LIVISTO
LIVISTO is an Italian animal health company (part of AGRAVIS Raiffeisen AG) that develops and markets veterinary pharmaceuticals and nutritional products for livestock and companion animals, distributed through veterinarians, pharmacies, and its own field sales force across Europe, Central America, and Asia.
- Company typePrivate
- Founded-
- HeadquartersRio Saliceto, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What LIVISTO does
LIVISTO (legal entity: INDUSTRIA ITALIANA INTEGRATORI TREI S.p.A.) is an Italian-headquartered animal health company that develops, manufactures, and commercializes veterinary pharmaceuticals and nutritional products for both livestock (cattle, pigs, poultry, sheep/goats, horses) and companion animals (dogs, cats, horses). The company emerged from the merger of aniMedica, Invesa, Lhisa, and Trei and operates under the direction of German agricultural conglomerate AGRAVIS Raiffeisen AG, which acts as its parent. Its portfolio is anchored by proprietary delivery and formulation technologies, including the BIOPASS rumen-bypass protection system that shields active ingredients from rumen degradation, the patented TricoStimulant agro-technology (partnered with Biotech Tricopharming Research) used in the Artennua Artemisia annua-based complementary feed, and the PetCellPen cold atmospheric plasma device for veterinary dermatology. The product range spans dermatology (V-SKIN line), pain management (Hyalutidin, Hedylon, Prednisolone), internal medicine (Metrovis), dentistry (DENTISEPT, Dentihex), antiparasitics (Deltatic collar), wound care (ALUMAX), and a dedicated equine line (Derbymed).
LIVISTO generates revenue through a B2B2C veterinary distribution model: pharmaceutical and nutritional products flow through veterinary clinics, veterinary pharmacies, and distributors, with veterinarians as the primary prescribing touchpoint. Pricing is not publicly disclosed, and product catalogs are gated to registered veterinary professionals. The company runs an Italian field sales force and an extensive event-driven marketing program spanning national veterinary congresses (SCIVAC, SIDEV, UNISVET), international trade fairs, in-clinic SpritzVet training evenings, consumer-facing events such as ZampaFest, and dedicated digital platforms including the Livisto In-Practice e-learning site and the HappyVet Project veterinarian well-being platform. Operationally, LIVISTO is a member of Access VetMed (formerly EGGVP), a network of 25 European generic veterinary pharmaceutical companies across 31 EU countries that collectively hold 45% of EU generic veterinary marketing authorizations, and has expanded internationally with country operations in Germany, Spain, Poland, Russia, Guatemala (LIVISTO Guatemala S.A., acquired January 2023), El Salvador, and Thailand.
LIVISTO firmographics
Firmographics- Name
- LIVISTO
- Legal name
- INDUSTRIA ITALIANA INTEGRATORI TREI S.p.A.
- Website
- https://livisto.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LIVISTO is an Italian animal health company (part of AGRAVIS Raiffeisen AG) that develops and markets veterinary pharmaceuticals and nutritional products for livestock and companion animals, distributed through veterinarians, pharmacies, and its own field sales force across Europe, Central America, and Asia.
- Ownership category
- akta.pro rank
LIVISTO industry classification
Industry- Product category
- Veterinary Pharmaceuticals
- NAICS
- Biological Product (except Diagnostic) Manufacturing (325414), Animal Food Manufacturing (3111)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)
- akta.pro secondary industries
- Dermatology & Allergy Drugs (HLAMAEAH), Pain Management, Anesthesia & Critical Care Drugs (HLAMAEAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
Keywords
Where LIVISTO is headquartered
LocationHeadquarters
- HQ city
- Rio Saliceto
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
LIVISTO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pharmaceutical Products: LIVISTO develops, manufactures, and commercializes veterinary pharmaceutical products for the treatment and prevention of diseases in livestock (mastitis, metabolic disorders, respiratory diseases, digestive problems, deficiencies) and companion animals (dermatology, pain therapy, internal medicine). Revenue is generated through direct sales to veterinarians and distribution through veterinary pharmacies.
- Nutritional / Nutraceutical Products: LIVISTO commercializes nutritional products, dietary feeds, and nutraceuticals (e.g., Hyalutidin chondroprotective syrup, Hemdiol Flex for osteoarthritis, feed additives with BIOPASS rumen bypass technology) targeting both livestock farmers and companion animal owners through veterinarians.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
LIVISTO product offering
Product offeringCore offering
LIVISTO develops, manufactures, and commercializes veterinary pharmaceutical and nutritional products for both livestock animals (cattle, pigs, poultry, sheep/goats, horses) and companion animals (dogs, cats). Its portfolio spans therapeutic treatments (mastitis, respiratory and metabolic disorders, dermatology, pain therapy, internal medicine, parasitology, dentistry) and nutritional supplements, including proprietary technologies such as the BIOPASS rumen bypass system, V-SKIN dermocosmetic line, and Petcellpen cold plasma device. Products are sold to veterinarians, veterinary pharmacies, distributors, livestock farmers, and through dedicated consumer e-commerce sites for select brands.
