Score Draw

What Score Draw does

Score Draw is a privately held UK-based direct-to-consumer e-commerce retailer that specializes in officially licensed retro football shirts and related apparel such as track jackets. The company sells exclusively through its owned website scoredraw.com to individual football fans and collectors globally, with multi-currency display support (GBP, AUD, CAD, EUR, JPY, USD) and shipping to the UK, Channel Islands, Northern Ireland, Europe, and Rest of World destinations via Royal Mail and international tracked services. Headquartered in Cambridge with operational and returns facilities in Sawston and Henley, Suffolk, the company is registered as Score Draw Limited and Score Draw (Receivables) Limited under England and Wales company law.

The core technology stack is a standard small-retailer e-commerce platform (Jonas Sports) with shopping cart functionality, customer account management, email newsletter integration, payment processing through VeriFone, and supplementary integrations with PayPal, Mastercard, Maestro, Google Analytics, and DoubleClick for advertising. There is no proprietary platform technology; differentiation is product-side rather than infrastructure-side, resting on official licensing agreements with over 40 football clubs and national associations, meticulous historical research for each shirt design, and a catalog depth of over 600 styles spanning more than five decades of football shirt history.

Score Draw operates a single revenue stream: direct unit-priced retail sales of shirts at £50-£60 per item, with a royalty paid to the Football Association and other licensors on every shirt or track jacket sold. Pricing is fixed with no subscription or tiered model; UK delivery is free over £75, with paid standard, express, and next-day options, plus European and Rest of World tracked services. The customer base is segmented horizontally across individual football supporters and gift buyers, with no B2B or wholesale accounts disclosed. There are no public funding rounds, M&A activity, regulatory actions, leadership changes, or disclosed financials in the input data.

Name

Score Draw

Legal name

Score Draw Limited

Website

https://scoredraw.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Score Draw is a UK-based direct-to-consumer e-commerce retailer of officially licensed retro football shirts and track jackets. The company serves individual football fans globally through scoredraw.com, offering over 600 styles from 40+ licensed clubs and national associations.

Ownership category

akta.pro rank

Product category

Retro Sports Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Retro football shirts
• Licensed sports apparel
• Football merchandise
• E-commerce apparel
• Vintage sportswear

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Direct sales of retro football shirts and track jackets to consumers through the e-commerce website. Products are priced individually and sold at fixed retail prices. A royalty is paid to the Football Association and other licensors for every shirt or track jacket sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Score Draw designs, produces and sells officially licensed retro football shirts and track jackets through its direct-to-consumer e-commerce platform scoredraw.com. The catalogue covers over 600 shirt styles spanning more than five decades and is produced under official licensing and endorsement agreements with over 40 football clubs and national associations, including the English, Scottish, German, Northern Irish, Argentine and Dutch football associations plus numerous Premier League, Football League and European clubs. A royalty is paid to the Football Association and other licensors for every shirt or track jacket sold.

Product overview

Score Draw is the leading supplier of officially licensed retro football shirts in the world, operating as a single unified e-commerce retail platform. The core product is the Retro Football Shirts collection, which encompasses multiple sub-categories including England national team retro shirts, Premier League club shirts, Football League club shirts, European Leagues club shirts, and International team shirts. The product portfolio also includes track jackets and tops. All products are officially licensed with royalties paid to football associations and clubs, meticulously researched to replicate original designs, and manufactured to strict quality and ethical standards with over 600 styles available across more than 40 licensed clubs and associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Retro Football Shirts Officially licensed retro football shirts meticulously researched and designed to replicate original garments worn by teams and players, available for over 40 football clubs and national associations across more than 600 styles spanning five decades of football history. Sold to football supporters, collectors and gift buyers via scoredraw.com.
• Retro Track Jackets Officially licensed retro track jackets released as part of individual club collections (for example, the Chelsea FC retro track jacket). A royalty is paid to the respective football association or club for every track jacket sold. Targeted at football supporters and collectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Classic Football Shirts: Classic Football Shirts is the most direct competitor, operating a global e-commerce platform selling original and replica vintage football shirts across hundreds of clubs and national teams. It competes head-to-head with Score Draw on licensed retro product, catalog depth, and collector audience.
• Subside Sports: Subside Sports is a specialist retro football shirt retailer offering officially licensed and unofficial classic shirts from European clubs and national teams. It is directly comparable in product category and target customer.
• Cult Football: Cult Football sells retro, classic, and current football shirts online with a strong emphasis on cult and niche club designs. It targets the same football fan collector demographic as Score Draw via DTC e-commerce.
• Toffs: Toffs is a UK-based retro football shirt specialist producing officially licensed classic and vintage football shirts. It shares Score Draw's licensing-driven model and English/European club focus.

Broad incumbents

• Pro Direct Soccer: Pro Direct Soccer is a major online football retailer stocking current and some heritage kits from leading brands. It competes with Score Draw for football apparel spend, though its core focus is performance and current-season product.
• Lovell Soccer: Lovell Soccer is a large UK-based football kit retailer carrying current and retro shirts from major clubs. While broader and more focused on replica current kits, it overlaps with Score Draw on licensed retro product.
• Kitbag: Kitbag is a large football merchandise retailer selling official replica kits and training wear. It overlaps with Score Draw's officially licensed apparel category but with a current-season focus rather than retro.

Emerging players

• Copa90: Copa90 is a football culture media and merchandise brand producing apparel and content targeted at football fans. It is thematically adjacent to Score Draw's fan-focused positioning and occasionally drops licensed retro-inspired product.

Regional players

• Football Memorabilia: Football Memorabilia is a UK-focused retailer of signed shirts and football collectibles. It overlaps with Score Draw on the football collector customer base but focuses on autographed rather than retro-reproduction shirts.

Others

• Panini: Panini is a global sports collectibles company (stickers, trading cards, memorabilia). While not a shirts competitor, it overlaps with Score Draw on football fan collectibles spending and nostalgia-driven product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/scoredraw
• Xx.com/scoredrawretro
• Facebookfacebook.com/scoredraw
• LinkedInlinkedin.com/company/score-draw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Draw