HI-VIS

What HI-VIS does

HIVIS Group is a 100% Australian, family-owned manufacturer of road safety, traffic, and visual communications products, operating from a purpose-built warehouse and headquarters at 42 Fitzroy Street, Carrington NSW in the Newcastle region. Founded in 1989, the company holds Transport for NSW approved road sign manufacturer status — described as the longest continuous approval in NSW — and serves as a 3M Platinum Provider with ISO 9001 quality management certification. Core manufacturing capabilities include retro-reflective signage from Class 400 to Class 1100 materials, full-colour photographic-quality digital printing on reflective substrates, single-piece sign faces up to 7.7 metres without vertical joins, and LED electronic signage with solar power and 4G cloud connectivity.

The product portfolio spans four main verticals: road signs (regulatory R1–R9, warning W1–W9, guide G1–G9, hazard markers, school zone, temporary T1–T8, street name blades, major road signs); LED smart signs (enhanced static, full LED, illuminated static, 4G-connected blast notification boards, and next-generation AI-enabled school zone alert systems); safety and delineation products (traffic cones, bollards, barrier boards, vehicle safety, custom danger signs, car park equipment); and vertical-specific signage for mining, civil construction, rail, and maritime. Vehicle graphics and wraps extend the offering into commercial fleet branding.

HIVIS makes money primarily through one-time product sales (unit-priced catalogue items such as traffic cones from AUD 5.63 to major road signs over AUD 2,700, plus quote-based custom manufacturing), with installation services as a professional services add-on for enterprise customers and hardware sales of LED/solar systems. Distribution runs through a Shopify-based e-commerce storefront with nationwide shipping and a 5-business-day production SLA for SMB and individual buyers, paired with direct enterprise field sales for major projects involving Transport for NSW, 120+ NSW councils, BHP, Rio Tinto, Glencore, Yancoal, John Holland, Boral, CPB Contractors, ARTC, Pacific National, One Rail, AGL, and franchise networks such as Jim's Group.

Name

HI-VIS

Legal name

HIVIS Group

Website

https://hivis.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

HIVIS is a 100% Australian, family-owned manufacturer of TfNSW-approved road signs, LED smart signage, and safety products, serving Transport for NSW, 120+ NSW councils, and major mining, construction, and rail enterprises nationwide via e-commerce and direct field sales.

Ownership category

akta.pro rank

Product category

Road Safety Signage

NAICS

Sign Manufacturing (33995), Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

Keywords

• Road safety signage
• Traffic control products
• LED smart signs
• Mine site signage
• Reflective manufacturing

Headquarters

HQ city

Carrington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Signage Products Sales: One-time sales of road signs, safety products, and custom signage to councils, mining companies, construction firms, and government agencies through e-commerce platform.
2. Installation Services: Professional installation services offered as add-on for enterprise customers requiring full-service sign solutions.
3. Custom Sign Manufacturing: Custom signage design and manufacturing services for unique customer requirements including marine signage, tourism signs, and major road signs.
4. LED Smart Signage Systems: Sale of electronic LED signage including solar-powered options with remote monitoring capabilities for mining and road safety applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HI-VIS manufactures and supplies road signs, traffic signs, LED smart signage, mine site signage, maritime signs, and related safety products in Australia. The company is a Transport for NSW approved manufacturer producing regulatory (R-series), warning (W-series), and guide (G-series) signs using Class 400 to Class 1100 reflective materials, with additional offerings in full-colour reflective digital printing and solar-powered LED notification boards for mining blast scheduling.

Product overview

HIVIS is a 100% Australian, family-owned manufacturer of road safety and signage products, operating as a single unified product portfolio with no modular software platform. The offering spans four main verticals: (1) Road Signs — covering Regulatory (R1–R9), Warning (W1–W9), Guide (G1–G9), Hazard Markers, School Zone Signs, Temporary Signs (T1–T8), Street Name Blades, and Major Road Signs; (2) LED Smart Signs — including Enhanced Static Signs, Full LED Signs, Illuminated Static Signs, and Smart Enhancements, with 4G cloud-connected LED Notification Boards (2-Line and 4-Line) for mining sites; (3) Safety Products — Delineation (barrier boards, bollards, traffic cones, beacons), Car Park Safety (mirrors, speed humps, wheel stops), Vehicle Safety (triangles, reflective tape, vehicle ID), and Custom Danger Signs; and (4) Mine Site Signs — haul road, rotating tumbler, LED blast boards, emergency, entry, directional, and information signs. The portfolio also includes Vehicle Graphics & Wraps, Maritime Signs, Tourism Signage, and Signage Hardware. Manufacturing capabilities include full colour reflective digital printing (up to 7.7m single-piece signs without vertical joins), and the company holds ISO 9001 quality management certification and TfNSW approval since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Signs