Product overview
LIVISTO is an animal health company developing, producing, and commercializing pharmaceutical and nutritional products. The portfolio is organized across two main segments: Livestock Animals (cattle, pigs, poultry, sheep/goats, horses) and Companion Animals (dogs, cats, horses). For livestock, key therapeutic areas include mastitis, metabolic disorders, respiratory diseases, digestive problems, and nutritional deficiencies, with specialized technology like BIOPASS rumen bypass. For companion animals, offerings span dermatology (V-SKIN dermocosmetics, Petcellpen cold plasma), pain therapy (Hyalutidin chondroprotector, Prednisolone, Hedylon), internal medicine (Metrovis), dentistry (DENTISEPT, Dentihex), and antiparasitics (Deltatic collar, Artennua). The company also provides educational platforms including Livisto In-Practice e-learning and HappyVetProject wellness resources for veterinarians.
Differentiator
Problem solved
Functional benefit
Brands
- Deltatic: Deltamethrin-based collar product line for fleas, ticks, mosquitoes and sandflies, providing protection against leishmaniasis transmission
- Dentihex
- V-SKIN
- Derbymed
Products and services
- V-SKIN Dermocosmetic Line Dermocosmetic product line for dogs and cats developed with veterinary dermatology experts, covering ear cleaning, atopic skin, seborrheic conditions, and wound care. Marketed to veterinarians and pet owners via a dedicated consumer website (v-skin.pet).
- ALUMAX SPRAY Multispecies wound healing spray based on colloidal aluminum that promotes wound healing and reduces infection risk in animals. Positioned as a post-operative protective barrier.
- Deltatic Deltamethrin-based collar product for dogs providing protection against fleas, ticks, mosquitoes, and sandflies (phlebotomines), including Leishmaniasis prevention. Marketed to veterinarians and pet owners via a dedicated consumer website.
- Dentihex Dental hygiene product for companion animals (dogs and cats), sold through a dedicated consumer website (dentihex.pet).
- Derbymed Horse health product line covering respiratory, articular, gastrointestinal, reproductive, recovery, sport, hoof, skin and coat areas, with preventive and therapeutic solutions for equine care.
- Artennua Complementary feed for dogs and cats based on optimized Artemisia annua extract, rich in artemisinin and flavonoids, used to support immune function and Leishmaniasis management. Distributed under a partnership with Biotech Tricopharming Research.
- Hemdiol Flex Dietary food for dogs supporting osteoarthritis management, formulated with cold-pressed hemp flour, Omega3, EPA, and Curcumin as a non-GMO natural nutraceutical.
- Metrovis Metronidazole product (Easy-tab) available in 100mg, 250mg, and 750mg divisible beef-flavored, allergen-free tablets for the treatment of gastrointestinal disorders in dogs and cats.
- Prednisolone Corticosteroid tablets in 5mg and 25mg concentrations for symptomatic treatment of inflammatory and immune-mediated diseases in dogs and cats.
- Hedylon Anti-inflammatory product referenced in LIVISTO's dermatology treatment portfolio for dogs.
- Hyalutidin / Hyalutidind dc Chondroprotective complementary feed syrup for dogs, positioned as the only highly bioavailable syrup form of hyaluronic-acid-based joint support available on the Italian market.
- Petcellpen Innovative cold atmospheric plasma (CAP) device for veterinary dermatology applications, marketed to veterinary clinics as a clinical device for skin treatments in companion animals.
- DENTISEPT Adhesive dental paste for veterinary dentistry, positioned as the only product of its kind available on the Italian market.
Quantifiable outcome
- Over 350 veterinarians gathered at SIDEV congress 2025 to discuss canine atopic dermatitis, with LIVISTO presenting V-SKIN and PetCellPen products.
- +3 more outcomes
Companies that use LIVISTO
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
LIVISTO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LIVISTO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional, core and minor.
- Servi Agro (now LIVISTO Guatemala S.A.)regionalLIVISTO acquired the activities of its long-standing Guatemalan distributor Servi Agro through a new group company, LIVISTO Guatemala S.A., effective January 1, 2023. The acquisition extends LIVISTO's presence in Central America, building on over 20 years of prior distribution relationship. Guatemala is a strategically important market with the largest territorial extension and high demographic concentration in the region.
- Access VetMed (formerly EGGVP)coreLIVISTO is a member of Access VetMed, a European group of 25 generic veterinary medicine companies operating in 31 EU countries, with over 7,600 employees and holding 45% of all EU generic veterinary medicine marketing authorizations. The group advocates for sustainable veterinary medicine policies and generic veterinary product access across Europe.
- Biotech Tricopharming ResearchcoreLIVISTO partners with Biotech Tricopharming Research, a Spanish company specializing in optimization and standardization of botanical ingredients using green biotechnologies. LIVISTO distributes Artennua in Italy, a complementary feed for dogs and cats derived from optimized Artemisia annua extract produced using Tricopharming's proprietary TricoStimulant patented technology.
