What Rodeo Capital does

Rodeo Capital, Inc. is a California-licensed private real estate lender and broker headquartered in Los Angeles that originates short-term, business-purpose financing for real estate investors, developers, and property owners nationwide. Founded in 2012 and co-owned by Richard A. Katz (President) and Gregg Bernstein (CEO), the firm has since been involved in more than $1 billion of private money loans across a footprint spanning California, New Mexico, Tennessee, Washington, Utah, Florida, Montana, Texas, and additional states. Its core product set spans private money loans, hard money loans, bridge loans, construction loans (with interest reserves), refinance loans, single-family investment loans, and several specialized commercial verticals including skilled nursing facility loans, hotel and motel loans, cannabis property loans, and bank-turndown loans, with typical loan-to-value ratios in the 40–75% range and closings reported as fast as 4–10 days.

Rodeo Capital operates a direct origination model with no proprietary lending technology platform, no API or SDK integrations, and no disclosed AI or machine-learning capabilities; deal intake runs through website contact forms, phone outreach, and an 'Invest' page that captures prospective debt and equity capital providers. Marketing operations are supported by HubSpot and a social media presence on Facebook, LinkedIn, and Instagram. Revenue is generated primarily through loan origination fees, interest spreads on funded balances, and broker fees on transactions where Rodeo serves as intermediary, with headline individual deal sizes historically ranging from approximately $393,000 to $10,500,000.

The business is a privately held corporation with no disclosed institutional outside ownership, parent company, funding rounds, or public ticker, operating under the Grand Realty, LLC brand as well as the Rodeo Capital trade name. The 11–50 employee range and founder-led structure indicate a boutique lender whose competitive position rests on the principals' $1 billion of cumulative deal experience, repeat-borrower relationships, willingness to execute complex and time-sensitive transactions, and speed of close rather than on technology differentiation or balance-sheet scale.

Name

Rodeo Capital

Legal name

Rodeo Capital, Inc.

Website

https://rodeocapital.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodeo Capital is a California-licensed private real estate lender and broker that originates bridge, hard money, construction, refinance, and specialized commercial loans nationwide for real estate investors, developers, and property owners needing fast, flexible financing outside traditional bank channels.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

CRE Bridge & Transitional Lending (FSALADAC)

akta.pro secondary industries

Balance-Sheet / Portfolio CRE Lending (FSALADAG), Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• Commercial real estate loans
• Bridge loan financing
• Hard money lending
• Construction loan funding
• Private real estate lending

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Real Estate Loan Origination: Rodeo Capital acts as a private and conventional real estate loan broker originating bridge loans, hard money loans, construction loans, and other business-purpose financing for real estate investors. Revenue is generated through loan origination fees, interest spreads, and broker fees on funded transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rodeo Capital is a California-licensed direct private and conventional real estate loan broker that originates bridge loans, hard money loans, construction loans, refinance loans, and specialized commercial property financing for real estate investors and developers nationwide. The company funds loans ranging from approximately $393K to over $10.5M, closing transactions in as few as 4-10 days for borrowers turned down by or unable to use traditional banks.

Product overview

Rodeo Capital is a private and conventional real estate loan broker offering a unified lending platform. Their core products include Private Money Loans, Hard Money Loans, Bridge Loans, Construction Loans, Refinance Loans, Investment SFR Loans, Skilled Nursing Facility Loans, Hotel Loans, Cannabis Property Loans, Commercial Property Loans, Land Loans, and Bank Turndown Loans. These products serve real estate investors, developers, and business owners nationwide who need fast, flexible financing solutions outside traditional bank parameters.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridge Loans

Quantifiable outcome

• Loan closes as quickly as 4-10 days vs. conventional bank timelines
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lima One Capital: Direct private lender specializing in CRE bridge, rental, and construction loans for real estate investors nationwide, with comparable deal sizes and speed-of-execution positioning.
• New Silver: Tech-enabled private lender offering bridge and fix-and-flip financing to real estate investors, competing in the same hard money / bridge loan segment with broader geographic reach.
• Kiavi: Formerly LendingHome, Kiavi is a major digital private real estate lender offering bridge and rehab loans, the closest scaled fintech competitor to Rodeo's hard money product.
• CoreVest Finance: Private lender focused on SFR rental and bridge loans to real estate investors, now operating under Pacific Southwest Capital, directly competing in Rodeo's SFR investment property segment.
• BridgeInvest: National private bridge lender to commercial real estate sponsors, competing in the same CRE transitional lending space with similar transaction sizes.
• Genesis Capital: Private lender providing bridge and construction financing for residential and commercial real estate investors, directly comparable in product mix and customer profile.
• AHL Hard Money: California-based hard money lender offering bridge and rehab loans to real estate investors, with geographic overlap and similar loan size profile to Rodeo.

Emerging players

• Groundfloor Finance: Real estate investment and lending platform offering short-term debt to fix-and-flip investors; overlaps with Rodeo's SFR and rehab loan products but uses a marketplace funding model.
• PeerStreet: Private real estate lending marketplace that connects investors to short-term debt on rental and flip properties, partially overlapping with Rodeo's investor base and bridge lending focus.

Broad incumbents

• ANGEL Oak Mortgage Solutions: Non-QM and business-purpose residential lender with a broader institutional platform; competes indirectly with Rodeo on non-agency real estate financing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rodeocapital
• Facebookfacebook.com/rodeocapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo Capital