Rushton’s

Wholesale Fresh Produce Distributionrushtonsgreengrocer.co.uk

Rushton's is a London-based greengrocer, founded in 1997, that supplies fresh fruits, vegetables, eggs, and dairy products to restaurants across the UK foodservice trade.

Company typePrivate
Founded1997
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2B
OfferingServices

What Rushton’s does

Rushton's is a London-based greengrocer founded in 1997 that supplies fresh fruits, vegetables, eggs, and dairy products to the restaurant trade. The company operates as a B2B wholesale supplier in the UK foodservice sector, with its customer base being restaurants rather than direct consumer retail. At 51–100 employees, Rushton's sits in the small-to-medium enterprise bracket typical of independent regional wholesale produce distributors serving urban hospitality markets.

The company's business model is built on supplying perishable fresh goods to professional kitchens, an operationally demanding segment that requires daily delivery cadence, tight cold-chain management, and reliable quality consistency. Its London base is strategically aligned with a dense restaurant market, supporting short-haul distribution economics. No information is available on pricing models, specific customer accounts, product breadth beyond the four core categories, proprietary technology, distribution fleet size, or digital ordering capabilities.

Beyond the core firmographic facts, the available source material is sparse. The company website content was inaccessible (returning a verification/loader page rather than substantive content), and no corporate filings, financial disclosures, management profiles, funding history, or partnership announcements are present in the input data. This limits any deeper assessment of competitive positioning, financial health, or strategic direction.

Rushton’s firmographics

Firmographics

Name: Rushton’s
Website: https://rushtonsgreengrocer.co.uk
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 51–100 employees
Short description: Rushton's is a London-based greengrocer, founded in 1997, that supplies fresh fruits, vegetables, eggs, and dairy products to restaurants across the UK foodservice trade.
Ownership category
akta.pro rank

Rushton’s industry classification

Industry

Product category: Wholesale Fresh Produce Distribution
NAICS: Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)
SIC: Wholesale-Groceries & Related Products (5140)
akta.pro primary industry: Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
akta.pro secondary industry: Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

Wholesale fresh produce
Restaurant food supply
Fruit and vegetable wholesale
Dairy product distribution
Greengrocer trade supply

Where Rushton’s is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Rushton’s business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Personnel, Operations

Rushton’s product offering

Product offering

Core offering

Rushton's is a greengrocer that supplies fruits, vegetables, eggs, and dairy items to the restaurant trade. The company operates as a trade-only wholesale supplier, delivering fresh produce and dairy directly to foodservice operators. Its focus is on supplying short-shelf-life fresh items that restaurants rely on for daily service.

Differentiator

Problem solved

Functional benefit

Products and services

Fresh fruit supply Wholesale supply of fresh fruits to restaurants and foodservice operators in the London trade.
Fresh vegetable supply Wholesale supply of fresh vegetables to restaurants and foodservice operators.
Eggs supply Wholesale supply of eggs to the restaurant trade.
Dairy product supply Wholesale supply of dairy items including milk and related short-shelf-life products to restaurants.

Companies that use Rushton’s

Customer profile

Ideal customer profiles1 record

Rushton’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rushton’s competitors and assessment

Company assessment

Broad incumbents

Booker Wholesale: Tesco-owned UK cash-and-carry and foodservice wholesaler. Overlaps with Rushton's as a restaurant supplier but operates at substantially larger scale across grocery and foodservice.
Total Produce / Dole plc: One of the world's largest fresh produce companies with UK operations supplying retailers and foodservice. Comparable as a fresh produce supplier but operates at vastly larger scale across multiple continents.
Brakes Group: A Sysco-owned broadline foodservice distributor in the UK. Overlaps with Rushton's as a wholesale supplier to restaurants but operates at much larger scale with a much broader range.

Direct peers

New Covent Garden Market: London's primary wholesale fresh produce market. Directly comparable as a London-based B2B supplier of fruits and vegetables to restaurants, caterers, and foodservice operators.
Precious Foods: London-based specialist fruit and vegetable distributor serving restaurants and hotels. Comparable London B2B greengrocer model focused on restaurant trade.
Reynolds Catering Supplies: UK regional foodservice wholesaler serving restaurants and hospitality with fresh and ambient ranges. Comparable multi-category B2B foodservice model.
JJ Food Service: UK foodservice wholesaler supplying restaurants and takeaways with fresh, frozen, and ambient ranges. Comparable as a multi-category B2B foodservice supplier targeting restaurant trade.
Castell Howell Foods: Welsh foodservice wholesaler supplying fresh produce, dairy, and ambient goods to restaurants and caterers across the UK. Comparable business model and customer type, though regionally focused on Wales/SW England.
Keelings: Irish fresh produce grower and supplier serving UK and Irish retailers and foodservice. Comparable as a produce supplier with grower and packing operations targeting foodservice customers.
Puffin Produce: Welsh fresh produce grower-packer-distributor supplying potatoes and vegetables to UK retailers and foodservice. Comparable produce-handling and B2B foodservice supply activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Rushton’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rushton’s leadership team

Management profile

Number of profiles

Rushton’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rushton’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushton’s

What does Rushton’s do?

Is Rushton’s a public or private company?

Rushton’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rushton’s founded?

Rushton’s was founded in 1997. It employs 51 to 100 people.

Where is Rushton’s based?

Rushton’s is headquartered in London, United Kingdom, in the Europe region.

Who are Rushton’s's main competitors?

Broad incumbents on record are Booker Wholesale, Total Produce / Dole plc and Brakes Group. Direct peers are New Covent Garden Market, Precious Foods, Reynolds Catering Supplies, JJ Food Service, Castell Howell Foods, Keelings and Puffin Produce.

Does Rushton’s have an API?

No public API is recorded for Rushton’s.

What industry is Rushton’s in?

Rushton’s's product category is Wholesale Fresh Produce Distribution. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 44523 and its SIC code is 5140.