Apostrophe
Apostrophe designs and manufactures high-end women's clothing, including elegant apparel and accessories.
- Company typePrivate
- Founded1968
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Apostrophe does
Apostrophe specializes in the design and manufacturing of women's clothing. Offering a range of elegant and comfortable pieces, the company focuses on delivering apparel, including bags, blazers, and blouses.
Apostrophe firmographics
Firmographics- Name
- Apostrophe
- Legal name
- Apostrophe
- Website
- http://www.apostrophe-paris.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apostrophe designs and manufactures high-end women's clothing, including elegant apparel and accessories.
- Ownership category
- akta.pro rank
Apostrophe industry classification
Industry- Product category
- Women's Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF), Hats, Caps & Headwear (CRAAAJAE)
Keywords
Where Apostrophe is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Apostrophe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail - E-commerce: Apostrophe generates revenue through direct online sales via its e-commerce platform apostrophe-paris.com, selling women's ready-to-wear garments, accessories, and premium materials including cashmere, wool, silk, leather, and tweed. Products are sold as one-time purchases with no subscription model.
- Direct Retail - Physical Boutiques: Revenue generated from company-owned physical retail boutiques in Paris. The first boutique was established in 1987 on Rue Bonaparte, with additional boutique locations across France. The brand sells exclusively in its own spaces, maintaining direct customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium outerwear and coats |
| Unit Pricing | Pay-as-you-go | Ready-to-wear garments |
| Unit Pricing | Pay-as-you-go | Cashmere and knitwear |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Apostrophe product offering
Product offeringCore offering
Apostrophe designs, produces, and sells premium women's ready-to-wear apparel and accessories through its own e-commerce site and physical boutiques. Its assortment centers on timeless wardrobe pieces—coats, blazers, dresses, trousers, knitwear, and accessories—made from premium materials such as cashmere, wool, silk, leather, tweed, and double-face fabrics, sold as individual items at prices typically ranging from €125 to €5,600.
Product overview
Apostrophe Paris is a third-generation French women's ready-to-wear fashion house founded in 1968, offering a complete wardrobe including outerwear (Manteaux), tailored pieces, dresses, blouses, knitwear in cashmere and wool, and accessories. The brand emphasizes premium materials sourced from renowned suppliers (silk from Como, wool from Biella, cashmere from Mongolia), artisanal craftsmanship, and timeless design over trends. Collections include core ready-to-wear, seasonal lines like Atelier Pastel, and the Nuances Neutres neutral-toned collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Manteaux (Coats & Outerwear) Women's coats and outerwear in double-face wool, cashmere, suede, and leather, featuring clean lines and refined cuts suitable for both casual and formal occasions; targeted at premium-segment women building a lasting wardrobe. Examples include Manteau court en daim beige moyen (€1,250) and Trench-coat ajusté en daim beige moyen (€1,800), with the collection priced up to €5,600 for fur-lined pieces.
- Prêt-à-Porter (Ready-to-Wear) Complete ready-to-wear women's wardrobe including jackets, blazers, trousers, suits, dresses, skirts, blouses, shirts, tops, knitwear, coats, and accessories in premium materials such as cashmere, wool, silk, leather, suede, and tweed. Typical ready-to-wear prices range from €290 to €860 (e.g., Blazer ajusté blanc cassé en crêpe €780, Pantalon droit blanc cassé en crêpe €420, Robe ajustée blanc cassé en dentelle coton €406).
- Cachemire (Cashmere Collection) Luxury cashmere knits and accessories featuring cashmere sourced from the Mongolian plateau, including scarves, beanies, cardigans, sweaters, gilets, and outerwear in diverse colors including the vibrant tones pioneered by the brand. Prices range from €140 to €750, e.g., Bonnet en cachemire à sequins gris €140, Gilet droit brodé bleu denim en cachemire €750, Écharpe bleu denim en cachemire €420.
- Laine (Wool Collection) Women's ready-to-wear in merino wool and fine fibers, featuring lightweight knits, tailored pieces, coats, and dresses that combine elegance with comfort for year-round wear.
- Accessoires (Accessories) Refined accessories including cashmere scarves (€220–€420), beanies, gloves, stoles (€220–€280), and leather bags (Sac cabas monogramme noir at €550) featuring the Apostrophe monogram, designed to complement the wardrobe with discreet luxury.