Quantifiable outcome

• Single-piece sign faces up to 7.7m without vertical join - shorter installation, better appearance, longer lasting signs with no fading
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Transport for NSWcoreStrategic or Co-development Partner · 1 January 1989Long-standing approved road sign manufacturer partnership since 1989 - the longest continuous approved manufacturer in NSW. Supplies TfNSW-approved road signs, regulatory signage, and major infrastructure signage including Sydney Harbour Bridge and Pacific Highway Upgrade projects. HIVIS is a trusted partner for 120+ NSW councils.
• Destination NSWcoreStrategic or Co-development PartnerCollaborates with Destination NSW on tourism designated signage on major road networks including iconic 'Welcome to' signs throughout NSW state.
• 3McoreTechnology or Integration3M Platinum Provider status enables unique full colour photographic quality digitally printed retro-reflective signage capability. As the only company with this capability in Australia, HIVIS can produce signage with less vertical joins and rivets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Global supplier of retro-reflective sheeting and traffic safety materials, and the upstream technology partner underpinning HIVIS's full-colour reflective printing capability. 3M operates broadly across safety and industrial markets, with traffic safety as one of many verticals — comparable as both supplier and indirect competitor.
• SWARCO: Austrian-headquartered global leader in road signage, traffic signals, and smart mobility infrastructure. Comparable to HIVIS as a full-stack traffic signage and connected road infrastructure provider, but at a much larger international scale and with stronger VMS / software offerings.
• Avery Dennison: Major manufacturer of reflective and conspicuity materials for road safety and vehicle graphics, supplying many of the same reflective substrates HIVIS uses. Overlaps with HIVIS in vehicle graphics and reflective materials, though Avery Dennison is upstream/materials-focused rather than a finished-sign manufacturer.
• Orafol: German manufacturer of reflective films, conspicuity tapes and signage materials used in road safety and vehicle graphics globally. Comparable to HIVIS as a supplier of reflective solutions to road safety and mining customers, but operates as a materials provider rather than finished-sign assembler.
• Brady Corporation: Global manufacturer of workplace safety identification, signs and labels, including custom danger signs and facility signage. Comparable to HIVIS's Custom Danger Signs and workplace safety product lines, though Brady operates broadly across industrial identification rather than road/mine specialty.

Direct peers

• Ver-Mac: Canadian manufacturer of temporary traffic signs, work zone safety, message boards and smart work zone technology. Direct overlap with HIVIS's T-Series temporary signs, delineation, and LED smart signage products, particularly for civil construction customers.
• Tapco (Traffic & Parking Control Co.): US manufacturer of traffic signs, parking and safety products, including MUTCD-compliant regulatory signage and school zone safety systems. Closely comparable to HIVIS in regulated road signage, school zone alerts and delineation products.

Regional players

• Rennicks (Neill & Brown Global Logistics / Rennicks UK): UK/Ireland-based traffic signage and road safety solutions provider supplying reflective road signs and intelligent transport products. Comparable as a road signage specialist serving a different geography; useful analogue for sizing a regional sign-maker's product portfolio.
• Saferoad Group: Nordic/European provider of road safety infrastructure including signs, barriers, and lighting for highways. Comparable in road signage scope but operates across Europe rather than Australia; useful benchmark for a vertically integrated safety infrastructure business.

Emerging players

• Accuform Signs (ORR Safety): North American manufacturer of safety signs, facility identification, and mine site / industrial safety signage. Comparable to HIVIS's Custom Danger Signs and Mine Site Signs ranges, with overlap in mining and heavy industry customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Hivis/videos
• Facebookfacebook.com/HiVisSigns
• Instagraminstagram.com/hivis_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI-VIS