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Security National Life Insurance Co.

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Namestring
Security National Life Insurance Co.
Company typeenum
Private
Founded yearint
1965
Descriptiontext

Security National Life Insurance Co. is a privately held, for-profit financial services company headquartered in Salt Lake City, Utah. Founded in 1965, the firm operates three distinct business lines: life insurance, cemetery and mortuary services, and mortgage lending. This unusual vertical combination allows the company to serve customers across end-of-life financial planning needs, from premium financing and policy issuance through to funeral services and mortgage loan products. The organization employs between 251 and 500 people, and is led in part by a Vice President and Chief Actuary, reflecting a traditional insurance-carrier operating posture.

The company's life insurance line constitutes the core revenue engine, relying on actuarial underwriting, premium collection, and investment of reserves to generate returns. The cemetery and mortuary business provides a downstream service touchpoint for policyholders and their families, while the mortgage loan unit extends consumer or commercial real-estate credit. Together, these three lines suggest a closed-loop customer journey spanning insurance, funeral, and real-estate financing. The bundled model is uncommon in the U.S. market and positions the firm as a niche multi-line provider rather than a mass-market carrier.

The company's go-to-market motion and pricing details are not disclosed in the available source material, and most data fields returned were loading placeholders. Based on its size, business mix, and decades of operating history, the firm appears to function as a regional, relationship-driven provider rather than a high-volume, technology-led insurer. No product or technology differentiators, AI capabilities, certifications, awards, patents, or partnerships are documented in the available input.

Short descriptiontext

Security National Life Insurance Co. is a privately held, Salt Lake City-based provider of life insurance, cemetery and mortuary services, and mortgage loans, serving individual consumers across the United States. Founded in 1965, it operates as a vertically integrated multi-line financial and funeral services carrier.

Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
life insurance, cemetery services, mortuary services, mortgage loans, funeral services
Industry3 codes
1Whole Life Insurance
CodeFSAIABAAPrimaryYes
2Level Term Life Insurance
CodeFSAIAAAAPrimaryNo
3Final Expense / Burial Life Insurance
CodeFSAIABAFPrimaryNo
NAICS code2 codes
  • Direct Life Insurance Carriers524113
  • Funeral Homes and Funeral Services812210
SIC code1 code
  • Life Insurance6311
Product category
Life Insurance
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Security National Life Insurance Co. provides life insurance products, cemetery and mortuary services, and mortgage loan products. The company operates as a multi-line financial and end-of-life services provider based in Salt Lake City, Utah.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Life Insurance
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Issuer of fixed-indexed annuities and life insurance with an independent agent focus and a strong final expense / retirement income franchise. Comparable to Security National Life Insurance Co. as a non-top-tier US life and retirement carrier competing for the same middle-market consumer.

TypeDirect peer
Description

Montpelier, VT-based mutual life insurer offering whole life, universal life, term life, and annuities through a national agent network. Comparable product breadth, mutual heritage, and middle-market positioning to Security National Life Insurance Co.

TypeDirect peer
Description

US cemetery and funeral home operator with pre-need merchandise, services, and associated insurance-funded contracts. Directly comparable to the cemetery/mortuary business line that Security National Life Insurance Co. operates alongside its insurance arm.

TypeDirect peer
Description

Fraternal life insurer offering whole life, term life, and annuities to middle-income households in the US and Canada. Closely comparable mission (mutual-style, member-focused life insurance) and product mix to Security National Life Insurance Co., with similar agent-driven distribution.

TypeBroad incumbent
Description

Large diversified US life insurer and retirement services company offering whole life, universal life, term life, and group benefits. A broader incumbent in the same space as Security National Life Insurance Co., with overlapping product categories and distribution channels.

TypeBroad incumbent
Description

Largest US funeral, cremation, and cemetery operator, with a pre-need funding and insurance-receivable business directly tied to final expense life insurance products. Comparable to Security National Life Insurance Co.'s mortuary/cemetery segment and its interaction with final expense underwriting.