- Atelier Pastel Seasonal collection celebrating soft spring and summer tones in sage green, baby blue, butter yellow, and tender pink, featuring linen blazers, silk blouses, tweed skirts, and fluid dresses.
- Nuances Neutres (Neutral Nuances) Women's clothing collection in neutral tones including beige, grey, and ivory, featuring blazers, trousers, dresses, blouses, and shirts designed for minimalist and refined wardrobes.
Companies that use Apostrophe
Customer profileSegments2 records
Ideal customer profiles2 records
Apostrophe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apostrophe partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Apostrophe competitors and assessment
Company assessmentDirect peers
- Sandro: French contemporary luxury womenswear maison offering women's ready-to-wear and accessories with a Parisian-boutique identity. Directly comparable to Apostrophe in target customer (modern professional women), price band, and DTC omnichannel model, though operating at materially larger scale.
- Maje: French contemporary womenswear brand under SMCP, focused on feminine, Parisian-styled ready-to-wear sold through DTC boutiques and wholesale. Comparable to Apostrophe in customer profile, boutique-led distribution, and premium-but-accessible luxury positioning.
- Ba&sh: Paris-based contemporary women's fashion house offering bohemian-elegant ready-to-wear and accessories. Competes with Apostrophe for the same modern, affluent professional woman seeking timeless French style across boutiques and e-commerce.
- The Kooples: French contemporary fashion house with a strong women's ready-to-wear and accessories line sold through DTC boutiques and digital. Comparable positioning to Apostrophe in Parisian-design heritage, premium price points, and direct boutique-led customer relationships.
- IRO: French contemporary luxury womenswear brand known for tailored pieces, leather, and Parisian edge. Overlaps with Apostrophe in target customer, premium materials, and DTC omnichannel model, though positioned slightly more trend-driven.
- Zadig & Voltaire: Parisian contemporary luxury fashion house offering women's ready-to-wear, cashmere, and accessories. Directly comparable to Apostrophe in cashmere-led product mix, French maison identity, and DTC boutique-led distribution.
- Tara Jarmon: Canadian-French designer women's fashion brand focused on tailored, professional womenswear sold through boutiques and DTC. Closely comparable to Apostrophe in target customer (career-oriented women), price band, and timeless-elegant design philosophy.
- Vanessa Bruno: Independent French women's fashion designer offering ready-to-wear, knitwear, and accessories with a bohemian-Parisian aesthetic. Comparable to Apostrophe in designer-led heritage, premium positioning, and DTC boutique focus.
- Eric Bompard: French cashmere and knitwear specialist focused on premium women's knitwear and accessories. Directly comparable to Apostrophe's cashmere category lead, premium natural-fiber sourcing, and vertically integrated French maison positioning.
- Claudie Pierlot: French womenswear maison (SMCP group) offering accessible-luxury Parisian ready-to-wear and accessories. Comparable to Apostrophe in Parisian boutique identity, women's ready-to-wear focus, and timeless-elegant design philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Apostrophe social profiles
Digital presenceApostrophe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apostrophe leadership team
Management profileNumber of profiles
Profiles3 records
Apostrophe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apostrophe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apostrophe
What does Apostrophe do?
Apostrophe designs, produces, and sells premium women's ready-to-wear apparel and accessories through its own e-commerce site and physical boutiques. Its assortment centers on timeless wardrobe pieces—coats, blazers, dresses, trousers, knitwear, and accessories—made from premium materials such as cashmere, wool, silk, leather, tweed, and double-face fabrics, sold as individual items at prices typically ranging from €125 to €5,600.
Is Apostrophe a public or private company?
Apostrophe is a private company. It is classified as family owned and is currently operating.
When was Apostrophe founded?
Apostrophe was founded in 1968. It employs 51 to 100 people.
Where is Apostrophe based?
Apostrophe is headquartered in Paris, France, in the Europe region.
How does Apostrophe make money?
Two revenue lines are on record. Direct Retail - E-commerce is the primary driver. The others are direct Retail - Physical Boutiques.
Who are Apostrophe's main competitors?
Direct peers on record are Sandro, Maje, Ba&sh, The Kooples, IRO, Zadig & Voltaire, Tara Jarmon, Vanessa Bruno, Eric Bompard and Claudie Pierlot.
Does Apostrophe have an API?
No public API is recorded for Apostrophe.
What industry is Apostrophe in?
Apostrophe's product category is Women's Luxury Apparel. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458110 and its SIC code is 5621.