What Laboratory Network does

Laboratory Network is a B2B digital marketplace and content platform serving the analytical research and life sciences industry. Founded in 1996 and operated as a product of Life Science Connect, a division of VertMarkets, Inc. (which is itself held by Peterson Brothers, Inc.), the platform provides a Product Showcase catalog of laboratory equipment, chemicals, systems, and services from validated suppliers including Honeywell-POMS, Azbil BioVigilant, Bio-Rad, Agilent, Evoqua Water Technologies, Genilogix, and Wilmad/LabGlass. It also aggregates industry news, supplier press releases, archived newsletters, and original editorial content from a curated Expert Network of contributors drawn from pharmaceutical, biotech, and medical device sectors.

The underlying technology is a content publishing and lead-generation platform with gated subscription access, standard IAB-compliant digital advertising inventory (leaderboard, square button, medium rectangle, earpiece placements), and newsletter sponsorship capabilities. It sits within the broader Life Science Connect network of 14+ vertical life sciences publications (Advancing RNA, Bioprocess Online, Biosimilar Development, Cell & Gene, Clinical Leader, Drug Discovery, Pharmaceutical Online, Outsourced Pharma, and others), giving advertisers and suppliers a unified channel into specialty life sciences audiences. Editorial reprints are fulfilled in partnership with The YGS Group, and the platform extends into offline engagement via the CMO Leadership Awards event partnership.

The company monetizes through three streams: recurring subscription fees gating premium content and member-only resources, digital advertising across website and newsletter placements, and professional services revenue from editorial reprint sales. It operates from three Pennsylvania offices (Erie regional headquarters, Cranberry Township, and Horsham) under US (Pennsylvania) jurisdiction. As a privately held, non-listed company with no disclosed funding rounds, no public revenue figures, and continuous operations under the same ownership structure since 1996, Laboratory Network is a mature, vertically specialized B2B media property within a larger life sciences publishing network rather than a high-growth venture-backed platform.

Name

Laboratory Network

Legal name

Vert Markets, Inc.

Website

https://laboratorynetwork.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Laboratory Network is a B2B digital marketplace and content platform founded in 1996 that serves laboratory professionals and life sciences suppliers through product showcases, industry news aggregation, expert editorial content, and newsletter subscriptions. It operates as part of the Life Science Connect network under VertMarkets, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Services: Users subscribe for access to premium content including product databases, white papers, case studies, and industry resources. The subscription model gates full access to editorial content and member-only premium materials.
2. Digital Advertising: Web banner advertising including leaderboard ads, square buttons, medium rectangles, earpiece ads, and custom leaderboard placements throughout the website. Email newsletter sponsorship opportunities with image and text combinations.
3. Editorial Reprints: Sale of professionally produced editorial reprints featuring companies or management covered on Laboratory Network. Offered as hard-copy and electronic formats customized for specific distribution needs including trade shows, direct mail, and internal meetings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Laboratory Network is a B2B digital marketplace and content platform that aggregates laboratory equipment, instruments, consumables, and services from multiple third-party suppliers (including Bio-Rad, Azbil BioVigilant, Evoqua, Agilent, and others) into a searchable Product Showcase. The platform pairs this catalog with industry news aggregation, an expert contributor network, archived and current newsletters, and gated premium content access for laboratory professionals in the pharmaceutical, biotech, and medical device industries.