TypeDirect peer
Description

Mid-sized US life insurer focused on whole life, universal life, and annuity products, primarily distributed through independent agents. Closely comparable to Security National Life Insurance Co. in size, product mix (traditional life and final expense), and private/mutual-style operating profile.

TypeDirect peer
Description

Mutual holding company offering annuities, life insurance, and retirement products through financial professionals. Directly comparable mid-sized life and retirement carrier competing in similar middle-market and final expense segments.

TypeDirect peer
Description

Carrier underwriting whole life, indexed universal life, and final expense policies through bank and broker-dealer channels. Directly comparable product portfolio and independent distribution model to Security National Life Insurance Co., with a similar mid-market positioning.

TypeDirect peer
Description

Specialty life insurer and annuity provider focused on indexed annuities, final expense, and life insurance distributed via independent agents and IMO channels. Highly comparable product specialization (especially final expense) and target customer to Security National Life Insurance Co.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Security National Life Insurance Co.

Security National Life Insurance Co. is a privately held, Salt Lake City-based provider of life insurance, cemetery and mortuary services, and mortgage loans, serving individual consumers across the United States. Founded in 1965, it operates as a vertically integrated multi-line financial and funeral services carrier.

What Security National Life Insurance Co. does

Security National Life Insurance Co. is a privately held, for-profit financial services company headquartered in Salt Lake City, Utah. Founded in 1965, the firm operates three distinct business lines: life insurance, cemetery and mortuary services, and mortgage lending. This unusual vertical combination allows the company to serve customers across end-of-life financial planning needs, from premium financing and policy issuance through to funeral services and mortgage loan products. The organization employs between 251 and 500 people, and is led in part by a Vice President and Chief Actuary, reflecting a traditional insurance-carrier operating posture.

The company's life insurance line constitutes the core revenue engine, relying on actuarial underwriting, premium collection, and investment of reserves to generate returns. The cemetery and mortuary business provides a downstream service touchpoint for policyholders and their families, while the mortgage loan unit extends consumer or commercial real-estate credit. Together, these three lines suggest a closed-loop customer journey spanning insurance, funeral, and real-estate financing. The bundled model is uncommon in the U.S. market and positions the firm as a niche multi-line provider rather than a mass-market carrier.

The company's go-to-market motion and pricing details are not disclosed in the available source material, and most data fields returned were loading placeholders. Based on its size, business mix, and decades of operating history, the firm appears to function as a regional, relationship-driven provider rather than a high-volume, technology-led insurer. No product or technology differentiators, AI capabilities, certifications, awards, patents, or partnerships are documented in the available input.

Security National Life Insurance Co. firmographics

Firmographics
Name
Security National Life Insurance Co.
Website
https://securitynationallife.com
Company type
Private
Founded year
1965
Headcount range
251–500 employees
Short description
Security National Life Insurance Co. is a privately held, Salt Lake City-based provider of life insurance, cemetery and mortuary services, and mortgage loans, serving individual consumers across the United States. Founded in 1965, it operates as a vertically integrated multi-line financial and funeral services carrier.
Ownership category
akta.pro rank

Security National Life Insurance Co. industry classification

Industry
Product category
Life Insurance
NAICS
Direct Life Insurance Carriers (524113), Funeral Homes and Funeral Services (812210)
SIC
Life Insurance (6311)
akta.pro primary industry
Whole Life Insurance (FSAIABAA)
akta.pro secondary industries
Level Term Life Insurance (FSAIAAAA), Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

  • Life insurance
  • Cemetery services
  • Mortuary services
  • Mortgage loans
  • Funeral services

Where Security National Life Insurance Co. is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Markets served

Security National Life Insurance Co. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations

Security National Life Insurance Co. product offering

Product offering

Core offering

Security National Life Insurance Co. provides life insurance products, cemetery and mortuary services, and mortgage loan products. The company operates as a multi-line financial and end-of-life services provider based in Salt Lake City, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

  • Life Insurance

Companies that use Security National Life Insurance Co.

