Ninnin.com

What Ninnin.com does

Ninnin.com (株式会社ニンニンドットコム) is a Tokyo-based marketing, branding, and creative advisory firm founded in February 2005 by representative director Suzuki Shinobu. Operating from Sendagaya, Shibuya with a small team of 1–10 people, it serves Japanese small-to-medium enterprises — the company states that approximately 99.7% of its client base are SMEs — and positions itself as an embedded "shadow partner" to owner-operators, functioning as an outsourced chief marketing officer or creative director. Its stated mission is to translate the thinking of business owners into concrete language, design, and customer-acquisition execution. It has served a roster of 100+ named clients across robotics, finance, publishing, beauty, e-commerce, and consulting, with some relationships spanning over 20 years.

The firm delivers a broad services portfolio rather than a software product: website planning and production (WordPress-based CMS), web marketing (SEO, listing ads, social), corporate branding, business concept development, management-philosophy "language-ization," presentation/speech materials, video and CM production, content marketing, PR, e-commerce operations, access analytics (Google Analytics-based reporting), and SDGs management consulting. Its technical practice centers on translating web performance data into business decisions; it has offered an AI-assisted marketing report service since 2016 and integrates third-party generative AI (ChatGPT, Gemini) into copywriting and content workflows. Proprietary assets are methodological (an SDGs management training framework as a certified trainer) rather than software IP; the company holds no listed patents or trademarks.

Revenue is generated primarily through monthly retainers and project fees. Disclosed pricing includes web marketing advisory retainers (~¥110,000/month plus ¥110,000 setup), corporate brand strategy retainers (from ¥220,000/month), basic website management (from ¥33,000/month), ad-management fees (¥110,000 setup plus monthly management with pass-through spend), and one-time full website builds typically ¥2M–¥5M. Go-to-market is sales-led and community-led: clients arrive via referrals, thought-leadership content, seminars, and university lectures, and are closed through direct consultation by the founder and directors. The company is founder-owned, bootstrapped with ¥10M registered capital, has no external funding, and operates one wholly-owned Malaysian subsidiary (NIN NIN CREATIVE LABORATORY SDN. BHD., established 2019).

Name

Ninnin.com

Legal name

株式会社ニンニンドットコム

Website

https://nin2.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based marketing, branding, and creative advisory firm founded in 2005, serving Japanese SMEs (~99.7% of clients) as an embedded outsourced CMO/creative-director partner across website production, web marketing, branding, and SDGs management consulting.

Ownership category

akta.pro rank

Product category

Marketing and Branding Consulting

NAICS

Advertising Agencies (541810), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Web marketing consulting
• Corporate branding services
• Website design production
• Business strategy advisory
• SDGs management consulting

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Web Marketing Advisory Retainer: Monthly retainer-based consulting for web marketing strategy, including regular access analytics reports, website improvement recommendations, and execution support. The primary revenue stream.
2. Website Design & Production (Project-based): One-time fees for website launches, LP designs, and oen-media setup. Pricing tiers range from ¥220,000 for top-level design to ¥16,500 for simple pages. Typically ranges ¥2M–¥5M per full website project.
3. Corporate Brand Strategy Retainer: Monthly retainer from ¥220,000 for ongoing brand strategy consulting with business owners, including regular meetings, language化 support, and brand expression across materials.
4. Advertising Operations (Listing Ads): Revenue from managing internet advertising (search, display) on behalf of clients, with initial setup fees and ongoing management charges.
5. Website Management & Maintenance Retainer: Simple retainer from ¥33,000/month for website management, server liaison, spam response, and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ninnin.com provides marketing, branding, and creative consulting services to small-to-medium enterprise (SME) owner-operators in Japan. Its core offering is "shaping the executive's mind into form" — translating business owner ideas into concrete brand strategies, websites, marketing campaigns, and organizational communications. Services span website planning and production, web marketing, corporate branding, business concept development, presentation materials, video production, and SDGs management consulting.

