What 2zero does

2zero GmbH is a Berlin-based private software company that operates the Klimathon, a 42-day, app-based sustainability engagement platform aimed at driving measurable CO2-reducing behavior change among citizens and employees. The product is built around a mobile application that delivers daily challenges across six thematic weeks (mobility, energy, nutrition, consumption, housing, leisure), combined with a personal CO2 footprint calculator, mobility tracking, climate points, leaderboards, and prize-based gamification. A complementary web-based Management Portal enables institutional clients to configure campaigns, push custom content, and monitor engagement and CO2 savings. The content and methodology underlying the challenges were co-developed with the Fraunhofer Institute, the University of Kassel, and the Wuppertal Institute, providing scientific grounding for the platform.

2zero sells primarily to two verticals: German municipalities (cities, Kreise, and communities) seeking citizen engagement around climate protection goals and ESG/participation compliance, and corporate clients across banking, media, manufacturing, and transportation (including Sparkasse Neunkirchen, F.A.Z. Business Media, Randstad, Deutsche Bahn, AXA, and TE Connectivity) using the platform for employee sustainability engagement and internal ESG communication. The go-to-market is direct, sales-led, and territory-based, with a partnership channel routed through municipal Klimaschutzmanager, supported by PR in major German outlets (NDR, Zeit Online, Bild, Süddeutsche Zeitung, BR) and a 5-star endorsement from Verbraucherzentrale.

The commercial model is subscription-based with three core revenue streams: single Klimathon campaign subscriptions (priced by municipality population or company size), the Jahresplan (Annual Plan) recurring subscription that converts the app into the client's year-round official sustainability platform, and fully customized Eigene Wunschkampagne engagements, supplemented by App Marketing services (templates, campaign website). Founded in 2020, the company is independently held by founders Moritz Morgenroth and Max Pinkert, with no disclosed external funding, and operates an operational affiliation with twigbit technologies GmbH in Berlin for shared hosting, IT, and back-office functions.

Name

2zero

Legal name

2zero GmbH

Website

https://2zero.earth

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

2zero GmbH operates the Klimathon, a 42-day app-based sustainability engagement platform that helps German municipalities and corporate clients drive measurable CO2-reducing behavior change among citizens and employees through gamified challenges, CO2 tracking, and a management portal.

Ownership category

akta.pro rank

Product category

Sustainability Engagement Software

NAICS

Environmental Consulting Services (54162)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Sustainability engagement software
• Gamified climate challenges
• Employee carbon footprint tracking
• Citizen participation platform
• Municipal climate action tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Klimathon Campaign: 42-day sustainability challenge campaigns sold to municipalities and companies. Pricing based on population size for municipalities or company size. Includes app access, management portal, marketing materials, and support.
2. Annual Plan Subscription: Year-round subscription making 2zero the official sustainability platform. Includes management portal for own news and events, and access to prepared 2zero campaigns throughout the year.
3. Custom Campaign: Fully customized sustainability campaigns where timeframe, topic focus, and challenges are flexibly designed to meet specific client requirements.
4. App Marketing Services: Marketing support services including print and social media templates, text templates, and dedicated campaign website creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

2zero provides a sustainability engagement platform built around the Klimathon, a 42-day app-based challenge that delivers daily sustainability tasks, CO2 footprint tracking, mobility tracking, and gamified rewards to participants. Organizations (municipalities and companies) administer the campaigns through a web-based Management Portal, which controls content, monitors engagement, and measures CO2 savings. The bundled offering includes the mobile app, the management portal, and ready-made marketing materials, enabling clients to run turnkey climate engagement programs for citizens or employees.

Product overview

2zero is a sustainability engagement platform consisting of three integrated components: the 2zero App (mobile application for participants), the Management Portal (web dashboard for administrators), and App Marketing (promotional materials). The core product is the Klimathon, a 42-day app-based sustainability challenge with daily challenges organized across 6 theme weeks, featuring CO2 tracking, gamification with climate points and leaderboards, and rewards. Organizations can purchase single Klimathon campaigns, subscribe to the Annual Plan for year-round engagement, or commission custom campaigns with tailored themes and timeframes.

