MAJORICA
Majorica is a Spanish pearl jewelry manufacturer and direct-to-consumer retailer founded in 1890, producing proprietary synthetic pearls at its Manacor workshop and selling earrings, necklaces, bracelets, and rings via majorica.com and company-owned retail stores in Spain. It serves individual consumers, brides, and gift buyers across Europe and select international markets.
- Company typePrivate
- Founded1890
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAJORICA does
Majorica is a Spanish pearl jewelry manufacturer and direct-to-consumer retailer founded in 1890, headquartered in Mallorca with artisanal production concentrated in a workshop in Manacor. The company creates synthetic/cultured pearls using a proprietary technique developed and refined over multiple generations, with each baroque pearl piece handcrafted individually by master artisans. Majorica combines traditional craftsmanship with modern materials (silver, steel, 18k gold bath, cubic zirconia, diamonds) across an extensive product portfolio spanning earrings, necklaces, bracelets, and rings, organized into 20+ sub-brand collections (Baroque, Gold, Nova, Duet, Lyra, Nuada, Essence, Selene, Éclat, Petit, Majestic, Lumen, Drop, Tiny Treasure, Equus, Sifnos, Ballet, Exquisite, Nivé, and Weddings & Events).
The business operates a hybrid direct-to-consumer model combining a proprietary e-commerce platform (majorica.com, available in English, Spanish, and German) with company-owned physical retail stores in Spain. Pricing spans entry-level pieces from approximately €17 to high-jewelry items up to €1,150 in the 18k gold Gold Collection, with seasonal promotions offering discounts of up to 40%, free shipping above €60, and gift-wrapping services. The product catalog is substantial, with 782 products in the latest-collections category and 190 items on sale at observed snapshot. Customer-facing marketing operates across email (10% first-order incentive), Facebook, Instagram, TikTok, and a content blog ("Majorica Universe"), with targeted use cases across everyday wear, bridal, special occasions (communions, baptisms, celebrations), and baby/children gifting.
Majorica is privately held with no disclosed parent company, investors, or funding rounds in the input data. The company is privately held with no disclosed parent, investors, or funding rounds. Geographic reach is European-centric — shipping to most of Europe, with selective coverage of the Americas, Asia Pacific, Middle East, and Africa, while explicitly excluding the United States and several associated territories. Brand heritage (130+ years), proprietary pearl-creation IP, registered Majorica® trademark, and concentrated artisanal talent in Manacor constitute the primary defensible assets.
MAJORICA firmographics
Firmographics- Name
- MAJORICA
- Legal name
- Majorica
- Website
- https://majorica.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Majorica is a Spanish pearl jewelry manufacturer and direct-to-consumer retailer founded in 1890, producing proprietary synthetic pearls at its Manacor workshop and selling earrings, necklaces, bracelets, and rings via majorica.com and company-owned retail stores in Spain. It serves individual consumers, brides, and gift buyers across Europe and select international markets.
- Ownership category
- akta.pro rank
MAJORICA industry classification
Industry- Product category
- Pearl Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Pearl Jewelry (CRAKAAAC)
- akta.pro secondary industries
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where MAJORICA is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
MAJORICA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Jewelry Sales: Majorica generates revenue through direct-to-consumer sales of pearl jewelry including earrings, necklaces, bracelets, and rings. Products are sold at various price points from affordable (€17) to luxury (€1,150), with seasonal sales promotions offering up to 40% discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level pearl jewelry (stud earrings, basic bracelets) |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry (necklaces, bracelets, earrings) |
| Unit Pricing | Pay-as-you-go | High jewelry / Gold collection |
| Unit Pricing | Pay-as-you-go | Sales/Discounted items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MAJORICA product offering
Product offeringCore offering
MAJORICA designs, handcrafts, and sells pearl jewelry — including earrings, necklaces, bracelets, and rings — using a proprietary pearl creation technique refined since 1890. Products range from entry-level pieces (around €17) to high-jewelry gold and diamond items (up to €1,150), sold direct-to-consumer through an e-commerce storefront and company-owned retail stores in Spain.
Product overview
Majorica is a pearl jewelry company specializing in handcrafted pearl jewelry with a portfolio of earrings, necklaces, bracelets, and rings. The company operates as a single unified product line centered on Majorica Pearls, with various sub-brand collections (Baroque, Gold, Nova, Duet, Lyra, Nuada, Essence, Selene, Éclat, Petit, Majestic, Lumen, Drop, Tiny Treasure, Equus, Sifnos, Ballet, Exquisite, Nivé) and product categories differentiated by pearl type, size, material (silver, steel, 18k gold), finish (rhodium plating, 18k gold bath), and occasion (bridal, events, everyday). Products are organized by earring types (stud, short, long, hoop, bridal, baby), necklace styles (pearl necklaces, long necklaces, chokers, chains), bracelet types (pearl, chain, cord, leather, cuff), and rings. The company crafts pearls using proprietary techniques at their workshop in Manacor, Mallorca.
