Motion Concepts

What Motion Concepts does

Motion Concepts is a Canadian-based medical device manufacturer founded in 1996 that designs and produces modular power positioning systems and seating products for power wheelchairs. Operating as a division of Invacare America within Invacare Holdings Corporation, the company is governed under Ontario law with operational distribution from a Buffalo, NY facility positioned for 24–48 hour US order turnaround. Its product architecture is a modular platform: core systems include the Ultra Low Maxx, Ultra Low Mini Maxx, and Ultra Low Maxx Bariatric positioning systems, supplemented by the MPS Maxx and MPS Mini Maxx power standing systems, plus add-on modules—407 Maxx (40° posterior tilt), Power Lateral Tilt (15° each side), UPfront Maxx (5.5″ forward shift, 7″ elevation, 45° anterior tilt with anti-dive lock), Enhanced Seat Elevation (10″), and Manual Recline (30° via gas spring). The complementary Invacare Matrx® line covers cushions (Libra, Vi, PS, PSP, Multi), backs (E2, Elite, Elite TR, PB, MX2, Mini), headrests, and accessories, mounted via Ultra Rail and Ultra Track interfaces and designed to integrate with ROVI X3/A3, TDX SP2, AVIVA FX, and Storm Torque RX 20 power bases.

The company serves power wheelchair users with complex positioning needs (including bariatric clients) and the clinicians and rehabilitation specialists who configure and prescribe their chairs. Revenue is generated primarily through hardware sales of modular positioning systems and Matrx seating products, with a secondary warranty and service stream (3-year coverage on Libra Cushions, 2-year on most backs). There is no public pricing; all units are configured via order forms and sold exclusively through certified healthcare equipment dealers across an authorized network covering all 50 US states and all Canadian provinces and territories, including national complex rehab providers National Seating & Mobility and Numotion.

Commercial reach is enabled by an internal sales team structured around US regional manufacturer representatives (Texas, Western US, Michigan, NY/NJ, Southeast, New England), a Canadian retail and dealer channel (Perpetual Motion Enterprises, The Motion Group, Shoppers Home Health Care), technology integrations with ROVI and Stealth Products, and complementary relationships with Sunrise Medical and Quantum Rehab. The Buffalo, NY facility combines customer care, distribution, and assembly for US supply. Supporting go-to-market functions include a Resource Center with downloadable literature, an experiential training program delivering continuing education credits to clinicians, and event participation via the dealer channel.

Name

Motion Concepts

Legal name

Motion Concepts Inc.

Website

https://motionconcepts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Motion Concepts designs and manufactures modular power positioning systems (tilt, recline, standing, and elevation) and the Invacare Matrx seating line for power wheelchairs, selling exclusively through certified healthcare equipment dealers across the United States and Canada.

Ownership category

akta.pro rank

Product category

Wheelchair Positioning Systems

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

akta.pro secondary industries

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Power wheelchair positioning
• Modular seating systems
• Medical mobility equipment
• Power standing systems
• Bariatric wheelchair systems

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Power Positioning Systems: Sale of modular power positioning systems for power wheelchairs including Ultra Low Maxx, MPS Maxx, and related modules
2. Matrx Seating Products: Sale of Matrx seat cushions, backs, and accessories for wheelchair positioning and comfort
3. Warranty and Service: Warranty services for products with varying coverage periods (3 years for Libra Cushion, 2 years for Vi/PS/E2/PB/Elite backs, 3 months for accessories)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Motion Concepts designs and manufactures modular power positioning systems and seating products for complex rehab power wheelchairs. Its portfolio covers powered tilt, recline, seat elevation, and standing functions, plus the Matrx cushion and back family, configured to interface with third-party power bases. Offerings are ordered through authorized complex rehab dealers across the U.S. and Canada.

Product overview

Motion Concepts is a Canadian-based company that designs and manufactures modular power positioning systems and Invacare Matrx seating products for power wheelchairs. The product portfolio centers on the Ultra Low Maxx, Ultra Low Mini Maxx, and Bariatric positioning systems which serve as the core modular platforms. These integrate with various wheelchair power bases including ROVI X3/A3, TDX SP2, AVIVA FX, and Storm Torque RX 20. Add-on modules include the MPS Maxx/Mini Maxx power standing systems, 407 Maxx positioning, Power Lateral Tilt (15° side-to-side), UPfront Maxx (5.5 forward shift, 7 elevation, 45° anterior tilt), and Manual Recline mechanism. The complementary Matrx seating line includes cushions (Libra, Vi, PS, PSP, Multi), backs (E2, Elite, Elite TR, PB, MX2, Mini), headrests, and accessories. Systems utilize Ultra Rail and Ultra Track slotted interfaces for mounting Matrx seating products. Motion Concepts operates as a division of Invacare America, with installation and distribution facilities in Buffalo, NY near the US-Canada border.

Differentiator

Problem solved

Functional benefit

Brands

• Matrx: Matrx is a sub-brand line of seat cushions, backs, and accessories manufactured by Motion Concepts under the Invacare Matrx product line.

