Libertas Institue

What Libertas Institue does

Libertas Institute operates as The Libertas Network, a 501(c)(3) nonprofit headquartered in Lehi, Utah, founded in 2011 and reorganized under a network structure in October 2024. The organization runs an interconnected portfolio of family-focused initiatives under a 'Pyramid of Impact' theory of change — Children's Entrepreneur Market (youth business programs now in all 50 states), The Tuttle Twins (a children's book franchise with nearly 7 million copies sold, complemented by the Tuttle Twins Academy digital platform with 250+ lessons), Libertas Institute (a state-level policy incubator producing model legislation such as Regulatory Sandbox, Lemonade Stand Law, microschool protection, and nation-leading privacy law), Libertas Press (publishing arm), Overton Insights (public polling launched April 2025), and the recently acquired Praxis (college-skipping career accelerator, acquired February 2025) and Family Brand (family mission/values platform, acquired May 2026).

The revenue model is a hybrid of nonprofit and commercial mechanics: 99% direct-to-consumer book and curriculum sales via Tuttletwins.com and proprietary warehouses (gross sales of $13M in 2025, up from $7M in 2024); tuition-free Praxis program fees absorbed by employer hiring partners; Education Spending Account scholarship flow of approximately $8,000 per student for ~5,000 Utah students; and a diversified donation stack including Venmo, cryptocurrency, and Legacy Society planned giving. Go-to-market is community-led, converting families from local entrepreneurship events into book customers and ultimately civic activists across a 1.3+ million family network. The organization has changed over 100 laws since founding and reports 584,000 families impacted by policy reforms in 2025 alone.

Technology is not a core competency: there is no proprietary AI, platform, or software stack disclosed. Competitive advantage derives from content IP (Tuttle Twins franchise), first-party D2C distribution (own warehouses, 99% direct), a regulatory-incubator moat anchored in Utah, and the community flywheel — making this a content-and-policy organization rather than a technology company.

Name

Libertas Institue

Legal name

Libertas Institute

Website

https://libertas.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Libertas Institute (The Libertas Network) is a Lehi, Utah-based 501(c)(3) nonprofit that operates a portfolio of family-focused initiatives — Tuttle Twins children's books, Children's Entrepreneur Market youth programs, Praxis career accelerator, and a state-level policy think tank — to change laws and culture around free enterprise, reaching 1.3+ million families.

Ownership category

akta.pro rank

Product category

Public Policy Think Tank

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Policy Research Institutes & Think Tanks (EDADADAA)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Business Law, Ethics & Compliance (Contracts, IP Basics) (EDAMAHAL), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Policy advocacy research
• Children's educational publishing
• Youth entrepreneurship programs
• Online homeschool curriculum
• Free market think tank

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Content Sales: Sale of Tuttle Twins books, curricula, Academy courses, and related educational materials through direct e-commerce fulfillment from company warehouses. Major revenue stream generating over $13 million in gross sales in 2025.
2. Education Spending Account Program: Scholarship program funded through state education spending accounts at $8,000 per student, serving approximately 5,000 students in Utah's first year.
3. Donations and Philanthropic Support: Non-profit organization funded primarily through charitable donations. Accepts Venmo, cryptocurrency, and planned giving through Legacy Society estate planning programs.
4. Praxis Program Fees: Career accelerator program for young adults bypassing college, with participants saving approximately $250,000 in tuition while gaining 3.5 years of additional income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Libertas Institute is a 501(c)(3) nonprofit think tank that produces the Tuttle Twins children's book series and Tuttle Twins Academy online learning platform, runs the Praxis career accelerator for young adults, operates the Children's Entrepreneur Market (Kids Markets) youth entrepreneurship program, and engages in state-level policy advocacy focused on Education Savings Accounts and free-market reforms. Under the Libertas Network umbrella, the organization also operates Libertas Press (publishing), Overton Insights (polling), and Family Brand (family identity platform), translating policy ideas into consumer-facing educational products, programs, and services.

Product overview

Libertas Institute operates as part of The Libertas Network, a platform of interconnected family-focused initiatives designed to change hearts, minds, and laws to create a freer future. The portfolio includes: Children's Entrepreneur Market (youth entrepreneurship program), The Tuttle Twins (flagship educational book series with accompanying Academy for teens), Praxis (acquired career accelerator), Libertas Institute (policy think tank), Libertas Press (publishing), Libertas Utah (state policy incubator), Family Brand (acquired family identity platform), Overton Insights (polling), and Libertas Action Coalition (civic engagement). These initiatives follow a Pyramid of Impact model, starting families with entrepreneurship events, educating them through Tuttle Twins materials, and connecting them to engagement opportunities through the Action Coalition.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuttle Twins Children's Book Series