Product overview

Ninnin.com (株式会社ニンニンドットコム) is a marketing and branding consulting firm that operates as a services company rather than a software platform. Their core offering is '経営者の頭の中をカタチにする' (Shaping the Mind of the Executive) — a comprehensive suite of services helping SME owners develop business concepts, establish brands, and acquire customers. The portfolio includes Website Planning and Production (websites, LP, owned media setup), Web Marketing (SEO, listing ads, social media), Corporate Branding, Business Concept Development, Management Philosophy Language services, Presentation Materials, Video Production (YouTube/CM), Content Marketing, Press Release Services, Strategic Meeting Facilitation, Marketing Team Building, E-commerce Operations, Access Analytics Services, and SDGs Management Consulting. They also operate ReBNA Club online shop and previously contributed to the pring money communication app. They have extensive client partnerships with various Japanese companies and have been recognized as a Best Venture 100 company.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Planning and Production Planning, designing, and producing websites for SMEs, including website launching, renewal, and operational management to help businesses acquire customers through digital channels.
• Web Marketing Internet advertising planning and agency services including listing ads, SEO, and social media marketing to drive customer acquisition for SME clients.
• Corporate Branding Positioning strategy and visual reinforcement to help SME companies establish their brand identity, differentiate from competitors, and build enterprise value.
• Business Concept Development New business launch planning, idea generation, and concept creation from scratch, including naming and marketing strategy development.
• Management Philosophy Articulation Translating and articulating executives' thoughts into business concepts, management philosophy, and Credo documents to strengthen organizational alignment.
• Video Production YouTube program planning, filming, and editing services, along with CM video production for memorable advertising content.
• Content Marketing Web copywriting, article creation, and media planning services with direction of writers and designers to enrich content.
• Press Release Services Creating newsworthy press releases and providing distribution agency services to promote client initiatives.
• Marketing Team Building Recruiting, evaluating, and training web marketing and creative personnel, including internalization support for client organizations.
• E-commerce Operations Planning, producing, and operating online shops, including customer service and social media management.
• Access Analytics Services Web traffic analysis, numerical evidence-based content proposals, and website improvement recommendations to optimize customer acquisition.
• SDGs Management Consulting Sustainable business development consulting helping companies integrate social issues into their business models, aligned with SDGs goals.

