Greater McAllen Association of Realtors

What Greater McAllen Association of Realtors does

Greater McAllen Association of REALTORS® (GMAR) is a 501(c)-style professional trade association founded in 1949 and headquartered at 1324 E. Nolana Ave, McAllen, Texas. It serves licensed real estate professionals — brokers, associate brokers, appraisers, and agents — plus affiliate members (mortgage lenders, inspectors, title companies, photographers, insurance providers, media) and their staff/personal assistants across the Rio Grande Valley region of South Texas. GMAR operates as the locally chartered member board within the federated REALTOR® structure, affiliated with Texas REALTORS and the National Association of REALTORS, and holds a geographically exclusive position over its MLS service area for the Greater McAllen market.

GMAR's core offering is the Multiple Listing Service (MLS), accessed through the Matrix platform and supplemented by mobile access via MLS-Touch, electronic lockbox access via Supra eKEY, property analytics via PropStream and RPR, and tax data via Realist Tax. Complementary products include the McAllen Property Search (consumer-facing public portal), GMAR University (a professional education catalog offering GRI, TACS, and combined "Platinum" designation packages plus TREC-approved continuing education for license renewal), Housing Statistics reports, an event calendar, the Young Professionals Network (YPN), a branded merchandise store, and a bilingual first-time homebuyer resource program. Member data and operations are managed on the GrowthZone AMS platform.

GMAR generates revenue primarily through recurring membership dues (annual REALTOR® local, Texas REALTORS, and NAR dues; quarterly MLS fees; annual affiliate dues), plus a $100 first-time applicant application fee, education-course revenue, Supra eKEY fees, and merchandise sales through the GMAR Shop. GTM is conducted almost entirely through the gmar.org website and member portal, with member-facing channels including the event calendar, monthly housing statistics, the member directory, and education registration pages. The organization operates with a member-elected Board of Directors and committee structure typical of NAR-affiliated local boards, with no parent company and no disclosed external investors.

Name

Greater McAllen Association of Realtors

Legal name

Greater McAllen Association of REALTORS

Website

https://gmar.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greater McAllen Association of REALTORS® (GMAR), founded in 1949 and based in McAllen, Texas, is a non-profit trade association serving licensed real estate professionals and affiliates in the Rio Grande Valley through MLS access, professional education, and REALTOR® federation membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcallen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual REALTOR dues that are pro-rated by month of joining, covering GMAR Local Dues, Texas REALTORS Dues, and NAR dues. Application fee of $100 for first-time applicants.
2. MLS Fees: Quarterly MLS service fees pro-rated to the month of joining, ranging from $65 to $195 per quarter.
3. Affiliate Membership Dues: Annual affiliate/inspector dues ranging from $247 to $42.25 depending on join month, plus eKEY fees.
4. Education Courses: GMAR University courses including GRI Designations, TACS Designations, and continuing education for license renewals.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

GMAR is a nonprofit professional trade association that provides Multiple Listing Service (MLS) access, professional membership credentials, continuing education, and advocacy for real estate professionals in the Rio Grande Valley of South Texas. The association sells annual REALTOR and affiliate memberships, quarterly MLS subscriptions, and designation/continuing education courses, and offers a consumer-facing property search portal that drives referrals to its members.

Product overview

Greater McAllen Association of REALTORS® operates a unified platform centered on its MLS (Multiple Listing Service) and membership infrastructure, supplemented by integrated digital tools. The core offerings include the GMAR MLS for property listings, the McAllen Property Search portal for consumer property searches, and Membership Services providing REALTOR® credentials and MLS access. Additional products include GMAR University for professional education (GRI and TACS designations), Housing Statistics reports, an Event Calendar for member activities, YPN networking group, GMAR Shop for merchandise, and First-Time Homebuyer Resources for consumer education. The organization utilizes third-party platforms including MLS-Touch, PropStream, RPR, Supra, Matrix, GrowthZone, and Realist Tax to deliver its services.

Differentiator

Problem solved

Functional benefit

Products and services

• GMAR MLS (Multiple Listing Service)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core.

• Texas REALTORScoreStrategic or Co-development PartnerState-level association affiliation providing legal resources, ethics training through Texas REALTORS arbitration, Legal Hotline access, education course approvals, and member benefits programs. GMAR members receive Texas REALTORS member benefits including access to Texasrealestate.com resources.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational association affiliation providing REALTOR Code of Ethics training, RPR (Realtor Property Resource) access, REALTOR benefits program, industry advocacy at federal level, and access to realtor.com marketing resources.
• SupracoreTechnology or IntegrationElectronic key service provider for lockbox access. GMAR offers Supra eKEY service to members with additional fees based on join timing within quarter.
• GrowthZonecoreTechnology or IntegrationAssociation management software platform used for member portal, event calendar, email communications, and website content management.
• TREC (Texas Real Estate Commission)coreStrategic or Co-development PartnerState regulatory body for real estate licensing. GMAR provides TREC-approved continuing education courses and processes license updates for members.

Recent moves6 records

Expansion highlights5 records

Regional players

• Miami Association of REALTORS: Large regional REALTOR association in South Florida operating MLS, membership, and education services. Comparable operational structure to GMAR with similar member-tier model and Spanish-language relevance given Florida demographics.
• Greater San Diego Association of REALTORS: Local REALTOR association serving the San Diego market with comparable membership, MLS, and education services. Similar size class and revenue mix to GMAR but operating in a different regional market with different real estate dynamics.

Broad incumbents

• Florida Realtors: State-level REALTOR association offering a similar dues/MLS/education stack as Texas REALTORS, but for the Florida market. Comparable in operating model and revenue mix; useful benchmark for non-Texas state association comparison.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR association operating a wider portfolio of services (MLS platforms, education, advocacy, MLS-related tech products). Functions at higher tier than GMAR but operates an analogous dues, MLS, and education model for California agents.
• National Association of REALTORS (NAR): The national umbrella trade association for REALTORS. Operates the same membership model but at national scale, providing Code of Ethics, RPR, REALTOR.com, federal advocacy, and benefits programs that cascade down to local boards like GMAR.

Direct peers

• Texas REALTORS: State-level REALTOR association to which GMAR is directly affiliated. Operates the same membership/MLS/education/advocacy model for the broader Texas market and provides legal hotline, ethics, and education resources that flow through to GMAR members.
• San Antonio Board of REALTORS (SABOR): Texas-based local REALTOR association providing MLS, membership, education, and advocacy in the San Antonio market. Closely comparable in structure, governance model, and revenue mix (dues, MLS fees, education) to GMAR.
• Dallas-Fort Worth Association of REALTORS: Texas-based local REALTOR association serving the DFW metroplex with MLS, membership, and education services. Same business model and revenue structure as GMAR; useful comp for scaling member benefits and education programs.
• Houston REALTORS Information Service / Houston Association of REALTORS: Large Texas-based local REALTOR association operating its own MLS (HAR.com) and membership services. Same operational structure as GMAR (local board, MLS access, education, advocacy) but serving the much larger Houston market.
• Austin Board of REALTORS (ABoR): Texas-based local REALTOR association operating an MLS and member services for the Austin market. Comparable in offering set (MLS, designations, continuing education, advocacy) and central Texas operating context to GMAR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gmarorg
• LinkedInlinkedin.com/company/gmarorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater McAllen Association of Realtors