Name

Höffner Online

Website

https://hoeffner.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Schönefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Home Products Sales: Primary revenue stream from selling furniture, kitchens, home accessories, textiles, lighting, and household goods through both physical showrooms and online store. Products include sofas, beds, cabinets, tables, chairs, garden furniture, bathroom furniture, office furniture, and children's furniture.
2. Kitchen Sales and Planning Services: Revenue from selling configured kitchens including cabinetry, appliances, and installation services. Kitchen planning consultation is offered as a complementary service.
3. Restaurant Operations: In-store restaurant operations (Kochmütze) generating food and beverage revenue within Möbelhäuser locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Höffner is a German furniture and kitchen retailer operating 28 physical Einrichtungszentren (furniture centers) alongside a comprehensive e-commerce platform (hoeffner.de). The company sells a full assortment of home furnishings — living room, bedroom, kitchen, bathroom, office, garden, and children's furniture, plus mattresses, lighting, textiles, decor, and household appliances — supported by in-store kitchen planning consultation, delivery, assembly, financing, and an online 3D kitchen planner.

Product overview

Höffner Online is a German furniture retailer operating 28 physical store locations and a comprehensive online shop, with the tagline 'Wo Wohnen wenig kostet' (Where living costs little). The company offers a wide-ranging portfolio of furniture and home goods organized across multiple product categories: living room furniture (sofas, armchairs, tables, storage), bedroom furniture (beds, mattresses, wardrobes), kitchen solutions (fitted kitchens, kitchen appliances), garden furniture, bathroom furniture, office furniture, lighting, home textiles, and children's/baby furniture. The product portfolio also includes household goods such as cookware, tableware, glassware, and small electrical appliances. Key services include a 3D kitchen planner tool, delivery and assembly services, financing options (0% financing via Targo Bank), buy-now-pay-later options, and various payment methods including PayPal, credit cards, and Google Pay. The company positions itself as a full-service furniture retailer offering both physical store shopping and online purchasing with delivery options via DHL and freight carrier Rhenus.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas & Living Room Seating Living room seating furniture including corner sofas, single sofas, armchairs, sofa beds, leather sofas, seating groups, 2-seaters, 3-seaters, and living room landscapes, offered to German consumers through showrooms and online shop.
• Beds & Bedroom Furniture Sleeping furniture including double beds, single beds, boxspring beds, upholstered beds, children's beds, bed frames, guest beds, and metal beds, sold to German consumers through showrooms and online shop.
• Kitchens Complete kitchen solutions including fitted kitchens, kitchen rows, and kitchen blocks in various sizes with or without electrical appliances. Brands include Alno, Nobilia, and Nolte. Includes a free online 3D kitchen planning tool.
• Garden Furniture Outdoor furniture including lounge sets, sun islands, beach baskets, swing chairs, garden sets, tables, chairs, benches, loungers, pavilions, balcony furniture, and sun protection such as umbrellas and cantilever umbrellas.
• Mattresses & Sleeping Accessories Sleeping comfort products including spring core, cold foam, foam, latex, maxi, and folding mattresses, plus mattress toppers, slatted frames, and various mattress hardness grades.
• Bathroom Furniture Bathroom furniture and accessories including furniture sets, cabinets, tall and wall-mounted cabinets, washstands, mirror cabinets, washbasin base cabinets, mirrors, shelves, accessories, towels, and bath mats.
• Office Furniture Office and workspace furniture including desks, computer tables, corner desks, office and gaming chairs, executive chairs, office shelves, bookcases, cabinets, desk lamps, and office accessories for home and small office use.
• Baby & Children's Furniture

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered minor.

• AlnominorOthersKitchen brand carried in Höffner stores. Alno is a German kitchen manufacturer offering contemporary kitchen designs sold through Höffner's kitchen departments.
• NobiliaminorOthersKitchen brand offered in Höffner locations. Nobilia is one of Europe's largest kitchen furniture manufacturers, providing Höffner with standardized and configurable kitchen solutions.
• NolteminorOthersKitchen manufacturer brand available at Höffner. Nolte is a German kitchen manufacturer specializing in high-quality kitchen cabinetry and storage solutions.
• Targo BankminorOthersFinancial services partner offering 0% financing options for Höffner customers. Targo Bank provides installment payment plans for furniture and kitchen purchases.
• RhenusminorOthersFreight and logistics partner for large furniture delivery services. Rhenus handles heavy and bulky item delivery (Speditionslieferung) to customer homes.
• DHLminorOthersShipping partner for smaller parcel deliveries. DHL handles standard shipping of smaller household items and accessories ordered through the Höffner online shop.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• XXXLutz: Austrian-headquartered, Europe's largest furniture retailer with extensive German store coverage. Directly comparable as a large-format, multi-category furniture discounter competing head-to-head with Höffner in the German market.
• Mömax: Discount furniture arm of the XXXLutz group with a strong German store presence. Comparable to Höffner on price-led positioning, large-format stores, and multi-category furniture assortment.
• Roller: German self-service furniture and home furnishings discounter with a national store network and online shop. Direct peer in price-value positioning and broad multi-category furniture assortment serving German consumers.
• Porta Möbel: German furniture retail chain with large-format stores and kitchen planning services. Comparable to Höffner on large-format store footprint, kitchen planning, and German B2C customer base.
• Home24: German-founded pure-play e-commerce furniture and home furnishings retailer. Directly comparable as a multi-category online furniture retailer targeting German consumers, though without Höffner's large physical store footprint.
• POCO Einrichtungsmärkte: German discount furniture and home furnishings retailer with national store footprint. Comparable to Höffner as a price-led, multi-category German furniture retailer with physical stores and e-commerce.

Broad incumbents

• IKEA: Global Swedish home furnishings giant operating large-format stores and e-commerce across Europe. Directly comparable to Höffner as a large-format, multi-category furniture and home furnishings retailer serving German consumers with an in-store + online model.
• Otto (Otto Group): Major German online retailer with significant home and furniture assortment. Comparable to Höffner's e-commerce presence, German consumer base, and multi-category home furnishings offering, but operates primarily online.

Emerging players

• Wayfair: Global pure-play online furniture and home furnishings retailer with operations in Germany. Comparable to Höffner on broad multi-category furniture assortment and online delivery, competing for the same digital-first German furniture consumer.
• West Elm (Williams-Sonoma): Premium home furnishings retailer with growing European presence. Comparable to Höffner on multi-category furniture and home décor assortment, but targets a more design-led and higher price-point customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moebelhoeffner

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Höffner Online