Active Mobility Systems
Active Mobility Systems is an Australian specialty retailer and exclusive distributor of disability and mobility equipment, serving NDIS participants, occupational therapists, and healthcare facilities across Australia via four showrooms and an e-commerce platform.
- Company typePrivate
- Founded1995
- HeadquartersSilverwater, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Active Mobility Systems does
Active Mobility Systems Pty Ltd is an Australian privately-held specialty retailer and exclusive distributor of disability and mobility equipment, founded in 1995 and headquartered in Silverwater, NSW. The company sells and rents manual and electric wheelchairs, mobility scooters, walking aids, patient lifting equipment, daily living aids, cushions, and patient care products sourced from international suppliers across Europe, the UK, and the USA. It is the exclusive Australian distributor for brands including Atmos, Xtaga, Rolio, Kingsdene, Oslo, Dreamline, and Winncare/Luna, and also markets its own value sub-brand Carezza.
The company operates four retail showrooms across New South Wales (Silverwater, Thornton/Newcastle, Tuggerah/Central Coast) and Queensland (Warana/Sunshine Coast), supported by an e-commerce platform delivering Australia-wide, with transactions ranging from approximately $34 to $4,595+ per unit. Beyond product sales, Active Mobility generates revenue from short- and long-term equipment hire, repairs and scheduled maintenance contracts, and custom-made products (slings, cushions, wheelchairs) configured to individual measurements.
The business is registered with Australia's NDIS as a provider and maintains a dedicated EnableNSW channel, positioning government-funded disability support as a core acquisition route. Go-to-market combines OT-led clinical consultations, field-based Product Specialists covering defined geographic territories, monthly CPD training seminars for allied health professionals, and multi-channel marketing (blog, SEO, email, social media). The company employs approximately 25-30 staff including qualified Occupational Therapists, and is led by CEO Stephen Pridham with Director Mark Roach and a Roach-family presence in sales and specialist roles, indicating founder/family ownership with no disclosed external institutional investment.
Active Mobility Systems firmographics
Firmographics- Name
- Active Mobility Systems
- Legal name
- Active Mobility Systems Pty Ltd
- Website
- https://activemobility.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Mobility Systems is an Australian specialty retailer and exclusive distributor of disability and mobility equipment, serving NDIS participants, occupational therapists, and healthcare facilities across Australia via four showrooms and an e-commerce platform.
- Ownership category
- akta.pro rank
Active Mobility Systems industry classification
Industry- Product category
- Mobility and Disability Equipment
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Home Health Equipment Rental (532283), Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industries
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)
Keywords
Where Active Mobility Systems is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Active Mobility Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time sales of mobility equipment including wheelchairs, scooters, patient care products, walking aids, and accessories through online store and showrooms.
- Equipment Hire: Short-term and long-term hire of mobility equipment including wheelchairs, scooters, commodes, patient lifting hoists, bathing aids, ramps, and rehabilitation equipment.
- Repairs and Maintenance: Service technicians repair and service patient lifting hoists, scooters and wheelchairs. Also offer regular maintenance contracts for scheduled mobile service in hospitals, schools and care homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases ranging from $34 to $4,595+ |
| Other | Pay-as-you-go | Equipment hire for short or long-term needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Active Mobility Systems product offering
Product offeringCore offering
Active Mobility Systems distributes and sells disability and mobility equipment including manual and electric wheelchairs, mobility scooters, walking aids, patient care products, daily living aids, patient lifting equipment, and cushions and supports. The company sources products from international suppliers (many exclusive to Australia), custom-configures equipment in its in-house workshop, and operates an online store plus four retail showrooms across New South Wales and Queensland. Beyond product sales, the company provides equipment hire, repairs and maintenance, clinical support through in-house occupational therapists, NDIS-registered provider services, and CPD training events for allied health professionals.
Product overview
Active Mobility Systems operates as a disability equipment and mobility solutions supplier offering a comprehensive portfolio of mobility equipment and daily living aids for elderly and disabled Australians. The core offering encompasses wheelchairs (electric and manual), mobility scooters, walking aids, patient care products, daily living aids, patient lifting equipment, and cushions and supports. The company distributes products from branded suppliers including Atmos (wheelchairs), Xtaga (scooters), Rolio (walkers), Kingsdene (change tables), Oslo (lift chairs), Dreamline (cushions), and Winncare/Luna (ceiling hoists), alongside their own Carezza value sub-brand. Beyond product sales, the business provides equipment hire, service and repairs, NDISregistered support, clinical support services, equipment trials, and product education. The company maintains showrooms in Sydney (Silverwater), Newcastle, Central Coast, and Sunshine Coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Wheelchairs Power wheelchairs providing independent mobility with joystick controls, including standard models and scripted custom-built options with specialty wheelchair controls. Sold to NDIS participants, individuals with disabilities, and healthcare facilities across Australia.
- Manual Wheelchairs Self-propelled and attendant-propelled wheelchairs including lightweight, standard, transit, custom, and bariatric options, with power assist attachments available. Distributed to individuals and care facilities across Australia.
- Mobility Scooters Mobility scooters for active lifestyles including every day, heavy duty, and portable models with accessories. Distributed for individual use and healthcare facility fleets.
- Walking Aids Walking support products including crutches, quad walking sticks, walking sticks, walkers and rollators, and walking frames. Sold to individuals recovering from injury or managing long-term mobility limitations.
- Patient Care Products Comprehensive patient care equipment including bariatric care, exercise and rehabilitation equipment, falls management, hydrotherapy, hygiene products, manual handling, patient weighing devices, pressure care, and sensory integration items. Supplied to hospitals, aged care, schools, and care homes.
- Patient Lifting Equipment Complete patient lifting solutions including bath lifts, ceiling hoists, floor hoists, lifting slings, standing hoists, and swimming pool hoists and lifts. Designed for healthcare facilities and home care environments.