Customer profile

Ideal customer profiles1 record

Security National Life Insurance Co. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Security National Life Insurance Co. partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Security National Life Insurance Co. competitors and assessment

Company assessment

Direct peers

  • American Equity Investment Life Insurance Company: Issuer of fixed-indexed annuities and life insurance with an independent agent focus and a strong final expense / retirement income franchise. Comparable to Security National Life Insurance Co. as a non-top-tier US life and retirement carrier competing for the same middle-market consumer.
  • National Life Group: Montpelier, VT-based mutual life insurer offering whole life, universal life, term life, and annuities through a national agent network. Comparable product breadth, mutual heritage, and middle-market positioning to Security National Life Insurance Co.
  • StoneMor Partners: US cemetery and funeral home operator with pre-need merchandise, services, and associated insurance-funded contracts. Directly comparable to the cemetery/mortuary business line that Security National Life Insurance Co. operates alongside its insurance arm.
  • Foresters Financial: Fraternal life insurer offering whole life, term life, and annuities to middle-income households in the US and Canada. Closely comparable mission (mutual-style, member-focused life insurance) and product mix to Security National Life Insurance Co., with similar agent-driven distribution.
  • National Western Life Insurance Group: Mid-sized US life insurer focused on whole life, universal life, and annuity products, primarily distributed through independent agents. Closely comparable to Security National Life Insurance Co. in size, product mix (traditional life and final expense), and private/mutual-style operating profile.
  • Security Benefit Corporation: Mutual holding company offering annuities, life insurance, and retirement products through financial professionals. Directly comparable mid-sized life and retirement carrier competing in similar middle-market and final expense segments.
  • Midland National Life Insurance Company (Sammons Financial): Carrier underwriting whole life, indexed universal life, and final expense policies through bank and broker-dealer channels. Directly comparable product portfolio and independent distribution model to Security National Life Insurance Co., with a similar mid-market positioning.
  • F&G Annuities & Life: Specialty life insurer and annuity provider focused on indexed annuities, final expense, and life insurance distributed via independent agents and IMO channels. Highly comparable product specialization (especially final expense) and target customer to Security National Life Insurance Co.

Broad incumbents

  • Lincoln Financial Group: Large diversified US life insurer and retirement services company offering whole life, universal life, term life, and group benefits. A broader incumbent in the same space as Security National Life Insurance Co., with overlapping product categories and distribution channels.
  • Service Corporation International: Largest US funeral, cremation, and cemetery operator, with a pre-need funding and insurance-receivable business directly tied to final expense life insurance products. Comparable to Security National Life Insurance Co.'s mortuary/cemetery segment and its interaction with final expense underwriting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Security National Life Insurance Co. social profiles

Digital presence

Security National Life Insurance Co. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Security National Life Insurance Co. leadership team

Management profile

Number of profiles

Profiles1 record

Security National Life Insurance Co. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Security National Life Insurance Co. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security National Life Insurance Co.

What does Security National Life Insurance Co. do?

Security National Life Insurance Co. provides life insurance products, cemetery and mortuary services, and mortgage loan products. The company operates as a multi-line financial and end-of-life services provider based in Salt Lake City, Utah.

When was Security National Life Insurance Co. founded?

Security National Life Insurance Co. was founded in 1965. It employs 251 to 500 people.

Where is Security National Life Insurance Co. based?

Security National Life Insurance Co. is headquartered in Salt Lake City, United States, in the North America region.

Who are Security National Life Insurance Co.'s main competitors?

Direct peers on record are American Equity Investment Life Insurance Company, National Life Group, StoneMor Partners, Foresters Financial, National Western Life Insurance Group, Security Benefit Corporation, Midland National Life Insurance Company (Sammons Financial) and F&G Annuities & Life. Broad incumbents are Lincoln Financial Group and Service Corporation International.

Does Security National Life Insurance Co. have an API?

No public API is recorded for Security National Life Insurance Co..

What industry is Security National Life Insurance Co. in?

Security National Life Insurance Co.'s product category is Life Insurance. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.

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