Product overview

Laboratory Network is a B2B digital marketplace and content platform operated by Life Science Connect (a division of VertMarkets) for the analytical research industry. The platform provides a Product Showcase catalog featuring laboratory equipment, chemicals, systems, and services from various suppliers, combined with News & Community content including industry headlines and archived newsletters. The core platform supports an Expert Network of industry contributors and offers newsletter subscription services. Featured products listed on the marketplace include enterprise integration modules (POMS EAI), FDA validation services, water purification systems (PURELAB flex, Purelab Classic), analytical instruments (FTIR Microscope, Micro-Ion Gauge, GC-IR Interface), containment equipment (Pharmagard NR797 Isolator), and various laboratory supplies from manufacturers including Bio-Rad, Azbil BioVigilant, Agilent, Evoqua, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Network.com Platform B2B digital marketplace and content platform for the analytical research industry, providing product showcases, industry news, expert content, and community resources for laboratory professionals. Operated as a product of Life Science Connect (a division of VertMarkets).
• Product Showcase Searchable digital catalog of laboratory products, equipment, instruments, and services from multiple third-party suppliers, featuring items such as microscopes, ionization gauges, chromatography systems, water purification systems, and filtration products. Targeted at laboratory professionals and procurement roles in pharma, biotech, and medical device organizations.
• News & Community Industry news aggregation hub featuring headlines from biotech, diagnostics, and life sciences companies, plus archived newsletters and press releases. Provides laboratory professionals with curated industry updates and supplier announcements.
• Laboratory Network Newsletter Email newsletter delivering the latest laboratory industry articles, product announcements, supplier updates, and research developments to registered subscribers. Includes both current editions and an archived library dating back years.
• Expert Network A curated contributor network of life sciences experts from pharmaceutical, biotech, and medical device industries who publish original columns and thought leadership content on Laboratory Network.
• Editorial Reprints Service Professionally produced editorial reprints featuring companies or management covered on Laboratory Network, offered in hard-copy and electronic formats customized for trade shows, direct mail, and internal meetings. Fulfilled via partner The YGS Group.
• Download Library Free software, tools, and resource downloads available through the Laboratory Network platform, providing laboratory professionals with technical resources alongside editorial content.
• Digital Advertising (IAB-Standard Placements and Newsletter Sponsorships) Sponsored advertising inventory across the Laboratory Network website and email newsletter, including leaderboard ads, square buttons, medium rectangles, earpiece ads, and custom leaderboard placements in IAB-standard formats, plus email newsletter sponsorship opportunities with image and text combinations.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CMO Leadership AwardsminorGTM or Marketing PartnerLaboratory Network partners with the CMO Leadership Awards event, promoting industry recognition in contract manufacturing leadership.
• VertMarketscoreOthersLaboratory Network is a product of Life Science Connect, a division of VertMarkets, Inc. VertMarkets owns the content, technology, and brand. Copyright states VertMarkets, Inc. as the property owner.
• Life Science ConnectcoreOthersLife Science Connect operates under both VertMarkets and Life Science Connect brands, managing privacy practices and data collection for the platform network including Advancing RNA, Bioprocess Online, Biosimilar Development, Cell & Gene, Clinical Leader, and other industry publications.
• The YGS GroupminorChannel Partner/ Reseller/ DistributorThe YGS Group serves as the exclusive reprint marketer and fulfillment manager for Laboratory Network content, handling professionally produced editorial reprints for companies featured on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Labiotech.eu: European-focused biotech digital media outlet with newsletters and supplier content — partial overlap on the lab/biotech editorial and advertising model with a more regional/emerging profile.

Direct peers

• Lab Manager: B2B digital media brand serving laboratory managers and life-science professionals with editorial content, product reviews, and supplier directories — a directly comparable vertical-focused digital publisher to Laboratory Network.
• SelectScience: Online community and product review platform for laboratory scientists, featuring supplier directories, application notes, and editorial content — highly comparable in combining lab-equipment marketplace with editorial/newsletter engagement.
• Genetic Engineering & Biotechnology News (GEN): Established life-sciences B2B publication covering biotechnology, drug discovery, and lab technology with newsletters and digital advertising — directly comparable B2B media model serving overlapping life-sciences audiences.
• BioSpace: Life-sciences digital media platform combining news, job listings, and supplier/community resources for biotech and pharma professionals — overlaps on editorial/content-distribution business model and life-sciences buyer personas.
• Drug Discovery & Development: B2B digital publication covering drug discovery tools, laboratory technology, and life-sciences suppliers — comparable in targeting laboratory professionals with editorial and advertising-driven monetization.
• Outsourced Pharma: B2B digital publication focused on pharmaceutical contract manufacturing and outsourcing — directly comparable in being a sister-vertical Life Science Connect title with the same publishing model, audience overlap, and VertMarkets ownership.

Broad incumbents

• Fierce Biotech / Fierce Pharma: Larger, established life-sciences B2B media portfolio covering biotech, pharma, and medical devices with newsletters and digital advertising — a broader incumbent operating adjacent editorial verticals to Laboratory Network.
• Pharmaceutical Technology: Long-standing B2B publication covering pharmaceutical manufacturing, laboratory technology, and QA/QC — comparable in serving pharma lab professionals with editorial, newsletters, and supplier advertising.
• The Scientist: Established life-sciences publication covering research, lab techniques, and industry news with subscription and advertising revenue — broadly comparable as a B2B media outlet serving life-science professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratory Network