring. WealthEssential is a streamlined, lower-touch offering focused on specific decisions such as disability income insurance acquisition, life insurance evaluation, and 401(k) decisions. A non-revenue educational offering, the Financial Wellness for the Physician lecture series, is integrated into curricula at teaching hospitals including Emory University, Morehouse University, and Atlanta Medical Center, serving as both a community-building and lead-generation channel.

WealthMD is a sales-led, education-first practice generating revenue through retainer-based planning fees, ongoing advisory fees on managed assets, and commissions on securities and insurance products. Customer acquisition is driven primarily by no-obligation consultations requested through the website and by keynote lectures delivered at medical institutions by founder Seth Cohn and associate Justin Willmott. The firm is founder-controlled (Seth Cohn as Founding Partner, with Valerie Cohn as Controller), with no disclosed institutional backing. Headcount is reported at 11-50 employees, and no funding rounds, M&A activity, or revenue figures have been publicly disclosed.

Name

WealthMD

Legal name

WealthMD

Website

https://wealthmd.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

WealthMD is a privately held, Atlanta-based financial advisory firm that provides specialized fee-based financial planning, investment advisory, and insurance services exclusively to physicians, physician assistants, and CRNAs through its WealthElite and WealthEssential service tiers.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Bank-Affiliated Retail Wealth Management (FSAAAAAB)

Keywords

• Financial planning services
• Wealth management advisory
• Physician financial planning
• Investment advisory services
• Insurance planning

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. WealthElite - Comprehensive Financial Planning: WealthElite is a comprehensive fee-based financial planning program described as a multidisciplinary approach covering all areas of a client's financial situation. Clients work with a team of consultants who monitor and maintain their plan year-round. Upon plan delivery, clients may choose to implement recommendations with no obligation to do so.
2. WealthEssential - Focused Advisory Services: WealthEssential is a streamlined planning solution designed for clients seeking focused guidance on specific financial needs such as disability income insurance, life insurance options, and 401(k) decisions. This provides targeted advice without the full comprehensive planning engagement.
3. Securities and Investment Advisory Services: Securities, investment advisory, and financial planning services offered through qualified registered representatives of MML Investors Services, LLC., Member SIPC. Services include securities sales in 37 states and insurance products in 27 states.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WealthMD is a financial services practice that delivers fee-based financial planning exclusively to medical professionals including physicians (MDs), physician assistants (PAs), and certified registered nurse anesthetists (CRNAs). The firm operates two service tiers: WealthEssential, a streamlined planning offering for focused needs such as disability income insurance, life insurance, and 401(k) decisions, and WealthElite, a comprehensive multidisciplinary retainer-based planning program covering all aspects of a client's financial situation. Securities and investment advisory services are offered through registered representatives of MML Investors Services, LLC.

Product overview

WealthMD is a financial services firm offering two distinct service tiers for medical professionals: WealthEssential provides streamlined, focused planning for physicians with specific needs like disability insurance or retirement account decisions, while WealthElite delivers comprehensive multidisciplinary financial planning on retainer. The firm also offers the Financial Wellness for Physicians educational lecture series as a supplementary offering, creating a tiered approach from education to entry-level planning to full-service wealth management.

Differentiator

Problem solved

Functional benefit

Brands

• WealthEssential: Streamlined financial planning solution designed to help clients address specific needs such as disability income insurance, life insurance options, or 401(k) choices.
• WealthElite
• Financial Wellness for the Physician

Products and services

• WealthEssential

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• MML Investors Services, LLC.coreImplementation/ SI/ Consulting PartnerSecurities, investment advisory, and financial planning services are offered through qualified registered representatives of MML Investors Services, LLC., Member SIPC (www.SIPC.org). WealthMD is not a subsidiary or affiliate of MML Investors Services, LLC. or its affiliated companies, but operates as a registered representative of the firm.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Facet Wealth: Tech-enabled financial planning firm offering flat-fee comprehensive planning remotely; competes for the same mass-affluent professional segment with a lower-cost digital delivery model.
• Harness Wealth: Digital platform connecting professionals (with strong physician focus) to vetted financial advisors, representing the emerging tech-enabled distribution channel that may disintermediate or partner with traditional firms like WealthMD.

Direct peers

• Physician Wealth Services: Financial advisory practice dedicated exclusively to physicians, offering specialized planning around disability insurance, student loans, and practice management — directly mirrors WealthMD's vertical focus and target customer base.
• Savant Wealth Management: Mid-market RIA serving healthcare professionals among other high-income segments, offering comprehensive financial planning and investment management with a team-based retainer model comparable to WealthElite.
• Covenant Wealth Advisors: Boutique RIA offering fee-based comprehensive financial planning with deep specialization in professional clients, sharing WealthMD's team-based, retainer-driven service model and similar firm size.
• Foster Group: Independent RIA providing comprehensive wealth planning for professionals including a dedicated healthcare practice, with comparable service tiers and team-based advisory approach.

Broad incumbents

• Creative Planning: Large national RIA serving high-net-worth and mass-affluent clients including professionals; offers comprehensive planning at scale, representing the consolidator threat that vertical specialists like WealthMD compete against.
• Mercer Advisors: Large national wealth manager with dedicated practice areas serving professionals; competes for the same physician clientele with broader geographic coverage and institutional scale.
• Edelman Financial Engines: Large RIA serving mass-affluent and affluent clients with comprehensive planning; represents the scale incumbent competing for the same medical professional segment with stronger technology and brand recognition.
• Carson Group: National wealth management firm and advisor support platform serving financial advisors and their clients; overlaps with WealthMD's service offerings and increasingly partners with or competes for vertical specialist advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_wealthmd
• Facebookfacebook.com/WealthMDFinancialPlanning
• LinkedInlinkedin.com/company/wealthmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WealthMD