Differentiator

Problem solved

Functional benefit

Products and services

• 2zero App (Klimathon App) Mobile application (iOS/Android) that delivers the 42-day Klimathon sustainability challenge to participants (citizens of client municipalities or employees of client companies). Provides daily challenges across six theme weeks (mobility, energy, nutrition, consumption, housing, leisure), a personal CO2 footprint calculator, mobility tracking, climate points, leaderboards, and gamified rewards.
• Management Portal Web-based administrative dashboard for client organizations (municipalities and companies) to control Klimathon campaigns, create custom content, manage actions, monitor participant engagement, and evaluate team performance and CO2 savings across their community.
• Klimathon (42-Day Challenge Campaign) The flagship subscription campaign sold to municipalities and companies. A 42-day app-based sustainability challenge with six weekly themes, daily challenges, CO2 tracking, gamification, and rewards. Pricing is based on municipality population or company size; offers are generated within 48 hours and are valid for 14 days.
• Annual Plan (Jahresplan) Year-round subscription product that turns the 2zero app into an organization's official sustainability platform. Includes the Management Portal for custom news and events, plus access to continuously prepared 2zero campaigns throughout the year, providing ongoing engagement beyond a single 42-day challenge.
• Custom Campaign (Eigene Wunschkampagne) Fully customized sustainability campaign designed collaboratively with the client organization. Timeframe, thematic focus, and challenges are flexibly tailored to specific organizational objectives, with the management portal enabling custom content and tailored challenge design.
• App Marketing Package Professional marketing support service providing ready-made print and social media templates, text templates, and an optional dedicated campaign microsite to help client organizations promote their Klimathon and maximize community participation.

Quantifiable outcome

• 60% participation rate achieved at F.A.Z. Business Media
• +3 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• twigbit technologies GmbHcoreTechnology or IntegrationAffiliated company located in Berlin, Germany. Shared personal data with 2zero for website provision, product and service delivery, account management, hosting, IT, security, support, billing, marketing, and communication.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plan A: Plan A is a Berlin-based sustainability management platform offering decarbonization software and employee engagement tools to corporates. It is a direct peer because it targets a similar corporate customer base with ESG/sustainability engagement software, overlapping with 2zero's enterprise segment.
• KlimAktiv: KlimAktiv is a German climate action engagement and consulting organization that works with municipalities and companies on citizen and employee climate programs. It is a direct peer as it operates in the same German market segment of municipal/corporate climate engagement with comparable program design.
• Goodera: Goodera is a corporate sustainability engagement platform that helps companies run employee volunteering and sustainability programs, including climate-related challenges. It is a direct peer because both companies sell employee/citizen engagement experiences focused on sustainability behavior change.
• Joro: Joro is a consumer and employee carbon footprint tracking app with gamified reduction challenges. It is a direct peer because both companies use app-based gamification and CO2 footprint tracking to drive behavior change, though Joro is more consumer-led than 2zero's B2B/B2G model.
• Yayzy: Yayzy is a personal carbon footprint tracking app for individuals that connects to bank accounts to estimate emissions. It is a direct peer in the CO2-tracking-and-behavior-change category with similar gamification-style engagement mechanics, though primarily consumer-facing.

Broad incumbents

• Sweep: Sweep is a broader ESG and carbon management SaaS platform for enterprises with employee engagement modules. It is a broad incumbent that overlaps with 2zero on enterprise sustainability engagement but operates a wider scope including carbon accounting and ESG reporting.
• Watershed: Watershed is an enterprise carbon accounting and climate platform used by large corporates. It is a broad incumbent serving overlapping enterprise customers with a much wider emissions-measurement portfolio, competing for the same ESG software budget as 2zero.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises and financial institutions. It is a broad incumbent with overlapping enterprise customer base but a substantially broader carbon management scope than 2zero's behavior-change focus.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise sustainability suite within the Salesforce ecosystem, offering carbon accounting and sustainability reporting for large organizations. It is a broad incumbent that could bundle engagement capabilities alongside its broader ESG portfolio, competing for the same enterprise customers.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is part of Microsoft's Cloud for Sustainability offering, providing enterprise emissions tracking and ESG reporting. It is a broad incumbent competing for enterprise sustainability software budgets with bundled analytics and reporting rather than 2zero's citizen/employee engagement niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2zero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2zero