TotallySmiles Dental Group
TotallySmiles Dental Group is a family-owned dental practice in Gaithersburg, MD, providing general, cosmetic, and restorative dentistry — including Invisalign, CEREC same-day crowns, and implants — to families and individuals across Montgomery County communities.
- Company typePrivate
- Founded1973
- HeadquartersGaithersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TotallySmiles Dental Group does
TotallySmiles Dental Group is a privately held, family-owned dental practice headquartered at 1 Bank St Suite 110, Gaithersburg, Maryland, providing general, cosmetic, and restorative dentistry to families and individuals across Montgomery County communities including Gaithersburg, Rockville, Germantown, Potomac, North Potomac, and Bethesda. The practice is operated by a two-generation team: founding dentist Dr. Steven Anolik, who has practiced since 1973 and holds credentials including Temple University DDS and Top Dentists in America recognition, and his son Dr. Corey Anolik, DDS, FAGD, a Platinum Invisalign Provider and President of the Capitaligners study club who joined the practice in 2007 after completing his residency at Albert Einstein Medical Center.
The practice's core offering is comprehensive dental care across three service categories — General Dentistry (cleanings, family dentistry, emergency care, extractions, custom mouthguards), Cosmetic Dentistry (Invisalign, porcelain veneers, professional teeth whitening, tooth bonding), and Restorative Dentistry (CEREC same-day crowns, dental bridges, titanium and zirconia implants, dentures and partials, periodontal disease treatment, and TMJ treatment). Underlying technology includes in-office CEREC CAD/CAM for single-visit crown fabrication, iTero digital intraoral scanning to replace putty impressions, and The Wand computerized anesthetic delivery system. For dental implants the practice partners with external oral surgeons in the Gaithersburg area for the surgical phase while retaining the restorative phase internally.
Revenue is generated primarily through one-time fees per dental procedure, supplemented by two recurring elements: a Kleer in-office membership plan priced at $29 per month for uninsured patients covering preventive care and treatment discounts, and third-party patient financing through CareCredit and LendingPoint for higher-cost procedures. The practice also accepts dental insurance and out-of-pocket payments. Patients are acquired through direct office visits, online appointment booking, and a multi-channel marketing footprint spanning Facebook, YouTube, Instagram, an educational blog, and Trustindex-verified Google reviews. The company is privately held by the Anolik family with no disclosed external investment, parent company, or institutional ownership.
TotallySmiles Dental Group firmographics
Firmographics- Name
- TotallySmiles Dental Group
- Legal name
- TotallySmiles Dental Group
- Website
- https://totallysmiles.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TotallySmiles Dental Group is a family-owned dental practice in Gaithersburg, MD, providing general, cosmetic, and restorative dentistry — including Invisalign, CEREC same-day crowns, and implants — to families and individuals across Montgomery County communities.
- Ownership category
- akta.pro rank
TotallySmiles Dental Group industry classification
Industry- Product category
- General and Cosmetic Dentistry Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH)
Keywords
Where TotallySmiles Dental Group is headquartered
LocationHeadquarters
- HQ city
- Gaithersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TotallySmiles Dental Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Service Fees: One-time fees for dental procedures including cleanings, fillings, extractions, crowns, bridges, implants, veneers, bonding, whitening, and Invisalign. Revenue generated per visit or per procedure.
- Financing Programs: Third-party financing partnerships (CareCredit, LendingPoint) allow patients to pay for treatments in monthly installments, enabling higher-cost procedures.
- Kleer In-Office Membership Plan: In-office membership subscription at $29/month for uninsured patients, providing ongoing preventive care and discounts on treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kleer In-Office Membership Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TotallySmiles Dental Group product offering
Product offeringCore offering
TotallySmiles Dental Group is a family-owned dental practice providing comprehensive general, cosmetic, and restorative dentistry services from a single office in Gaithersburg, MD. The practice serves patients of all ages with preventive care, Invisalign clear aligners, porcelain veneers, teeth whitening, same-day CEREC crowns, dental implants, bridges, dentures, and emergency dental treatments, leveraging in-office digital dentistry technologies.
