EarthScapes Lawn & Land Service

What EarthScapes Lawn & Land Service does

EarthScapes Lawn & Land Service, Inc. is a privately held, family-owned landscaping company founded in 1996 in Norfolk, Virginia, and operating across the Hampton Roads region (Virginia Beach, Norfolk, Chesapeake, Williamsburg). The company offers a one-stop shop of residential and commercial landscape services, organized into recurring maintenance (mowing, edging, trimming, blowing, herbicide applications under annual level-pay contracts), recurring agronomic and turf-health programs (soil analysis, aeration, seeding, tree/shrub health, pest and mosquito control), and project-based installations (3D-rendered landscape design, patios, walkways, firepits, pergolas, outdoor kitchens, water features, landscape lighting, irrigation and drainage, seasonal clean-ups). A wholly-owned sub-brand, EarthScapes Pools, designs and installs gunite, fiberglass and vinyl swimming pools, with financing routed through a Lyon Financial partnership.

The business model blends subscription-style recurring revenue (maintenance and agronomic annual contracts) with high-ticket project revenue (pool and outdoor living installations). Go-to-market is direct-to-consumer via a website with quote forms, email, phone, and active social channels (YouTube, Facebook, LinkedIn, Instagram), supplemented by dedicated Commercial and Residential Account Managers, a customer portal (EarthscapesVB.propertyserviceportal.com), and a Lyon Financial integration on the pools quote flow. Customer segments span residential property owners, luxury homeowners seeking backyard transformations, and commercial properties such as HOAs, retail and office complexes, with named enterprise clients including Princess Anne Country Club and Farmhouse Brewery Cigar Bar. The company holds Virginia licenses as a pool contractor and as a commercial fertilizer and chemical applicator.

Ownership is concentrated: founder Tim Eldredge's twin sons Josh Eldredge (President) and Matt Eldredge (VP) co-own the firm alongside Ben Hewlett (COO) and Trey White (CFO, Chairman), both ex-Naval officers who joined as partners through the April 2021 merger with Lawn-Aid of Virginia Beach, the company they had previously co-founded. The leadership team further includes an Operations Manager with 40+ years of landscape management experience and a credentialed Director of Sales (OSU Turfgrass, NALP-certified). EarthScapes is privately held with no institutional investors or parent company, employs 11-50 staff, and has accumulated repeated CoVa Best Of awards in landscaping (2017, 2018, 2023, 2024, 2025) and a November 2024 cover feature in Lawn & Landscape Magazine.

Name

EarthScapes Lawn & Land Service

Legal name

EarthScapes Lawn and Land Service, Inc.

Website

https://earthscapesvb.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

EarthScapes is a family-owned, Hampton Roads-based landscaping company (founded 1996) that provides recurring lawn maintenance, agronomic turf programs, and project-based installations including patios, outdoor living spaces, and swimming pools for residential and commercial customers.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA), Commercial Landscaping & Grounds Maintenance (BPABADAA), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Seasonal Yard Cleanup (Spring/Fall Cleanups) (HSAIAAAC)

Keywords

• Landscape maintenance services
• Residential landscaping
• Commercial grounds management
• Outdoor living construction
• Irrigation and drainage

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lawn Maintenance Contracts: Recurring annual lawn maintenance contracts offered as all-inclusive level-pay plans for both residential and commercial properties. Services include mowing, edging, string trimming, blowing debris, and herbicide applications.
2. Swimming Pool Installation: One-time installation services for gunite, fiberglass, and vinyl swimming pools. Includes complete design-to-build services with financing options available through Lyon Financial.
3. Landscape Installation Services: Project-based installation services including outdoor living spaces, patios, pool decks, walkways, firepits, pergolas, outdoor kitchens, water features, and landscape lighting. One-time professional services with per-project pricing.
4. Agronomic/Turf Management Programs: Annual turf and plant health care programs including soil analysis, customized seasonal care plans, aeration, seeding, tree/shrub health programs, pest management, and mosquito control. Bundled into annual care plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EarthScapes Lawn & Land Service provides full-service landscaping and grounds management for residential and commercial properties across Hampton Roads, Virginia. The company sells recurring lawn and landscape maintenance, custom landscape design and installation, outdoor living spaces, swimming pools, irrigation and drainage systems, landscape lighting, agronomic programs, and seasonal cleanups under a single integrated service model.

Product overview

EarthScapes Lawn and Land Service is a family-owned landscaping company offering a comprehensive suite of lawn care and landscape installation services for both residential and commercial clients across Hampton Roads. The company's core product portfolio centers on Lawn Maintenance as an ongoing service, supplemented by Landscape Design and Outdoor Living Spaces which encompass paver patios, firepits, pergolas, decks, water features, and outdoor kitchens. The company also operates a specialized sub-brand, EarthScapes Pools, for swimming pool installation (gunite, fiberglass, and vinyl). Supporting services include Agronomic Management (turf and plant health care), Irrigation & Drainage, Seasonal Services (sod, mulch, planting, clean-up), Landscape Lighting, and Walkways & Permeable Pavers. Services are offered across Virginia Beach, Norfolk, Chesapeake, and the greater Hampton Roads area, with the company having grown from its founding in 1996 and a merger with Lawn-Aid of Virginia Beach in April 2021.

