eGreen
eGreen (eGreen International Limited) is a third-generation, family-owned UK supplier of eco-friendly and smart packaging products and tableware, selling 2,000-plus SKUs across wood, paper, r-PET, reusable, and custom-branded lines to foodservice distributors, caterers, food and drink manufacturers, retailers, healthcare, education, and travel operators across more than 20 countries.
- Company typePrivate
- Founded1947
- HeadquartersSutton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What eGreen does
eGreen (legal entity: eGreen International Limited) is a privately held, third-generation family-owned supplier of eco-friendly and smart packaging products, headquartered in Sutton, UK, with a European office in Turek, Poland. Founded in 1947 by David Green as a confectionery and catering accessories business, the company is now run by Caroline Wiggins alongside her mother Eileen Wiggins. eGreen operates a catalogue of over 2,000 SKUs spanning wooden tableware, paper products, recyclable plastic drinkware, custom-branded items, and a reusable collection marketed under the Atera range.
The company's technical differentiation sits in three proprietary material technologies: Verigreen Flexy-Glass cups (linked to 100% used plant oil via mass balance, ISCC-certified, with a TotalEnergies-confirmed -180% cradle-to-gate CO2e footprint versus fossil-fuel polypropylene), Verigreen Plus (Lyfecycle self-destructing cups that biodegrade within two years with no microplastics or toxins, meeting British Standard BSI PAS 9017:2020), and TruGreen r-PET cold cups and lids produced from independently certified post-consumer recycled material. The portfolio is supported by BRCGS, FSC, ISCC PLUS, CIPS Corporate Ethics, SEDEX, and Foodservice Packaging Association credentials.
Commercially, eGreen generates revenue through two streams: (1) catalogue sales of standard eco-friendly disposables priced per unit/case, and (2) bespoke custom printing, own-branded packaging, and custom-colour products priced via negotiated quote on a trade account basis. The go-to-motion is primarily indirect through an established network of wholesalers and distributors (BidFood, Brakes, Bunzl Catering Supplies, Alliance, Elior, Nisbets, Jangro, James F Kidd, and others), supplemented by direct trade accounts for larger enterprise customers. A tri-region manufacturing and distribution base spanning the UK, Poland, and inward investment in Asia supports export to over 20 countries across Europe and beyond, serving foodservice, contract catering, healthcare, education, travel, retail, food and drink manufacturers, drinks brands, and events and festivals.
eGreen firmographics
Firmographics- Name
- eGreen
- Legal name
- eGreen International Limited
- Website
- https://egreen.co.uk
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eGreen (eGreen International Limited) is a third-generation, family-owned UK supplier of eco-friendly and smart packaging products and tableware, selling 2,000-plus SKUs across wood, paper, r-PET, reusable, and custom-branded lines to foodservice distributors, caterers, food and drink manufacturers, retailers, healthcare, education, and travel operators across more than 20 countries.
- Ownership category
- akta.pro rank
eGreen industry classification
Industry- Product category
- Eco-friendly Tableware and Smart Packaging
- NAICS
- Packaging and Labeling Services (56191), Other Paperboard Container Manufacturing (322219)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)
- akta.pro secondary industries
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where eGreen is headquartered
LocationHeadquarters
- HQ city
- Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
eGreen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Standard Range: The primary revenue stream is from selling eco-friendly tableware and packaging products, including wood products, paper items, plastic items, and reusable products. The company offers over 2000 SKUs across multiple product categories including drinkware, cutlery, and custom products.
- Custom Printing and Branding Services:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Trade Account Pricing - Custom Quote Based |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing - Unit/Case Based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
eGreen product offering
Product offeringCore offering
eGreen manufactures and distributes eco-friendly tableware and smart packaging products across food and beverage service applications, offering more than 2000 SKUs across Verigreen plant-oil-linked cups, TruGreen r-PET cold cups, wood products, paper straws, recyclable and reusable drinkware, and bespoke custom printed and branded packaging. Customers include foodservice distributors, contract caterers, retailers, healthcare and education providers, travel and events operators, food manufacturers, and drinks brands, served via a wholesale/distributor network and direct trade accounts across more than 20 export countries.
Product overview
eGreen offers a comprehensive portfolio of over 2000 SKUs of eco-friendly tableware and packaging products. The portfolio is organized across multiple product lines: Verigreen® cups (including Verigreen Flexy-Glass® linked to used plant oil via mass balance, and Verigreen Plus with self-destructing technology meeting BSI PAS 9017:2020), TruGreen r-PET cold cups made from post-consumer recycled material, Wood Products (the founding product line), Paper Drinking Straws, Recyclable Drinkware, Reusable Drinkware under the Atera Range, Food & Drink Accessories, and Custom Products with bespoke printing and branding services. The products range from disposable single-use items to reusable solutions, all focused on sustainability and environmental responsibility across food service, retail, healthcare, travel, and other sectors throughout Europe.
Differentiator
Problem solved
Functional benefit
Brands
- VeriGreen: VeriGreen Flexy-Glass cups linked to 100% used plant oil via mass balance; carbon neutral material certified by ISCC; includes VeriGreen Plus with self-destructing technology meeting British Standard BSI PAS 9017:2020
- TruGreen
- Atera Range
- Flexy-Glass
Products and services
- Verigreen Flexy-Glass Disposable cups linked to 100% waste cooking oil via mass balance, ISCC PLUS certified, carbon neutral material. Reduces carbon footprint by 1485g CO2 per case of 1000-pint cups and delivers -180% cradle to gate CO2e savings compared to fossil fuel-based polypropylene, verified by a TotalEnergies LCA certificate.
- Verigreen Plus Cups manufactured with Lyfecycle self-destructing plastic technology that biodegrade within two years if they escape into the environment, leaving no microplastics or toxins. Compliant with British Standard BSI PAS 9017:2020, recyclable and certified to independent biodegradability standards.
