MeinAuto Group
MeinAuto Group operates the Mobility Concept brand, a Germany-based manufacturer-independent vehicle leasing and financing platform serving private individuals and commercial fleet customers with kilometer leases, hybrid balloon financing, all-inclusive subscriptions, and bundled insurance and damage management services.
- Company typePrivate
- Founded2007
- HeadquartersOberhaching, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What MeinAuto Group does
MeinAuto Group is a Germany-based private company operating the Mobility Concept brand as a manufacturer-independent vehicle leasing and financing platform, headquartered in the Munich area (Oberhaching) and serving the DACH market. Founded in 2007 and employing 251-500 staff, the company offers three core products: kilometer-based Leasing (12-60 month terms where residual value risk is borne by the company), Vario-Finanzierung (a hybrid balloon-financing product with end-of-term return, refinance, or purchase options), and Flatrate (an all-inclusive 12-24 month subscription bundling insurance, maintenance, tax, tires, and damage management). The core offerings are complemented by add-on modules including Versicherung (part and fully comprehensive insurance from €45.28/month with GAP coverage) and Schadenmanagement (coordinated damage repair through a certified partner workshop network including Smart Repair alternatives and replacement vehicle provision).
The business model is primarily subscription-recurring across all streams, with monthly billing cadence and contract terms ranging from 12 to 60 months. A Flex-Option allows contract extension of up to 24 months beyond the regular term. The platform differentiates on manufacturer-independent advisory, certified "Faire Fahrzeugbewertung" (Fair Vehicle Valuation) at contract end, and bundled full-service modules that consolidate leasing, financing, insurance, and damage handling into a single relationship.
Go-to-market is sales-led via direct consultation: customers access pre-configured vehicle offers or request custom quotes through phone (+49 89 63266-0) and email ([email protected]), with detailed product information delivered through the company website. Two customer segments are explicitly served with parallel channels: Private Individuals (personal leasing, Vario-financing, flatrate) and Commercial/Business Customers (fleet leasing and full-service fleet solutions). Operating geography is limited to Germany within the DACH region. No core proprietary technology, AI capabilities, funding rounds, acquisitions, or leadership changes are disclosed in the available source material.
MeinAuto Group firmographics
Firmographics- Name
- MeinAuto Group
- Legal name
- Mobility Concept
- Website
- https://meinauto-group.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MeinAuto Group operates the Mobility Concept brand, a Germany-based manufacturer-independent vehicle leasing and financing platform serving private individuals and commercial fleet customers with kilometer leases, hybrid balloon financing, all-inclusive subscriptions, and bundled insurance and damage management services.
- Ownership category
- akta.pro rank
MeinAuto Group industry classification
Industry- Product category
- Vehicle Leasing and Financing
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)
- akta.pro secondary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where MeinAuto Group is headquartered
LocationHeadquarters
- HQ city
- Oberhaching
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MeinAuto Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Leasing: Monthly recurring revenue from kilometer leasing arrangements with terms ranging from 12 to 60 months. Residual value risk is borne by the company, providing predictable cash flows from lease contracts.
- Vario-Finanzierung (Balloon Financing): Hybrid financing product combining elements of traditional installment financing with leasing flexibility. Customers can choose to return, continue financing, or purchase the vehicle at contract end.
- Flatrate Solutions: All-inclusive monthly rate covering vehicle lease, insurance, maintenance, repairs, tax, tires, and damage management. Short terms of 12-24 months provide bundled recurring revenue.
- Insurance Services: Part and fully comprehensive vehicle insurance sold as an add-on to leasing/financing packages. Coverage includes GAP protection, starting from €45.28/month.
- Damage Management Services: Coordinated accident damage resolution through certified partner workshops, including Smart Repair alternative methods. Revenue from service coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kilometer Leasing - Flexible term vehicle leasing with residual value risk borne by company |
| Subscription | Monthly | Vario-Finanzierung - Balloon financing with purchase/return/continue options at end |
| Subscription | Monthly | Flatrate - All-inclusive mobility package |
| Subscription | Monthly | Insurance Add-on - Vehicle insurance regardless of no-claim class |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MeinAuto Group product offering
Product offeringCore offering
MeinAuto Group, operating as Mobility Concept, is a manufacturer-independent vehicle leasing and financing provider in Germany offering kilometer-based leasing (terms of 12–60 months), Vario-Finanzierung (balloon financing with end-of-term return/continue/buy options), and all-inclusive Flatrate subscriptions. The company serves both private individuals and commercial fleet customers, bundling insurance, maintenance, taxes, tires, and damage management into recurring monthly contracts.