Differentiator

Problem solved

Functional benefit

Brands

• EarthScapes Pools: Swimming pool design, installation, and related services offered as a specialized division of EarthScapes Lawn and Land Service.

Products and services

• Lawn Maintenance Recurring lawn mowing, edging, blowing, and turf care delivered on a contracted basis to residential and commercial properties in Hampton Roads.
• Landscape Design Custom landscape design with in-house production of 3D renderings, delivered to homeowners and commercial clients planning yard or property upgrades.
• Outdoor Living Spaces Design and construction of outdoor living environments such as patios, kitchens, fire features, and seating areas for residential properties.
• EarthScapes Pools Swimming pool design and installation services for residential customers, branded as EarthScapes Pools.
• Seasonal Services Seasonal cleanup services such as spring and fall yard preparation for residential and commercial clients.
• Agronomic Management Soil, turf, and plant health management program covering fertilization, weed control, and lawn treatment.
• Irrigation & Drainage Design, installation, and maintenance of irrigation and drainage systems to support landscape health for residential and commercial properties.
• Landscape Lighting Installation of outdoor landscape lighting systems for residential and commercial properties for ambiance, safety, and curb appeal.
• Walkways & Permeable Pavers Installation of walkways and permeable paver hardscape solutions for residential and commercial properties, with financing available through partner Mosaic.

Quantifiable outcome

• Featured on cover of Lawn & Landscape Magazine November 2024 issue

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrightView Landscapes: BrightView Landscapes is the largest commercial landscape services provider in the U.S., offering the same full-service model - maintenance, design-build, and enhancement work - across commercial and high-end residential customers. It is directly comparable to EarthScapes in product scope (recurring maintenance plus install) but operates at materially larger national scale, providing a benchmark for institutional-grade execution and pricing economics.
• Yellowstone Landscape: Yellowstone Landscape provides commercial landscape maintenance, design-build, and water management services across the Sun Belt through a branch-driven model. It mirrors EarthScapes' service mix (maintenance plus install) for HOA, retail, and corporate clients, making it a directly comparable peer for commercial landscape maintenance unit economics.
• Ruppert Landscape: Ruppert Landscape is a multi-service regional landscape contractor in the Mid-Atlantic with both commercial maintenance and high-end residential design-build operations. Geographically and operationally similar to EarthScapes, it is a directly comparable peer for service range, crew structure, and the type of acquisition-driven expansion EarthScapes has begun executing.
• Succeeding Grounds Guys / The Grounds Guys: The Grounds Guys is a Neighborly franchise network providing residential and commercial landscape maintenance, lawn care, and seasonal services across North America. Its franchise model and service scope mirror EarthScapes' residential maintenance contracts, offering a comparable operator with site-level operational and economics parallels.
• SavATree: SavATree is a national tree, shrub, and lawn care specialist combining arboriculture, plant health care, and landscape services for residential and commercial clients. It shares EarthScapes' agronomic and plant-health service portfolio and subscription-driven customer model, making it a directly comparable peer for the recurring-care economics EarthScapes relies on.
• Mariani Landscape: Mariani Landscape is a high-end residential design-build landscape firm known for premium outdoor living space projects, similar to EarthScapes' design and outdoor living offering. It is a directly comparable peer for the luxury landscape installation segment where margin, brand, and design capability matter most.
• Lawn Doctor: Lawn Doctor is a national franchise specializing in lawn fertilization, weed control, and pest management with subscription-driven service plans for homeowners. It directly parallels the recurring agronomic management program EarthScapes offers, providing a comparable peer for unit economics in subscription lawn care.
• Bartlett Tree Experts: Bartlett Tree Experts is a leading scientific tree and shrub care company providing pruning, plant health care, and removals at residential, commercial, and utility sites. It directly overlaps the arborist and plant health care components of EarthScapes' agronomic management program and serves as a comparable specialist peer.

Broad incumbents

• The Davey Tree Expert Company: Davey Tree is a national employee-owned provider of tree care, environmental consulting, and landscape maintenance to residential, commercial, and utility customers. It overlaps EarthScapes' arborist, plant health care, and grounds maintenance services but operates on a much larger geography with utility-scale work, positioning it as a broad incumbent benchmark rather than a direct comp.
• TruGreen: TruGreen is the largest U.S. lawn care specialist, offering fertilization, weed control, and pest management through a national branch network and subscription-based service contracts. It directly overlaps EarthScapes' agronomic management program but operates at vastly larger scale and without a comparable installation or design-build business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp8Z
• Facebookfacebook.com/earthscapesva
• LinkedInlinkedin.com/company/earthscapes-lawn-and-land
• Instagraminstagram.com/earthscapeslawn

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthScapes Lawn & Land Service