Quantifiable outcome

• Over 1.3 million families positively impacted in 2025 alone
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Family Brand (FamilyBrand.com)coreStrategic or Co-development Partner · 27 May 2026Acquired Family Brand platform founded by Chris and Melissa Smith that helps families create their own mission, vision, values, and identity. Acquisition supports network's conviction that work of building free society starts at family dinner table.
• Russell BrunsonminorOthers · 24 February 2026Digital marketing entrepreneur and author, founder of ClickFunnels with over 150,000 paying customers and $265M+ annual revenue. Joined board of trustees bringing digital marketing expertise and entrepreneur community connections.
• Carrie TynanminorOthers · 24 February 2026CEO of Adolph Coors Foundation, Colorado native and University of Texas graduate. Brings nearly two decades of philanthropy experience focused on free enterprise, limited government, and self-reliance.
• Nicole NosekminorOthers · 24 February 2026Founder of Texans for Reasonable Solutions, housing and energy advocate, political organizer. UC Berkeley Rhetoric and Political Science graduate with 1.5 years toward JD. Wife of entrepreneur Luke Nosek.
• Jeffrey HarmonminorOthers · 24 February 2026Board member continuing service from Angel Studios, bringing entertainment/media industry perspective.
• John PestanaminorOthers · 24 February 2026Board member continuing service from ObservePoint, bringing data analytics and technology perspective.
• Connor BoyackcoreOthers · 24 February 2026President of Libertas Network continuing on board. Founded original Libertas Institute in 2011 and led organization through major growth and rebranding to network structure.
• Mark CunninghamminorOthers · 24 February 2026Vice President of Communications joining from Beacon Center of Tennessee where he led communications for nearly 11 years and founded critically acclaimed Beacon Poll generating $100M in earned media.
• Praxis Careers LLCcoreStrategic or Co-development Partner · 26 February 2025Acquired Praxis career accelerator in 2025 to help young adults bypass college and launch careers. Founded by Isaac Morehouse, program has served 900+ students with $250K average savings per student and $50K average starting income.
• Isaac MorehouseminorOthers · 26 February 2025Founder of Praxis Careers LLC who continues involvement after acquisition, expressing excitement about joining Libertas Network family to continue work of helping young people bypass college conveyor belt.
• Chris and Melissa SmithminorOthers · 26 February 2025Co-founders of Family Brand who will continue playing active role after acquisition, having built platform to help hundreds of families establish meaningful family identity and culture.
• 38 Hiring Partners (Praxis)minorChannel Partner/ Reseller/ Distributor · 26 February 2025Companies signed on to offer jobs to Praxis program graduates. Part of expanding employer network that places young adults in well-paying entry-level positions without college degrees.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cato Institute: Major national libertarian think tank producing policy research and commentary. Shares ideological alignment and policy reform ambitions with Libertas Institute but operates at a much larger national scale without Libertas's family/children focus.
• Americans for Prosperity: National grassroots advocacy organization advancing free-market policy reform with active state legislative operations. Comparable policy reform and grassroots mobilization model to Libertas's network strategy.
• Heritage Foundation: Large national conservative think tank with broad policy portfolio including education and family policy. Comparable policy influence mission but substantially larger and more institutionally established than Libertas.
• Hillsdale College (Hillsdale K-12/1776 Curriculum): College that produces K-12 classical curricula and online courses with founding-era civic content. Comparable to Tuttle Twins Academy in providing values-aligned civic/economics education, though operating as a larger established institution.

Direct peers

• PragerU Kids: Children's educational video and content arm of PragerU focused on liberty and American founding principles for K-12 audiences. Most direct competitor to Tuttle Twins in the values-aligned children's content category.
• Goldwater Institute: State-level free-market policy think tank that incubates model legislation and litigates for liberty-oriented reforms. Highly comparable to Libertas Institute's policy arm: similar Arizona-anchored playbook, school choice advocacy, and regulatory reform focus.
• Pacific Research Institute: State and national free-market think tank producing policy research and model legislation. Similar playbook to Libertas Institute: incubator-style policy work plus education/outreach to expand the donor and advocate base.
• Junior Achievement USA: Nonprofit delivering youth entrepreneurship and financial literacy programs (classroom-based and experiential) to millions of K-12 students annually. Closest comparable to Children's Entrepreneur Market for youth entrepreneurship education.
• Foundation for Economic Education (FEE): Long-running educational nonprofit promoting free-market economics and liberty principles through content, courses, and publications. Closely aligned with Libertas's mission and operates a similar combination of educational content plus ideological advocacy.
• Brave Books: Children's book publisher producing titles that teach conservative and liberty-oriented values to families. Directly comparable product (children's books) to Tuttle Twins with similar audience and mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/libertas
• Facebookfacebook.com/libertasutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libertas Institue