- Hill's Pet NutritionminorLIVISTO co-sponsored the SpritzVet veterinary educational evening in Milan with Hill's Pet Nutrition, combining LIVISTO's dermatology products with Hill's nutritional offerings in a collaborative educational format for veterinarians.
- VetPartners ItaliaminorLIVISTO collaborates with VetPartners Italia, a major veterinary corporate group, to provide clinical information and support case management for practicing veterinarians. The collaboration focuses on sharing knowledge and best clinical practices, including feline asthma management protocols.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LIVISTO competitors and assessment
Company assessmentDirect peers
- Vetoquinol: Independent French veterinary pharmaceutical company with comparable scale (~$500M revenue) and a broad livestock + companion animal portfolio. Highly comparable on product mix (livestock therapeutics, pet dermatology, nutraceuticals) and European mid-market positioning.
- Virbac: French independent veterinary pharma with global presence across livestock and companion animals. Direct competition in dermatology, parasitology, and nutraceutical categories where LIVISTO operates (V-SKIN, Deltatic, Artennua).
- Ceva Santé Animale: French veterinary pharmaceutical group with comparable livestock + companion animal portfolio and European + emerging market footprint. Competes across many of LIVISTO's therapeutic categories and benefits from similar pan-European distribution scale.
- Dechra Pharmaceuticals: UK-based veterinary pharma specialist focused on companion animal endocrinology, dermatology, and pain management — overlapping directly with LIVISTO's V-SKIN, Hedylon/Prednisolone, and Hyalutidin product lines. Acquired by Elanco in 2024 but historically a direct independent peer.
- Laboratorios Calier: Spanish veterinary pharmaceutical company with similar livestock + companion animal portfolio and Iberian/European geographic footprint. Comparable mid-market size and product breadth, especially in biologicals and farm animal therapeutics.
- Hipra: Spanish veterinary biologics and pharmaceutical company with strong livestock vaccine and antimicrobial portfolio. Comparable European mid-market veterinary pharma positioning and focus on farm animal Rx where LIVISTO competes.
- Norbrook Laboratories: UK/Northern Ireland-based veterinary pharmaceutical manufacturer with comparable focus on generic livestock and companion animal therapeutics. Similar mid-market positioning, product breadth, and European distribution model.
Broad incumbents
- Zoetis: World's largest animal health company with comprehensive livestock and companion animal portfolio. Sets the competitive benchmark across virtually all of LIVISTO's therapeutic categories and has substantially greater R&D and marketing scale.
- Boehringer Ingelheim Animal Health: Top-3 global animal health player with strong livestock vaccines, parasiticides, and companion animal therapeutics. Competes with LIVISTO across farm animal (respiratory, metabolic) and pet dermatology/pain categories.
- Elanco Animal Health: Global animal health incumbent with broad livestock + companion animal portfolio including the recently acquired Dechra. Competes across LIVISTO's full product spectrum and owns higher-profile companion animal dermatology brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LIVISTO social profiles
Digital presenceLIVISTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVISTO leadership team
Management profileNumber of profiles
Profiles4 records
LIVISTO subsidiaries and ownership
Company hierarchySubsidiaries1 record
LIVISTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVISTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVISTO
What does LIVISTO do?
LIVISTO develops, manufactures, and commercializes veterinary pharmaceutical and nutritional products for both livestock animals (cattle, pigs, poultry, sheep/goats, horses) and companion animals (dogs, cats). Its portfolio spans therapeutic treatments (mastitis, respiratory and metabolic disorders, dermatology, pain therapy, internal medicine, parasitology, dentistry) and nutritional supplements, including proprietary technologies such as the BIOPASS rumen bypass system, V-SKIN dermocosmetic line, and Petcellpen cold plasma device. Products are sold to veterinarians, veterinary pharmacies, distributors, livestock farmers, and through dedicated consumer e-commerce sites for select brands.
Is LIVISTO a public or private company?
LIVISTO is a private company. It is classified as corporate owned and is currently operating.
When was LIVISTO founded?
LIVISTO was founded in -1. It employs 51 to 100 people.
Where is LIVISTO based?
LIVISTO is headquartered in Rio Saliceto, Italy, in the Europe region.
How does LIVISTO make money?
Two revenue lines are on record. Pharmaceutical Products are the primary driver. The others are nutritional / Nutraceutical Products.
Who are LIVISTO's main competitors?
Direct peers on record are Vetoquinol, Virbac, Ceva Santé Animale, Dechra Pharmaceuticals, Laboratorios Calier, Hipra and Norbrook Laboratories. Broad incumbents are Zoetis, Boehringer Ingelheim Animal Health and Elanco Animal Health.
Does LIVISTO have an API?
No public API is recorded for LIVISTO.
What industry is LIVISTO in?
LIVISTO's product category is Veterinary Pharmaceuticals. Its primary akta.pro industry code is HLAMAEAB, Livestock & Production Animal Therapeutics (Rx), with a secondary code of HLAMAEAH, Dermatology & Allergy Drugs. Its NAICS code is 325414 and its SIC code is 2834.