- TruGreen r-PET Cold Cups & Lids Cold cups and lids produced from independently certified post-consumer recycled r-PET material. Widely recyclable, strong and crystal clear, targeted at smoothies, juices, bubble tea and iced coffee service in foodservice and drinks brand operations.
- Wood Products Wooden tableware and packaging products including wooden cutlery and accessories; the founding product line that established eGreen's market presence.
- Food & Drink Accessories Accessory items for food and drink service applications across retail, contract catering, events and other foodservice sectors.
- Paper Drinking Straws Paper-based drinking straws offered as an eco-friendly alternative to plastic straws.
- Recyclable Drinkware Drinkware products designed to be recyclable as part of eGreen's sustainable packaging portfolio.
- Atera Range (Reusable Glassware and Tableware Collection) Exclusive innovative reusable packaging collection designed to reduce waste and lower carbon emissions, representing a step toward a more circular, low-impact future for foodservice operators.
- Custom Products and Bespoke Printing Service Bespoke custom printing service delivering own-branded packaging, custom products and custom colours, with eGreen guiding customers from specification through to finished product.
Quantifiable outcome
- Verigreen Flexy-Glass 1000-pint case saves 1485g CO2, representing -180% cradle to gate CO2e savings compared to standard fossil fuel generated Polypropylene (confirmed by TotalEnergies LCA certificate)
- +1 more outcomes
Companies that use eGreen
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
eGreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eGreen partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
eGreen competitors and assessment
Company assessmentEmerging players
- Aardvark Straws: UK-based manufacturer and supplier of paper drinking straws and sustainable foodservice accessories. Overlaps with eGreen's paper straws and accessories product lines, focused specifically on plastic-alternative single-use items.
- GoodBrand (Goodbrandz): European supplier of compostable and biodegradable foodservice packaging including cups, cutlery, and containers. Comparable product overlap with eGreen's eco-friendly disposable range, typically serving foodservice operators and event organizers.
Broad incumbents
- Pactiv Evergreen: Large North American foodservice and beverage packaging manufacturer with a growing sustainable product portfolio. Comparable in product categories (cups, lids, foodservice containers) but operates at far greater scale and has a broader incumbent footprint.
- Huhtamaki: Global foodservice packaging incumbent with operations across Europe, producing paper and plastic cups, plates, and tableware. Comparable to eGreen in product categories (drinkware, tableware, foodservice disposables) but at vastly larger scale and with broader geographic reach.
- Cascades Inc. Canadian-based manufacturer of sustainable packaging, tissue, and specialty products with a foodservice packaging division offering eco-friendly cups and containers. Comparable in sustainable packaging focus and product categories, though at substantially larger scale.
- Sabert Corporation: US-based foodservice packaging manufacturer offering sustainable and recyclable product lines across cutlery, containers, and tableware. Comparable product overlap with eGreen's disposable and reusable ranges, with similar sustainability-led positioning.
Direct peers
- BioPak: Australia-headquartered manufacturer of compostable and biodegradable foodservice packaging including cups, cutlery, and containers. Directly comparable in product mix, sustainability positioning, and target customers (cafés, foodservice operators, event venues).
- PacknWood: US-based distributor of eco-friendly disposable tableware including wooden cutlery, paper cups, and compostable foodservice packaging. Comparable to eGreen in product mix (wooden, paper, biodegradable disposables) and target customers in foodservice and hospitality.
- Detpak (Detmold Group): Australian-headquartered paper-based packaging manufacturer serving global quick-service restaurant and foodservice markets with sustainable cup and container solutions. Comparable to eGreen in paper-based foodservice disposables and ESG-led brand positioning.
- Vegware: UK-based manufacturer and distributor of compostable foodservice packaging, offering cups, cutlery, and tableware made from plant-based materials. Vegware is the most direct head-to-head competitor to eGreen in the UK and European sustainable foodservice packaging market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eGreen social profiles
Digital presenceeGreen compliance and trust
Trust signalCompliance4 records
eGreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
eGreen leadership team
Management profileNumber of profiles
Profiles2 records
eGreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eGreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eGreen
What does eGreen do?
eGreen manufactures and distributes eco-friendly tableware and smart packaging products across food and beverage service applications, offering more than 2000 SKUs across Verigreen plant-oil-linked cups, TruGreen r-PET cold cups, wood products, paper straws, recyclable and reusable drinkware, and bespoke custom printed and branded packaging. Customers include foodservice distributors, contract caterers, retailers, healthcare and education providers, travel and events operators, food manufacturers, and drinks brands, served via a wholesale/distributor network and direct trade accounts across more than 20 export countries.
Is eGreen a public or private company?
eGreen is a private company. It is classified as family owned and is currently operating.
When was eGreen founded?
eGreen was founded in 1947. It employs 51 to 100 people.
Where is eGreen based?
eGreen is headquartered in Sutton, United Kingdom, in the Europe region.
How does eGreen make money?
Two revenue lines are on record. Product Sales - Standard Range is the primary driver. The others are custom Printing and Branding Services.
Who are eGreen's main competitors?
Emerging players on record are Aardvark Straws and GoodBrand (Goodbrandz). Broad incumbents are Pactiv Evergreen, Huhtamaki, Cascades Inc. and Sabert Corporation. Direct peers are BioPak, PacknWood, Detpak (Detmold Group) and Vegware.
Does eGreen have an API?
No public API is recorded for eGreen.
What industry is eGreen in?
eGreen's product category is Eco-friendly Tableware and Smart Packaging. Its primary akta.pro industry code is IMALAHAM, Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery), with a secondary code of CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery). Its NAICS code is 56191 and its SIC code is 5110.