Quantifiable outcome

• Lead volume tripled at a client company after website redesign based on access analytics insights, contributing to subsequent M&A negotiation where 'web assets' were a key valuation factor.
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 株式会社Organic AIcoreStrategic or Co-development Partner · 26 November 2024Co-hosted an AI utilization seminar for SME owners with OrganicAI, an AI venture founded by Tokyo University students. Ninnin.com planned and organized the seminar; OrganicAI provided technical AI expertise. The partnership addresses Ninnin.com's strategic need to offer AI integration services to its SME clients.
• 経済産業省 (Ministry of Economy, Trade and Industry — International Internshipship Program)minorStrategic or Co-development Partner · 1 November 2022Ninnin.com participated in METI's Internationalization Promotion Internshipship Program, receiving two international engineering interns (from Ethiopia and Myanmar) for a 3-week program. METI subsidized the program costs.
• 秋田県大仙市企業連絡協議会minorStrategic or Co-development Partner · 1 June 2022Ninnin.com was invited to deliver an SDGs management lecture to local SME owners at the Daisen City Business Liaison Council in Akita Prefecture. This relationship has led to ongoing dialogue on regional economic activation and local employment issues.
• (一社)サステナブルトランジション (Sustainable Transition Association)minorStrategic or Co-development Partner · 1 June 2022Ninnin.com participated in developing the SDGs Core Human Resource Training Program (中級講座), a training program for SDGs practitioners within this general incorporated association.
• 北海道大学病院呼吸器内科 (今野教授)minorStrategic or Co-development Partner · 1 January 2022Following a donation to the Hokkaido University Frontier Fund, Professor Konno from the Respiratory Medicine department visited Ninnin.com. A industry-government-academia partnership was initiated where Ninnin.com facilitates introductions between business owners and the academic researcher for healthcare innovation projects.
• 一般社団法人SDGsマネジメントcoreStrategic or Co-development Partner · 1 May 2020Ninnin.com's CEO Suzuki serves as a director (理事) and certified trainer of this general incorporated association focused on promoting SDGs management among companies. The association develops training programs, holds seminars, and supports companies integrating SDGs into their business models. This is a key vehicle for the company's SDGs-focused service offerings.
• 健康投資推進協議会minorStrategic or Co-development PartnerNinnin.com participated in producing the website for the Health Investment Promotion Council, which organized the symposium on 'Visible Health Investment in SMEs' co-hosted with the University of Tokyo's Institute for Future Initiatives.
• 株式会社pringcoreStrategic or Co-development PartnerNinnin.com served as the founding creative and marketing partner for pring, a money communication app. Services included service concept development, naming, logo design, CM production, YouTube program creation, and PR strategy. Ninnin.com's CEO also served as CMO of pring. A former Ninnin.com employee who worked on the pring project received stock options through Ninnin.com and reportedly earned over 100x when pring was acquired for over ¥10B.
• 片桐菜摘 (Beach Volleyball Athlete / Sponsor Partners)minorOthersBeach volleyball player 片桐菜摘 (employee) is sponsored by: 電脳株式会社, 株式会社ビジネスアシスタント, 株式会社ジェイシーエス, 株式会社BANコンサルティング, 武藤綜合法律事務所. These are mutual athlete sponsorship arrangements that benefit both the athletes and the companies through the 'Nat-chan BAR' networking events.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Septeni Holdings: Digital advertising agency group offering creative production, media planning, and digital marketing services to Japanese advertisers. Comparable because both operate as full-service digital and creative marketing partners serving Japanese SMEs and growth-stage companies.
• Basic Inc. Japanese marketing and HR consulting firm focused on SMEs and growing companies, offering integrated marketing, branding, and recruitment support. Comparable because both target Japanese SMEs lacking internal marketing capability and provide embedded, cross-functional advisory services.
• FreakOut Holdings: Digital advertising technology company providing programmatic ad buying, DSP services, and integrated marketing solutions. Comparable because both sell digital advertising operations and listing-ad management to Japanese brands, including SME-segment clients.
• Allied Architects Inc. Digital marketing agency focused on social media marketing, influencer marketing, and integrated digital advertising for Japanese brands. Comparable because both provide full-stack digital marketing plus creative/branding production for Japanese SME and mid-market clients.
• IREP Inc. Digital marketing agency specializing in SEO, listing ads, and integrated digital strategy for Japanese clients. Comparable because both deliver web marketing, analytics-driven optimization, and retainer-based digital advisory to Japanese SMEs and mid-market companies.
• Opt Holding: Digital marketing group providing advertising operations, creative production, and marketing technology services across Japan. Comparable because both deliver integrated digital marketing and creative execution to Japanese SME and growth-stage clients.

Broad incumbents

• CyberAgent Inc. Japanese internet media and advertising company operating one of the largest digital advertising platforms alongside creative and media services. Comparable as a broad incumbent in Japanese digital advertising, with overlapping listing-ad and web marketing capabilities though at vastly larger scale.
• Transcosmos Inc. Japanese BPO and digital marketing services company offering contact center, digital marketing, e-commerce operations, and analytics services. Comparable as a broad incumbent providing integrated marketing operations support to Japanese clients, though at significantly larger scale and broader service portfolio.
• Dentsu Inc. One of the world's largest advertising agencies, offering integrated advertising, marketing, and consulting services across all major client segments in Japan. Comparable as a broad incumbent in the same Japanese advertising/marketing services space, though Dentsu operates at vastly larger scale across enterprise clients.
• Hakuhodo Inc. Major Japanese advertising agency offering creative, media, digital, and content marketing services to enterprise and growth-stage clients. Comparable as a broad incumbent in Japanese advertising and brand strategy, though Hakuhodo is significantly larger and serves predominantly enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nin2_japan
• Facebookfacebook.com/nin22

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninnin.com