West Las Vegas School District

What West Las Vegas School District does

West Las Vegas School District is a public K-12 school district operating under the New Mexico Public Education Department, headquartered at 179 Bridge Street in Las Vegas, New Mexico. The district serves students and families within its geographic boundaries through eight schools spanning elementary, middle, and high school levels, including West Las Vegas High School (Dons and Lady Dons), West Las Vegas Middle School, Union Elementary, Tony Serna Elementary, Don Cecilio Elementary, Luis E. Armijo Elementary, Valley Elementary/Middle, and Family Partnership High School. Its core offerings include K-12 instruction, college preparatory and dual credit programs in partnership with New Mexico Highlands University and Luna Community College, a comprehensive athletics program, after-school tutoring, summer enrichment, and credit recovery services.

The district's digital infrastructure is built on the Apptegy content management platform, which powers the main website at wlvs.k12.nm.us and a custom mobile app available on iOS and Android. The mobile app integrates Thrillshare's Edurooms (Rooms) feature for direct parent-teacher communication and classroom announcements, and the district also operates a dedicated athletics subdomain. Supporting integrations include GoFan for digital ticketing, PowerSchool for student information, Google Classroom for remote learning continuity, MaxPreps for athletics statistics, and NFHS Learn for concussion awareness compliance. In 2022 the district's wrestling team won the New Mexico 3-A State Championship, and additional athletic accomplishments include a cheerleading third-place state finish and an esports state runners-up result.

The district's revenue model is dominated by public education funding — state and local allocations, property taxes, and per-pupil state funding — rather than commercial sales. Ancillary revenue streams are immaterial: athletic event tickets sold at $6 online (GoFan) and $7 at-door, yearbook sales at $35 (pre-order) and $60 (remaining copies), and $20 annual parking permits. The primary customer segments are enrolled K-12 students and their parents or guardians, with engagement driven by community events, school activities, and the mobile app's communication features.

Name

West Las Vegas School District

Legal name

West Las Vegas School District

Website

https://wlvs.k12.nm.us

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

West Las Vegas School District is a public K-12 district in Las Vegas, New Mexico operating eight schools, delivering instruction, dual credit, athletics, and enrichment, with an Apptegy-built mobile app integrating parent-teacher communication.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public High Schools (EDAJAAAD), Public Middle Schools (EDAJAAAC)

Keywords

• K-12 public education
• Public school district
• Dual credit programs
• Parent communication app
• Athletics and activities

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Public Education Funding: District operates as a public school district funded through state and local education funding, property taxes, and state per-pupil allocations.
2. Athletic Event Tickets: Revenue from ticket sales for athletic events through GoFan online platform and at-door sales.
3. Activity Fees: Collection of fees for class dues, parking passes, yearbooks, and other student activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

West Las Vegas School District is a public K-12 school district in Las Vegas, New Mexico, providing kindergarten through 12th grade education across multiple campuses (WLV High School, WLV Middle School, Family Partnership High School, and several elementary schools). The district additionally offers athletics programs, dual credit college courses with NMHU and Luna Community College, after-school tutoring, summer enrichment, credit recovery programs, and supports parent-school communication through a custom mobile application with the Rooms feature.

Product overview

West Las Vegas School District operates a digital portfolio consisting of its main district website (wlvs.k12.nm.us), a custom mobile app for iOS and Android, and a dedicated athletics subdomain. The WLVS Mobile App serves as the central hub, integrating the Rooms (Edurooms) feature for parent-teacher communication and classroom announcements. The district also maintains a separate athletics website with ticket purchasing capabilities. The platform is built on the Apptegy content management system.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Public Education Services Comprehensive kindergarten through 12th grade public education delivered across multiple campuses including West Las Vegas High School, West Las Vegas Middle School, Family Partnership High School, and several elementary schools (Union, Tony Serna, Don Cecilio, Luis E. Armijo, Valley).
• WLVS Mobile App Custom-built mobile application for West Las Vegas School District on iOS and Android providing district news, announcements, staff contact information, events calendars, documents, emergency notifications, and integration with Rooms for parent-teacher communication.
• Athletics Programs Comprehensive athletics program for West Las Vegas School District including multiple sports with live feeds, athletic schedules, sport venue information, online ticket purchasing via GoFan, and recognition including 2022 Wrestling 3-A State Championship.
• Dual Credit College Programs College credit-bearing courses offered to high school students through partnerships with New Mexico Highlands University and Luna Community College, enabling students to earn college credits while still in high school.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• New Mexico Highlands University (NMHU)coreStrategic or Co-development PartnerLocal university partnership providing dual credit opportunities for WLV students and community engagement activities including NMHU football team campus visits and collaborative events.
• Luna Community College (LCC)coreStrategic or Co-development PartnerCommunity college partnership providing dual credit college programs for WLV high school students to earn college credits while in high school.
• ApptegycoreTechnology or IntegrationWebsite platform provider powering the district's main website with mobile-first content management system.
• Thrillshare (Edurooms)coreTechnology or IntegrationParent-school communication platform providing the Rooms feature for direct parent-teacher communication and classroom engagement within the district app.
• GoFancoreChannel Partner/ Reseller/ DistributorDigital ticketing platform for athletic event admissions, enabling online ticket sales at $6 per event with QR code access.
• Sunrise ClinicsminorOthersHealthcare provider offering athletic physicals for students participating in sports programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Rio Rancho Public Schools: A central New Mexico public K-12 district of similar size serving a fast-growing suburb; comparable in product and funding model but in a different demographic and geographic context.
• Las Cruces Public Schools: A southern New Mexico public K-12 district of comparable scale; operates under the same state education framework but serves a geographically distinct catchment.
• Farmington Municipal Schools: A northwestern New Mexico public K-12 district of broadly similar scale, operating under the same state funding and regulatory environment but in a different region of the state.

Broad incumbents

• Albuquerque Public Schools: The largest public K-12 district in New Mexico; operates in the same state regulatory and funding framework but at materially larger scale and across a broader portfolio of programs.

Direct peers

• Española Valley Public Schools: Neighboring northern New Mexico public K-12 district serving a similar small-city, rural-NM demographic — directly comparable in size, funding model, and student population profile.
• Gadsden Independent School District: A New Mexico public K-12 district operating in a similar small-city/rural context, with comparable student demographics, dual-credit partnerships, and athletics programs.
• Santa Fe Public Schools: Another New Mexico public K-12 school district of broadly similar urban/small-city footprint, offering the same core public-school product to families in the same state funding environment.
• Mora Independent Schools: A small, rural New Mexico public K-12 district with a comparable student demographic and operational footprint to West Las Vegas School District.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQneonFr4SXOfkhUSpYVrXQ
• Facebookfacebook.com/search/top?q=west%20las%20vegas%20schools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Las Vegas School District