- Daily Living Aids Products for independent living including assistive technology, bathroom aids, bedroom equipment, dining aids, home living items, lift chairs, personal care products, ramps, and therapeutic chairs. Sold to elderly individuals and people with disabilities.
- Cushions and Supports Seating and positioning support including headrest cushions, limb supports, posture and back supports, seating cushion systems, wheelchair harnesses, and wheelchair hip and pelvic belts. Configured for individual clinical needs.
- Equipment Hire Short-term and long-term hire of mobility equipment including wheelchairs, scooters, commodes, patient lifting hoists, bathing aids, ramps, and rehabilitation equipment. Available to individuals and institutions for transitional or trial needs.
- Repairs and Maintenance Service technicians repair and service patient lifting hoists, scooters and wheelchairs. The company also offers regular maintenance contracts for scheduled mobile service in hospitals, schools and care homes.
Companies that use Active Mobility Systems
Customer profileSegments5 records
Ideal customer profiles4 records
Active Mobility Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Active Mobility Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- NDIS (National Disability Insurance Scheme)coreRegistered NDIS provider specialising in the provision of mobility solutions for NDIS participants. Works collaboratively alongside participants, carers, families, occupational therapists, allied health and support workers to achieve participants' desired goals and outcomes.
- Changing PlacescoreAdvocate and registered provider for Changing Places, which provides proper toileting, changing and showering facilities in public spaces for people with disabilities who cannot use standard public toilets with dignity and safety.
- EnableNSWmajorProduct Specialist Andrew Roach dedicated to EnableNSW (North Sydney, Wollongong, South Coast) for government-funded assistive technology equipment provision.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Active Mobility Systems competitors and assessment
Company assessmentDirect peers
- Aidacare: Major Australian distributor and retailer of assistive technology, mobility, and aged care equipment. Operates a national branch network and competes across the same NDIS, residential aged care, and home care customer segments.
- Country Care Group: Australian DME and rehabilitation equipment supplier with showrooms, hire, repair, and NDIS services. Direct competitor in mobility, patient care, and assistive technology for disability and aged care customers.
- Independent Living Specialists (ILS): Australia's largest dedicated mobility and assistive equipment retailer, with national showrooms and NDIS registration. Directly competes with Active Mobility across wheelchairs, scooters, daily living aids, and NDIS-funded equipment.
- Allegro Concepts: Australian importer and distributor of rehabilitation and mobility equipment with customisation capabilities. Competes with Active Mobility in custom wheelchairs, seating, and patient handling solutions.
Emerging players
- Patient Handling (formerly HMR Healthcare): Australian specialist in patient lifting, transfer, and manual handling equipment. Directly overlaps with Active Mobility's ceiling hoist, floor hoist, and patient lifting sling categories.
Broad incumbents
- Sunrise Medical Australia: Australian subsidiary of global wheelchair and mobility manufacturer (Quickie, Magic, Ruby). Competes directly in manual and powered wheelchairs distributed through NDIS and clinical channels.
- Drive DeVilbiss Healthcare Australia: Global DME manufacturer and distributor selling mobility, daily living, and respiratory equipment in Australia. Competes across multiple product categories Active Mobility distributes, primarily through dealer and retail channels.
- Invacare Australia: Established global DME manufacturer with Australian presence covering wheelchairs, scooters, and patient care. Provides overlapping product lines through dealer/distributor networks that include Active Mobility-style retailers.
- Permobil Australia: Australian arm of global power wheelchair and seating manufacturer. Overlaps with Active Mobility's scripted electric wheelchair and complex rehab category, with deeper manufacturer pedigree but narrower retail footprint.
Regional players
- Melrose Industries: Australian manufacturer and supplier of mobility aids, walking frames, and bathroom safety equipment. Overlaps in walking aids and daily living categories with Active Mobility's Carezza range and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Active Mobility Systems social profiles
Digital presenceActive Mobility Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Mobility Systems leadership team
Management profileNumber of profiles
Profiles6 records
Active Mobility Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Mobility Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Mobility Systems
What does Active Mobility Systems do?
Active Mobility Systems distributes and sells disability and mobility equipment including manual and electric wheelchairs, mobility scooters, walking aids, patient care products, daily living aids, patient lifting equipment, and cushions and supports. The company sources products from international suppliers (many exclusive to Australia), custom-configures equipment in its in-house workshop, and operates an online store plus four retail showrooms across New South Wales and Queensland. Beyond product sales, the company provides equipment hire, repairs and maintenance, clinical support through in-house occupational therapists, NDIS-registered provider services, and CPD training events for allied health professionals.
Is Active Mobility Systems a public or private company?
Active Mobility Systems is a private company. It is classified as family owned and is currently operating.
When was Active Mobility Systems founded?
Active Mobility Systems was founded in 1995. It employs 11 to 50 people.
Where is Active Mobility Systems based?
Active Mobility Systems is headquartered in Silverwater, Australia, in the Oceania region.
How does Active Mobility Systems make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Hire and repairs and Maintenance.
Who are Active Mobility Systems's main competitors?
Direct peers on record are Aidacare, Country Care Group, Independent Living Specialists (ILS) and Allegro Concepts. Patient Handling (formerly HMR Healthcare) is listed as an emerging player. Broad incumbents are Sunrise Medical Australia, Drive DeVilbiss Healthcare Australia, Invacare Australia and Permobil Australia. Melrose Industries is listed as a regional player.
Does Active Mobility Systems have an API?
No public API is recorded for Active Mobility Systems.
What industry is Active Mobility Systems in?
Active Mobility Systems's product category is Mobility and Disability Equipment. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers). Its NAICS code is 42345 and its SIC code is 3842.