Feeding India by Zomato

What Feeding India by Zomato does

Feeding India by Zomato is a non-profit charitable initiative, registered under the Indian Societies Registration Act XXI of 1860 and since 2026 operated under Eternal Foundation (a Section 8 subsidiary of Eternal Limited, formerly Zomato Limited). Its mission is to make India malnutrition-free by delivering hot, freshly cooked, nutritionist-planned meals to underprivileged children every day. The program reaches 1.5 lakh+ children daily across 2,300+ partner centres — schools, Anganwadis, orphanages, special-needs centres, sports academies and music schools — in 150+ Indian cities, with a cumulative 29 crore+ meals served since inception and an average per-meal unit cost of Rs. 15.

The offering is built around two core programmes — the Daily Feeding Program and the Anganwadi Program (currently active in Nandurbar, Maharashtra and Varanasi, Uttar Pradesh) — backed by a centralized kitchen and route-wise delivery model. Operational coordination is handled through the proprietary Feeding India App, which NGO and vendor partners use for meal planning, kitchen operations, invoicing, and end-to-end meal tracking, combined with FRAT (Facial Recognition Attendance Technology) for digital child attendance and real-time analytics to match meal production to actual demand.

Feeding India's commercial model is donation-driven. It collects micro-donations through in-app integrations with Zomato and Blinkit (with receipts issued by Eternal Foundation), one-time and recurring gifts via feedingindia.org (tax-exempted under Section 133 of the Income Tax Act, 2025), and event-based proceeds through high-profile partnerships such as District by Zomato's Shakira 'Feeding India Concert' tour in April 2026. The initiative serves four beneficiary segments — children in schools and learning centres, Anganwadi-age children and mothers, young athletes, and children with special needs — through a horizontal segmentation model anchored on a 10+ NGO partner network.

Name

Feeding India by Zomato

Legal name

Feeding India

Website

https://feedingindia.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Feeding India by Zomato is a non-profit initiative under Eternal Foundation that delivers hot, nutritionist-planned daily meals to 1.5 lakh+ underprivileged children across 2,300+ partner centres in 150+ Indian cities, funded via Zomato and Blinkit micro-donations, the feedingindia.org portal, and event-based fundraising.

Ownership category

akta.pro rank

Product category

Child Nutrition Services

NAICS

Community Food Services (624210), Food Service Contractors (72231), Community Food Services (62421)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

akta.pro secondary industries

School Feeding & Child Nutrition Programs (BPADAJAD), Food & Nutrition Assistance Programs (BPAIAKAF), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

Keywords

• Child nutrition programs
• Meal donation services
• Non-profit feeding initiative
• Hunger relief charity
• School meal programs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Micro-donations through Zomato and Blinkit: Users can make micro-donations with their food orders on Zomato and Blinkit apps. Recurring donations continue through Eternal apps (Zomato and Blinkit) with receipts reflecting Eternal Foundation as the recipient entity.
2. Direct website donations: Donations accepted through feedingindia.org website. Online mode only. All donations are tax-exempted under Section 133 of Income Tax Act, 2025.
3. Event-based fundraising: High-profile events like Shakira's Feeding India Concert generate donations and ticket sales proceeds. Organized in partnership with District by Zomato.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feeding India operates daily nutritious meal programs for underprivileged children across India, serving hot, freshly cooked meals through 2,300+ partner centres in 150+ cities. The organization works through NGO partners to deliver meals to schools, orphanages, Anganwadi centres, and sports academies, supported by the proprietary Feeding India App with facial recognition attendance tracking.

Product overview

Feeding India by Zomato is a non-profit initiative (now part of Eternal Foundation) operating as a charitable nutrition organization rather than a traditional technology company. Its core offerings consist of two nutrition programs — the Daily Feeding Program and The Anganwadi Program — supported by an internal operations tool called the Feeding India App. The Daily Feeding Program serves hot nutritious meals to children across 1,000+ educational and learning centres in 150+ cities, while The Anganwadi Program focuses on delivering meals to children under six through government Anganwadi centres in Maharashtra and Uttar Pradesh. The Feeding India App serves as the operational backbone, enabling NGO and vendor partners to coordinate meal delivery, record attendance via facial recognition technology (FRAT), track meals, manage kitchen operations and invoices, and provide real-time feedback — all from a shared system.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Feeding Program Feeding India's flagship nutrition program serving hot, freshly cooked nutritious meals to children across 1,000+ educational institutions including schools, informal centres, special needs centres, orphanages, sports centres, and music schools in 150+ cities. Uses the Feeding India App with facial recognition for digital attendance, real-time meal planning, and end-to-end meal tracking.
• The Anganwadi Program Program supporting India's Anganwadi network by delivering two hot meals daily (breakfast and lunch) to children under six at government child development centres, rebuilding and modernising Anganwadi infrastructure, and monitoring child health outcomes through longitudinal studies. Currently operates in Nandurbar (Maharashtra) and Varanasi (Uttar Pradesh).
• Feeding India App A mobile and web application built for NGO and vendor partners to coordinate food movement from central kitchens to centres, record attendance digitally via facial recognition (FRAT), share meal quality feedback, manage kitchen operations, raise invoices, and handle real-time meal requirement changes.

Quantifiable outcome

• 29+ crore meals served to children across India
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core, major and key.

