Security National Life Insurance Co.
Security National Life Insurance Co. is a privately held, Salt Lake City-based provider of life insurance, cemetery and mortuary services, and mortgage loans, serving individual consumers across the United States. Founded in 1965, it operates as a vertically integrated multi-line financial and funeral services carrier.
- Company typePrivate
- Founded1965
- HeadquartersSalt Lake City, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Security National Life Insurance Co. does
Security National Life Insurance Co. is a privately held, for-profit financial services company headquartered in Salt Lake City, Utah. Founded in 1965, the firm operates three distinct business lines: life insurance, cemetery and mortuary services, and mortgage lending. This unusual vertical combination allows the company to serve customers across end-of-life financial planning needs, from premium financing and policy issuance through to funeral services and mortgage loan products. The organization employs between 251 and 500 people, and is led in part by a Vice President and Chief Actuary, reflecting a traditional insurance-carrier operating posture.
The company's life insurance line constitutes the core revenue engine, relying on actuarial underwriting, premium collection, and investment of reserves to generate returns. The cemetery and mortuary business provides a downstream service touchpoint for policyholders and their families, while the mortgage loan unit extends consumer or commercial real-estate credit. Together, these three lines suggest a closed-loop customer journey spanning insurance, funeral, and real-estate financing. The bundled model is uncommon in the U.S. market and positions the firm as a niche multi-line provider rather than a mass-market carrier.
The company's go-to-market motion and pricing details are not disclosed in the available source material, and most data fields returned were loading placeholders. Based on its size, business mix, and decades of operating history, the firm appears to function as a regional, relationship-driven provider rather than a high-volume, technology-led insurer. No product or technology differentiators, AI capabilities, certifications, awards, patents, or partnerships are documented in the available input.
Security National Life Insurance Co. firmographics
Firmographics- Name
- Security National Life Insurance Co.
- Website
- https://securitynationallife.com
- Company type
- Private
- Founded year
- 1965
- Headcount range
- 251–500 employees
- Short description
- Security National Life Insurance Co. is a privately held, Salt Lake City-based provider of life insurance, cemetery and mortuary services, and mortgage loans, serving individual consumers across the United States. Founded in 1965, it operates as a vertically integrated multi-line financial and funeral services carrier.
- Ownership category
- akta.pro rank
Security National Life Insurance Co. industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Funeral Homes and Funeral Services (812210)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Final Expense / Burial Life Insurance (FSAIABAF)
Keywords
Where Security National Life Insurance Co. is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Security National Life Insurance Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Security National Life Insurance Co. product offering
Product offeringCore offering
Security National Life Insurance Co. provides life insurance products, cemetery and mortuary services, and mortgage loan products. The company operates as a multi-line financial and end-of-life services provider based in Salt Lake City, Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
Companies that use Security National Life Insurance Co.
Customer profileIdeal customer profiles1 record
Security National Life Insurance Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Security National Life Insurance Co. partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Security National Life Insurance Co. competitors and assessment
Company assessmentDirect peers
- American Equity Investment Life Insurance Company: Issuer of fixed-indexed annuities and life insurance with an independent agent focus and a strong final expense / retirement income franchise. Comparable to Security National Life Insurance Co. as a non-top-tier US life and retirement carrier competing for the same middle-market consumer.
- National Life Group: Montpelier, VT-based mutual life insurer offering whole life, universal life, term life, and annuities through a national agent network. Comparable product breadth, mutual heritage, and middle-market positioning to Security National Life Insurance Co.
- StoneMor Partners: US cemetery and funeral home operator with pre-need merchandise, services, and associated insurance-funded contracts. Directly comparable to the cemetery/mortuary business line that Security National Life Insurance Co. operates alongside its insurance arm.
- Foresters Financial: Fraternal life insurer offering whole life, term life, and annuities to middle-income households in the US and Canada. Closely comparable mission (mutual-style, member-focused life insurance) and product mix to Security National Life Insurance Co., with similar agent-driven distribution.
- National Western Life Insurance Group: Mid-sized US life insurer focused on whole life, universal life, and annuity products, primarily distributed through independent agents. Closely comparable to Security National Life Insurance Co. in size, product mix (traditional life and final expense), and private/mutual-style operating profile.
- Security Benefit Corporation: Mutual holding company offering annuities, life insurance, and retirement products through financial professionals. Directly comparable mid-sized life and retirement carrier competing in similar middle-market and final expense segments.
- Midland National Life Insurance Company (Sammons Financial): Carrier underwriting whole life, indexed universal life, and final expense policies through bank and broker-dealer channels. Directly comparable product portfolio and independent distribution model to Security National Life Insurance Co., with a similar mid-market positioning.
- F&G Annuities & Life: Specialty life insurer and annuity provider focused on indexed annuities, final expense, and life insurance distributed via independent agents and IMO channels. Highly comparable product specialization (especially final expense) and target customer to Security National Life Insurance Co.
Broad incumbents
- Lincoln Financial Group: Large diversified US life insurer and retirement services company offering whole life, universal life, term life, and group benefits. A broader incumbent in the same space as Security National Life Insurance Co., with overlapping product categories and distribution channels.
- Service Corporation International: Largest US funeral, cremation, and cemetery operator, with a pre-need funding and insurance-receivable business directly tied to final expense life insurance products. Comparable to Security National Life Insurance Co.'s mortuary/cemetery segment and its interaction with final expense underwriting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Security National Life Insurance Co. social profiles
Digital presenceSecurity National Life Insurance Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security National Life Insurance Co. leadership team
Management profileNumber of profiles
Profiles1 record
Security National Life Insurance Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security National Life Insurance Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security National Life Insurance Co.
What does Security National Life Insurance Co. do?
Security National Life Insurance Co. provides life insurance products, cemetery and mortuary services, and mortgage loan products. The company operates as a multi-line financial and end-of-life services provider based in Salt Lake City, Utah.
When was Security National Life Insurance Co. founded?
Security National Life Insurance Co. was founded in 1965. It employs 251 to 500 people.
Where is Security National Life Insurance Co. based?
Security National Life Insurance Co. is headquartered in Salt Lake City, United States, in the North America region.
Who are Security National Life Insurance Co.'s main competitors?
Direct peers on record are American Equity Investment Life Insurance Company, National Life Group, StoneMor Partners, Foresters Financial, National Western Life Insurance Group, Security Benefit Corporation, Midland National Life Insurance Company (Sammons Financial) and F&G Annuities & Life. Broad incumbents are Lincoln Financial Group and Service Corporation International.
Does Security National Life Insurance Co. have an API?
No public API is recorded for Security National Life Insurance Co..
What industry is Security National Life Insurance Co. in?
Security National Life Insurance Co.'s product category is Life Insurance. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.