Product overview
Mobility Concept operates as a manufacturer-independent vehicle leasing and financing platform offering three core products: Leasing (kilometer-based contracts), Vario-Finanzierung (a hybrid financing-leasing product), and Flatrate (all-inclusive subscription). These core offerings are complemented by full-service add-on modules including Versicherung (insurance starting at 45.28 EUR/month with GAP coverage) and Schadenmanagement (damage management with certified repair partners). The platform serves both private individuals and commercial fleets, providing flexible terms of 12-60 months with options for extension and various down payment configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Leasing (Kilometerleasing)
- Vario-Finanzierung
- Flatrate
- Versicherung (Insurance)
- Schadenmanagement (Damage Management)
Companies that use MeinAuto Group
Customer profileSegments2 records
Ideal customer profiles2 records
MeinAuto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MeinAuto Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Cooperation Partners (Zertifizierte Kooperationspartner)coreCertified workshop partners for vehicle repair and damage management services. Partners are selected and certified by Mobility Concept to provide cost-effective repairs using methods including Smart Repair alternative repair techniques. These partners enable the company's damage management service offering and replacement vehicle provision.
Recent moves5 records
Expansion highlights4 records
MeinAuto Group competitors and assessment
Company assessmentBroad incumbents
- LeasePlan: One of the world's largest fleet management and vehicle leasing companies, headquartered in the Netherlands with major operations in Germany. Directly comparable as a multi-brand, manufacturer-independent leasing provider serving both corporate fleets and private consumers, though at significantly larger scale and broader geographic footprint.
- Sixt SE: German mobility and rental giant historically connected to MeinAuto through the Sixt Leasing portfolio transaction. Operates a multi-brand mobility platform spanning short-term rental and fleet leasing, competing for both consumer and corporate mobility budgets with strong brand recognition.
- Athlon: Mercedes-Benz Group's international fleet management and leasing arm. Comparable on multi-brand fleet leasing and operational leasing services in Germany, though with the strategic backing of a major OEM parent—directly competing for the same German commercial fleet customers.
- Volkswagen Financial Services: The captive finance arm of Volkswagen AG, providing leasing and financing across VW Group brands in Germany. Competes for the same consumer and SME leasing demand but with preferential access to Group vehicles and captive funding, representing the OEM-direct competitive threat.
- ALD Automotive: Global fleet leasing and mobility player (now part of Société Générale), with a strong German corporate fleet business. Directly comparable in multi-brand fleet leasing and full-service operational leasing, serving similar B2B customers with subscription-style bundled services.
- BMW Group Financial Services: Captive finance and leasing arm of BMW Group, providing competitive multi-year leasing offers on premium vehicles in the German market. Competes for the same private and corporate lessee demand, particularly for premium segments where MeinAuto also positions its offerings.
- Arval: BNP Paribas-owned full-service vehicle leasing operator with deep German presence. Closely comparable to MeinAuto on multi-brand corporate fleet leasing, full-service bundles (maintenance, insurance, replacement vehicles), and recurring operational lease revenue model.
Others
- Auto1 Group: Berlin-headquartered online used-car platform operating across Europe. Not a direct leasing competitor, but a comparable German online automotive commerce business with overlapping customer segments (private individuals seeking flexible vehicle access without traditional dealership friction).
Emerging players
- FINN.auto: German-founded all-inclusive car subscription startup, scaled through venture capital. Directly competes with MeinAuto's Flatrate product on a pure-subscription, digital-first proposition targeting private consumers—a closer niche competitor than the traditional fleet lessors.
- Lynk & Co: Geely-backed mobility brand offering a membership-based car subscription/club model in European markets. Directly comparable on the subscription-mobility thesis that underpins MeinAuto's Flatrate, but operating as an OEM-direct model that bypasses independent lessors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
MeinAuto Group social profiles
Digital presenceMeinAuto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeinAuto Group leadership team
Management profileNumber of profiles
Profiles1 record
MeinAuto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeinAuto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeinAuto Group
What does MeinAuto Group do?
MeinAuto Group, operating as Mobility Concept, is a manufacturer-independent vehicle leasing and financing provider in Germany offering kilometer-based leasing (terms of 12–60 months), Vario-Finanzierung (balloon financing with end-of-term return/continue/buy options), and all-inclusive Flatrate subscriptions. The company serves both private individuals and commercial fleet customers, bundling insurance, maintenance, taxes, tires, and damage management into recurring monthly contracts.
Is MeinAuto Group a public or private company?
MeinAuto Group is a private company. It is classified as unknown and is currently operating.
When was MeinAuto Group founded?
MeinAuto Group was founded in 2007. It employs 251 to 500 people.
Where is MeinAuto Group based?
MeinAuto Group is headquartered in Oberhaching, Germany, in the Europe region.
How does MeinAuto Group make money?
Five revenue lines are on record. Vehicle Leasing is the primary driver. The others are vario-Finanzierung (Balloon Financing), flatrate Solutions, insurance Services and damage Management Services.
Who are MeinAuto Group's main competitors?
Broad incumbents on record are LeasePlan, Sixt SE, Athlon, Volkswagen Financial Services, ALD Automotive, BMW Group Financial Services and Arval. Auto1 Group is listed as an others. Emerging players are FINN.auto and Lynk & Co.
Does MeinAuto Group have an API?
No public API is recorded for MeinAuto Group.
What industry is MeinAuto Group in?
MeinAuto Group's product category is Vehicle Leasing and Financing. Its primary akta.pro industry code is TLABALAH, Corporate Vehicle Subscription & Flexible Access Programs, with a secondary code of THALANAI, Corporate Mobility & Ground Transport Management. Its NAICS code is 532112 and its SIC code is 7510.