Product overview
TotallySmiles Dental Group is a family-owned dental practice providing comprehensive oral health care through three main service categories: General Dentistry (preventive care, family dentistry, emergency care, extractions, and custom mouthguards), Cosmetic Dentistry (Invisalign clear aligners, porcelain veneers, professional teeth whitening, and tooth bonding), and Restorative Dentistry (same-day dental crowns via CEREC, dental bridges, dental implants in titanium or zirconia, dentures and partials, periodontal disease treatment, and TMJ treatment). The practice operates as a single-location dental office with two generations of dentist expertise, offering in-office technology including CEREC same-day crown fabrication, iTero digital scanners, and The Wand computerized anesthetic system.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
Companies that use TotallySmiles Dental Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
TotallySmiles Dental Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TotallySmiles Dental Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oral Surgeons (Gaithersburg area)coreThe practice works with the most sought-after oral surgeons in the area for dental implant placement surgery. Dr. Corey Anolik handles the restorative phase while the oral surgeon performs the surgical implant placement, providing a coordinated and seamless patient experience.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
TotallySmiles Dental Group competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest US dental support organization (DSO), supporting thousands of independent dentist offices with non-clinical infrastructure. Comparable because it represents the dominant scaled alternative to independent family practices like TotallySmiles.
- Aspen Dental Management: Multi-site DSO/brand offering general, cosmetic, and restorative dentistry in suburban US markets. Comparable as a broad incumbent operating in the same service categories and competing for the same suburban patient demographic.
- Pacific Dental Services: DSO supporting practices with comprehensive general, restorative, and specialty services across the US. Comparable because it offers the same comprehensive family dentistry model that TotallySmiles delivers, but at scale.
- Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, Castle Dental) providing general, cosmetic, and orthodontic care. Comparable for its general/cosmetic/restorative mix similar to TotallySmiles' service breadth.
- MB2 Dental Solutions: DSO partnering with hundreds of dentist-owned practices on non-clinical support. Comparable as the DSO model specifically designed for owner-dentists who want to retain clinical autonomy — a likely future strategic option for TotallySmiles.
- Western Dental & Orthodontics (Sonrava Health): Large multi-site dental and orthodontic group with general, cosmetic, and orthodontic offerings including Invisalign. Comparable in its combined general-plus-cosmetic-plus-orthodontic service model.
- Benevis: DSO focused on family-friendly dental practices serving patients covered by Medicaid and insurance. Comparable for its emphasis on family/general dentistry at community scale, similar to TotallySmiles' family-care positioning.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple US states with general, specialty, and cosmetic services. Comparable for its scaled support of practices offering the same multi-specialty service mix.
- InterDent: Multi-state DSO operating general dentistry and orthodontic practices. Comparable as a multi-site operator serving suburban patient bases with general, restorative, and orthodontic services.
Emerging players
- Tend Dental Studios: Tech-enabled dental brand operating modern, design-forward practices in select US metros with strong digital booking and patient experience focus. Comparable as a new-generation practice brand competing for the same affluent suburban patient.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TotallySmiles Dental Group social profiles
Digital presenceTotallySmiles Dental Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TotallySmiles Dental Group leadership team
Management profileNumber of profiles
Profiles2 records
TotallySmiles Dental Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TotallySmiles Dental Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TotallySmiles Dental Group
What does TotallySmiles Dental Group do?
TotallySmiles Dental Group is a family-owned dental practice providing comprehensive general, cosmetic, and restorative dentistry services from a single office in Gaithersburg, MD. The practice serves patients of all ages with preventive care, Invisalign clear aligners, porcelain veneers, teeth whitening, same-day CEREC crowns, dental implants, bridges, dentures, and emergency dental treatments, leveraging in-office digital dentistry technologies.
Is TotallySmiles Dental Group a public or private company?
TotallySmiles Dental Group is a private company. It is classified as family owned and is currently operating.
When was TotallySmiles Dental Group founded?
TotallySmiles Dental Group was founded in 1973. It employs 1 to 10 people.
Where is TotallySmiles Dental Group based?
TotallySmiles Dental Group is headquartered in Gaithersburg, United States, in the North America region.
How does TotallySmiles Dental Group make money?
Three revenue lines are on record. Dental Service Fees are the primary driver. The others are financing Programs and kleer In-Office Membership Plan.
Who are TotallySmiles Dental Group's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental Management, Pacific Dental Services, Smile Brands, MB2 Dental Solutions, Western Dental & Orthodontics (Sonrava Health), Benevis, Dental Care Alliance and InterDent. Tend Dental Studios is listed as an emerging player.
Does TotallySmiles Dental Group have an API?
No public API is recorded for TotallySmiles Dental Group.
What industry is TotallySmiles Dental Group in?
TotallySmiles Dental Group's product category is General and Cosmetic Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 621210 and its SIC code is 8011.