Differentiator
Problem solved
Functional benefit
Brands
- Gold Collection: Timeless elegance with designs in 18k gold, pearls and diamonds for bridal and special occasion jewellery.
- Baroque Collection
- Nova Collection
Products and services
- Earrings Collection
Companies that use MAJORICA
Customer profileSegments4 records
Ideal customer profiles3 records
MAJORICA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MAJORICA partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
MAJORICA competitors and assessment
Company assessmentDirect peers
- Mikimoto: Mikimoto is the world's most iconic cultured pearl jewelry brand, founded in 1893. It is the most direct comparable to Majorica given both brands are heritage pearl specialists operating across earrings, necklaces, bracelets, and bridal jewelry at multiple price tiers.
- Tasaki: Tasaki is a Japanese premium pearl jewelry house with vertically integrated production, similar to Majorica's Manacor workshop model. Comparable in product category (pearl jewelry), craftsmanship emphasis, and bridal/special occasion focus, though stronger in Asian markets.
- Pomellato: Pomellato is a heritage Italian jewelry house known for craftsmanship, color stones, and Made-in-Italy positioning. Comparable to Majorica in artisanal European heritage, vertical manufacturing, and bridal/special occasion jewelry, though stronger in colored gemstones than pearls.
Broad incumbents
- Pandora: Pandora is a global jewelry powerhouse operating its own DTC and retail store network across Europe, Asia, and the Americas. Comparable to Majorica in multi-channel DTC distribution and gifting focus, though broader in materials (silver, gold, charms) without specialization in pearls.
- Swarovski: Swarovski is a heritage Austrian crystal and jewelry brand with proprietary material expertise, similar to Majorica's proprietary pearl technique. Comparable in DTC e-commerce, owned retail stores, and European heritage positioning, but with broader product categories beyond jewelry.
- Tiffany & Co. Tiffany is an iconic American luxury jewelry brand with global flagship retail and DTC. Comparable to Majorica in bridal/engagement jewelry and silver pearl jewelry, though vastly larger in scale and brand reach, and unrestricted in US shipping unlike Majorica.
- Chanel Fine Jewelry: Chanel's fine jewelry division offers high-end pearl jewelry including its iconic Camélia and Perles de Chanel collections. Comparable to Majorica's high-end Gold Collection at the top of the price band, though Chanel operates as a luxury fashion house with vastly greater scale.
Emerging players
- Mejuri: Mejuri is a venture-backed DTC fine jewelry brand targeting younger consumers through digital-first marketing. Comparable to Majorica in DTC channel focus and target market overlap (women seeking everyday jewelry), though broader in materials without pearl specialization.
- Brilliant Earth: Brilliant Earth is a US-based DTC jewelry brand with vertically integrated digital and showroom retail, comparable to Majorica's hybrid DTC model. Overlap exists in bridal/engagement jewelry positioning, though Brilliant Earth focuses on diamonds rather than pearls.
Others
- Majorica Pearl Museum / Mallorca Pearls ecosystem: The Majorica factory and museum in Manacor, Mallorca functions both as production site and tourist destination, similar to how heritage jewelry brands use craft tourism (e.g., Swarovski Crystal Worlds). This peer captures the experiential/visitor economy aspect of Majorica's brand asset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MAJORICA social profiles
Digital presenceMAJORICA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAJORICA leadership team
Management profileNumber of profiles
MAJORICA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAJORICA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAJORICA
What does MAJORICA do?
MAJORICA designs, handcrafts, and sells pearl jewelry — including earrings, necklaces, bracelets, and rings — using a proprietary pearl creation technique refined since 1890. Products range from entry-level pieces (around €17) to high-jewelry gold and diamond items (up to €1,150), sold direct-to-consumer through an e-commerce storefront and company-owned retail stores in Spain.
Is MAJORICA a public or private company?
MAJORICA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAJORICA founded?
MAJORICA was founded in 1890. It employs 101 to 250 people.
Where is MAJORICA based?
MAJORICA is headquartered in Barcelona, Spain, in the Europe region.
How does MAJORICA make money?
One revenue line is on record: direct Jewelry Sales.
Who are MAJORICA's main competitors?
Direct peers on record are Mikimoto, Tasaki and Pomellato. Broad incumbents are Pandora, Swarovski, Tiffany & Co. and Chanel Fine Jewelry. Emerging players are Mejuri and Brilliant Earth. Majorica Pearl Museum / Mallorca Pearls ecosystem is listed as an others.
Does MAJORICA have an API?
No public API is recorded for MAJORICA.
What industry is MAJORICA in?
MAJORICA's product category is Pearl Jewelry. Its primary akta.pro industry code is CRAKAAAC, Pearl Jewelry, with a secondary code of CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 458310 and its SIC code is 5944.