• District by ZomatoflagshipGTM or Marketing Partner · 9 March 2026District by Zomato organized Shakira's India concerts (April 2026) under the 'Feeding India Concert' branding. The partnership leverages Shakira's popularity to generate donations and awareness for the Feeding India mission. Concerts scheduled in Mumbai (April 10, 11) and Delhi (April 15).
• ZomatocoreStrategic or Co-development Partner · 1 January 2019Feeding India collaborated with Zomato in 2019 to solve the crisis of hunger and malnutrition. Zomato enables micro-donation integration allowing users to donate meals with their food orders. Feeding India now operates as part of Eternal Foundation, which is a Section 8 subsidiary of Eternal Limited (formerly Zomato Limited).
• Eternal FoundationcoreStrategic or Co-development PartnerFeeding India is now an initiative of Eternal Foundation, a Section 8 company subsidiary of Eternal Limited (formerly Zomato Limited). The foundation hosts multiple social initiatives under one shared purpose. Feeding India maintains separate audited books while operating under Eternal Foundation's governance.
• Hunger HeroesmajorStrategic or Co-development PartnerFeeding India was originally established as an initiative under Hunger Heroes. Feeding India programmes continue to operate in association with Hunger Heroes and the Eternal General Service Foundation.
• Eternal General Service FoundationmajorStrategic or Co-development PartnerFeeding India programmes operate in association with Eternal General Service Foundation alongside Hunger Heroes.
• Youth Football Club (YFC) Rurka KalankeyImplementation/ SI/ Consulting PartnerYFC Rurka Kalan is one of Feeding India's valued NGO partners. In 2024, Feeding India started working with YFC as a nutrition partner, providing protein-focused meals for 10,000+ young athletes annually. Children from YFC represented India at Street Child World Cup 2026.
• NGO Partner NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of 10+ NGO partners including Samaritan, Bright Orange, Ter World Foundation, We Care Foundation, Saksham Boxing Club, Future Hope, BVJS, Roots Foundation, Prothama Om Foundation. Partners operate feeding centres and use the Feeding India App for attendance tracking and meal coordination.
• ShakiraflagshipGTM or Marketing PartnerGlobal pop star Shakira partnered with District by Zomato and Feeding India for her India tour in April 2026. Concerts branded as 'Feeding India Concert' generate donations and awareness. Her first India performance in nearly two decades.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Akshaya Patra Foundation: India's largest school meal program, serving freshly cooked midday meals to children across government and aided schools. Directly comparable mission of providing daily nutritious meals to underprivileged children using centralized kitchen infrastructure, making it the closest domestic peer to Feeding India's Daily Feeding Program.
• Annamrita Foundation (ISKCON Food Relief Foundation): ISKCON-affiliated non-profit operating large-scale centralized kitchens to serve midday meals to schoolchildren across India. Mirrors Feeding India's hub-and-spoke kitchen model and school-based meal delivery, targeting similar beneficiary segments and government ICDS touchpoints.
• Mary's Meals: International school feeding charity serving daily meals to children in some of the world's poorest communities. Comparable mission, beneficiary segment (school-age children), and per-meal cost-efficiency focus, though operating primarily in Africa and Asia outside India.

Broad incumbents

• No Kid Hungry (Share Our Strength): Leading US anti-hunger campaign focused on ending childhood hunger through school meal programs, advocacy, and emergency grants. Operates as a broader hunger-relief umbrella rather than direct meal service, but shares the school-feeding advocacy and policy engagement mission with Feeding India.
• World Food Programme (WFP): UN agency addressing global hunger through school meals, emergency food assistance, and nutrition programmes. Comparable in mission and beneficiary targeting, though WFP operates at multilateral/governmental scale; relevant as the global benchmark for school feeding program design and accountability standards.
• Feeding America: Largest US hunger-relief organization operating a nationwide network of food banks and pantries. Comparable in mission to address hunger and malnutrition at scale, with technology-driven logistics (e.g., data analytics, app-based coordination) analogous to Feeding India's App and FRAT system.
• Action Against Hunger: Global humanitarian organization combating malnutrition through nutrition treatment, food security, and WASH programs. Addresses the broader malnutrition determinants that Feeding India references (sanitation, dietary diversity, infections), positioning it as a multi-dimensional peer rather than meal-only.

Emerging players

• Rise Against Hunger: International hunger relief organization focusing on meal packaging, food assistance, and sustainable agriculture programs. Comparable mission and beneficiary targeting (children, schools), though differentiated by its volunteer-driven meal-packaging model rather than centralized kitchen operations.
• GiveDirectly: Non-profit delivering unconditional cash transfers directly to households in extreme poverty using mobile money. Relevant as an alternative anti-hunger model (cash vs. in-kind meals) that governments and donors increasingly compare against traditional meal-delivery programs like Feeding India's.

Others

• The Global FoodBanking Network: International network supporting food bank development worldwide. Adjacent ecosystem player rather than direct meal service, but shares the technology-enabled food distribution infrastructure model and could be relevant if Feeding India expands into surplus food recovery and food bank operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FeedingIndia
• YouTubeyoutube.com/@feeding_india?si=FtXerLwyeka7M-m7
• Facebookfacebook.com/feedingindia
• LinkedInlinkedin.com/company/feeding-india
• Instagraminstagram.com/feedingindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeding India by Zomato