Products and services

• Ultra Low Maxx Power Positioning System Modular, ultra-low powered positioning system for complex rehab power wheelchair users requiring a very low seat-to-floor height combined with powered tilt, recline, and other positioning functions. Targeted at prescribing clinicians and CRT dealers fitting users with clinical positioning needs.
• Ultra Low Mini Maxx Power Positioning System Compact modular powered positioning system offering the ultra-low seat-to-floor height of the Maxx family in a smaller format suited to compact complex rehab power bases. Sold through authorized CRT dealers.
• Ultra Low Maxx Bariatric Power Positioning System Bariatric-rated configuration of the Ultra Low Maxx modular powered positioning system, engineered for higher user weight capacities while preserving the ultra-low seat-to-floor height. For CRT dealers serving bariatric complex rehab users.
• MPS Maxx Modular Power Standing System Full-size modular power standing system that enables safe, repeatable sit-to-stand on a complex rehab power wheelchair while integrating with third-party power bases. Intended for CRT users with clinical standing prescriptions.
• MPS Mini Maxx Modular Power Standing System Compact modular power standing system offering the MPS Maxx standing functionality in a smaller-footprint package for compact complex rehab power bases.
• 407 Maxx Power Positioning System Power positioning system in the Maxx family, offered in a configuration aligned with the 407-class complex rehab power base. Distributed through authorized CRT dealers.
• Matrx Libra Cushion Clinical skin-protection wheelchair cushion from the Matrx seating line, designed for pressure management on complex rehab wheelchairs. Sized and configured via CRT dealers.
• Matrx E2 Back Series Series of modular wheelchair backrests from the Matrx seating line, configured for posture support on complex rehab wheelchairs. Configured by CRT clinicians/dealers.
• Matrx Elite Back Elite-tier backrest option within the Matrx seating line, positioned at a premium feature/configuration level for complex rehab seating.
• Matrx Headrest Series Series of headrests in the Matrx seating brand, designed to support head positioning for complex rehab wheelchair users.
• Captain's Seat System Captain's-style seating system offered as a seating configuration option for compatible complex rehab power bases. Distributed through authorized CRT dealers.

Quantifiable outcome

• 24-48 hour turnaround times for standard orders

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Invacare CorporationcoreOthersInvacare Corporation is the parent company of Motion Concepts. Motion Concepts is a division of Invacare America. The company designs and manufactures products under the Invacare brand including Invacare Matrx seating products.
• ROVIcoreTechnology or IntegrationMotion Concepts products are exclusively designed for ROVI power wheelchair bases. The UPfront Maxx Module was designed exclusively for X3 and A3 Power Bases from ROVI, and various positioning systems are compatible with ROVI bases.
• Sunrise MedicalminorChannel Partner/ Reseller/ DistributorListed as a partner on the Motion Concepts website, suggesting commercial relationship in the power wheelchair positioning market.
• Quantum RehabminorChannel Partner/ Reseller/ DistributorListed as a partner, indicating commercial relationship for power wheelchair positioning products compatible with Quantum Rehab bases.
• Perpetual Motion Enterprises LimitedminorChannel Partner/ Reseller/ DistributorListed as a partner, Canadian-based dealer relationship for mobility products distribution.
• The Motion GroupminorChannel Partner/ Reseller/ DistributorListed as a partner, Canadian dealer network member for Motion Concepts products.
• Shoppers Home Health CareminorChannel Partner/ Reseller/ DistributorListed as a partner, Canadian retail chain for home healthcare and mobility equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Stealth Products: Stealth Products designs positioning accessories (headrests, lateral supports, mounts) that integrate with power wheelchairs. It is a Motion Concepts partner and an adjacent competitor in complementary positioning hardware.

Broad incumbents

• Invacare Corporation: Invacare is Motion Concepts' parent company and a broad-line DME manufacturer across mobility, seating, and respiratory. It is comparable as the parent platform and as an overlapping incumbent in complex rehab positioning.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a broad DME manufacturer and distributor serving the rehab and homecare channels. It is comparable as a wide-portfolio incumbent competing for dealer shelf space and institutional contracts.
• Ottobock: Ottobock is a global incumbent in prosthetics, orthotics, and wheelchair seating/positioning (e.g., JAY seating). It is comparable as a broad rehab technology incumbent with overlapping seating and positioning offerings.

Direct peers

• Permobil: Permobil is a leading global manufacturer of power wheelchairs with integrated seating and positioning (e.g., Corpus seating). It competes directly with Motion Concepts in advanced positioning modules and is one of the closest direct comparables in product, customer base, and technology category.
• Ki Mobility: Ki Mobility manufactures ultralight and pediatric wheelchairs along with positioning and seating accessories. It overlaps with Motion Concepts in clinical positioning solutions and shares the rehab DME channel.
• Sunrise Medical: Sunrise Medical manufactures Quickie and Zippie power wheelchairs with built-in seating and positioning systems and also distributes Motion Concepts products. It is both a channel partner and a direct competitor in power wheelchair positioning.
• Quantum Rehab (Pride Mobility): Quantum Rehab produces advanced power wheelchairs (e.g., Q6 Edge) with proprietary positioning systems and distributes Motion Concepts modules. It is a direct peer in complex rehab power positioning and shares overlapping dealer relationships.

Others

• National Seating & Mobility: NSM is a leading US complex rehab technology supplier and authorized Motion Concepts dealer. It is comparable as a channel peer shaping end-user access to Motion Concepts products and competing for spec influence.

Regional players

• Meyra: Meyra is a German-based manufacturer of power and manual wheelchairs with seating and positioning systems, primarily serving European markets. It is comparable as a regional competitor with similar positioning technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MotionSeating
• Facebookfacebook.com/MotionConceptsRehab
• LinkedInlinkedin.com/company/motion-concepts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Concepts